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Pengaruh Kualitas Produk dan Citra Merek Terhadap Keputusan Pembelian Pada Produk Sepatu Adidas Mariam, Siti Risda; Lahat, Mohammad amas; Utama, Dani chandra
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 2 No 1 (2025): Desember 2025 - Februari 2026
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v2i1.198

This study aims to analyze the influence of product quality and brand image on purchasing decisions for the latest Adidas shoe products. A deep understanding of factors influencing consumer preferences is crucial for business sustainability in a competitive market context. The research method employed was a quantitative approach, disseminating questionnaires to 100 respondents who are consumers of Adidas shoes. The collected data were analyzed using multiple linear regression. The t-test results indicate that product quality has a positive and significant influence on purchasing decisions (t=4.041, p=0.000), and similarly, brand image also shows a positive and considerable influence (t=4.148, p=0.000). Furthermore, the F-test results demonstrate that product quality and brand image significantly influence purchasing decisions (F=44.787, p=0.000). These findings indicate that intrinsic product aspects and brand perception collectively play a central role in driving consumer purchasing decisions. Thus, this research affirms that improving product quality and strengthening brand image are effective strategies for Adidas to win the competition and maintain consumer loyalty

Pengaruh Work Life Balance Dan Fleksibilitas Terhadap Kepuasan Kerja Karyawan Sea Today Salwa, Nailah; Lahat, Mohammad Amas; Utama, Dani Chandra
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 2 No 1 (2025): Desember 2025 - Februari 2026
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v2i1.200

The post-pandemic transformation of the workplace has elevated employee well-being to a strategic priority, where the concepts of work-life balance and work flexibility have become key to retaining talent, especially from the Millennial and Gen Z generations. In line with this, a quantitative study, using a survey distributed via Google Form to 52 employees at Sea Today located at STO Telkom Gambir, Central Jakarta, aimed to analyze the influence of these two factors on job satisfaction. The research findings proved the proposed hypotheses: first, work-life balance has a partially positive and significant effect on job satisfaction, as evidenced by a t-test showing a t-statistic of 9.915, which is greater than the t-table value of 1.675, and a significance level of 0.000 < 0.05. Second, work flexibility also demonstrates a partially positive and significant influence, with a t-statistic of 10.000, which also exceeds the t-table value of 1.675, with a significance of 0.000. Even more significantly, when tested simultaneously, these two variables together have a very strong impact on job satisfaction, as indicated by the F-test results, which show an F-statistic of 112.002, far exceeding the F-table value of 3.18, at a significance level of 0.000. Thus, it can be firmly concluded that companies implementing policies that support work-life balance and provide effective work flexibility will create a highly satisfying environment for employees, which in turn maximizes the quality of human resources to achieve company goals efficiently.

Pengaruh Motivasi Kerja Dan Disiplin Kerja Terhadap Kinerja Karyawan Pada PT Bina Media Tenggara Jakarta Pusat Zahra, Dimah Zahrah Nur Aidah; Lahat, Mohammad Amas; Utama, Dani Chandra
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 1 No 4 (2025): September 2025 - November 2025
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v1i4.209

Many internal and external factors can affect the results of an organization's efforts to improve employee performance. Work motivation and discipline are two important components and have a major impact on employee performance. This study aims to explain the partial and simultaneous influence between work motivation and work discipline variables on employee performance at PT Bina Media Tenggara. This type of research uses quantitative techniques and uses survey methodology and special sampling strategies to select respondents and then send questionnaires to employees with the sampling technique used, namely saturated samples. The statistical software used is SPSS version 26, in this study there were 40 employees who were employees of PT Bina Media Tenggara. The results of the partial t-test with a significance value of 0.000 < 0.05 indicate that work motivation and work discipline affect employee performance positively and statistically significantly. The results of the Simultaneous F test with a calculated F value of 103.105 with an F value in the table of 3.24 and a significance value of 0.000 < 0.05 indicate that work motivation and work discipline both have a positive and significant influence on employee performance.

Pengaruh disiplin kerja dan gaya kepemimpinan kerja terhadap kinerja karyawan d'Arcici hotel plumpang jakarta utara Elizabeth, Yohana; Lahat, Mohammad Amas; Utama, Dani Chandra
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 1 No 4 (2025): September 2025 - November 2025
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v1i4.214

This study aims to analyze the effect of work discipline (X1) and the Work Leadership Style (X2) on employee performance (Y) at D'Arcici Hotel Plumpang, North Jakarta, using a quantitative approach and descriptive design. As many as 61 employees were used as samples through saturated sampling techniques, and data were collected using questionnaires, observations, interviews, documentation, and literature studies. Data was analyzed through the Validity Test (Pearson Product Moment) and Reliability (Cronbach's Alpha), followed by the classic assumption test (normality of the Kolmogorov-Smirnov and Normal Probability Plot, Multicolinearity of Tolerance and VIF, and heteroscedasticity of spearman’s RHO). The hypothesis is tested using multiple linear regression analysis, T test (partial), F test (simultaneous), and the coefficient of determination (R²). The results show that work discipline has a positive and significant significant effect on employee performance, while the work leadership style has a positive but not significant significant. However, simultaneously, both of these variables have a positive and significant influence on employee performance, with the coefficient of determination (R²) of 0.661, which means 66.1% of employee performance variations are explained by work discipline and work leadership style, while the remaining 33.9%influenced by other factors outside of this study.

Pengaruh Beban Kerja Dan Stres Kerja Terhadap Kinerja Karyawan Pada CV Nusantara Cipta Pratama Firman, Muhammad Alifiandra Arrauf; Lahat, Mohammad Amas; Utama, Dani Chandra
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 2 No 1 (2025): Desember 2025 - Februari 2026
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v2i1.238

This study aims to analyze the Effect of Workload (X1) and Work Stress (X2) on Employee Performance (Y) at CV Nusantara Cipta Pratama, Tangerang City. Data were collected using a questionnaire involving 30 employees at the head office of CV Nusantara Cipta Pratama. The results of the analysis using IBM SPSS V.26 software showed that Workload (X1) had a positive and significant effect on Employee Performance (Y) with a t-count of 10.428> t-table 2.052 and a significance level of 0.000 <0.05. On the other hand, Work Stress (X2) did not have a positive and significant effect on Employee Performance (Y) where the t-count value was -1.295> 2.052 and a significance level of 0.206> 0.05. Simultaneously, the results of the F Test show that Workload (X1) and Job Stress (X2) have a positive and significant effect on Employee Performance (Y) where the f-value is 55.862> f-table 3.354 and the significance level is 0.000 <0.05. This study concludes that Workload and Job Stress have a positive and significant effect simultaneously on Employee Performance at CV Nusantara Cipta Pratama, Tangerang City.

Pengaruh Kemampuan Kerjasama dan Motivasi Kerja Terhadap Produktivitas Kerja Pada Karyawan CV. Buana Jaya Sentosa Rahayu, Rosiana Fitri; Lahat, Mohammad Amas; Utama, Dani Chandra
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 2 No 1 (2025): Desember 2025 - Februari 2026
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v2i1.279

Abstracts - This study aims to explain the partial and simultaneous influence between the variables of cooperation ability and work motivation on work productivity at CV. Buana Jaya Sentosa. This type of research is quantitative research because it is related to numbers and statistics to test variables and hypotheses. Data processing using the SPSS Version 22 program with a population of 41 employees of CV. Buana Jaya Sentosa. The data used are primary data by distributing questionnaires via google form to respondents and data analysis using validity tests, reliability tests, normality tests, multicollinearity tests, heteroscedasticity tests, multiple linear regression tests, f-tests, t-tests, and determination coefficient tests (R2) partially or simultaneously. From the research results for the variable of cooperation ability, partial significance on work productivity with a calculated t value of 3.044> ttable 2.024 and significant of 0.000 <0.05, then the first hypothesis (H1) is accepted, the work motivation variable has a partial significant effect on work productivity with a calculated t value of 2.194> ttable 1.648 and significant of 0.000 <0.05, then the second hypothesis (H2) is accepted, while the variables of cooperation ability and work motivation have a simultaneous significant effect on work productivity with a calculated f value of 14.899> ftable 3.24 and a significant value of 0.000 <0.05, then the third hypothesis (H3) is accepted

Pengaruh Pelatihan dan Kompensasi Terhadap Pengembangan Karir Kepegawaian Badan Pendapatan Daerah Jakarta Pusat Rahman, Rahul Sulistio; Lahat, Mohammad Amas; Utama, Dani Chandra
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 2 No 2 (2026): Maret 2026 - Mei 2026
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v2i2.252

This research was conducted at the Central Jakarta Regional Revenue Agency, the purpose of this research is to find out training and compensation for career development. The research method uses software, namely SPSS Version 20 with a population and sample of 45 employees of the Central Jakarta Regional Revenue Agency. The data used were primary data by distributing a questionnaire through google form to the respondents and data analysis using multiple linear regression analysis, the results of the research for the training variable had a partial significant effect on career development with a tcal value of 4,567 > 1,681 and a significant of 0.000 < 0.05, then H0 was rejected and H1 was accepted, the compensation variable had a partial significant effect on career development with a value of tcount 2,962 > 1,681 and significant of 0.000 < 0.05, then H0 is rejected and H2 is accepted, while the variables of training and compensation have a significant effect simultaneously on career development with a value of fcal value of 23,516 > from ftable 3.21 and a significant value of 0.000 < 0.05. Based on the results of the R-Square (R2) determination coefficient test, it is known that 52.8% of the bound variables, namely career development, can be influenced by independent variables, namely training and compensation. While the remaining 47.2% were influenced by other variables that were not studied in this study.

The Role of Employee Welfare in Improving Work Productivity in Service Companies Sabil, Sabil; Hakim, Lukman; Lahat, Mohammad Amas; Rosento, Rosento
West Science Interdisciplinary Studies Vol. 1 No. 12 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v1i12.526

This comprehensive bibliometric analysis explores the intricate relationship between employee welfare and work productivity in the context of service companies. Examining a diverse body of literature through systematic quantitative methods, the study identifies key themes, trends, and research gaps. The findings highlight the pivotal role of employee welfare, spanning healthcare benefits, workplace safety, and a supportive organizational culture, in shaping a positive work environment. The study underscores the direct impact of employee well-being on engagement, job satisfaction, and overall productivity. Practical implications encompass informed human resource practices, strategic interventions, and the optimization of work environments, offering actionable insights for practitioners and policymakers. Recognizing the strategic advantage in linking employee well-being to organizational success emerges as crucial for attracting and retaining top talent. Furthermore, the analysis points to less-explored research avenues, guiding scholars toward areas such as "work discipline," "business outcomes," and "profitability." In essence, this bibliometric study bridges academia and practice, advocating for a holistic and evidence-based approach to human resource management, positioning employee welfare as a strategic imperative for sustained success.

The Role of Employee Welfare in Improving Work Productivity in Service Companies Sabil, Sabil; Hakim, Lukman; Lahat, Mohammad Amas; Rosento, Rosento
West Science Interdisciplinary Studies Vol. 1 No. 12 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v1i12.526

This comprehensive bibliometric analysis explores the intricate relationship between employee welfare and work productivity in the context of service companies. Examining a diverse body of literature through systematic quantitative methods, the study identifies key themes, trends, and research gaps. The findings highlight the pivotal role of employee welfare, spanning healthcare benefits, workplace safety, and a supportive organizational culture, in shaping a positive work environment. The study underscores the direct impact of employee well-being on engagement, job satisfaction, and overall productivity. Practical implications encompass informed human resource practices, strategic interventions, and the optimization of work environments, offering actionable insights for practitioners and policymakers. Recognizing the strategic advantage in linking employee well-being to organizational success emerges as crucial for attracting and retaining top talent. Furthermore, the analysis points to less-explored research avenues, guiding scholars toward areas such as "work discipline," "business outcomes," and "profitability." In essence, this bibliometric study bridges academia and practice, advocating for a holistic and evidence-based approach to human resource management, positioning employee welfare as a strategic imperative for sustained success.

Pengaruh Beban Kerja dan Motivasi Kerja Terhadap Kinerja Karyawan PT Dipo Internasional Pahala Otomotif Tangerang Hellisha, Wanda; Lahat, Mohammad Amas; Utama, Dani Chandra
Jurnal Manajemen dan Administrasi Antartika Vol. 3 No. 1 (2026): Januari
Publisher : Antartika Media Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70052/juma.v3i1.1037

Penelitian ini dilakukan di PT Dipo Internasional Pahala Otomotif Tangerang. Tujuan dari penelitian ini untuk mengetahui pengaruh beban kerja dan motivasi kerja terhadap kinerja karyawan PT Dipo Pahala Otomotif Tangerang. Penelitian ini menggunakan pendekatan kuantitatif dengan metode analisis statistik. Teknik pengumpulan data dilakukan melalui data primer yang diperoleh dari penyebaran kuesioner pada 61 karyawan yang menjadi responden penelitian ini, serta data sekunder yang dikumpulkan melalui studi kepustakaan. Teknik pengambilan sampel yang digunakan adalah sampel jenuh. Analisis data dilakukan melalui uji validitas, uji reliabilitas, uji normalitas, uji multikolinearitas, uji heteroskedasitas, regresi linier berganda, uji t, uji F, dan uji koefisien determinasi baik secara parsial dan simultan. Hasil penelitian ini menunjukkan bahwa secara parsial beban kerja berpengaruh positif dan signifikan terhadap kinerja karyawan dan motivasi kerja berpengaruh positif dan signifikan terhadap kinerja karyawan. Sementara itu, secara simultan beban kerja dan motivasi kerja berpengaruh secara positif dan signifikan terhadap kinerja karyawan PT Dipo Pahala Otomotif Tangerang. This research was conducted at PT Dipo Internasional Pahala Otomotif Tangerang. The purpose of this research was to determine the effect of workload and work motivation on the performance of employees at PT Dipo Pahala Otomotif Tangerang. This research used a quantitative approach with statistical analysis methods. Data collection techniques were carried out through primary data obtained from the distribution of questionnaires to 61 employees who were the respondents of this study, as well as secondary data collected through literature review. The sampling technique used was saturated sampling. Data analysis was conducted through validity tests, reliability tests, normality tests, multicollinearity tests, heteroscedasticity tests, multiple linear regression, t-tests, F-tests, and determination coefficient tests, both partially and simultaneously. The results of this study indicate that, partially, workload has a positive and significant effect on employee performance, and work motivation has a positive and significant effect on employee performance. Meanwhile, simultaneously, workload and work motivation have a positive and significant effect on the performance of employees at PT Dipo Pahala Otomotif Tangerang.

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