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Journal : Proceeding of International Conference on Social Science and Humanity

THE EFFECT OF MARKETING STRATEGY AND SERVICE QUALITY ON CONSUMER SATISFACTION IN THE NUANCES OF COFFE JEMBER Sinta, Dewi; Ahmad Izzuddin; Septy Holisa Umami
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 1 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i1.199

Abstract

Objective: This study aims to find out and analyze the influence of marketing strategy and service quality on consumer satisfaction in the Nuansa Coffe Jember. Method: This type of research uses a quantitative method with a sample of 80 respondents and uses a Non-probability sampling technique with a purposive sampling technique, using a data collection technique in the form of a questionnaire to the respondents. The data analysis techniques of this study use instrument testing, classical assumptions, multiple linear regression, hypothesis tests, and R2 determination coefficients. Results: The results of the analysis obtained showed that marketing strategy and service quality had a significant effect partially on consumer satisfaction in the Nuansa Coffe Jember. The results of the R2 determination coefficient test were 0.539 or 54% of the influence contribution level. Novelty: This study provides empirical evidence on the impact of marketing strategy and service quality on consumer satisfaction in the context of Nuansa Coffe Jember, contributing to the understanding of consumer behavior in the coffee shop industry.
RAW MATERIAL INVENTORY CONTROL ANALYSIS IN THE RUBBER PRODUCTION PROCESS AT PTPN XII PERSERO KEBUN KOTTA BLATER Varuq, Nauval Ilham; Haris Hermawan; Ahmad Izzuddin
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 1 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i1.208

Abstract

Objective: This study aims to evaluate the raw material control system in the rubber production process at PTPN XII Persero Kebun Kotta Blater using the Economic Order Quantity (EOQ) method. Method: Employing a quantitative descriptive analysis approach, the EOQ model was applied to analyze inventory management practices related to rubber latex processing into RSS sheets. Results: The 2023 inventory data revealed that the company’s actual inventory issuance exceeded the optimal EOQ value of IDR 2,883.19, indicating inefficiencies in raw material control. Implementing the EOQ model demonstrated potential cost savings amounting to IDR 885,133,971,190,639 by optimizing order quantities and reducing excess inventory. Novelty: This research highlights the significant financial benefits of applying EOQ in rubber agribusiness, specifically within PTPN XII Kebun Kotta Blater, by providing an empirical assessment of inventory management optimization in the agricultural processing sector. The findings contribute to enhancing operational efficiency and sustainable resource utilization in natural rubber production.