Article Per Year (5 Year)
p-Index From 2021 - 2026
2.727
P-Index
This Author published in this journals
All Journal Buletin Udayana Mengabdi Biotika: Jurnal Ilmiah Biologi Jurnal Ilmu Kedokteran (Journal of Medical Science) STUDIA ISLAMIKA Assets : Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Online Mahasiswa (JOM) Bidang Keguruan dan Ilmu Pendidikan SPEKTRUM Jurnal Ilmu Politik Hubungan Internasional Jurnal Ilmiah Mahasiswa Pendidikan Biologi Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Jurnal Agrotek Tropika PHARMACY: Jurnal Farmasi Indonesia (Pharmaceutical Journal of Indonesia) Majalah Kedokteran Andalas Musamus Journal of Primary Education Abdimas UNWAHAS : Jurnal Pengabdian Masyarakat UNWAHAS Jurnal Sains Riset Cendekia : Jurnal Pengabdian Masyarakat Journal of Food Technology and Agroindustry Al-Mizan : Jurnal Hukum dan Ekonomi Islam Enggang: Jurnal Pendidikan, Bahasa, Sastra, Seni, dan Budaya MANAJEMEN INTECH (Informatika dan Teknologi) Jurnal Siger Matematika Jurnal Riset Rumpun Ilmu Kesehatan (JURRIKES) Jurnal PADI (Pengabdian mAsyarakat Dosen Indonesia) Jurnal Pengabdian Masyarakat Indonesia Sejahtera Jurnal Ventilator: Jurnal Riset Ilmu Kesehatan dan Keperawatan Antigen: Jurnal Kesehatan Masyarakat dan Ilmu Gizi Vitamedica: Jurnal Rumpun Kesehatan Umum Inovasi Kesehatan Global EKOBIS ABDIMAS : Jurnal Pengabdian Masyarakat Jurnal Riset Sistem Informasi KOMPEN: Komputer dan Pembelajaran Edumaspul: Jurnal Pendidikan
Ismawati Ismawati
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

Published : 39 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : MANAJEMEN

 1 
Pengaruh Influencer Marketing Terhadap Purchase Decision dengan Brand Awareness dan Perceived Value Sebagai Variabel Mediasi Ismawati Ismawati; Lutfi Lutfi; Enok Nurhayati
MANAJEMEN Vol. 5 No. 2 (2025): Oktober : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e1zjkx18

Abstract

This study aims to explore the influence of Influencer Marketing on Purchase Decision with Brand Awareness and Perceived Value as mediating variables for Purbasari scrub users in Cilegon City. The research method used is quantitative. This research collects data based on questionnaires and literature studies. The population in this study were Purbasari scrub users in Cilegon City. The sample of this study amounted to 180 respondents with accidental sampling. The data analysis method used is Structural Equation Modeling (SEM) with the SmartPLS 4 analysis tool. The results of this study indicate that Influencer Marketing has a positive but insignificant effect on Purchase Decision. Furthermore, Brand Awareness and Perceived Value are found to mediate the relationship between Influencer Marketing and Purchase Decision. In this study, Brand Awareness and Perceived Value demonstrate the ability to strengthen the effect of Influencer Marketing on Purchase Decision.
Co-Authors . Wamiliana A. Wibisono Aang Nuryaman Achmad, Fariz Aisyah Aisyah Anis Nafiatul Umah Anisa Anisa Anna Yulia Hartati Arfianti Arfianti Asyraf Mustamin Betty Mayawatie Marzuki, Betty Mayawatie Bulqis Vellaya Arlem Cindy Berliana Diapaty Mayulu Desy Putri Ayu Nurvita Sari Dody Tri Kurniawan Eko Adi Sumitro Elda Nazriati Enikarmila Asni Enok Nurhayati Farradeswita Putri Muhammad Fathan Abidi A Fria Pahlevi Hidayat Pujisiswanto I Ketut Patra Ismayanti Ismayanti Joko Kuswanto Khalid Al Faqih La Zakaria Lazim.N Lazim.N Lutfi Lutfi M. Rizky Pangestu Marlina Marlina Marlina Muhammad Wisnu Nugroho Muhlis Muhlis Nanik Sriyani Nasrullah Bin Sapa Nerinda Rizky F Nopta Meli Agustina Nora Wirna Nurul Fajriani Nyak Umar Otang Kurniaman R. A. Destryana R. Amalia Destryana Rahmat Hidayat Djalil Ratih Yuniastri Ratih Yuniastri Rezki Permata Sari Rifky Ardhana Kisno Saputra Rika Diananing Putri Rizka Ayusnika Rizki Nur Apriliani Rohman Rohman Rusdi Raprayoga Sali M. Papeti Salsabila, Unik Hanifah Samsul Samsul Senny Widyaningsih Silvia D.M. Riu Siti Shoimah Sri Wahyuni Sumarlin Sumarlin Supriadi Supriadi Suryana Suryana Susilowati Susilowati Tezar Nusi Trimulato Trimulato Uli Kartika Lestari Sinaga Vika Milkatil Atkhiyah Winarto Winarto Zaehol Fatah Zainar Kasim Zulfa Amani Zulhaedah, Zulhaedah