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All Journal Journal Of Management Science (JMAS) Journal of Artificial Intelligence and Digital Business Harmoni Sosial : Jurnal Pengabdian Dan Solidaritas Masyarakat Kajian Ekonomi dan Akuntansi Terapan Jurnal Price : Ekonomi dan Akuntasi Harmony Management: International Journal of Management Science and Business Global Management: International Journal of Management Science and Entrepreneurship Outline Journal of Community Development Abdimas Paspama International Journal for Advanced Research
Zahara Meutia
Manajemen Retail, Universitas Battuta, Medan, Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Product Innovation Analysis as a Strategy to Survive in Competitive Markets Zahara Meutia; Henny Purnama Dewi; Faziatul Amillia Mohamad Basir; Muammar Rinaldi; Azizul Kholis
International Journal of Advanced Research Vol. 1 No. 4: December 2024
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/2ag56c51

Abstract

This study aims to analyze the role of product innovation as a strategy to survive in a competitive market. Product innovation is the main key for companies in facing tight competition in the era of globalization and rapid technological development. This study uses a quantitative descriptive method with a survey approach to small, medium, and large companies in several industrial sectors. Data were collected through questionnaires and in-depth interviews with company management who have experience in developing innovative products. The results of the study show that product innovation has a significant positive impact on the competitiveness and performance of the company, both in terms of increasing sales, customer loyalty, and market share. Factors that support the success of product innovation include the use of technology, research and development (R&D), and a focus on customer needs. In addition, obstacles that are often faced in implementing innovation include limited resources, capital, and access to technology. Proposed solutions include increasing investment in technology, collaboration with research institutions, and implementing customer-centric strategies.
Study of the Application of Environmentally Friendly Concepts in Micro and Small Businesses Atika Aini Nasution; Yasuli Bindulem; Zahara Meutia
International Journal of Advanced Research Vol. 1 No. 4: December 2024
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/r9hxzt36

Abstract

This study aims to analyze the application of environmentally friendly concepts in micro-enterprises and understand the factors that influence the implementation of these sustainable practices. Amidst increasing global awareness of environmental issues, micro-enterprises have an important role in supporting sustainable development through more responsible business practices. The research method used is a qualitative descriptive approach with data collection techniques through observation, in-depth interviews, and literature studies. The research sample consists of several micro-enterprises in the production and service sectors in certain areas that have begun to implement environmentally friendly concepts in their business operations. The results of the study indicate that some micro-entrepreneurs have adopted environmentally friendly practices such as the use of environmentally friendly raw materials, waste management, energy efficiency, and the use of simple technology. However, the implementation of this concept still faces several obstacles, including limited capital, access to environmentally friendly technology, and lack of knowledge and socialization about the long-term benefits of these practices. Factors such as government support, incentive policies, and ongoing assistance are considered important drivers for the successful implementation of environmentally friendly concepts.
Pengaruh Store Atmosphere dan Kualitas Pelayanan terhadap Keputusan Pembelian di Lotte Grosir Silitonga, Syahyuvi Nalurita; Meutia, Zahara; Yanti, Tri Auri
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.3538

Abstract

Penelitian ini dilatarbelakangi adanya penurunan penjualan di Lotte Grosir Medan pada kurun waktu 2022-2023. Penurunan penjualan ini menunjukan adanya penurunan keputusan pembelian konsumen sehingga dapat dirumuskan dalam penelitian ini bahwa bagaimana konsumen mengambil keputusan pembelian di tengah fenomena persaingan yang semakin ketat. Tujuan penelitian ini adalah untuk mengetahui Pengaruh Store atmosphere Dan Kualitas Pelayanan terhadap Keputusan Pembelian Konsumen. Penelitian ini menggunakan metode kuantitatif kausalitas untuk menguji pengaruh store atmosphere dan kualitas pelayanan terhadap keputusan pembelian di Lotte Grosir Medan. Data diperoleh melalui kuesioner. Sampel ditentukan dengan rumus Slovin dari populasi 200 orang, sehingga diperoleh 67 responden. Analisis data dilakukan melalui uji validitas, reliabilitas, normalitas, heteroskedastisitas, dan multikolinearitas, lalu dilanjutkan dengan regresi linear berganda. Jika nilai signifikansi < 0,05 dan koefisien positif, kedua variabel terbukti berpengaruh positif dan signifikan terhadap keputusan pembelian. Berdasarkan hasil analisis, variabel store atmosphere dan kualitas pelayanan memiliki pengaruh berbeda terhadap keputusan pembelian di Lotte Grosir Medan. Uji parsial menunjukkan bahwa store atmosphere tidak berpengaruh signifikan terhadap keputusan pembelian (thitung 0,261 < ttabel 1,669; sig. 0,795 > 0,05), sedangkan kualitas pelayanan berpengaruh positif dan signifikan (thitung 5,479 > ttabel 1,669; sig. 0,000 < 0,05). Uji simultan memperlihatkan bahwa kedua variabel secara bersama-sama berpengaruh signifikan terhadap keputusan pembelian (Fhitung 15,357 > Ftabel 3,14; sig. 0,000 < 0,05). Nilai koefisien determinasi (R²) sebesar 0,324 menunjukkan bahwa 32,4% keputusan pembelian dipengaruhi oleh kedua variabel tersebut, sementara 67,6% dipengaruhi faktor lain. Dengan demikian, kualitas pelayanan menjadi faktor yang paling dominan dalam memengaruhi keputusan pembelian di Lotte Grosir Medan.
Literacy and Reading Interest Improvement Movement at the Medan Orphanage Zalukhu, Febius; Manullang, Randeska; Meutia, Zahara; Saragih, Lenti Susanna; Andi; Irma Herliza Rizki
Outline Journal of Community Development Vol. 3 No. 2: November 2025
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/az9mfw75

Abstract

Children's reading and literacy interests are important foundations for developing knowledge, skills, and character. Orphans, as a vulnerable group, often face limited access to reading materials and literacy facilities, thus requiring special attention to improve their reading skills and learning interests. This research and community service activity aims to develop an effective literacy movement in orphanages in Medan through book lending programs, interactive reading lessons, group discussions, and literacy-based creative activities. The method used is a participatory action approach, including identifying needs, developing literacy modules, implementing shared reading activities, mentoring, and evaluating reading interests. The implementation results show a significant increase in children's reading frequency, reading comprehension, discussion skills, and learning motivation. This program has a positive impact on learning independence, character development, and awareness of the importance of literacy for orphans. These findings confirm that a literacy movement based on active participation can be a model for sustainable non-formal education empowerment for vulnerable groups.
Co-Authors Amril Amril Andi Aprilda Yanti Aryani Sairun Atika Aini Nasution Azizul Kholis, Azizul Cindy Mutiara Debi Masri Faziatul Amillia Mohamad Basir Henny Purnama Dewi Irma Herliza Rizki Muammar Rinaldi Putri Mauliza Putri Mauliza, Putri Randeska Manullang Richna Handriyani Saragih, Lenti Susanna Silitonga, Syahyuvi Nalurita Sugito - Tri Auri Yanti Yanti, Tri Auri Yasuli Bindulem Yohana Melita Silalahi Zalukhu, Febius