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All Journal Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Journal of Food System and Agribusiness (JoFSA) Jurnal Agristan Indonesian Journal of Research and Educational Review (IJRER) Proceeding Applied Business and Engineering Conference Jurnal Bisnis Dan Manajemen: Bisman Jurnal Manajemen Agribisnis Terapan
Irawati, Luluk
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ANALISIS STRATEGI BISNIS PENGGILINGAN PADI (Studi Kasus Rice Milling Unit Gapoktan Rukun Sejahtera Di Pekon Sukorejo Kecamatan Pardasuka Kabupaten Pringsewu) Wildan Al Faris; Handayani, Sri; Noer, Irmayani; Irawati, Luluk
Jurnal Manajemen Agribisnis Terapan Vol 3 No 2 (2025)
Publisher : Program Studi Pengelolaan Agribisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jumaat.v3i2.4426

Abstract

The Farmers’ Group Association (Gapoktan) Rukun Sejahtera received assistance from the local district government in the form of a Rice Milling Unit (RMU) machine to improve farmers’ welfare in the region. However, the RMU has not yet operated its business optimally. Based on pre-survey data (2025), rice sales at RMU Rukun Sejahtera reached a total production of 91.456 tons, whereas the sales target set for 2024 was 150 tons. This indicates that the sales target was not achieved. As competition in the rice milling industry becomes increasingly competitive, it is necessary to develop appropriate business strategies to ensure sustainability and growth. This study aims to analyze the internal and external factors of the business, determine the business unit’s position, formulate alternative strategies, and establish strategic priorities. The analytical techniques employed include SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis and QSPM (Quantitative Strategic Planning Matrix) to select the most effective strategies for implementation. The findings of this research identify six strength factors, five weaknesses, five opportunities, and five threats. The SWOT analysis generated three S-O strategies, two W-O strategies, two S-T strategies, and one W-T strategy. The QSPM results rank the strategic priorities as follows: first, “collaborating with farmers to secure rice supply” with a score of 6.78; second, “improving business management through mentoring programs” with a score of 6.60; and third, “creating own products to reach market segmentation” with a score of 6.56. The formulated strategies are expected to enable RMU Rukun Sejahtera to operate its business sustainably in the long term.
Prospek Bisnis Budidaya Melon Inthanon Menggunakan Greenhouse (Studi Kasus Pondok Pesantren Al-Hidayat Gerning Kabupaten Pesawaran) Kurniawati, Risma; Handayani, Sri; Noer, Irmayani; Irawati, Luluk
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.20697

Abstract

Al-Hidayat Gerning Islamic boarding school is a boarding school that farms inthanon melon using a greenhouse. However, in the implementation of cultivation, the boarding school faces various challenges, such as the high price of inthanon melon seeds, limited market access, and high initial investment for green house construction. The objectives of the study were (1) to identify the costs, revenues, and profits of inthanon melon farming, (2) to analyze the feasibility of inthanon melon farming, and (3) to analyze the sensitivity of inthanon melon farming. The data analysis method is quantitative method. The results of this study (1) The business cost structure consisting of fixed costs of Rp9,908,393, variable costs of Rp11,065,350, total costs of Rp20,974,74 and revenue of Rp37,440,000 so as to get a profit of Rp16,466,257 during one planting period. (2) Financial feasibility analysis shows the NPV value of Rp231,899,623>0, IRR of 20.73%>8% interest rate, Net B/C ratio of 1.683>1, BEP of 6 years 7 months 25 days shorter than the project life of 10 years and PBP for 3 years 6 months 28 days shorter than the project life of 10 years. Based on these results, inthanon melon farming at Al-Hidayat Islamic Boarding School is feasible to run, and (3) Sensitivity analysis of a 10% increase in production costs shows an NPV value of 0.211, IRR of 0.165, and Net B/C of 0, 118. This indicates that if the sensitivity value is less than one, then the inthanon melon farming business at Al-Hidayat Islamic Boarding School is not sensitive to these changes. Meanwhile, a decrease in the price of inthanon melon by Rp25,000 shows an NPV value of 1.246, IRR 0.574 and Net B/C 0.369. This indicates that the price decrease is sensitive to NPV or future net profit because the sensitivity value is more than one.
Analisis Pendapatan Biji Kakao di Kecamatan Way Lima Kabupaten Pesawaran Irawati, Luluk; Oktaviani, Anggita Dwi; Zaini, Muhammad; Marbudi, Marbudi; Ulfah, Maria
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.22397

Abstract

The purpose of this research to analyze cocoa farming income based on three post-harvest treatments, namely wet, non-fermented, and fermented cocoa beans in Way Lima District, Pesawaran Regency. The research method used a survey with a purposive sampling technique on 30 cocoa farmers. Data were analyzed using a financial income approach and business feasibility through the Benefit Cost (B/C) ratio. The results showed that post-harvest treatments made a significant difference to farmers' income and revenue. The highest income was obtained from fermented cocoa at IDR 57,500,000/hectare/year, followed by non-fermented at IDR 52,542,320.56/hectare/year, and wet cocoa beans at IDR 27,864,192.73/year. The income from fermented cocoa farming is Rp 44,602,761.09/year, higher than non-fermented cocoa at Rp 40,267,179.96/hectare/year and wet beans at Rp 18,435,394.09/hectare/year. The B/C ratio value shows that all post-harvest cocoa treatments are feasible to be cultivated (B/C > 1), with the highest value in fermented cocoa (3.35), then non-fermented cocoa (3.28), and wet cocoa beans (1.96). These results explain that fermented cocoa provides added value, improved quality, and higher income for cocoa farmers, although it requires additional costs and labor. Therefore, the application of fermentation needs to be continuously encouraged as a strategy to improve the welfare of cocoa farmers.
Co-Authors Anggita Dwi Oktaviani Damayanti, Nabila Desfaryani, Rini Dhuha Sasmita, Febio Edy Humaidi Eva Sari, Dian Ferdiyanto, Feri Fitriani Fitriani Handayani, Sri Islam , Raudhatul Kertayoga, IPAW Kurniawati, Risma Kusmaria, Kusmaria Marbudi, Marbudi Maria Ulfah Marlinda Apriyani Muhammad Zaini Noer, Irmayani Nuni Anggraini Putri, Andri Purnama Qadar Hasani Renoat, Ronald Saputra, Dicky Andre Sihombing, Nessi Rosalinda Sudiyo, Sudiyo Unteawati, Bina veronica, Delsi Wildan Al Faris