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All Journal Al-Urban: Jurnal Ekonomi Syariah dan Filantropi Islam EKSISBANK (Ekonomi Syariah dan Bisnis Perbankan) Journal of Economics and Business UBS Jurnal Sosial dan Teknologi Jurnal Pengabdian kepada Masyarakat Desa (JPMD) Jurnal Ekonomi, Bisnis dan Manajemen Journal of Indonesian Sharia Economics Innovative: Journal Of Social Science Research Money: Journal of Financial and Islamic Banking Jurnal Multidisiplin Indonesia Ecopreneur : Jurnal Ekonomi dan Bisnis Islam Ecobankers : Journal of Economy and Banking Journal of Islamic Economic Development
Pratama, Gama
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Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Veterinary Other

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Journal : Journal of Islamic Economic Development

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Analysis of Digital Marketing Strategies in Encouraging SHaria Investment towards Economic Growth in Indonesia Pratama, Gama; Selasi, Dini; Vidiati, Cory; Salsabila, Syafira
Journal of Islamic Economic Development Vol. 1 No. 1 (2023): Journal of Islamic Economic Development
Publisher : P3M - STAI Kuningan

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Abstract

In this modern era, the acceptance of technology and the internet in society is widespread, so it is not surprising that digital marketing activities have become the main choice in doing business. Investment is the process of allocating a number of resources, such as money, time, and effort, into an asset or project with the aim of gaining profits in the future. In making investments, we must understand the risks involved and carry out proper analysis before making a decision. This research uses a qualitative research method with a descriptive, evaluative approach. The social impacts and conditions in question are the past, present, and even future conditions. It is also related to other objects such as social, economic, and cultural, as well as history and other social sciences. Digital marketing plays a very important role in introducing investment because it can help increase company profits, brand awareness, website traffic, conversions, and sales. Apart from that, digital marketing can also provide an opportunity for a company to understand consumer behavior more wisely so that it becomes an efficient tool for introducing investment. Currently, Indonesian people can take advantage of several Sharia-based investment instruments or instruments which, of course, have received permits and are registered with the Financial Services Authority (OJK). Then, this investment was strengthened by the legal basis of the Sharia Council or Indonesian Ulema Council (DSNMUI). Sharia investment can contribute directly to reality and optimally in overall economic growth. However, it should be noted that the contribution of sharia investment is fluctuating and has yet to be able to drive the rate of economic growth in Indonesia ideally.
Empowerment of MSMEs as a Strategy for Improving Welfare in the Indonesian Economic Context Cucu Putria, Andien; Pratama, Gama
Journal of Islamic Economic Development Vol. 1 No. 1 (2023): Journal of Islamic Economic Development
Publisher : P3M - STAI Kuningan

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This research explores the role of empowering Micro, Small and Medium Enterprises (MSMEs) as a strategy to improve prosperity in the Indonesian economy. Through the literature study method, this research highlights the positive contribution of MSMEs to job creation, national income and economic inclusiveness. MSMEs have the potential to reduce unemployment rates by providing employment opportunities for vulnerable groups. Contribution to national income is seen through the creation of added value and economic diversification. Empowering MSMEs also positively impacts social aspects and community welfare, reducing disparities and strengthening local communities' social ties. Although promising, the challenges of financing access and global competition must be overcome. Policy recommendations include fiscal incentives, special financing facilities, and skills training programs. Indonesia can build a solid and inclusive economy by strengthening the role of empowering MSMEs.
Analysis Effectiveness of The Flip Application As A Digital Financial Service Instrument in Sharia Presfectve Masitoh, Ika Siti; Selasi, Dini; Pratama, Gama; Mohammad Ridwan, Mohammad; Rizki Bahari, Fauzi
Journal of Islamic Economic Development Vol. 1 No. 1 (2023): Journal of Islamic Economic Development
Publisher : P3M - STAI Kuningan

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Fintech (financial technology) is technology and innovation that increases the efficiency, effectiveness, and speed of money and investment management. Digital financial services increasingly dominate the global financial sector, along with the increasing use of technology-based applications. One of the financial service applications that makes payments easier is Flip, which offers innovative solutions to users' financial needs. Flip is a digital application that offers various ways to manage money. This application allows you to make inter-bank transfers, transfer money to various countries, purchase credit and electricity tokens, and top up e-wallet balances. The method used in this research is descriptive and qualitative using secondary literature research methods. This research aims to determine the effectiveness of the flip.id application as a tool for providing virtual currency from a Sharia perspective. The research results show that the positive impact of the Flip application is seen in easy access to inclusive finance, fulfillment of Sharia financial principles, and acceleration of financial inclusion in Muslim communities. Flip has become an important factor in developing the Sharia economy in Indonesia thanks to innovation and efforts to improve fintech, which follows Sharia financial regulations.
Co-Authors Aan Jaelani Abdul Syahid, Jundi aeni, fariyatul Afriantari, Vidya Lintang Aisyah Dwi Putri, Nurrul Amin, Nur Mohammad Faiz Amin, Nur Muh. Faiz Asyarofah, Windi Atikah, Nila Auliah, Siti Avwa, Pina Ainul Azizah, Lelatul Barnawi, Barnawi Chatarina Umbul Wahyuni Cory Vidiati Cucu Putria, Andien Dapiah, Dapiah Dede Sulaeman, Dede Fathul Hidayati Fitriyah, Yola Heru Cahyono Hidayah, Dahlan Ibnu iim rohimah, iim Inayah Inayah Islamia, Ratu Iwan Darmawan Jubaidah, Evien Juningsih, Windi Karjuni, Agus Kasnawi, Kasnawic Khamdani, Khamdani Komara, Fadly Cahya Lesmana, Muhammad Indra Masitoh, Ika Siti Millah, Faizzatul Mohammad Ridwan Mohammad Ridwan, Mohammad Muh Fadli Muhammad Ridwan Munajim, Ahmad Nawawi, Rusto Nike Nur'aini Novita Novita Nur Fitriyani Nur Haida Nurasih, Siti Nurkhafifah, Ade Nurwulan, Sukma Nyoni, Francis C Paturohman, Paturohman Penty, Penty Pratama, Fidya Arie Rahmasari, Rizka Riyani, Ade Riyanto, Akhmad Rizki Bahari, Fauzi Robawi, Jejen Rohmah, Ainun Rokhmatulah, Lina Rokhmatullah, Lina Salsabila, Syafira Sari, Putri Muliana Selasi, Dini Selasih, Dini Sinta, Ida Siti Khoiriyah Sri Andini Sri Wahyuni Sukarnoto, Toto Sumarno . Surahman Surahman Syaekhudin, Muhammad Tegar Vidiati, Cory Wati, Suci Sukma Widiawati Widiawati, Widiawati Yasin, Muhamad Mufti Yasin, Muhammad Mufti