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All Journal Journal of Consumer Science Journal of Consumer Sciences Solidaritas PRoMEDIA Jurnal Common Translitera : Jurnal Kajian Komunikasi dan Studi Media JURNAL PUBLISITAS Asian Journal of Community Services (AJCS) Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam Da'watuna: Journal of Communication and Islamic Broadcasting
Itasari, Andri Astuti
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Religion Humanities Computer Science & IT Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Journal : Solidaritas

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Strategi Komunikasi Pemasaran Pada Konten Media Sosial Instagram Coffee Shop @titikkoma.solobaru Alfaridzi, Afran Dafa; Suryo Sarjono, Herning; Itasari, Andri Astuti
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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The presence of Instagram as one of the social media platforms that has the most users in Indonesia, making Instagram a social media platform that has quite a big influence in the field of digital marketing communications. This research aims to analyze marketing communication strategies on content contained on social media Instagram Coffee Shop Titik Koma Solo Baru, @titikkoma.solobaru. The marketing communication strategy on social media content Instagram @titikkoma.solobaru was analysed using the theory from Kotler (2017), regarding the content marketing communication strategy which consists of 8 stages, namely Defining objectives, Segmenting audiences, Planning content, Creating content, Distributing content, Amplifying content, Evaluating content, and Improving content. This research is a qualitative descriptive study, which uses data collection techniques in the form of interviews and documentation. From the research results it can be concluded that the marketing communication strategy on the social media Instagram @titikkoma.solobaru is implemented neatly and conceptually, in accordance with the theory used.
Marketing Communication of Masjid Jajar Boarding School in Obtaining High-achieving Prospective Students Pambudi, Tata Luhur; Riyanto, Buddy; Itasari, Andri Astuti
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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The quality of students is one of the main focuses in the continuity of an Islamic boarding school. The quality of the students will influence the conduciveness of Islamic boaring school. smoothness of teaching and learning process, achievement standards, and even influence the reputation of Islamic boaring school in the community. The lack of students with superior quality at Jajar Mosque Islamic Boarding School presents its own obstacles to Islamic boarding school in realizing its ideasThe data collection method in this scientific work is open interviews and document study. Then the collected data was analyzed using the Miles and Huberman analysis method. The problem of Jajar Mosque Boarding School in obtain outstanding prospective students is that the marketing communications implemented are less than optimal. The result of this study are to provide altenatives marketing communications to increase the number of prospective highachieving students at Masjid Jajar Islamic Boarding School supported by Kotler’s marketing communications mix theory.
FENOMENA KOMUNIKASI INTERPERSONAL MAHASISWA DALAM PERMAINAN JUDI ONLINE Setyawan, Agus; Wangi, Maya Sekar; Itasari, Andri Astuti
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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This study aims to explore the impact of online gambling on social relationships amonguniversity students. Online gambling has become a global phenomenon affecting variousaspects of life, including social relationships among students. The study employs a surveymethod to collect data from students involved in online gambling, along with in-depthinterviews to understand the social impacts they experience. The findings indicate that onlinegambling can lead to a decline in the quality of interpersonal relationships, social isolation,and emotional stress. Factors such as lack of social support and environmental influencesexacerbate these effects. Based on these findings, it is recommended that educationalinstitutions enhance awareness through seminars and educational programs, providecounseling services, tighten regulation of online gambling access, and promote positiveactivities as alternative forms of entertainment. These measures are expected to mitigate thenegative impacts of online gambling and improve the quality of social relationships amongstudents.Keywords: Interpersonal Communication, Impact of Gambling, Social Relations, CollegeStudents
Pengaruh Digital Marketing dan Electronic Word of Mouth (E-Wom) terbadap Keputusan Pembelian Pada Produk Fashion Tik-Tok Shop (Survei Pada Mahasiswa Ilmu Komunikasi Universitas Slamet Riyadi Surakarta) Yudhistira, Muhammad Alamsyach; Itasari, Andri Astuti; Sarungu, Lukas Maserona
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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ABSTRACTThis research aims to determine the significance of the influence of digitalmarketing and electronic word of mouth (E-WOM) on purchasing decisions forfashion products at the TikTok shop. This type of research is explanatory with surveyresearch methods and data collection using questionnaires and other data such asjournals, books, articles, etc. The population of this research is 100 CommunicationScience Students, Slamet Riyadi University class 2020-2023. The sampling used wasprobability sampling with random sampling technique. The results of the researchshow that digital marketing (X1) and electronic word of mouth (e-wom) (X2) partiallyhave a significant effect on the decision to purchase fashion products at the TikTokshop, with a value of 2,936 with a p-value of 0.004, and electronic word of mouth ( e-wom) obtained a value of 3,866 with a p-value of 0.000. Simultaneously, digitalmarketing and electronic word of mouth (e-wom) have a significant influence on thedecision to purchase fashion products at the TikTok shop for communication sciencestudents at Slamet Riyadi University, with a value of 70,039 with a p-value of 0.000.The coefficient of determination (R2) obtained a value of 0.582, which means thatdigital marketing and electronic word of mouth have an influence of 58.2% onpurchasing decisions and the remaining 42.8% is influenced by other variables thatwere not examined.Keywords : digital marketing, electronic word of mouth (e-wom), decision to purchase
ANALISIS KOMUNIKASI PERSUASIF CHANNEL YOUTUBE “KEMBAR MUSIC DIGITAL” UNTUK MENARIK MINAT PENONTON GENERASI Z PADA MUSIK CAMPURSAR Anto, Dwi; Hindra H, Nurnawati; Itasari, Andri Astuti
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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ABSTRACTThe interest of Generation Z viewers in Campursari music on the Kembar Music Digital YouTube channel is examined through persuasive communication techniques, linked to the number of viewers, likes, subscribers, and comments, which are predominantly contributed by Generation Z. This can be observed from the profile of viewers' accounts on each post on the Kembar Music Digital YouTube channel. This study was conducted to analyze persuasive communication in attracting the interest of Generation Z viewers. The theory applied in this research is Efendy's persuasive communication theory. This research is descriptive in nature with a qualitative method. The results show that Generation Z's interest in Campursari music on the Kembar Music Digital YouTube channel is influenced by music arrangement, song selection, singer choice, and video quality in each post. This is supported by interviews with informants, who are subscribers and viewers of Kembar Music Digital, confirmed to be interested in Campursari music on the channel and considered reliable as data sources for the research.Keywords: Kembar Music Digital, Persuasive Communication, Generation Z Viewers Interest
PENGARUH BRAND IMAGE, IKLAN DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK EMINA (Pada Mahasiswa Ilmu Komunikasi Universitas Slamet Riyadi Surakarta) Agnestasya, Adhelina; Riyanto, Buddy; Itasari, Andri Astuti
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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The aim of this research is to determine the influence of brand image, advertising and product quality on purchasing decisions for Emina products. This research was conducted in the Communication Science environment, Faculty of Social Sciences, Slamet Riyadi University, Surakarta, which has used or used Emina products. This research uses a quantitative approach with an explanatory method. The sampling technique in this research uses simple random sampling and the total sample of Communication Science students used in this research is 100 students. The results of the research in this thesis show that the t-value of brand image has a positive and significant effect of 2.49 with a p-value of 0.014 <0.05 on purchasing decisions. Advertising has a positive and significant effect of 2.255 with a p-value of 0.026 <0.05 on purchasing decisions. Product quality has a positive and significant effect of 4.803 with a p-value of 0.000 <0.05 on purchasing decisions. Meanwhile, the results of the f-calculated value of brand image, advertising, product quality have a positive and significant effect of 67,857 with a p-value of 0.000 <0.05 on purchasing decisions. Keywords: Brand Image, Advertising, Product Quality, Emina and Purchasing Decisions
STRATEGI KOMUNIKASI PEMASARAN WEDRINK SOLOBARU MELALUI MEDIA SOSIAL INSTAGRAM DALAM MENINGKATKAN KEPUASAN KONSUMEN Kinasih, Sekar; Itasari, Andri Astuti; Herawati, Dewi Maria
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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ABSTRACT The marketing communication strategy (promotion) is crucial for achieving company goals. Wedrink Solobaru, as a new food and beverage franchise, competes with other brands like Mixue and Momoyo in Solo City. Every business player has strategies to attract and enhance customer satisfaction. Despite being new, Wedrink Solobaru has shown rapid growth with an increasing number of visitors. This study aims to describe the marketing communication strategy of Wedrink Solobaru through Instagram in improving customer satisfaction. This research is descriptive qualitative, using primary data from interviews and observations, as well as secondary data from documents, books, and journals. Data collection techniques involve purposive sampling, with credibility tested through triangulation. Analysis is conducted using the Miles and Huberman method, including data collection, reduction, presentation, and conclusion drawing. The study results indicate that the marketing communication strategy of Wedrink Solobaru, through the 4P marketing mix and marketing communication mix, has successfully improved customer satisfaction. However, in terms of advertising, the mismatch between the received products and the advertising content still causes dissatisfaction. Keywords: Marketing Communication Strategy, Instagram, Customer, Satisfaction
STRATEGI KOMUNIKASI PERSUASIF KADER POSYANDU REMAJA (TEMAN SEHAT) DALAM MENINGKATKAN KESADARAN REMAJA PADA BAHAYA STUNTING DI DESA NAMBANGAN KECAMATAN SELOGIRI KABUPATEN WONOGIRI Putri Ananto, Nabila; Itasari, Andri Astuti
Solidaritas Vol 9 No 1 (2025): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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The youth posyandu program carried out by youth posyandu cadres (Teman Sehat) is one of the initiatives by the Wonogiri district government aimed at reducing the stunting rate in Wonogiri to zero stunting. This program targets the health of adolescents aged 10 to 18 years. The objective of the program is to explore the persuasive communication strategies employed by youth posyandu cadres (Teman Sehat) to raise awareness among adolescents about the dangers of stunting in Nambangan village. The youth posyandu cadres use persuasive communication to convey messages and encourage adolescents to follow their guidance. This study analyzes the communication process using McGuire's persuasive communication theory. Severin and James state that “information processing theory” is employed in this research, which utilizes a qualitative research method with a descriptive approach. The data in this study consists of primary data from interviews, observations, and documentation, as well as secondary data from relevant literature reviews. Informants in this research were selected using purposive sampling techniques. The research findings indicate that the persuasive communication strategies implemented by youth posyandu cadres can change the mindset and lifestyle of adolescents aged 10 to 18 years after participating in a series of youth posyandu activities. Adolescents become increasingly aware of the importance of stunting prevention for themselves. Keywords: Youth posyandu cadres, persuasive communication strategies, adolescent awareness, stunting.The youth posyandu program carried out by youth posyandu cadres (Teman Sehat) is one of the initiatives by the Wonogiri district government aimed at reducing the stunting rate in Wonogiri to zero stunting. This program targets the health of adolescents aged 10 to 18 years. The objective of the program is to explore the persuasive communication strategies employed by youth posyandu cadres (Teman Sehat) to raise awareness among adolescents about the dangers of stunting in Nambangan village. The youth posyandu cadres use persuasive communication to convey messages and encourage adolescents to follow their guidance. This study analyzes the communication process using McGuire's persuasive communication theory. Severin and James state that “information processing theory” is employed in this research, which utilizes a qualitative research method with a descriptive approach. The data in this study consists of primary data from interviews, observations, and documentation, as well as secondary data from relevant literature reviews. Informants in this research were selected using purposive sampling techniques. The research findings indicate that the persuasive communication strategies implemented by youth posyandu cadres can change the mindset and lifestyle of adolescents aged 10 to 18 years after participating in a series of youth posyandu activities. Adolescents become increasingly aware of the importance of stunting prevention for themselves.Keywords: Youth posyandu cadres, persuasive communication strategies, adolescent awareness, stunting.
KOMUNIKASI POLITIK CALEG MILENIAL : (STUDI KASUS TIGA CALON ANGGOTA LEGISLATIF PADA PEMILIHAN ANGGOTA LEGISLATIF KABUPATEN SRAGEN TAHUN 2024) Dyah Paradita, Rheinova Kirana; Itasari, Andri Astuti; Maserona, Lukas
Solidaritas Vol 9 No 1 (2025): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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This study aims to disseminate political communication implemented by millennial legislative candidates (caleg) in the 2024 Legislative Election (Pileg) campaign in Sragen Regency. Given the large contribution of the millennial generation in the election, which covers around 33% of the total votes (Lemhannas RI, 2024), this study highlights the importance of an effective political communication strategy to attract the attention of young voters. This study uses a qualitative approach with an in-depth interview method with three millennial legislative candidates, Nugroho Sulistyo, Bakti Ida Hutami, and Ria Cerryana Rahmawati, as well as first-time voters who represent support for each legislative candidate. The results of the study show that social media plays a very important role in shaping the political views of millennial voters, with platforms such as Instagram, TikTok, and WhatsApp used by legislative candidates to convey their political messages. Issues such as education, economic welfare, and infrastructure development are the main focus of their campaigns, which are relevant to the daily lives of young voters. Overall, this study found that effective political communication through social media, as well as communicating messages that are in line with the issues faced by young voters, are important factors in winning support in the 2024 Election. Keywords: Political Communication, Millennial Candidates, Social Media, First-Time Voters.
Co-Authors Agnestasya, Adhelina Agus Setyawan Aji, Haryo Kusumo Alfaridzi, Afran Dafa Anto, Dwi Ardini, Nurhaliza Sandra Dwi Arief Wicaksono, Arief Arumsari, Pasadena Sitoresmi Astutik, Mellyta Tri Puji Buddy Riyanto Dewi Maria Herawati Dyah Paradita, Rheinova Kirana Efitria Dewanti, Dela Herawati, Dewi Maria Hindra H, Nurnawati Hindra Hastut, Nurnawati Hindra, Nurnawati Kinasih, Sekar Kusumaningrum, Devi Maria, Dewi Maserona, Lukas Maulia Hikmah Maya Sekar Wangi Murti, Nova Wisnu Nugraheni, Monica Windrastuti Dyah Nurnawati Hindra Hastuti Pambudi, Tata Luhur Putri Ananto, Nabila Ramadani, Alif Safitri, Desi Nur Sarjono, Herning Suryo Sarungu, Lukas Maserona Sekar Wangi, Maya Sihabuddin Sihabuddin, Sihabuddin Suryo Sarjono, Herning Taufik Hidayat Uswatul Jannah, Hesti Yudhistira, Muhammad Alamsyach