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PENGARUH BUDAYA ORGANISASI DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN DENGAN KOMITMEN ORGANISASI SEBAGAI VARIABEL MODERASI PADA STEKOM SEMARANG Kusumo, Haryo
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 2 No 2 (2017): JURNAL NUSAMBA
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1199.093 KB) | DOI: 10.29407/nusamba.v2i2.801

Abstract

This research aims to analyze the influence of organizational culture, work motivation, organizational commitment as a moderating variable and its impact on employee performance. The proposed hypothesis: Organizational culture has a significant effect on employee performance, work motivation that has a significant influence on employee performance, organizational commitment has a meaning to the performance of employees. The result of the research shows that organizational culture have positive and significant effect to employee performance, work motivation have positive and significant effect to employee performance, organizational commitment moderate positive influence of organizational culture to employee performance, organizational commitment moderate positive influence of work motivation toward employee performance.
PEMANFAATAN BROSUR SEBAGAI MEDIA PROMOSI UNTUK MENINGKATKAN JUMLAH PESERTA DIDIK PADA DUTA ISLAMIC SCHOOL (DIS) SEMARANG Kusumo, Haryo
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 3 No 1 (2018): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (442.794 KB) | DOI: 10.29407/nusamba.v3i1.11916

Abstract

Abstract Duta Islamic School (DIS) Semarang is a business that is engaged in education of preschoolers. The absence of promotion within the DIS leads to a lack of awareness amongst the public. Duta Islamic School tries to attract people by making brochures as marketing and promotion media. In the application of brochure design is very unlimited because it is mass. This type of marketing and promotional media is also very effective in attracting consumers, usually containing fairly complete data with supporting images. Especially with an interesting design and creative. With the media marketing and promotion of brochures are expected to increase awareness among the community as well as to increase the number of learners at DIS. Keywords: brochures, marketing media, promotion. Abstrak Duta Islamic School (DIS) Semarangmerupakan sebuah usaha yang bergerak dibidang pendidikan anak prasekolah. Belum adanya promosi di dalam DIS menyebabkan kurangnya awareness dikalangan masyarakat. Duta Islamic School berusaha menarik minat masyarakat dengan membuat brosur sebagai media pemasaran dan promosi. Dalam penerapannya penggarapan desain brosur sangat tidak terbatas karenabersifat masal. Jenis media pemasaran dan promosi ini juga sangat efektif dalam menarik konsumen, biasanya memuat data yang cukup lengkap disertai gambar - gambar pendukung. Apalagi dengan desain yang menarik dan kreatif. Dengan adanya media pemasaran dan promosi brosur diharapkan dapat meningkatkan awareness dikalangan masyarakat sekaligus dapat meningkatkan jumlah peserta didik pada DIS. Kata kunci : brosur, media pemasaran, promosi