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All Journal Kompak : Jurnal Ilmiah Komputerisasi Akuntansi E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Pengabdian kepada Masyarakat Nusantara Walisongo Journal of Information Technology Advance Sustainable Science, Engineering and Technology (ASSET) Jurnal Manajemen, Bisnis dan Kewirausahaan Dinamika Community: Jurnal Pengabdian Pada Masyarakat Journal of Manufacturing and Enterprise Information System Journal of Management and Informatics SWAGATI: Journal of Community Service Advance Sustainable Science, Engineering and Technology (ASSET)
Kusumo, Haryo
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Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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PENGARUH BUDAYA ORGANISASI DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN DENGAN KOMITMEN ORGANISASI SEBAGAI VARIABEL MODERASI PADA STEKOM SEMARANG Kusumo, Haryo
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 2 No 2 (2017): JURNAL NUSAMBA
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1199.093 KB) | DOI: 10.29407/nusamba.v2i2.801

Abstract

This research aims to analyze the influence of organizational culture, work motivation, organizational commitment as a moderating variable and its impact on employee performance. The proposed hypothesis: Organizational culture has a significant effect on employee performance, work motivation that has a significant influence on employee performance, organizational commitment has a meaning to the performance of employees. The result of the research shows that organizational culture have positive and significant effect to employee performance, work motivation have positive and significant effect to employee performance, organizational commitment moderate positive influence of organizational culture to employee performance, organizational commitment moderate positive influence of work motivation toward employee performance.
PEMANFAATAN BROSUR SEBAGAI MEDIA PROMOSI UNTUK MENINGKATKAN JUMLAH PESERTA DIDIK PADA DUTA ISLAMIC SCHOOL (DIS) SEMARANG Kusumo, Haryo
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 3 No 1 (2018): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (442.794 KB) | DOI: 10.29407/nusamba.v3i1.11916

Abstract

Abstract Duta Islamic School (DIS) Semarang is a business that is engaged in education of preschoolers. The absence of promotion within the DIS leads to a lack of awareness amongst the public. Duta Islamic School tries to attract people by making brochures as marketing and promotion media. In the application of brochure design is very unlimited because it is mass. This type of marketing and promotional media is also very effective in attracting consumers, usually containing fairly complete data with supporting images. Especially with an interesting design and creative. With the media marketing and promotion of brochures are expected to increase awareness among the community as well as to increase the number of learners at DIS. Keywords: brochures, marketing media, promotion. Abstrak Duta Islamic School (DIS) Semarangmerupakan sebuah usaha yang bergerak dibidang pendidikan anak prasekolah. Belum adanya promosi di dalam DIS menyebabkan kurangnya awareness dikalangan masyarakat. Duta Islamic School berusaha menarik minat masyarakat dengan membuat brosur sebagai media pemasaran dan promosi. Dalam penerapannya penggarapan desain brosur sangat tidak terbatas karenabersifat masal. Jenis media pemasaran dan promosi ini juga sangat efektif dalam menarik konsumen, biasanya memuat data yang cukup lengkap disertai gambar - gambar pendukung. Apalagi dengan desain yang menarik dan kreatif. Dengan adanya media pemasaran dan promosi brosur diharapkan dapat meningkatkan awareness dikalangan masyarakat sekaligus dapat meningkatkan jumlah peserta didik pada DIS. Kata kunci : brosur, media pemasaran, promosi
THE PHENOMENON OF IMPULSE BUYING IN E-COMMERCE: THE ROLE OF SOCIAL MEDIA MARKETING, INFLUENCER REPUTATION, AND PRICE DISCOUNTS ON SHOPEE Djo, Eko; Kusumo, Haryo; Zusrony, Edwin
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/3jn5bb94

Abstract

Impulse buying refers to an action of purchasing a service or product without prior planning. An emotion over a long period of time about a particular service or product, or influence from other products, can serve as triggers to make such purchases. The purpose of this research is to study the effect of social media marketing, influencer's reputation, and price discounts related to the application of Shopee on Impulse Buying Behavior of Generation Z in Semarang Regency, especially Ungaran Subdistrict. This research employs a quantitative approach where social media marketing, influencer's reputation, and price discount serve as independent variables while Impulse Buying is the dependent variable. The respondents in this case are limited to generation Z, with a total sample size of 50. Data collection employs questionnaires evaluated on five parameter likert scales. The data collected were analyzed using multiple linear regression analysis which was processed with SmartPLS 4.0 software for data processing and was executed in two steps: outer model and then inner model. The tests were conducted through the steps discriminant validity, composite reliability, classic assumption testing, hypothesis testing, t-test, and F-test. It has been found that the independent factors Social Media Marketing, Influencer's Reputation, Price Discount have a positive and significant impact on the dependent factor of Impulse Buying. From testing the F test we also found that the independent factors of Social Media Marketing, Influencer's Reputation, Price Discount also have a simultaneous impact on the dependent factor Impulse Buying.
Co-Authors Achmad Solechan Agustinus Budi Santoso Andriana, Myra Aris Tri Jaka Harjanta, Aris Tri Arisanti Ayu Wardhani Atwa, Arie Bambang Agus Herlambang, Bambang Bambang Widjanarko Susilo Desi Purwaningsih Dian Marlina Djo, Eko Edwin Zusrony Edy Jogatama Purhita Endaryati , Eni ENI ENDARYATI Febrian Murti Dewanto FEBRYANTAHANUJI Febryantahanuji Febryantahanuji Fitro Nur Hakim Galuh Aditya Hasan Aminda Syafrudin Huda , Haris Ihsanil Indra Ava Dianta Magriyanti, Arie Atwa Maharani Maharani, Maharani Marlina, Dian MARWATA, MARWATA Maya Utami Dewi, Maya Utami Mega Novita Migunani Migunani Muflihah, Robingatul Nanik Qosidah Novianto, Rizki Nur Rokhman Purwoko, Agus Reni Veliyanti S Siswanto Salsabela, Adinna Sherly Arwinda Arwinda Shibghatalloh, Ahmad Hafiyyan Sindhu Rakasiwi sindu rakasiwi SITI KHOLIFAH Susatyono, Jarot Dian Tantik Sumarlin . Toni Wijanarko Adi Putra Yuli Fitrianto