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Journal : Journal of the Community Development in Asia

Consumer Behavior during the Pandemic in Malaysia: A Study of Grab Mart Kee, Daisy Mui Hung; Eng, Wei Khee; Davis, Eleanor Hazel; Nurjannah, Farhatin; Athirah, Fatin; Nair, Devika; Nair, Rajesh Kumar
Journal of The Community Development in Asia Vol 6, No 1 (2023): Journal of the Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v6i1.1387

Abstract

During the pandemic COVID-19, delivery service is in high demand in Malaysia due to the government's implementation of several movement control orders to stop the spreading of the disease. Goods delivery service provides consumers with various types of products such as groceries, packaged food, and healthcare products. The research focuses on the Grab Mart goods delivery service. A total of 100 Grab Mart consumers are expected to participate in this survey. The findings show the consumers use Grab Mart goods delivery service more during pandemic COVID-19.
A Study to Understand Parents' Perceptions and Societal Attitudes on Bharat Biotech’s Covaxin for Children Sharma, Ishu; Nadkarni, Akanksha; Kudale, Sonali; Shetye, Shubham; Nair, Rajesh Kumar; Aljuaid, Modhi; Quttainah, Majdi; Sin, Liem Gai
Journal of The Community Development in Asia Vol 5, No 3 (2022): September 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v5i3.1869

Abstract

The recent COVID-19 pandemic has reshaped the perceptions of vaccines worldwide. Presently, vaccines are the most efficacious resource that holds the strength to reduce the risk of the disease. In contrast, public health authorities are concerned about vaccine apprehension among the general public. The distribution and consumption of these vaccines began by segregating the age groups. The eligibility of Covaxin vaccines manufactured by Bharat Biotech for children over 12 years of age makes it critical to investigate its credibility among the parents and public views regarding children receiving these vaccines. Moreover, limited information on public acceptability and trustable opinions contribute to vaccine hesitancy among parents. Consequently, the major deciding factors are getting accurate data about the Covaxin’s clinical trial by Bharat Biotech, the persistence and nature of the child's immune response, and reassurance from society. This research study aims to learn more about parents' perspectives and societal attitudes towards immunity building in children by the Covaxin vaccines. The methodology adopted here leads to a precise understanding if there is any ambiguity or acceptance towards Covaxin for children in the minds of the general public. KeywordsBharat Biotech, Children, Clinical Trial, Covaxin, COVID-19, Immunity, Perception.
How Does Social Media Platforms Help to Improve Business Performances during the COVID-19 Pandemic? A Study of TikTok Nair, Rajesh Kumar; Ganatra, Varsha; Sugumaran, Hareeprriya A/P; Kee, Daisy Mui Hung; Heng, Siew Wvy; Mei, Hilari; Huang, Chumengyao; Doshi, Vrutika
Journal of The Community Development in Asia Vol 5, No 1 (2022): January 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v5i1.1384

Abstract

The study investigates to which extent social media platforms, specifically TikTok, have driven users’ satisfaction and lead to business performance improvements. Entrepreneurs, such as small business owners, agents, and drop shippers were facing tremendous challenges to carry out their businesses during the COVID-19 pandemic. The existence of social media applications has allowed them to promote their products or services in various forms despite the failure to conduct businesses physically. However, they tend to use certain social media application only if it satisfies their business needs. This study employs 100 samples of data from students in Universiti Sains Malaysia collected through an online questionnaire. Subsequently, SPSS analysis was conducted and generated descriptive, Pearson correlation, and regression analysis to support the hypotheses. The findings of this study revealed that users’ satisfaction towards social media, specifically TikTok, have led to customer engagement, personal branding, and effective promotion. Thus, entrepreneurs shall first adopt social media application that provides the highest level of satisfaction to motivate continuous usage of the application which then gradually improves their business performance.    
Consumer Behavior during the Pandemic in Malaysia: A Study of Grab Mart Kee, Daisy Mui Hung; Eng, Wei Khee; Davis, Eleanor Hazel; Nurjannah, Farhatin; Athirah, Fatin; Nair, Devika; Nair, Rajesh Kumar
Journal of The Community Development in Asia Vol 6, No 1 (2023): January 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v6i1.1387

Abstract

During the pandemic COVID-19, delivery service is in high demand in Malaysia due to the government's implementation of several movement control orders to stop the spreading of the disease. Goods delivery service provides consumers with various types of products such as groceries, packaged food, and healthcare products. The research focuses on the Grab Mart goods delivery service. A total of 100 Grab Mart consumers are expected to participate in this survey. The findings show the consumers use Grab Mart goods delivery service more during pandemic COVID-19.
Analysis of Strategies Implemented by AirAsia to Cater to the Covid-19 Effects Nair, Rajesh Kumar; Ganatra, Varsha; Kaur, Karishma; Kee, Daisy Mui Hung; Khoo, Wan Teng; Khor, Shi Ying; Rao, Keshaav; Mahajan, Janhvi
Journal of The Community Development in Asia Vol 4, No 3 (2021): September 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v4i3.1181

Abstract

During the global pandemic, AirAsia reported an annual loss of RM5.9 billion ($1.4 billion) in 2020. The uncertainty of the COVID-19 outbreak, travel restrictions, and border controls had led to weaker air travel demand, which had impacted AirAsia’s operation badly. This paper depicts how Covid-19 impacted AirAsia and the strategies implemented by AirAsia during the pandemic in the marketing aspects. This paper also focuses on how AirAsia can anticipate a strong recovery in the airline industry while expanding to other industries. In extreme and under pressure circumstances, AirAsia implemented many strategies to cater to the effects of Covid-19. However, other strategies, such as focusing on their business in the food industry, should be expanded throughout Malaysia.
Co-Authors A.A. Gde Satia Utama, A.A. Gde Satia Alessandrino, Finn Aljuaid, Modhi Arumugan, Deepaa Darshanie Lim A/P Athirah, Fatin Azlan, Siti Hajar Binti Abdullah, Shamin Athirah Bokil, Saloni Chandran, Dharaniya A/P Ravi Chen, ZeXian Cheng, Min Ru Cheng, Wan En Cheng, ZiHang Chew, Wei Ping Crasto, Sheryl George Das, Abhijit Davis, Eleanor Hazel Deol, Jullia Desai, Amey Dhupad, Asha Doshi, Vrutika Dwi Nita Aryani Edeh, Friday Ogbu En, Tan Shiaw Eng, Wei Khee Espinoza, Miguel Córdova Espinoza, Miguel Córdova Ganatra, Varsha Gandre, Chinmay Gee, Ooi Xin Hah, Shi En Heng, Siew Wvy Hoo, Dana Xing Yue Huang, Chumengyao Hung, Daisy Kee Mui Ing, Tammy Wong Shao Ingole, Tejashree Jagdale, Akash Jain, Arun Kumar Jiann, Tan Woei Jien, Chuah Wei Kaakandikar, Rishikaysh Kamble, Ashwin Ravindra Kannappan, Thirumagal A/P Kaur, Karishma Kee, Daisy Mui Hung Kew, Sin Dee Khoo, Wan Teng Khor, Shi Ying Kian, Khor Wee KJ, Sirisha Kudale, Sonali Kumar, Navaneetha Lee, Gim Seng Lekha, Gopalam Sree Liang, Tan Yong Lim, Deborah Hong Ru Lokhande, Swapnil Digambar Mahajan, Janhvi Malik, Anurag Martin, Garry Mei, Hilari Ming, Che Modawal, Ishaan Mulani, Rafick Muna, Rif’atul Munusamy, Shopanadevi Nadkarni, Akanksha Naik, Veena Nair, Devika Nair, Suji Nurjannah, Farhatin P.V, Ranjith Pandey, Priya Pandey, Rudresh Qi, Wong Yun Quispe, Alexandra Quttainah, Majdi Rahmat, Siti Nadiah Rao, Keshaav Reddy, L. Sudershan Riva, Fiorella Rosmadi, Nor Asyiqin Samarth, Tejas Samuddin, Khairunraihani Mohd Sazali, Shazwanie Amat SB, Gopika Sharma, Ishu Shetye, Shubham Sin, Liem Gai Singh, Padmalini Singri, Prarthana Sinha, Rupesh Subramaniam, Tanuja A/P Sugumaran, Hareeprriya A/P Talesara, Shruti Tan, Yee Shan Teh, Yi Ching Tenh, Ying Ying Teoh, Kok Ban Ting, Felicia Tiong, Hannah V, Yashaswini. Valecha, Pallavi M Verma, Priyanka Warrier, Uma Yi, Goi Zi Yu, Tan Pei Yue, Haoran Yuwono, Sienly Zaidi, Siti Nuraliah Ninti