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Journal : Outline Journal of Community Development

Financial Management and Digital Marketing Training for MSMEs in Fostered Villages Post Pandemic Aprilda Yanti; Zahara meutia; Putri Mauliza; Richna Handriyani; Debi Masri
Outline Journal of Community Development Vol. 3 No. 1: July 2025
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/tctnnj44

Abstract

The COVID-19 pandemic has had a significant impact on the sustainability of micro, small, and medium enterprises (MSMEs), especially in rural areas. Weak financial management and minimal use of digital technology are two main obstacles that exacerbate the condition of MSMEs in facing the crisis. This community service activity aims to increase the capacity of MSME actors in fostered villages through applicable and sustainable financial management and digital marketing training. The training method is carried out in a participatory and practical manner, involving 25 MSME actors from various sectors. The evaluation was carried out using a quantitative and qualitative approach to measure changes in participants' understanding and skills before and after training. The results showed a significant increase in aspects of understanding financial management (from 35% to 85%), financial recording skills (from 25% to 80%), understanding digital marketing (from 30% to 90%), and skills in using social media for business promotion (from 20% to 88%). In addition, participants showed increased confidence in managing their businesses more professionally and based on data. These findings indicate that integrated training that combines financial and digital aspects can strengthen the resilience and competitiveness of MSMEs post-pandemic. The recommendation from this activity is the importance of continued mentoring and ongoing support from the village government and educational institutions to maintain the sustainability of the training impact.
Literacy and Reading Interest Improvement Movement at the Medan Orphanage Zalukhu, Febius; Manullang, Randeska; Meutia, Zahara; Saragih, Lenti Susanna; Andi; Irma Herliza Rizki
Outline Journal of Community Development Vol. 3 No. 2: November 2025
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/az9mfw75

Abstract

Children's reading and literacy interests are important foundations for developing knowledge, skills, and character. Orphans, as a vulnerable group, often face limited access to reading materials and literacy facilities, thus requiring special attention to improve their reading skills and learning interests. This research and community service activity aims to develop an effective literacy movement in orphanages in Medan through book lending programs, interactive reading lessons, group discussions, and literacy-based creative activities. The method used is a participatory action approach, including identifying needs, developing literacy modules, implementing shared reading activities, mentoring, and evaluating reading interests. The implementation results show a significant increase in children's reading frequency, reading comprehension, discussion skills, and learning motivation. This program has a positive impact on learning independence, character development, and awareness of the importance of literacy for orphans. These findings confirm that a literacy movement based on active participation can be a model for sustainable non-formal education empowerment for vulnerable groups.