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All Journal Journal of Consumer Science Journal of Consumer Sciences Solidaritas PRoMEDIA Translitera : Jurnal Kajian Komunikasi dan Studi Media JURNAL PUBLISITAS Asian Journal of Community Services (AJCS) Da'watuna: Journal of Communication and Islamic Broadcasting
Itasari, Andri Astuti
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PERSEPSI PENGGUNA TWITTER TERHADAP TAGAR #PERCUMALAPORPOLISI Uswatul Jannah, Hesti; Wangi, Maya Sekar; Itasari, Andri Astuti
Solidaritas Vol 7 No 1 (2023): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Media sosial merupakan bentuk baru dari ruang publik yang efektif digunakan untuk pertukaran informasi, gagasan, dan pemikiran. Twitter adalah salah satu media sosial yang aktif digunakan di Indonesia. Topik yang sedang berkembang dan banyak dibicarakan pengguna Twitter akan menjadi trending topic. Biasanya trending topic di Twitter dibingkai dalam tanda pagar. Tagar di Twitter menjadi sebuah fenomena yang dimaknai berbeda-beda oleh pengguna media sosial Twitter. Penelitian ini ditujukan untuk mengetahui persepsi dan faktor-faktor pembentuk persepsi pada masing-masing pengguna media sosial Twitter terhadap penggunaan tanda pagar #PercumaLaporPolisi di Twitter. Pemilihan tanda pagar #PercumaLaporPolisi karena tanda pagar ini sempat menjadi trending topic di media sosial Twitter beberapa tahun terakhir ini. Penelitian ini menggunakan metode kualitatif deskriptif dengan pendekatan fenomenologi. Teknik pengambilan informan dalam penelitian ini menggunakan Purposive Sampling. Adapun teori yang digunakan yaitu teori persepsi oleh David Krech dan Crutchfield. Hasil penelitian menyimpulkan bahwa penggunaan tagar #PercumaLaporPolisi dimaknai sebagai bentuk kekecewaan netizen terhadap buruknya kinerja kepolisian. Hasil dari penggunaan tagar #PercumaLaporPolisi berdampak positif dan negatif bagi masyarakat dan institusi kepolisian. Faktor-faktor yang mempengaruhi persepsi pengguna media sosial Twitter terhadap tagar #PercumaLaporPolisi terdiri dari faktor fungsional (personal) meliputi kebutuhan, emosional, pengalaman dan faktor struktural (situasional).Kata Kunci: Persepsi, Media Sosial, Kebutuhan, Emosional, Pengalaman
KOMUNIKASI INTERPERSONAL GURU DALAM MENINGKATKAN MOTIVASI BELAJAR SISWA DI SDN BABADAN 2 NGAWI Astutik, Mellyta Tri Puji; Riyanto, Buddy; Itasari, Andri Astuti
Solidaritas Vol 7 No 1 (2023): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Penelitian ini ialah bagaimana Komunikasi interpersonal guru dalammeningkatkan motivasi belajar siswa SDN Babadan 2 Ngawi. Peneliti menggunakanjenis penelitian Deskriptif Kualitatif, penelitian ini menunjukan ada beberapa carakomunikasi interpersonal guru dalam meningkatkan motivasi belajar yaitumemberikan apresiasi kepada siswa melalui pujian dan hadiah kepada siswa yangberprestasi maupun kepada siswa yang memiliki kemauan belajar. guru jugamelakukan pendekatan kepada siswa untuk memahami karakter siswa, sehinggakomunikasi dapat terjalin dengan baik. yang akan memudahkan interaksi terhadapkomunikan dalam proses pemahaman, baik komunikasi secara langsung danmelalui media, komunikasi verbal dan non-verbalKata kunci : Komunikasi Interpersonal, Motivasi Belajar
STRATEGI KOMUNIKASI PEMASARAN PRODUK ZISALLECTION MELALUI MEDIA SOSIAL INSTAGRAM: STRATEGI KOMUNIKASI PEMASARAN PRODUK ZISALLECTION MELALUI MEDIA SOSIAL INSTAGRAM Kusumaningrum, Devi; Hindra Hastut, Nurnawati; Itasari, Andri Astuti
Solidaritas Vol 7 No 1 (2023): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Penelitian ini bertujuan untuk menjelaskan berbagai strategi komunikasi pemasaran yangdilakukan Zisallection melalui media sosial Instagram. Dalam penenelitian ini menggunakanpendekatan kualitatif dengan jenis metode deskriptif kualitatif dan dengan data sekunder sebagaisumber data diperoleh dari hasil wawancara. Hasil dari penelitian ini strategi komunikasipemasaran produk Zisallection melalui media sosial Instagram dengan menerapakan teori strategikomunikasi pemasaran dari kohler & smith (2021) : 1) advertising yang dimana Zisallectionmenggunakan 2 metode periklanan yaitu paid promote dan endorsement, 2) sales promotion, 3)direct marketing, 4) Electronic word of mouth. Efektivitas media sosial instagram Zisallectionmasih kurang dalam memainkan interkasinya pada followers atau customer dan media sosialinstagram Zisallection memiliki engagement rate yang masih rendah untuk ukuran olshop denganfollowers kurang lebih 203K.Kata kunci : komunikasi pemasaran, media sosial, strategi
PENGARUH KONFORMITAS DAN IKLAN PADA SHOPEE FLASH SALE TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK SKIN CARE THE BODY SHOP: PENGARUH KONFORMITAS DAN IKLAN PADA SHOPEE FLASH SALE TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK SKIN CARE THE BODY SHOP Efitria Dewanti, Dela; Wangi, Maya Sekar; Itasari, Andri Astuti
Solidaritas Vol 7 No 1 (2023): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Penelitian Penelitian ini bertujuan untuk mengetahui pengaruh positif secara bersama-samayang signifikan konformitas dan iklan pada shopee flash sale terhadap keputusan pembelianproduk skin care the body shop. Jenis penelitian dalam skripsi ini menggunakan penelitiankuantitatif. Subjek yang digunakan dalam penelitian ini merupakan mahasiswa Ilmu KomunikasiUNISRI dan dilakukan secara daring melalui platform google form. Teknik pengambilan sampeldalam penelitian ini menggunakan simple random sampling. Adapun teknik pengumpulan yangdigunakan berupa data primer berupa kuesioner dan data sekunder berupa jurnal dan buku. Teknikanalisis data yang digunakan dalam penelitian ini adalah uji normalitas, uji linieritas, ujimultikolinearitas, uji heteroskedastisitas, analisis regresi linear berganda, koefisien determinasi, ujiT, dan uji F. Jumlah populasi dalam penelitian ini yaitu sebanyak 605 mahasiwa dan jumlah sampelyang digunakan yaitu 100 mahasiswa. Adapun hasil penelitian dari skripsi ini, yaitu nilai t hitungsebesar 4.677 dengan p-value sebesar 0.000 sehingga H1 diterima artinya terdapat pengaruh positifyang signifikan konformitas pada shopee flash sale terhadap keputusan pembelian produk skin carethe body shop, nilai t hitung sebesar 2.580 dengan p-value sebesar 0.000 sehingga H1 diterimaartinya terdapat pengaruh positif yang signifikan iklan pada shopee flash sale terhadap keputusanpembelian pada produk skin care the body shop, dan nilai t hitung sebesar 76.850 dengan p-valuesebesar 0.000 sehingga H1 diterima artinya terdapat pengaruh positif secara bersama-sama yangsignifikan konformitas dan iklan pada shopee flash sale terhadap keputusan pembelian pada produkskin care the body shop.Kata kunci: KonformitasIklanShopeeKeputusanPembelianProdukSkin
MAKNA ADEGAN KEKERASAN PADA ANIME VINLAND SAGA SEASON 1 (ANALISIS SEMIOTIKA ROLAND BARTHES): ANALISIS SEMIOTIKA ROLAND BARTHES Wicaksono, Arief; Riyanto, Buddy; Itasari, Andri Astuti
Solidaritas Vol 7 No 2 (2023): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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 Anime Vinland Saga merupakan salah satu karya animasi yang dikenal denganpenceritaan yang kompleks dan adegan kekerasan yang dramatis. Skripsi inibertujuan untuk menganalisis mencari makna adegan kekerasan yang ada dalamanime Vinland Saga jenis penelitian deskriptif kualitatif dan teori semiotika RolandBarthes, obyek penelitian ini adalah Adegan kekerasan pada anime Vinland Saga,sumber data primer melalui laman Netflix, data sekunder melalui buku, internethingga jurnal yang relevan, serta teknik pengumpulan data menggunakandokumentasi.Kata Kunci : Makna Adegan Kekerasan, Anime Vinland Saga, Semiotika, RolandBarthes
POLA KOMUNIKASI LEADER CENTER NOISE DALAM MENDUKUNG TIM PERSIS SOLO DI TRIBUN B6 STADION MANAHAN SURAKARTA UNTUK MENINGKATKAN KREDIBILITAS Ramadani, Alif; Wangi, Maya Sekar; Itasari, Andri Astuti
Solidaritas Vol 8 No 1 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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This study aims to: To find out the pattern of group communication between Leader Center Noise, Center Noise, and Firm Hooligan at the Tribune B6 Manahan stadium in Surakarta to increase credibility.This type of research is qualitative research using descriptive study methods. Data collection techniques used in the form of interviews and participatory observation. The selection of this research method is based on the phenomena found, from the phenomenon of facts, such as the knowledge of the subject under study based on an incident or experience, so that the results of descriptive data are obtained in the form of written or spoken words from the people or observed behavior.The object of this research is Center Noise and representatives from each company as the main data source. Researchers conducted a search for information from interviews conducted on informants. The main data source was obtained from the Noise Center named Ramadhan Eka Admaja from the Surakarta Offender Firm. Other data sources were obtained from company representatives, totaling ten people. The researcher also collected secondary data in the form of photos and video observations at the B6 Stand at the Manahan Stadium, Surakarta. From the interview results, the group communication pattern that occurs between Center Noise, Center Noise, and Firm is a group communication pattern, namely the primary communication pattern in the form of verbal symbols including language and non-verbal symbols including limb gestures, secondary communication patterns in the form of communication with technology, linear communication patterns in the form of planning, and circular communication patterns in the form of reciprocal responses. Through communication that is established, it is able to increase the credibility of the Persis Solo team.
STRATEGI PUBLIC RELATIONS FAVEHOTEL MANAHAN SOLO DALAM UPAYA MENINGKATKAN REPUTASI HOTEL Nugraheni, Monica Windrastuti Dyah; Sarjono, Herning Suryo; Itasari, Andri Astuti
Solidaritas Vol 8 No 1 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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This research aims to describe the Public Relations strategy of Favehotel Manahan Solo in an effort to improve the hotel's reputation. This research uses descriptive type qualitative research. The method used is a case study. This research data collection technique uses primary data obtained through interviews and observation, as well as used secondary data both through documentation and from references such as books and journals. The validation technique used is triangulation. Based on the results that the strategy implemented by Public Relations of favehotel Manahan Solo yaitu with conducting in-depth research first, after obtaining data from the field, programs are prepared or planned that are appropriate to the existing situation, then action and realization involving various parties in carrying out each program that has been planned, as well as evaluation as the final stage which aims to be a form of evaluation of work and also existing facilities so that they can be improved in the future so as to increase the reputation of the hotel. Forms of program results include social media branding, advertorials, reply to all guest comments, collabs and partnerships, CSR, media relations, joining events, and press releases.
KOMUNIKASI INTERPERSONAL DRIVER SHOPEEFOOD DENGAN KONSUMEN Hidayat, Taufik; Sekar Wangi, Maya; Itasari, Andri Astuti
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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The food delivery service industry is currently experiencing increasingly fierce competition. This has triggered an increase in the use of digital platforms due to the availability of various alternative choices for consumers, thus requiring companies to be able to provide superior service attributes compared to their competitors. ShopeeFood as a new service provides various benefits, but its weakness is misunderstandings caused by online communication or not being connected directly when ordering food. Therefore, ShopeeFood drivers as representatives seem to have to take users' attention again, namely through interpersonal communication interactions aimed at fulfilling user satisfaction and loyalty. Consumer satisfaction is one of the important factors that must be considered in order to satisfy consumers. This research aims to determine the interpersonal communication carried out by shopeefood drivers with consumers to get good feedback. This research uses descriptive qualitative methods, researchers also use Miles and Huberman data analysis techniques, namely data reduction, data presentation, and drawing conclusions. Researchers also used purposive sampling techniques to determine informants who were experts and whose statements could be trusted to be used as data sources. The informants in this research were Solobaru shopeefood drivers and shopeefood consumers. The results of this research were obtained using interpersonal communication theory with a humanistic approach from Joseph Devito which consists of five aspects, namely, openness, empathy, supportive attitude, positive attitude, and equality. The interpersonal communication between shopeefood drivers and consumers is very good when shopeefood orders are in progress. So that shopeefood drivers and consumers provide mutual support and respect to minimize debate, good communication is very necessary to get good feedback from shopeefood consumers and add stars to shopeefood driver profiles. Keywords: Interpersonal communication, Shopeefood drivers, Shopeefood consumers
Pemanfaatan Media Sosial Instagram @agendasolo sebagai Media Informasi bagi Masyarakat Surakarta Safitri, Desi Nur; Itasari, Andri Astuti
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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The Ministry of Communication and Information Technology reported that by the end of 2023, there were 1,615 hoax issues on social media, including hoaxes about special event purportedly organized by the Ministry of Tourism and Creative Economy (Kemenparekraf RI), which have caused public concern. This study aims to investigate the utilization of the Instagram account @agendasolo as an information medium for the people of Surakarta. The method used is descriptive qualitative. Primary data collection was conducted through observation, interviews, and documentation, while secondary data collection utilized online sources. The data validity technique employed was source triangulation. The theory used is Chris Heuer's 4C Social Media Management Theory, which consists of Context, Communication, Collaboration, and Connection. The findings of this study indicate that the Instagram account @agendasolo is beneficial in providing various types of information about the city of Surakarta by utilizing existing features and considering important aspects of social media management, namely Context, Communication, Collaboration, and Connection. Thus, the Instagram account @agendasolo serves as a valuable social media account and information source for the people of Surakarta. Keywords: Instagram, Social Media, Information Source, Instagram Account @agendasolo
STRATEGI KOMUNIKASI PEMASARAN DALAM MEMPERTAHANKAN LOYALITA PELANGGAN Ardini, Nurhaliza Sandra Dwi; Hindra, Nurnawati; Itasari, Andri Astuti
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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This study aims to find out the marketing communication strategy implemented by Mitra10 Solo Baru Supermarket in maintaining customer loyalty. The research method used in this study is qualitative descriptive, data is collected through in-depth interviews with 3 management of the new Mitra10 Solo Supermarket and 3 loyal customers, as well as direct observation in the company. The theory used to show customer loyalty of Supermaket Mitra10 Solo Baru is a theory of promotion mix stages in the form of advertising, sales promotion, public relations, and personal selling proposed by Kotler (2016). The results of this study show that a planned and directed marketing communication strategy can maintain customer loyalty at Mitra10 Solo Baru Supermarket. The implementation of the promotion mix stage theory is a key factor in creating and maintaining strong relationships with customers. Keywords: Mitra10 Supermarket, marketing communication, promotion mix
Co-Authors Agnestasya, Adhelina Agus Setyawan Aji, Haryo Kusumo Alfaridzi, Afran Dafa Anto, Dwi Ardini, Nurhaliza Sandra Dwi Arief Wicaksono, Arief Astutik, Mellyta Tri Puji Buddy Riyanto Dyah Paradita, Rheinova Kirana Efitria Dewanti, Dela Herawati, Dewi Maria Hindra H, Nurnawati Hindra Hastut, Nurnawati Hindra, Nurnawati Kinasih, Sekar Kusumaningrum, Devi Maria, Dewi Maserona, Lukas Maya Sekar Wangi Murti, Nova Wisnu Nugraheni, Monica Windrastuti Dyah Nurnawati Hindra Hastuti Pambudi, Tata Luhur Putri Ananto, Nabila Ramadani, Alif Safitri, Desi Nur Sarjono, Herning Suryo Sarungu, Lukas Maserona Sekar Wangi, Maya Sihabuddin Sihabuddin, Sihabuddin Suryo Sarjono, Herning Taufik Hidayat Uswatul Jannah, Hesti Yudhistira, Muhammad Alamsyach