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All Journal E-JUPEKhu Jurnal Komunikasi Hukum Madani Syari'ah : Jurnal Pemikiran Perbankan Syari'ah Journal of Artificial Intelligence and Digital Business E-JRM Journal of Islamic Business Management Studies (JIBMS) Journal of Community Empowerment Jurnal Penelitian Multidisiplin Bangsa Proceeding Of International Conference On Education, Society And Humanity Jurnal Ilmu Administrasi dan Pemerintahan Indonesia
jannah, lailatul
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Pengaruh Green Marketing terhadap Purchase Intention (Studi pada Mahasiswa di UNISMA Angkatan 2021) Jannah, Lailatul; Hidayati, Nur; Mustapita, Arini Fitria
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research aims to find out; The Influence of Green Marketing on Purchase Intention. The type of research used is quantitative research with survey methods. The sample in this study was 101 respondents who were students at the Islamic University of Malang. The data collection method used in this research is by distributing questionnaires directly. The data analysis used is descriptive analysis and SEM-PLS analysis. The research results show that Green Marketing has a significant effect on Purchase Intention. It can be concluded that environmentally friendly marketing strategies have an important role in influencing consumers' intentions to purchase products.  Keywords: Green Marketing, and Purchase Intention
Co-Authors Abdul Rachman Aini, Lutfiyah Qilfa Khoiril Arini Fitria Mustapita Arwati Billah, Sasa Deddy Junaedi Dwi Prasetyo Embunsari, Nur Fahruddin Fahruddin Fahrudin Fahrudin Firdausi, Jinnani Handayani, Ririn Yanti Hardi, Rahmat Sulhan Irdamurni Komala, Yulia Lailatul Fitriyah Lestari, Eka Dwi Lutfiana, Evi Maharani, Nabilla Mansurudin, Mansurudin Masruroh, Nuril Muthi’ah, Nadia Nazwa, Sabita Nur Hidayati Nurhalisa, Siti Pratiwi, Cintabi Dwi Rachmawati, Istiana Rahmawati, Elis Rica Rachmawati Ristiana, Siti Ayu Rohmah, Siti Nurul Rudi Setiawan Rupiarti, Riski Mini Rustina, Siti Ayu Sulistyani, Atikah Sunardi Sunardi Syah, Yogi Darman Tri Herawati, Mega Wahyuni, Tri Indah