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All Journal INTERACTION: Jurnal Pendidikan Bahasa Akrab Juara : Jurnal Ilmu-ilmu Sosial Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) International Journal of Social and Management Studies (IJOSMAS) West Science Interdisciplinary Studies Jurnal Konseling Pendidikan Islam West Science Interdisciplinary Studies IIJSE Jurnal Manajemen dan Administrasi Antartika JMAEKA: Jurnal Manajemen Ekonomi Akuntansi
Lahat, Mohammad Amas
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Pengaruh Promosi dan Harga Terhadap Keputusan Pembelian Konsumen Pada Platform TikTok Shop by Tokopedia Nurafipah, Natasha; Lahat, Mohammad Amas; Utama, Dani Chandra
Jurnal Manajemen dan Administrasi Antartika Vol. 3 No. 1 (2026): Januari
Publisher : Antartika Media Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70052/juma.v3i1.1048

Abstract

Perkembangan era digital telah mendorong perubahan besar dalam perilaku belanja konsumen. Media sosial kini tidak hanya befungsi sebagai sarana komunikasi, tetapi juga berkembang sebagai platform perdagangan digital, salah satunya adalah TikTok Shop by Tokopedia. Persaingan ketat antar e-commerce menuntut perusahaan untuk menerapkan strategi promosi yang efektif dan penetapan harga yang kompetitif guna memengaruhi keputusan pembelian konsumen. Tujuan dari penelitian ini untuk mengetahui pengaruh promosi dan harga terhadap keputusan pembelian konsumen pada platform TikTok Shop by Tokopedia di Jakarta Barat. Penelitian ini menggunakan pendekatan kuantitatif dengan metode pengumpulan data melalui penyebaran kuesioner yang disebarkan kepada 100 reponden pengguna Tiktok Shop by Tokopedia. Teknik pengambilan sampel yang digunakan adalah nonprobability sampling dengan metode purposive sampling. Analisis data dilakukan melalui uji kualitas data, uji asumsi klasik, uji analisis regresi linier berganda, uji hipotesis dan uji koefisien determinasi dengan SPSS versi 23. Hasil penelitian menunjukan bahwa promosi secara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian dengan nilai thitung 5.820 > ttabel 1,984, harga secara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian dengan nilai thitung 3.934 > ttabel 1,984 dan secara simultan promosi dan harga berpengaruh positif dan signifikan terhadap keputusan pembelian dengan nilai Fhitung 47.408 > Ftabel 3,09.   The development of the digital era has driven major changes in consumer shopping behavior. Social media now functions not only as a means of communication but also as a digital commerce platform, one of which is TikTok Shop by Tokopedia. Tight competition among e-commerce companies requires companies to implement effective promotional strategies and competitive pricing to influence consumer purchasing decisions. The purpose of this study was to determine the effect of promotions and prices on consumer purchasing decisions on the TikTok Shop by Tokopedia platform in West Jakarta. This study used a quantitative approach with a data collection method through the distribution of questionnaires distributed to 100 respondents who are TikTok Shop by Tokopedia users. The sampling technique used was nonprobability sampling with a purposive sampling method. Data analysis was carried out through data quality tests, classical assumption tests, multiple linear regression analysis tests, hypothesis tests and coefficient of determination tests with SPSS version 23. The results of the study showed that promotion partially had a positive and significant effect on purchasing decisions with a calculated t value of 5,820 > t table 1.984, price partially had a positive and significant effect on purchasing decisions with a calculated t value of 3,934 > t table 1.984 and simultaneously promotion and price had a positive and significant effect on purchasing decisions with an F calculated value of 47,408 > F table 3.09.
Pengaruh Harga dan Kualitas Produk Terhadap Keputusan Pembelian Konsumen Pada Produk Wardah di Jakarta Barat Zahrah, Latifatu; Lahat, Mohammad Amas; Utama, Dani Chandra
Jurnal Manajemen dan Administrasi Antartika Vol. 3 No. 1 (2026): Januari
Publisher : Antartika Media Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70052/juma.v3i1.1049

Abstract

Tren kecantikan dan perawatan kulit telah berkembang pesat seiring dengan meningkatnya kesadaran masyarakat terhadap pentingnya menjaga kesehatan kulit dan kecantikan wajah. Setelah berkembangnya tren industri kecantikan dan perawatan, persaingan antar perusahaan perawatan dan kecantikan juga semakin ketat. Harga dan kualitas produk menjadi faktor penting yang mempengaruhi keputusan konsumen dalam melakukan pembelian. Tujuan dari penelitian ini ialah untuk mengetahui Pengaruh Harga dan Kualitas Produk Terhadap Keputusan Pembelian Pada Produk Wardah di Jakarta Barat. Metode yang dilakukan dalam penelitian ini adalah metode kuantitatif. Hasil penelitian ini membuktikan bahwa harga secara parsial memiliki pengaruh positif dan signifikan terhadap keputusan pembelian, kualitas produk secara parsial memiliki pengaruh positif dan signifikan terhadap keputusan pembelian, secara simultan harga dan kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian.   Beauty and skincare trends have grown rapidly along with increasing public awareness of the importance of maintaining healthy skin and facial beauty. Following the development of beauty and skincare industry trends, competition between skincare and beauty companies has also become increasingly fierce. Price and product quality are important factors influencing consumers' purchasing decisions. The purpose of this study is to determine the influence of price and product quality on purchasing decisions for Wardah products in West Jakarta. This study employs a quantitative research method using a survey approach, where data was collected from 100 respondents who are consumers of Wardah products in West Jakarta through a questionnaire. The study utilised SPSS Version 26 software for data analysis. The results of this study prove that price partially has (α = 0.003 and t-count = 3.013) has a positive and significant effect on purchasing decisions, while product quality partially has (α = 0.000 and t-count = 4.329) a positive and significant effect on purchasing decisions. Simultaneously, price and product quality (α = 0.000 and f-count = 79.755) have a positive and significant effect on purchasing decisions. This implies that the most effective marketing strategy should focus on an optimal balance between competitive pricing and the provision of excellent product quality, as these two elements work together to influence consumer purchasing interest.
STATEGI PEMASARAN BISNIS SURAT DAN PAKET PADA PT POS INDONESIA (PERSERO) KANTOR POS JAKARTA SELATAN Wibowo, Hadi; Supriadi, Dedi; Lahat, Mohammad Amas; Ernawati, Ernawati
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 5 No. 2 (2020)
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

PT Pos Indonesia merupakan salah satu Badan Usaha Milik Negara (BUMN) yang bergerak dalam sektor jasa pengiriman. Salah satu bisnis jasa yang ditawarkan adalah pengiriman surat dan paket. Perusahaan dengan jasa pengiriman ini akan sangat memerlukan strategi pemasaran untuk menjaring pelanggan yang bergerak dalam dunia bisnis yang bertujuan memuaskan konsumen dan meningkatkan volume penjualan. Metode pengumpulan data dalam penyusunan Tugas Akhir Adalah metode observasi, wawancara, dan studi dokumentasi dengan metode analisanya berupa analisis kualitatif yaitu metode analisis data tanpa menggunakan analisis statistik. Hal yang pertama dilakukan dalam strategi pemasaran adalah melihat kebutuhan pasar terlebih dahulu. Kemudian menentukan segmen pasar yang akan dituju yaitu segmen pasar bisnis. Dengan menetapkan segmen pasar bisnis maka dalam menetapkan target pasar dari penetapan strategi memilih perusahaan. Dengan memilih target yang sesuai dengan segmen pasar bisnis maka posisi pasar yang akan secara otomatis menjadi label untuk produk bisnis itu sendiri di tengah masyarakat. Maketing mix dalam strategi pemasaran akan secara otomatis mengikuti alur dari segmentasi, targeting dan positiong hal ini di karenakan dalam penentuan produk, tempat, harga, dan promosi sesuai dengan segmen pasar bisnis.
Management Strategies for Upgrading MSMEs in Facing Economic Uncertainty in Indonesia Sabil, Sabil; Rosento, Rosento; Lahat, Mohammad Amas; Marthanti, Amas Sari; Suratriadi, Panji; Hi Lawu, Suparman
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 5 (2025): Dinasti International Journal of Economics, Finance & Accounting (November - De
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i5.5483

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in supporting Indonesia's economic stability and growth, yet this sector faces serious challenges due to increasingly complex global and domestic economic uncertainties. In this context, understanding effective management strategies is crucial for MSMEs seeking to upgrade—that is, to transform into more structured, competitive business entities. This study aims to identify and synthesize the management strategies employed by MSMEs in responding to uncertain economic dynamics. Using a systematic literature review approach, this research analyzes 25 relevant open-access scholarly articles published over the past five years, thematically organized based on Porter's generic strategy framework, business resilience theory, and the MSME growth-stage model. The findings reveal that the primary strategies adopted by MSMEs include product differentiation, business process digitalization, and cross-sector collaboration through training, business incubation, and community partnerships. These approaches significantly contribute to enhancing the adaptive capacity and competitiveness of MSMEs amid economic pressures. This article offers conceptual contributions by integrating strategic management theory with the local MSME context in Indonesia, while also providing practical recommendations for policymakers and business practitioners to strengthen systemic and sustainable MSME development models moving forward.
MSMEs Business Scale-Up Strategy Ajusta, Anak Agung Gede; Lahat, Mohammad Amas; Ridwan, Wawan; Tazali, Imam
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 2 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i2.4693

Abstract

This research aims to use qualitative research methods concerning strategies for developing MSME businesses. Data collection techniques through interviews with similar companies and MSME Company Scale Up experts. The results of the analysis show that there are 4 strategies: 1. Inspired Stage (Idea Validation), at this stage business people have the desire to run, own, and develop a culinary business. 2. Start Stage (Product Validation), at this stage business people have started trying and carrying out "tests" or validation of the products they have, businesses that use vending machines can have greater capacity. 3. Scale Stage (Business Model Validation), at this stage, customers are already coming back, meaning the business model is already running. What else do you need to prepare and how to develop it? 4. Sustainability Stage, the goal of the business is "sustainability" meaning that the business can run continuously, there are growing profits, there are customers who come back, there are customers who recommend. To successfully develop a business, you must fulfill the 5 things above, so that the products produced can be known and accepted by consumers. In winning business competition, continuous innovation is needed, to keep up with developments that occur, as well as the implementation of good management systems, to be able to evaluate operations and product strategies. With system management, the owner does not need to be on standby at the office, just controls the reports received from the system. So that if a performance failure occurs, it can be immediately identified and resolved.
Pengaruh Kualitas Produk Dan Digital Marketing Terhadap Keputusan Pembelian Kopi Janji Jiwa Di Jakarta Pusat: The Influence of Product Quality and Digital Marketing on the Decision to Purchase Janji Jiwa Coffee in Central Jakarta Dewi, Latifah; Lahat, Mohammad Amas; Utama, Dani Chandra
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 2 No 1 (2025): Desember 2025 - Februari 2026
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v2i1.195

Abstract

Competition in the coffee business is getting tougher with the emergence of various coffee brands, one of which is Janji Jiwa coffee. Janji Jiwa experiences inconsistent taste from its products, in addition to its digital marketing strategy being considered less authentic because it uses influencer content. The purpose of this study is to analyze the influence of product quality and digital marketing on purchasing decisions for Janji Jiwa coffee in Central Jakarta. The method in this study uses a quantitative method with a survey approach. Data were collected through questionnaires distributed to 100 respondents of Janji Jiwa coffee consumers in the Central Jakarta area, then the data were tested using SPSS 23. Data analysis was carried out using multiple linear regression to determine the influence of product quality and digital marketing variables on purchasing decisions. The results of this study indicate that Product Quality has a positive and significant influence on purchasing decisions with a calculated t value of 8.685> t table 1.984 and a sign value of 0.000 <0.05, Digital Marketing has a positive and significant influence on purchasing decisions with a calculated t value of 2.127> t table 1.984 and a sign value of 0.036 <0.05, and simultaneously Product Quality and Digital Marketing have a positive and significant influence on Purchasing Decisions with a calculated f value of 107.694> f table 3.09 and a sign value of 0.000 <0.05.
Pengaruh Kualitas Produk dan Citra Merek Terhadap Keputusan Pembelian Pada Produk Sepatu Adidas: The Influence of Product Quality and Brand Image on Purchasing Decisions for Adidas Shoes Mariam, Siti Risda; Lahat, Mohammad amas; Utama, Dani chandra
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 2 No 1 (2025): Desember 2025 - Februari 2026
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v2i1.198

Abstract

This study aims to analyze the influence of product quality and brand image on purchasing decisions for the latest Adidas shoe products. A deep understanding of factors influencing consumer preferences is crucial for business sustainability in a competitive market context. The research method employed was a quantitative approach, disseminating questionnaires to 100 respondents who are consumers of Adidas shoes. The collected data were analyzed using multiple linear regression. The t-test results indicate that product quality has a positive and significant influence on purchasing decisions (t=4.041, p=0.000), and similarly, brand image also shows a positive and considerable influence (t=4.148, p=0.000). Furthermore, the F-test results demonstrate that product quality and brand image significantly influence purchasing decisions (F=44.787, p=0.000). These findings indicate that intrinsic product aspects and brand perception collectively play a central role in driving consumer purchasing decisions. Thus, this research affirms that improving product quality and strengthening brand image are effective strategies for Adidas to win the competition and maintain consumer loyalty
Pengaruh Work Life Balance Dan Fleksibilitas Terhadap Kepuasan Kerja Karyawan Sea Today: The Influence of Work-Life Balance and Flexibility on Employee Job Satisfaction at Sea Today Salwa, Nailah; Lahat, Mohammad Amas; Utama, Dani Chandra
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 2 No 1 (2025): Desember 2025 - Februari 2026
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v2i1.200

Abstract

The post-pandemic transformation of the workplace has elevated employee well-being to a strategic priority, where the concepts of work-life balance and work flexibility have become key to retaining talent, especially from the Millennial and Gen Z generations. In line with this, a quantitative study, using a survey distributed via Google Form to 52 employees at Sea Today located at STO Telkom Gambir, Central Jakarta, aimed to analyze the influence of these two factors on job satisfaction. The research findings proved the proposed hypotheses: first, work-life balance has a partially positive and significant effect on job satisfaction, as evidenced by a t-test showing a t-statistic of 9.915, which is greater than the t-table value of 1.675, and a significance level of 0.000 < 0.05. Second, work flexibility also demonstrates a partially positive and significant influence, with a t-statistic of 10.000, which also exceeds the t-table value of 1.675, with a significance of 0.000. Even more significantly, when tested simultaneously, these two variables together have a very strong impact on job satisfaction, as indicated by the F-test results, which show an F-statistic of 112.002, far exceeding the F-table value of 3.18, at a significance level of 0.000. Thus, it can be firmly concluded that companies implementing policies that support work-life balance and provide effective work flexibility will create a highly satisfying environment for employees, which in turn maximizes the quality of human resources to achieve company goals efficiently.
Pengaruh Motivasi Kerja Dan Disiplin Kerja Terhadap Kinerja Karyawan Pada PT Bina Media Tenggara Jakarta Pusat: The Effect of Work Motivation and Work Discipline on Employee Performance at PT Bina Media Tenggara, Central Jakarta Aidah, Dimah Zahrah Nur; Lahat, Mohammad Amas; Utama, Dani Chandra
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 1 No 4 (2025): September 2025 - November 2025
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v1i4.209

Abstract

Many internal and external factors can affect the results of an organization's efforts to improve employee performance. Work motivation and discipline are two important components and have a major impact on employee performance. This study aims to explain the partial and simultaneous influence between work motivation and work discipline variables on employee performance at PT Bina Media Tenggara. This type of research uses quantitative techniques and uses survey methodology and special sampling strategies to select respondents and then send questionnaires to employees with the sampling technique used, namely saturated samples. The statistical software used is SPSS version 26, in this study there were 40 employees who were employees of PT Bina Media Tenggara. The results of the partial t-test with a significance value of 0.000 < 0.05 indicate that work motivation and work discipline affect employee performance positively and statistically significantly. The results of the Simultaneous F test with a calculated F value of 103.105 with an F value in the table of 3.24 and a significance value of 0.000 < 0.05 indicate that work motivation and work discipline both have a positive and significant influence on employee performance.
Pengaruh disiplin kerja dan gaya kepemimpinan kerja terhadap kinerja karyawan d'Arcici hotel plumpang jakarta utara: The influence of work discipline and leadership style on employee performance at d'Arcici Hotel Plumpang, North Jakarta Elizabeth, Yohana; Lahat, Mohammad Amas; Utama, Dani Chandra
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 1 No 4 (2025): September 2025 - November 2025
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v1i4.214

Abstract

This study aims to analyze the effect of work discipline (X1) and the Work Leadership Style (X2) on employee performance (Y) at D'Arcici Hotel Plumpang, North Jakarta, using a quantitative approach and descriptive design. As many as 61 employees were used as samples through saturated sampling techniques, and data were collected using questionnaires, observations, interviews, documentation, and literature studies. Data was analyzed through the Validity Test (Pearson Product Moment) and Reliability (Cronbach's Alpha), followed by the classic assumption test (normality of the Kolmogorov-Smirnov and Normal Probability Plot, Multicolinearity of Tolerance and VIF, and heteroscedasticity of spearman’s RHO). The hypothesis is tested using multiple linear regression analysis, T test (partial), F test (simultaneous), and the coefficient of determination (R²). The results show that work discipline has a positive and significant significant effect on employee performance, while the work leadership style has a positive but not significant significant. However, simultaneously, both of these variables have a positive and significant influence on employee performance, with the coefficient of determination (R²) of 0.661, which means 66.1% of employee performance variations are explained by work discipline and work leadership style, while the remaining 33.9%influenced by other factors outside of this study.
Co-Authors Aidah, Dimah Zahrah Nur Ajusta, Anak Agung Gede Amas Sari Marthanti Basa, Putie Maharani Dani Chandra Utama Dedi Supriadi Dewi, Latifah Ditya, Nanda Elizabeth, Yohana Ernawati Ernawati Firman, Muhammad Alifiandra Arrauf Hadi Wibowo Hamdani, Anas Hellisha, Wanda Hi Lawu, Suparman Jaka Santosa, Jaka Lidwan, Nanang Lukman Hakim Mariam, Siti Risda Ma’ruf, Amar Ma’ruf, Ammar Muhammad Hamzah, Muhammad Nur Aliah, Nur Nurafipah, Natasha Panji Suratriadi Popon Rabia Adawia Puspa Fortuna Zulfa Rafik, Ahmad Rahayu, Rosiana Fitri Rahman, Rahul Sulistio Rosento Sabaruddin Siagian sabil sabil, sabil Salwa, Nailah Tazali, Imam Wawan Ridwan Zahra, Dimah Zahrah Nur Aidah Zahrah, Latifatu