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All Journal Jurnal Mandiri Dharmas Education Journal (DE_Journal) Negotium: Jurnal Ilmu Administrasi Bisnis Jurnal Ekobismen Mamangan Social Science Journal Al Ghafur : Jurnal Ilmiah Pengabdian Kepada Masyarakat
Yusnidar, Cut
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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ANALISIS KOMUNIKASI PEMASARAN DAN SISTEM PELAYANAN MEDIA ONLINE TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (Studi Kasus pada Produk Smart Phone di Kecamatan Mutiara Timur Kabupaten Pidie) Syaryulis, Syaryulis; Yusnidar, Cut; Isnaini, Teuku
Jurnal Ekobismen Vol 4, No 1 (2024): Januari 2024
Publisher : Fakultas Ekonomi Universitas Jabal Ghafur, Sigli. Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47647/jeko.v4i1.1701

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh komunikasi pemasaran  dan sistem pelayanan media  online dengan  keputusan pembelian. Sampel dalam penelitian ini sebanyak 100 orang, data dikumpulkan dengan penyebaran kuesioner, analisis data menggunakan regresi linier berganda. Hasil penelitian diperoleh persamaan regresi sebagai berikut: Y  =   4.351  +  0.474X1 + 0.371X2.Nilai koefisien korelasi  (R) sebesar 91,1% dapat memberikan pengertian ada hubungan antara faktor komunikasi pemasaran  dan sistem pelayanan media  online dengan  keputusan pembelian. Nila koefisien diterminasi (R2) adalah  sebesar  83% dapat memberikan pengertian ada pengaruh yang signifikan antara  faktor komunikasi pemasaran  dan sistem pelayanan media online dengan keputusan pembelian. Pengaruh komunikasipemasaran  dan sistem pelayanan media online sebesar 83% berpengaruh secara siginifikan (sig. 0,000) terhadap keputusan pembelian. Berdasarkan uji T dan uji F  maka keputusan penelitian ini diperoleh F-hitung lebih besar dari   F-tabel, dengan demikian menerima hipotesis ha dan menolak ho.Kata Kunci: Komunikasi Pemasaran, sistem pelayanan media online dan keputusan pembelian
ANALISIS FAKTOR DIFFERENSIASI PRODUK DAN MARKET SHARE TERHADAP TINGKAT PENJUALAN AKSESORIS WANITA DI KECAMATAN MEUREUDU KABUPATEN PIDIE JAYA Fadlina, Sarah; Yusnidar, Cut; Ismayli, Ismayli
Jurnal Ekobismen Vol 4, No 1 (2024): Januari 2024
Publisher : Fakultas Ekonomi Universitas Jabal Ghafur, Sigli. Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47647/jeko.v4i1.1700

Abstract

Penelitian ini bertujuan untuk faktor differensiasi produk  dan market share  terhadap tingkat penjualan   Aksesoris wanita di Kecamatan Meureudu Kabupaten Pidie Jaya, sampel dalam penelitian ini sebanyak 100 orang, data dikumpulkan dengan cara penyebaran kuesioner, analisis data menggunakan regressi linier berganda. Hasil penelitian diperoleh nilai koefisien korelasi  (R) sebesar  86,3% dapat memberikan pengertian ada hubungan antara faktor differensiasi produk   dan faktor market share   dengan  tingkat penjualan,   artinya semakin erat pula hubungan antara differensiasi produk    dan market share   memiliki hubungan yang erat dengan kepuasan penguna jasa dengan nilai sebesar 86,3% dalam katagori hubungan yang kuat. Nilai koefisien diterminasi (R2) adalah  sebesar  84,7% dapat memberikan pengertian ada pengaruh yang signifikan antara  factor differensiasi produk  dan market share   dengan tingkat penjualan. Dengan demikian dapat dijelaskan bahwa semakin baiknya dilaksanakan dan ditingkatkan differensiasi produk    dan semakin meningkat market share  maka semakin berpengaruhnya terhadap tingkat penjaualan. Pengaruh differensiasi produk   dan market share sebesar 84,7% berpengaruh secara siginifikan (sig. 0,000) terhadap tingkat penjualan,  sedangkan selebihnya 15,3% dipengaruhi oleh faktor lain diluar dugaan persamaan ini. Kata Kunci: Differensiasi produk , market share dan tingkat penjualan
PENERAPAN STRATEGI BRAND IMAGE DAN BRAND AMBASSADOR TERHADAP PERMINTAAN PRODUK KECANTIKAN BRAND TAZZI (STUDI KASUS TAZZI GLOW OFFICIAL) DI KABUPATEN PIDIE Ilmi, Rauzatul; Yusnidar, Cut; Fakhrurrazi, Fakhrurrazi
Jurnal Ekobismen Vol 3, No 2 (2023): Juni 2023
Publisher : Fakultas Ekonomi Universitas Jabal Ghafur, Sigli. Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47647/jeko.v3i2.1354

Abstract

Penelitian ini berjudul “Penerapan Strategi Brand Image dan Brand Ambassador terhadap permintaan produk kecantikan brand Tazzi (Studi Kasus Tazzi Glow Official) di Kabupaten Pidie”. Dimana variabel independen yaitu Brand Image , Brand Ambassador dan permintaan produk sebagai variabel dependennya. Populasi dalam penelitian ini adalah masyarakat Kabupaten Pidie. Sampel diambil sebanyak 100 orang responden. Analisis ini meliputi Uji Validitas, Uji Reabilitas, Analisis Regresi berganda, Uji asumsi klasik, Uji hipotesis melalui uji F dan Uji t, serta analisis Koefesien Determinasi (R2). Hasil penelitian, diperoleh Y = 4.612+ 0,401 X1 + 0,385 X2. Berdasarkan hasil analisis diatas dapat disimpulkan bahwa dari kedua variabel yang diteliti, ternyata variabel Brand Image (X1) mempunyai pengaruh yang paling dominan sebesar 40,1 % terhadap permintaan produk kecantikan brand Tazzi di Kabupaten Pidie. Hubungan antara variabel dependen dan independen yaitu masing-masing variabel Brand Image (X1) dan Brand Ambassador (X2) terhadap permintaan produk kecantikan brand Tazzi di Kabupaten Pidie dengan indeks korelasi 91,7%, ini berarti hubungan tersebut sangat kuat. Kemudian indeks determinasi masing-masing variabel Brand Image (X1) dan Brand Ambassador (X2) sebesar 84,1%, ini berarti kedua variabel berpengaruh secara signifikan terhadap permintaan produk kecantikan brand Tazzi di Kabupaten Pidie. Kata Kunci : Brand Image, Brand Ambassador, Permintaan Produk
KEBIJAKAN DISCOUNT HARGA DAN PURCHASES INTENTIONS TERHADAP PEMBELIAN PRODUK EMINA KOSMETIK DI KABUPATEN PIDIE JAYA Fatliani, Lina; Yusnidar, Cut; Nur, Muhammad
Jurnal Ekobismen Vol 4, No 2 (2024): Juni 2024
Publisher : Fakultas Ekonomi Universitas Jabal Ghafur, Sigli. Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47647/jeko.v4i2.2210

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kebijakan discount harga dan purchases intention terhadap pembelian kosmetik Emina, sampel dalam penelitian ini sebanyak 100 orang responden, data dikumpulkan dengan penyebaran kuesioner kepada responden, analisis data menggunakan rumus regresi linier berganda. Hasil penelitian diperoleh persamaan regresi sebagai berikut: Y = 3.011 + 0.524X1 + 0.337X2. Nilai koefisien korelasi sebesar 65% dapat memberikan pengertian ada hubungan antara faktor kebijakan discount harga dan purchases intentions dengan pembelian katagori kuat. Nilai koefisien Diterminasi diperoleh nilai koefisien diterminasi adalah sebesar 42,3% dapat memberikan pengertian ada pengaruh yang signifikan antara faktor faktor kebijakan discount harga dan purchases intentions dengan pembelian. Uji T diperoleh T-hitung T-tabel, dan uji F diperoleh F-hitung sebesar 35.518 dan F-tabel pada tingkat kepercayaan 05% diperoleh sebesar 2.31 (tabel F). Berdasarkan hasil uji F tersebut maka keputusan penelitian ini diperoleh F-hitung lebih besar dari F-tabel. Dengan demikian secara simultan, hasil penelitian ini dapat diambil keputusan dengan menerima hipotesis Ha dan Menolak hipotsis Ho.Kata Kunci: Kebijakan discount harga, purchases intentions dan Pembelian
PENGARUH DIVERSIFIKASI PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN ( Studi pada Toko Greatman Distro Krunggeukueh ) Yusnidar, Cut; Ameliany, Nanda
Negotium: Jurnal Ilmu Administrasi Bisnis Vol 6, No 2 (2023): Negotium Vol.6 No.2 Juli-Desember 2023
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/njiab.v6i2.14346

Abstract

This research was conducted at the Greatman Krunggeukueh Shop, where there was an increase and decrease in the number of customers in January-December 2022. In January the number of sales reached 49 products, then in February it reached 69 products. Then the author conducted an initial survey on 30 customers of the Greatman Krunggeukueh distro shop, where 45% of customers stated that the products at the Greatman distro shop did not have a new appeal. Therefore, this research aims to see how product diversification influences purchasing decisions at the Greatman Krunggeukueh Distro Store. Indicators of product diversification in this research consist of product attractiveness, product suitability, customer trust in the product, customer impression of the product, attractiveness of the product packaging process, suitability of the product packaging process and offering gift stickers at the time of purchase. Meanwhile, purchasing decision indicators in this research consist of product selection, brand selection, supplier selection, time and number of purchases. This research used quantitative research using a purposive sampling approach, obtaining 96 respondents as the research sample. Data analysis used in this research used the SPSS 25.0 software program. Based on the research results, it shows that the product diversification variable partially has a positive and significant effect on purchasing decisions with a product diversification variable value of 16.033 < 1.986 and a significant value of 0.000 > 0.05
Analysis of The Potential Bankruptcy of Beginning Entrepreneurs Using The Altman Z-Score, SpringateOhlson, Grover, and Zmijewski Methods In The Middle Of The Covid-19 Pandemic Isnaini, Teuku; Yusnidar, Cut; Boihaki, Boihaki
Jurnal Ilmu Sosial Mamangan Vol 12, No 3 (2024): Jurnal Ilmu Sosial Mamangan Accredited 3 (SK Dirjen Ristek Dikti No. 158/E/KPT/
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v11i2.7010

Abstract

This study uses the Altman Z Score, Springate, Ohlson, Grover, and Zmijewski methods to measure the potential for bankruptcy for Aceh beginner entrepreneurs registered with the Cooperatives, Small and Medium Enterprises Office in 2022. The purpose of this study is to analyse and test whether there are differences in the calculation results between Altman, Springate, Ohlson, Grover, and Zmijewski methods when used to predict the bankruptcy of business actors in 2022, as well as the most accurate method in predicting the bankruptcy of businesses registered as SMEs in 2022. The population used in this study is all Aceh beginner entrepreneurs registered in the Department of Cooperatives, SMEs in 2022, selected with certain criteria using the objective sampling method. The data in this study is quantitative data with survey data sources, namely secondary from the Annual Financial Reports published by the Cooperatives and SMEs Office in 2022. The data acquisition technique uses documentation techniques. The data analysis method used descriptive statistical methods, normality tests, and hypothesis testing using a paired sample t-test to test the accuracy of the method. The data analysis method used descriptive statistical techniques, normality tests, hypothesis testing with paired sample t-test and accuracy of prediction methods. The results obtained showed that there were significant differences between the methods of Altman, Springate, Ohlson, Grover, and Zmijewski, and there were methods with the highest level of accuracy, namely the Grover model of 90.17%.
The Effect Of Distribution, Digital Marketing And Consumers On Interest In Buying Korean Music Album In Students Yusnidar, Cut; Boihaki, Boihaki; Isnaini, Teuku; Azzuhra, Muslimah
Dharmas Education Journal (DE_Journal) Vol 4 No 1 (2023): Juni
Publisher : Fakultas Keguruan dan Ilmu Pendidikan Univesitas Dharmas Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56667/dejournal.v4i1.1107

Abstract

This study aims to determine "The Influence of Distribution, Digital Marketing and Consumer Attraction on Students' Interest in Buying Korean Music Albums (Study on Korean Music Fans in the Sigli Area, Pidie Regency)". Where the independent variables are Distribution (X1), Digital Marketing (X2) and Attractiveness (X3), and Purchase Interest (Y) as the dependent variable. The population in this study were students who are fans of Korean Music in the Sigli Area, Pidie Regency. Then the Simple Random Sampling method is used, namely the sampling of members of the population is done randomly without regard to the existing strata in the population. Based on the research results, the regression equation is obtained: Y = 2.028 + 0.316 X1 + 0.232 X2 + 0.415 X3. Based on the results of the analysis above, it can be concluded that of the three variables studied, it turns out that the consumer attractiveness variable (X3) has the most dominant influence of 41.5% on buying interest (Y) Korean music albums for Korean music fans in the Sigli area, District Pidie. The influence between the dependent and independent variables, namely each distribution variable (X1), digital marketing (X2) and consumer attractiveness (X3) on buying interest (Y) Korean music albums for Korean music fans in the Sigli area, Pidie Regency with a correlation index of 92.1% This means the relationship is very strong.
Dividend Policy and Firm Value: The Mediating Role of Financial Performance Nisa, Zaharatun; Haiqal, Muhammad; Yusnidar, Cut; Saputra, Ryanda; Yanti, Evi Maulida
Jurnal MANDIRI: Ilmu Pengetahuan, Seni, dan Teknologi Vol 9 No 1: Juni 2025
Publisher : Lembaga Kajian Demokrasi dan Pemberdayaan Masyarakat (LKD-PM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33753/mandiri.v9i1.303

Abstract

In the business world and capital markets, firm value is an important indicator that reflects the company's performance, prospects, and attractiveness in the eyes of investors. One factor that is believed to influence firm value is dividend policy, which is the management's decision to distribute profits to shareholders or retain them for the company's investment needs. In the world of investment and capital markets, dividend policy is one of the important factors that can influence investor perceptions of a company's value. This policy reflects. The method used in this study is secondary data through the financial statements of manufacturing companies that meet the sample criteria of 12 companies in a 5-year observation period. Data processing in the study using the eviews application with the selection of CEM, FEM, and REM models was carried out to determine the method that is appropriate for the research conducted, then the chow test, hausman test, and lagrange multipler test were used. From the results of data processing and analysis of the problems carried out, it can be concluded that the financial performance variable is unable to mediate the effect of dividend policy on firm value, this is because dividend policy acts as an external factor that directly influences firm value, without the need to go through a mechanism to improve financial performance. Dividend policy has a positive and significant effect on firm value. This shows that companies that consistently distribute dividends provide a positive signal to investors regarding financial stability and future profit prospects, while financial performance does not affect the value of the company. The implication of this finding suggests that in the context of the consumer goods industry, investor perceptions of firm value are more influenced by external signals such as dividend distribution, rather than by internal indicators such as ROA.
PENDAMPINGAN PEMBIAYAAN POLA SYARI’AH BUMG KEUTAPANG UNIT USAHA SIMPAN PINJAM KELOMPOK PEREMPUAN (SPP) Nelliyana, Nelliyana; Yusnidar, Cut; Abdullah, Husaini
Al Ghafur : Jurnal Ilmiah Pengabdian Kepada Masyarakat Vol 1, No 1 (2022): Juli
Publisher : Universitas Jabal Ghafur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (299.592 KB) | DOI: 10.47647/alghafur.v1i1.653

Abstract

Pembiayaan syariah merupakan kegiatan penyediaan uang dan barang dari pihak bank pada pihak nasabah atas dasar persetujuan dan kesepakatan antara pihak bank dan juga pihak yang dibiayai agar dapat mengembalikan uang tersebut sesuai jangka waktu yang telah ditetapkan dengan memberikan imbalan berupa bagi hasil. Bagi masyarakat Indonesia yang mayoritas adalah muslim, pembiayaan syariah memang sangat membantu. Pasalnya, pembiayaan semacam ini dinilai sudah mengikuti syariat islam dalam praktiknya sehingga dapat mengurangi resiko riba. (Badan Usaha Milik Gampong) BUMG adalah badan hukum yang didirikan oleh gampong guna mengelola usaha, memanfaatkan asset, mengembangkan investasi dan produktivitas, menyediakan jasa pelayanan dan  atau  menyediakan  jenis  usaha  lainnya  untuk  menciptakan  kesejahteraan  masyarakat gampong. Sedangkan unit usaha BUMG adalah badan usaha milik gampong yang melaksanakan bidang  usaha  tertentu.  BUMG  terdiri  dari  dua  jenis  yaitu BUMG  Gampong  dan  BUMG Bersama.Kata kunci: Pembiayaan Pola Syari’ah, Akad, Badan Usaha Milik Gampong (BUMG), Kelompok Simpan Pinjam Perempuan (SPP). 
Co-Authors - Fakhrurrazi Abdullah, Husaini Ameliany, Nanda Azzuhra, Muslimah Boihaki, Boihaki Evi Maulida Yanti Fadlina, Sarah Fatliani, Lina Haiqal, Muhammad Ilmi, Rauzatul Ismayli, Ismayli Isnaini, Teuku Muhammad Nur NELLIYANA, NELLIYANA Nisa, Zaharatun Ryanda Saputra, Ryanda Syaryulis, Syaryulis Teuku Isnaini