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All Journal jurnal niara JOURNAL OF SCIENCE AND SOCIAL RESEARCH Jurnal Pendidikan dan Konseling Jurnal Ilmiah Manajemen Kesatuan SIMBOL : Jurnal Administrasi Publik dan Pemerintahan Jurnal Administrasi Publik dan Bisnis (JaPaBis) Innovative: Journal Of Social Science Research
Variza Aditiya
STIA LANCANG KUNING DUMAI
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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The Implementation of Product Marketing Strategy of PT. Asuransi Umum Bumi Putera Muda 1967 at Dumai Branch aditiya, variza
Jurnal Niara Vol. 12 No. 2 (2020)
Publisher : FAKULTAS ILMU ADMINISTRASI UNIVERSITAS LANCANG KUNING

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (169.828 KB) | DOI: 10.31849/niara.v12i2.2666

Abstract

The purpose of this study was to see the implementation of the marketing strategy of PT. Asuransi Umum Bumi putera Muda 1967 at Dumai Branch. The theory used is according to Lovelock, namely: Product, Price, Place, Promotion, People, Physical Evidence and Process. This study uses a combined research method that is using descriptive methods with a quantitative approach. Types and sources of data in this study are primary data and secondary data. Data collection techniques used were questionnaires and interviews. Data analysis was performed using descriptive statistical analysis techniques. One of the sampling techniques used in determining individual samples is purposive random sampling. The results of 97 respondents showed that respondents' attitudes about the Marketing Strategy variable based on the calculation of the total questionnaire score were in the Good category with a score of 7,985 with a percentage of 74.83%. Analysis of respondents' attitudes about Product Marketing Strategy Analysis at PT. Asuransi Umum Bumi putera Muda 1967 at Dumai Branch showed a positive attitude. The factors that influence the Product Marketing Strategy at PT. Asuransi Umum Bumi putera Muda 1967 at Dumai Branch is Lack of utilization of the use of brochures, Lack of socialization in following the expo and the many requirements in matters of claims and Lack of certainty of time in service.
Produktivitas Kerja Unit Produksi PT Pertamina (Persero) Refinery Unit II Dumai Variza Aditiya; Latip; Said Mustafa
Jurnal Niara Vol. 16 No. 2 (2023): September
Publisher : FAKULTAS ILMU ADMINISTRASI UNIVERSITAS LANCANG KUNING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/niara.v16i2.15837

Abstract

Tujuan penelitian ini untuk melihat produktivitas Unit Produksi PT Pertamina (Persero) Refinery Unit II Dumai. Teori yang digunakan adalah menurut Sutrisno yaitu: Kemampuan, Meningkatkan hasil yang dicapai, Semangat kerja, Pengembangan diri, Mutu dan Efisiensi. Penelitian ini menggunakan metode penelitian gabungan yaitu menggunakan metode deskriptif dengan pendekatan kuantitatif. Jenis dan sumber data dalam penelitian ini adalah data primer dan data sekunder. Teknik pengumpulan data yang digunakan adalah wawancara dan angket. Analisis data dilakukan dengan teknis analisis statistik deskriptif. Salah satu teknik sampling yang digunakan dalam menentukan sampel individu adalah purposive random sampling. Hasil penelitian dari 108 responden menunjukkan bahwa sikap responden tentang Variabel Produktivitas Kerja berdasarkan perhitungan total skor angket berada pada kategori Baik dengan skor 4.673 dengan persentase 80,14%. Analisis dari sikap responden tentang Produktivitas Kerja di Unit Produksi PT Pertamina (Persero) Refinery Unit II Dumai menunjukkan sikap yang positif. Adapun faktor-faktor yang mempengaruhi Produktivitas Kerja di Unit Produksi PT Pertamina (Persero) Refinery Unit II Dumai adalah kurangnya mutu produksi serta kurangnya upaya dalam meningkatkan hasil yang dicapai
Co-Authors Dede Mirza Desi Ratnasari Desy Musdiana, Andi Dina Santika Dwi Hartutik E. Maznah Hijeriah Fitri Nuraini Hartuti, Dwi Hartutik, Dwi Lastri, Novelma Latip Latip, Latip Lili Suryani Lili Suryani Lili Suryani Lisa Agustin Mirza, Dede Muhalida Zia Ibhar Musdiana, Andi Desy Mustafa, Said Nani Asrika Nasution Noreen Ferza Disa Nurlela Sari Nurmala Sari Ranny Riskia Sapni Refdi Saidina Ali Rini Andayani Said Mustafa Suherman Suprasman Suprasman, Suprasman Wihendri Yulianda Sari