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All Journal Public Health of Indonesia Advances in Global Economics and Business Journal International Journal of Tourism and Hospitality in Asia Pasific International Journal of Accounting & Finance in Asia Pasific Asia Pacific Journal of Management and Education
Singh, Padmalini
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health Other

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A Study on Nestle Promotion Strategy Singh, Padmalini; Sin, Liem Gai; Binti Kama’Aziri, Nur Shafiqah; Jian, Oh Zi; Binti Mohd Azlan, Nur Amiera Sofea; Binti Ibrahim, Putri Nur Illya Balkhis; Sheng, Dave Hoo; Kee, Daisy Mui Hung; Heng, Joseph Tan Soo; Wee, Liew Siaw; Ying, Lim York
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 4, No 1 (2021): February 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v4i1.1033

Abstract

This study aims to identify the most effective promotional medium used by Nestle. Nestle is the most successful manufacture which processes high quality and nutrition food and beverage to the Malaysians. To inspire consumers to purchase their products, Nestle must transform their promotional strategies frequently. A research will be conducted to collect information from respondent based on different characteristics to identify which is the most effective promotional medium used by Nestle. Through this research, we establish that the most effective promotional medium is Buy 1 Get 1 under sales promotion that helps consumers save more money. We have applied the implication idea to Nestle that can satisfy the customers’ needs and achieve sales target.
Perceptions and Acceptance of Artificial Intelligence in Dentistry: A Comprehensive Examination of Dentists' Attitudes and Behavioural Intentions Towards AI Integration in Clinical Setting Rizwana; Singh, Padmalini; Muralidhar, Shubha; Roy, Pompi
Public Health of Indonesia Vol. 11 No. 3 (2025): July - September
Publisher : YCAB Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36685/phi.v11i3.955

Abstract

Background: The integration of Artificial Intelligence(AI) in dental care presents numerous benefits. However, fostering a proactive attitude is essential to ensure that these advancements lead to positive developments within dental practices. This study primarily focuses on examining the acceptance of AI technologies among dental professionals. Objective: The present study aims to explore the perceptions and acceptance of dentists towards the integration of AI in dentistry through Technology Acceptance Model (TAM) as a theoretical framework. Methods: By adopting descriptive research design, the study involved systematic collection of primary data from dental professionals to gain insights into their perceptions, attitudes, and acceptance of AI technologies in their professional environment. Using judgmental sampling, the researcher selected participants with first-hand experience relevant to the study’s topic. Consequently, a sample of 200 dental professionals who are actively using or planning to use AI technologies have been considered as prospective respondents. Results: The findings of the study reveal that dental professionals are aware about the usage of AI in dentistry and AI implementation is most notable in Orthodontics at 34%, followed by a significant use in Endodontics and Prosthodontics at 18.5% and 17.5% respectively. The results based on Structural Equation Modelling (SEM) indicate that the variable “perceived ease of use” positively influences dental professionals' attitudes towards its use in dentistry. Furthermore, the positive attitude has significantly influenced their behavioural intention to use, which in turn positively affected the actual usage of AI in dental practices. Conclusion: Though the overall impact of AI in dentistry is largely positive, it is notable that perceived usefulness did not significantly influence dentists' attitudes. This discrepancy indicates that the majority of dentists are aware of the benefits of integrating AI in dentistry, conflicting with expectations, the variable perceived usefulness did not have a significant impact on the attitudes of dental professionals towards AI.  Keywords: artificial intelligence; dentistry; diagnostics; technology acceptance model (TAM)
From cash to cashless: The Impact of Cashless Payment Adoption on Student Spending Behavior in Malaysia Hang, Annie Wong Pooi; Singh, Padmalini; Huei, Lok Yee; Kesvaran, Yoshanaa A/P Elang; Dajun, Yu; Shengpu, Yu; Zixin, Yu; Kee, Daisy Mui Hung
Advances in Global Economics and Business Journal Vol. 6 No. 2 (2025): December 2025
Publisher : The Global Academia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Modern innovation is expanding rapidly in Malaysia in line with current developments and practices. Consequently, cashless payment methods are increasingly preferred by the community for daily transactions. Previous observations indicate that students tend to purchase more non-essential items when using cashless payment methods. This behavior occurs because payments made through cards or mobile devices are perceived as more effortless compared to traditional cash transactions. Therefore, this study examines the impact of cashless payment adoption on the spending behavior of university students in Malaysia. Specifically, the study aims to analyze how convenience, consumer habits, social influence, and perceived security influence students’ budgeting practices, financial discipline, and impulsive spending behavior. Data were collected from 153 undergraduate students enrolled in public and private universities through an online survey administered via Google Forms. Data analysis was conducted using SPSS, including descriptive analysis, correlation analysis, and regression analysis. The findings provide important insights for educators and fintech companies in developing financial education programs tailored to the cashless economy.
Co-Authors Arif, Wibowo Artha, Diwa Bhavishya, Bhavishya Binti Ibrahim, Putri Nur Illya Balkhis Binti Kama’Aziri, Nur Shafiqah Binti Mohd Azlan, Nur Amiera Sofea Chong, Angela Yi Wen D, Dilip D, Dilip. Dajun, Yu Das, Abhijit Dubey, Avinas Kumar Dwi Nita Aryani Espinoza, Miguel Córdova Faturrahman, Iqbal Ganatra, Varsha Hang, Annie Wong Pooi Hanif, Maulana Heng, Joseph Tan Soo Hong, Aileen Chun Yueng Huei, Lok Yee Hung, Yip Wei Ing, Teoh Siew Jagdale, Akash Jian, Oh Zi Jiann, Tan Woei Jien, Chuah Wei Jimmy, Adrianie Jinietia Kee, Daisy Mui Hung Kesvaran, Yoshanaa A/P Elang Khushboo, Kumari Koay, Wei Lun Kumar, Navaneetha Kumari, Madhumita Lee, Gim Seng Li, Jiahui Li, Yurou Liang Xuan Liang, Tan Yong Liew, Yee Wen Lim, Choon Yan Lim, Chung Hong Lim, Jia Yee Ling, Fong Kai Lokhande, Swapnil Digambar Malhotra, Kunal Malik, Anurag Mei, Lee Tze Min, Fong Jia Ming, Che Muralidhar, Shubha Nair, Rajesh Kumar Nair, Suji Nayak, Prajna P, Nuthan Jeevraj Pandey, Divya Pandey, Mayank Kumar Pandey, Rudresh PV, Ranjith Ramadhany, Diwa Artha Rao, K.S. Srinivasa Rizwana Roy, Pompi SB, Gopika Shammas, Mohammed Shan, Liew Pei Sheng, Dave Hoo Shengpu, Yu Sin, Liem Gai Sinha, Rupesh Tandra, Gerald Reynaldo Teoh, Kok Ban V, Yashaswini. Verma, Ashutosh Warrier, Uma Wee, Liew Siaw Wen, Goh Kai Wen, Shelly Foo Hui Wen, Yap Sing Xuan, Tan Yi Yee, Go Sin Yi, Goi Zi Ying, Lee Chiew Ying, Lim York Ying, Ngai Wan Yunn, Sek Yuen Zhi, Ooi Yu Zixin, Yu