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All Journal Advances in Global Economics and Business Journal International Journal of Applied Business and International Management International Journal of Tourism and Hospitality in Asia Pasific Journal of the Community Development in Asia International Journal of Accounting & Finance in Asia Pasific Asia Pacific Journal of Management and Education
Jian, Oh Zi
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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A Study on Nestle Promotion Strategy Singh, Padmalini; Sin, Liem Gai; Binti Kama’Aziri, Nur Shafiqah; Jian, Oh Zi; Binti Mohd Azlan, Nur Amiera Sofea; Binti Ibrahim, Putri Nur Illya Balkhis; Sheng, Dave Hoo; Kee, Daisy Mui Hung; Heng, Joseph Tan Soo; Wee, Liew Siaw; Ying, Lim York
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 4, No 1 (2021): February 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v4i1.1033

Abstract

This study aims to identify the most effective promotional medium used by Nestle. Nestle is the most successful manufacture which processes high quality and nutrition food and beverage to the Malaysians. To inspire consumers to purchase their products, Nestle must transform their promotional strategies frequently. A research will be conducted to collect information from respondent based on different characteristics to identify which is the most effective promotional medium used by Nestle. Through this research, we establish that the most effective promotional medium is Buy 1 Get 1 under sales promotion that helps consumers save more money. We have applied the implication idea to Nestle that can satisfy the customers’ needs and achieve sales target.
Factors Influencing Consumer Satisfaction: An Analysis of Consumer Electronics Tunde, Odebunmi Abayomi; Jian, Oh Zi; Wen, Tianyu; Khee, Wong See; Wu, Qiong; Wu, Yuchun; Xi, Yucong; Ali, A. J.; Kee, Daisy Mui Hung
Asia Pacific Journal of Management and Education (APJME) Vol 8, No 1 (2025): March 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v8i1.3858

Abstract

Consumer satisfaction is a crucial determinant of brand success, particularly in the competitive consumer electronics industry. This study examines the key factors influencing consumer satisfaction with Huawei gadgets, focusing on brand loyalty, technological innovation, product quality, and service quality. Using a quantitative approach, data were collected through an online survey distributed via Google Forms to 150 respondents who had purchased and used Huawei devices. Convenience sampling was employed to reach a diverse group of consumers. A five-point Likert scale was used to measure satisfaction levels. The regression analysis revealed that brand loyalty (? = 0.428, p 0.05) and product quality (? = 0.218, p 0.05) have a positive and significant impact on consumer satisfaction, supporting H1 and H3. However, technological innovation (? = 0.90, p 0.05) and service quality (? = negative, p 0.05) did not exhibit significant relationships with consumer satisfaction, leading to the rejection of H2 and H4. The adjusted R² value of 0.285 suggests a moderate model fit. These findings emphasize the importance of strengthening brand loyalty and maintaining high product quality to enhance consumer satisfaction. Future research should explore additional factors such as pricing and marketing strategies to provide a more comprehensive understanding.
A Study on Successful Brand Promotion Strategy of Coway Singh, Padmalini; S, Divya; Shan, Lim Chee; Kee, Daisy Mui Hung; Wei, Lee Zhen; Yee, Hong Chin; Xinyu, Mao; Binti Jamry, Nuruldiana; Jian, Oh Zi; Binti Arsathali, Nor Ramadhani; Binti Kamaruzzaman, Nurul Erni Athirah
Journal of The Community Development in Asia Vol 4, No 1 (2021): January 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v4i1.1000

Abstract

The innovation of industrial technology is growing rapidly every day. One of them is The Coway company which produce air purifier and water purifier, whose main vision is to preserve an environment. This company has branches in India and Malaysia. For our research study, we have considered consumer products such as air purifier and water purifiers with marketing communication channel which will affect public’s buying behavior on Conway products. There are various marketing promotion channels to be used by companies and however, the best way to reach the customers are always challenging. This study involves primary data through a survey and involves to identify the best promotion channels that the public in India and Malaysia would vote for. This study helps Coway to promote their products through best strategy so that they can increase the market share through consumers feedback in terms of promotion strategies.
Effective Marketing Strategies of McDonald’s in Malaysia and Indonesia Jian, Oh Zi; Utama, A.A. Gde Satia; Binti Wan Musa, Wan Nurin Afrina; Bin Hasly, Wafiq; Binti Al-Rifae, Ramizah Fatimah; Binti Mohamad Hussa, Nur Syawaltul Aisyah; Andriawan, Nofel
International Journal of Applied Business and International Management Vol 6, No 2 (2021): August 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v6i2.1167

Abstract

The purpose of this study is to examine the effective marketing strategies of McDonald’s in Malaysia and Indonesia. The research method used online survey and analyzed by using SPSS version 24. Literature reviews, journals, and papers also are analyzed to support the collected data. The findings indicated that 87.07% of respondents are satisfied with the existing services whereas 69.83% of respondents are satisfied with the food by McDonald's. The findings also showed that the majority of consumers knew McDonald's from social media. The findings provide suggestions for future research and improvement provided by McDonald especially for offering more options and providing more discounts in their services.
Analysis of Strategy in Retaining Its Customers: A Case Study of Starbucks in Malaysia Sekhar, Tushanthan A/L; Jian, Oh Zi; Liem, Gai Sin; Ying, Teoh Zhi; Sheng, Toh Kok; Xian, Tham Chui; Fitria, Yasmin Nur; Dewanti, Rosa Ayu; Thalib, Salsabilah Hani
Advances in Global Economics and Business Journal Vol. 5 No. 1 (2024): Advances in Global Economics and Business Journal (AGEBJ)
Publisher : The Global Academia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51748/agebj.v5i1.90

Abstract

Starbucks is an American coffee company and coffeehouse chain. The coffee chain in Malaysia is operated by Berjaya Starbucks Coffee Company Sendirian Berhad, which is part of the listed Berjaya Food Berhad. This study aims to analyze the strategy that Starbucks in Malaysia uses to retain its customers. The research methodology that we tend to use in this research is empirical as it will be conducted through primary data sources such as online survey techniques. The study will use questionnaires to gather information from Malaysian Starbucks customers. We want to do an empirical research paper because we are analyzing the strategy that Starbucks Malaysia is running to retain its customers as Starbucks is among the most well-known and recognized brands in the world. For that, we will analyze Starbucks' marketing formula and see how customers react to what Starbucks has done.
From Local Flavor to Global Engagement: Strategic Localization Approaches for Marrybrown Malaysia Jian, Oh Zi; Pandey, Rudresh; Mazzuan, Nur Alya Maisarah; Sahu, Aditya Kumar; Yusra, Nur Amalina Hadirah; Halim, Nur Aqilah Abdul; Amir Hamzah, Nur Ardina; Tomar, Sania; Kee, Daisy Mui Hung
International Journal of Tourism and Hospitality in Asia Pasific Vol 9, No 1 (2026): February 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v9i1.4375

Abstract

This study examines strategic approaches for enhancing Marrybrown Malaysia’s global competitiveness through menu localization, customer engagement, and brand loyalty. Drawing on localization and engagement theories, the study investigates how customer engagement and brand loyalty influence acceptance of localized menu strategies in international markets. A quantitative research design was adopted, and data were collected from 151 Malaysian consumers using a structured questionnaire. Multiple regression analysis revealed that customer engagement has a significant positive effect on menu localization, while brand loyalty also demonstrates a positive but comparatively weaker influence. The findings suggest that active customer interaction and emotional attachment to the brand enhance consumer acceptance of culturally adapted menu offerings. This study contributes to the limited literature on Malaysian fast-food brands by providing empirical evidence on localization strategies that support global expansion. The findings offer managerial insights for Marrybrown to strengthen digital engagement and leverage loyal customers when implementing international localization strategies.
TikTok Marketing and Impulse Buying Behavior Among Gen Z Consumers: A Case Study of SHEIN Malaysia Gadi, Paul Dung; Jian, Oh Zi; Sharma, Brahmmanand; Lee, Wei Xin Lee; Lee, Xuan Yee; Lee, Yun Qi; Lee, Zhi Wei; Sharma, Pawni; Shukla, Suraj; Kee, Daisy Mui Hung
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 9, No 1 (2026): February 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v9i1.4395

Abstract

This study investigates the impact of TikTok marketing campaigns on impulse purchasing among Generation Z Malaysian consumers, specifically the fast-fashion retailer SHEIN. It seeks to uncover which aspects of marketing, including influencer endorsement, entertainment value, scarcity signals, and personalized recommendation, have the greatest impact on impulse buying intention. A quantitative method was undertaken by conducting an online survey of 200 Gen Z consumers to gather behavioral data. Results reveal the significant push of impulse buying by TikTok marketing, driven foremost by emotional excitement and felt urgency generated by influencer credibility and time-limited deals. Entertainment and content genuineness were also revealed to boost consumers' confidence and interaction towards the brand. Implications are drawn that the interactive TikTok environment weakens consumers' cognitive inhibiting power, inviting spontaneous, emotionally driven buying decisions. Findings present useful lessons for marketers that short video is required to enhance interaction and sales rate, and draw attention to the importance of responsible marketing communication targeting youth digital consumers
Co-Authors A.A. Gde Satia Utama, A.A. Gde Satia A/L Rajendran, Jeevendra Ali, A. J. Amir Hamzah, Nur Ardina Andriawan, Nofel Azali, Fatimah Az Zahraa` Azizi, Nurin Zahirah Bt Azman, Nursyazana Afiqah Bt Azman, Salma Binti Baliyan, Meenu Bansal, Mani Bin Azhar, Mohamad Fikri Bin Hasly, Wafiq Binti Abdullah, Norazwa Binti Ahmad, Siti Nur Madhiah Binti Al-Rifae, Ramizah Fatimah Binti Arsathali, Nor Ramadhani Binti Ibrahim, Putri Nur Illya Balkhis Binti Jamry, Nuruldiana Binti Kama’Aziri, Nur Shafiqah Binti Kamaruzzaman, Nurul Erni Athirah Binti Mohamad Hussa, Nur Syawaltul Aisyah Binti Mohd Azlan, Nur Amiera Sofea Binti Wan Musa, Wan Nurin Afrina Chaudhary, Manoj Kumar Chun, Leong Kar Dewanti, Rosa Ayu Fitria, Yasmin Nur Foo, Yong Teng Gadi, Paul Dung Gao, Xi Goh, Wen Kai Halim, Nur Aqilah Abdul Hao, Jeremy Tou Jia Hassan, Nurul Husna Bt Heng, Joseph Tan Soo Hoo, Chan Weng Huei, Lok Yee Kee, Daisy Mui Hung Khairul Anuar, Nur Izzati Binti Khairul Azhar, Nurin Amni Bt Khee, Wong See Kumar, Akash Kumar, Kuldeep Kumari, Nidhi Lee, Wei Xin Lee Lee, Xuan Yee Lee, Yun Qi Lee, Zhi Wei Liem, Gai Sin Lok, Yee Huei Mazzuan, Nur Alya Maisarah Mohamad Nadzri, Siti Nurhafiza Binti Mohamad Yusoff, Salsabila Binti Mohd Kassim, Nur Hidayah Binti Najwan, Hala Pandey, Rudresh Qiong Wu Rohaan, Mohd S, Divya Sahu, Aditya Kumar Sekhar, Tushanthan A/L Shan, Lim Chee Sharma, Brahmmanand Sharma, Pawni Sheng, Dave Hoo Sheng, Toh Kok Shukla, Suraj Sin, Liem Gai Singh, Padmalini Sinha, Akash Siva-Muniandy, Serena Taherin A/P Srivastav, Kundan Pratap Thalib, Salsabilah Hani Tomar, Sania Tripathi, Arya Tunde, Odebunmi Abayomi Valentine, Decesta Kelcya Wee, Liew Siaw Wee, Lim Xin Wei, Lee Zhen Wen, Tianyu Wu, Yuchun Xi, Yucong Xian, Tham Chui Xinyu, Mao Yadav, Laxmi Suresh Yee, Hong Chin Ying, Lim York Ying, Teoh Zhi Yusra, Nur Amalina Hadirah Zaihaimi, Nur Husnina Amila Binti Zulkifli, Nur Shakirah Binti