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All Journal Jurnal Manajemen Teknologi Jurnal Kajian Komunikasi Sawwa: Jurnal Studi Gender PRofesi Humas Wacana: Jurnal Ilmiah Ilmu Komunikasi Humaniora J-Dinamika: Jurnal Pengabdian Kepada Masyarakat Jurnal Mantik TheJournalish: Social and Government Gunahumas Ilomata International Journal of Social Science International Journal of Science and Society (IJSOC) Komunika: Jurnal Dakwah dan Komunikasi Journal of Artificial Intelligence and Digital Business Journal of Communication and Public Relations (JCPR) Komuniti: Jurnal Komunikasi dan Teknologi Informasi
Ramonita, Latifa
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Social Sciences Other

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Strategic Organizational Communication for Synergy: Post-Acquisition Integration of Parent and Subsidiary Companies Destria, Chelma; Ramonita, Latifa
Ilomata International Journal of Social Science Vol. 6 No. 3 (2025): July 2025
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v6i3.1718

Abstract

This study examines the role of strategic organizational communication in fostering synergy between parent and subsidiary companies post-acquisition, using PT Bank Negara Indonesia (BNI) and PT Bank Hibank Indonesia (hibank) as a case study. As digital banking services for MSMEs expand, effective internal and external communication becomes crucial in mergers and acquisitions. While prior studies focus on structural integration, this research highlights the strategic role of communication by applying the ADKAR model for change management and Integrated Marketing Communication (IMC) for branding strategies. Through a qualitative approach involving in-depth interviews and secondary data analysis, key communication challenges and strategies are identified. Findings indicate that both formal and informal communication are critical for integration, yet internal communication gaps create uncertainty among employees. The ADKAR model reveals the need for stronger awareness, desire, and reinforcement efforts to enhance adaptation. Externally, IMC strategies support brand identity, but inconsistencies in hibank’s affiliation with BNI weaken public perception. Transparent and participatory internal communication improves employee engagement, while refined external communication ensures brand consistency. Future research should quantify communication effectiveness in M&A contexts to strengthen corporate synergy.
Eksplorasi Komunikasi Nonverbal Tata Ruang di Masyarakat Adat Baduy Dalam Ramonita, Latifa; Setiawan, Joe Harrianto; Rahayu, Yuniarti; Rizky Faiza, Hazel
Komuniti : Jurnal Komunikasi dan Teknologi Informasi Vol. 17 No. 2 (2025): Komuniti : Jurnal Komunikasi dan Teknologi Informasi, September 2025
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/komuniti.v17i2.9885

Abstract

Penelitian ini mengkaji bentuk komunikasi budaya nonverbal dalam tata ruang masyarakat Baduy Dalam sebagai wujud simbolisme, identitas, dan adaptasi budaya. Sebagai komunitas adat yang menolak modernisasi, masyarakat Baduy Dalam mengekspresikan nilai-nilai, norma, dan sistem kepercayaannya melalui penataan ruang yang khas, baik dalam skala rumah tangga maupun struktur pemukiman secara kolektif. Pendekatan kualitatif dengan metode observasi partisipatif dan studi pustaka digunakan untuk memahami makna simbolik di balik struktur ruang seperti leuit (lumbung padi), rumah adat, jalur jalan, serta posisi geografis antar kampung. Hasil penelitian menunjukkan bahwa tata ruang tidak sekadar bersifat fungsional, melainkan merepresentasikan struktur sosial, relasi kekuasaan, dan ketaatan terhadap nilai kosmologis masyarakat Baduy Dalam. Selain itu, tata ruang juga menjadi strategi adaptif terhadap tekanan eksternal, seperti pariwisata dan kebijakan pembangunan, tanpa mengorbankan prinsip adat. Temuan ini menegaskan bahwa ruang fisik dalam budaya tradisional merupakan medium komunikasi budaya yang sarat makna dan berperan dalam mempertahankan identitas komunal. Penelitian ini berkontribusi pada kajian komunikasi budaya, khususnya dalam memahami peran ruang sebagai wacana nonverbal dalam masyarakat adat. This study explores the forms of nonverbal cultural communication embedded in the spatial organization of the Baduy Dalam community, highlighting its symbolic, identity-forming, and adaptive dimensions. As an indigenous society that resists modernization, the Baduy Dalam express their values, norms, and belief systems through a distinctive arrangement of space—both in domestic settings and communal village structures. A qualitative approach was employed, utilizing participant observation and literature review to uncover the symbolic meanings behind spatial elements such as the leuit (rice barn), traditional houses, pathways, and the geographical positioning of villages. The findings reveal that spatial arrangements serve not only functional purposes but also represent social hierarchies, power relations, and adherence to cosmological beliefs. Furthermore, spatial organization emerges as a cultural strategy for adapting to external pressures such as tourism and government development policies, without compromising traditional values. This research affirms that physical space in traditional culture functions as a medium of rich cultural communication and plays a key role in sustaining communal identity. The study contributes to the field of cultural communication by emphasizing space as a meaningful nonverbal discourse within indigenous communities.
Murwakala in Mass Ruwatan Ceremony in Surakarta: Its Relevance and Meaning in a Modern Perspective Sukandar, Rudi; Ramonita, Latifa; Harti, Sri
KOMUNIKA: Jurnal Dakwah dan Komunikasi Vol. 19 No. 2 (2025)
Publisher : Fakultas Dakwah UIN Saizu Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/komunika.v19i2.12136

Abstract

The Ruwatan tradition in Javanese culture involves a  sacred performing art called Murwakala. This performance is carried out individually or collectively to self-purify, ask for forgiveness, or ward off disaster for individuals of various ages and social classes. Individuals categorized as Sukerta (bring bad luck, are dirty, or have disturbances) are considered not yet pure and, therefore, require a ruwatan (purification) ritual. Given the intensive use of symbols in the ruwatan ritual, understanding the messages conveyed through the performance art and ritual becomes problematic. This study aims to investigate how modern audiences interpret the ruwatan ritual. Using the theory of Symbolic Interaction, this study adopts a qualitative method. Data collection is done through observation, document studies, and in-depth interviews. Informants are the ruwat puppeteer, ruwat participants, and audiences. The findings of this research demonstrate that for the mass ruwatan tradition and Murwakala performance to maintain their relevance and significance in contemporary society, the symbolic meanings embedded within these practices must be conveyed more explicitly to both participants and the broader public. Ruwatan participants give meaning to ritual symbols and actions according to their cultural background, religion, and personal experience as an interpretation of the performance given by the ruwat puppeteer. Moreover, the study highlights the necessity of communicative innovation, such as implementing informational media, to support the continued vitality and relevance of ruwatan rituals in modernity.
Business Communication Strategy of Tanah Abang Traders Facing the Flow of Live Streaming Commerce (LSC) Alexandrina, Elke; Ramonita, Latifa; Wempi, JA
International Journal of Science and Society Vol 6 No 3 (2024): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v6i3.1289

Abstract

Tanah Abang, as one of the largest shopping malls in Indonesia, is facing significant changes in consumer behavior, which is increasingly turning from traditional buying to live-streaming commerce platforms. This research is intended to explore and analyze the business communication strategies implemented by merchants in Tanah Abang in response to the growing trend of live-streaming commerce (LSC). This research uses a case study approach to traders in Tanah Abang and analyzes how they adjust their business communication strategies in line with technological developments and the live-streaming commerce phenomenon. This research methodology uses a descriptive qualitative design, with data collection through in-depth interviews with traders, direct observation at the trading location, and content analysis presented by traders on social media. The results of this study provide valuable insights into business communication strategies suitable for live-streaming commerce, including the use of social media, product promotion, customer interaction, and other tactics. The findings of this study have important implications for merchants in Tanah Abang and similar businesses in various countries that are facing changes in the world of commerce due to the impact of technology and changes in consumer behavior. In addition, this study contributes to the literature on business communication strategies in the context of e-commerce and the rapidly growing live-streaming commerce.
Exploring Indonesia’s Diaspora Branding through Healthcare: A Gendered Communication Perspective in Perth, Australia Ramonita, Latifa; Husada, Safaruddin; Yunus, Ulani; Keliat, Cynthia; Moannissa, Anggi
Sawwa: Jurnal Studi Gender Vol. 20 No. 2 (2025): October
Publisher : Pusat Studi gender dan Anak (PSGA) Universitas Islam Negeri Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/sa.v20i2.28419

Abstract

Healthcare professionals, especially Indonesian women health workers in Perth, Australia, play a important role as unofficial cultural ambassadors in the diaspora. This study examines how Indonesian women in Perth's healthcare industry negotiate their identities as women, migrants, and medical professionals and demonstrate cultural values, using qualitative methodology, with social identity theory and transnational feminist as the theoretical framework. Interviews were conducted to Indonesian women healthcare workers in Perth, as the study prioritizes depth, experiential richness, and identity negotiation, consistent with exploratory qualitative and phenomenological approaches. The results demonstrate how participants build interpersonal communication and multicultural engagement by incorporating Indonesian values—such as empathy, collectivism, and cultural sensitivity—into patient care. These women exhibit perseverance that supports Indonesia’s branding in healthcare, their resilience in overcoming challenges related to language and maintain work-life balance. The findings highlight the significance of communication in shaping national identities in diverse environments and contribute to the understanding of gendered diaspora experiences.
Kampanye Zero Waste Nature Republic Indonesia dalam Mendukung Praktik Sustainable Beauty Akbar, Dinul Fajri; Ramonita, Latifa
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 24, No. 2 December 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v24i2.5544

Abstract

The sustainable beauty trend encourages business actors in the beauty industry to pay attention to environmental sustainability through, innovation of environmentally friendly products and the implementation of a holistic sustainability communication strategy. Zero Waste: Refresh, Recycle and Repeat campaign is a concrete practice of the Nature Republic Indonesia in disseminating long-term sustainability messages through a dynamic communication strategic approach. The purpose of this study is to identify the implementation of the strategy and the challenges encountered in the campaign program, to achieve sustainable beauty. This study uses the concept of a seven-stage PR campaign strategy. This research method is a descriptive qualitative approach with a post-positivist paradigm. The results show that the implementation of the campaign program can increase environmental awareness and active collaboration of the target audience in preserving the earth. Then, it expands the visibility of the Nature Republic brand in Indonesia through a positive response from the target audience. It also shows quite good support for sustainable beauty through clear sustainability initiatives. There are technical obstacles and a lack of human resources. Therefore, in addressing these obstacles, Nature Republic Indonesia is improving its strategic and comprehensive communication and coordination approach to relevant stakeholders.
The Role of AI in Academic Activities: A Comparative Analysis of Communication Dynamics in Jakarta and Perth Yunus, Ulani; Ramonita, Latifa; Husada, Safaruddin; Allmark, Panizza
Jurnal Manajemen Teknologi Vol. 24 No. 3 (2025)
Publisher : Unit Research and Knowledge, School of Business and Management, Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/jmt.2025.24.3.4

Abstract

Abstract.  This study explores how Artificial Intelligence has been adopted in communication at the higher education level by comparing institutions in Jakarta, Indonesia, and Perth, Australia. Grounded in Media Richness Theory and Cognitive Dissonance Theory, this study investigates how AI-based tools reshape communications practices, personalization of learning, and institutional adaptation in two divergent cultural and infrastructural contexts. The qualitative design involved collecting data through in-depth interviews with 32 participants —16 in each city —along with non-participant observations and document analysis of AI policies and institutional reports. All interview transcripts were thematically analyzed using NVivo 14 software, supported by Braun and Clarke's (2023) six-phase framework. Coding revealed four key themes: (1) AI as an administrative enabler, (2) pedagogical personalization and engagement, (3) cultural and ethical preparedness, and (4) institutional and policy alignment. Triangulating interview, observation, and document data further enhanced the credibility and depth of interpretation. For instance, results from Perth indicate a higher use of AI, with richer media interactions and greater readiness for institutional adaptation, compared to the fairly fragmentary, administratively inspired development of such use in Jakarta. The study adds to the theory by connecting communication richness and dissonance reduction mechanisms with specific AI adoption behaviors. It sets out some empirically based policy, training, and ethics governance recommendations for education.  Keywords: Artificial Intelligence; Academic Communication; NVivo; Thematic Analysis; Comparative Study; Jakarta and Perth
Public relations perspectives: Linking corporate brand and product brand to employer branding Aruman, Akhmad Edhy; Ramonita, Latifa; Alexandrina, Elke; Utami, Puput Putri
PRofesi Humas Vol 10, No 2 (2026): February 2026
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v10i2.60883

Abstract

Background: Mass layoffs in digital platform companies have intensified public scrutiny of employer branding, particularly within the sharing economy, where corporate reputation, social responsibility, and workforce relations are closely interconnected. In the case of PT GoTo Gojek Tokopedia Tbk., employment termination decisions have raised questions about how corporate and product brands are interpreted by prospective employees. In this context, Corporate Social Responsibility (CSR) as a part of Public Relations communication approach, emerges as a strategic communication resource that may mediate the relationship between brand reputation and employer branding. Purpose: This study examines the influence of corporate brand and product brand on employer branding and analyzes the mediating role of CSR within a sharing economy business context. Methods: This research adopts a quantitative explanatory approach using Partial Least Squares–Structural Equation Modeling (PLS-SEM). Survey data were collected from 138 job seekers who were familiar with PT GoTo Gojek Tokopedia Tbk. Corporate brand and product brand were treated as exogenous variables, employer branding as the endogenous variable, and CSR as a mediating variable. Results: The findings show that corporate brand, product brand, and CSR have a positive and significant influence on employer branding. CSR demonstrates the strongest direct effect and fully mediates the relationships between corporate brand and employer branding, as well as between product brand and employer branding. Conclusion: The study indicates that employer branding in the sharing economy is not shaped solely by corporate or product reputation but is substantially strengthened through perceived CSR practices, which translate brand meaning into employer attractiveness. Implications: This research suggests the integration of CSR into corporate and product brand communication as an employer branding strategy. Academically, it contributes to public relations and employer branding literature by positioning CSR as a mediating variable in the sharing economy.
Co-Authors Akbar, Dinul Fajri Alexandrina, Elke Allmark, Panizza Anindita, Arnika Aruman, Akhmad Edhy Destria, Chelma Dewi Widowati Geofakta Razali Keliat, Cynthia Limarandani, Ni Putu McMahon, Mark Moannissa, Anggi Rizky Faiza, Hazel Safaruddin Husada Setiawan, Joe Harrianto Shiong, Pong Kok Sri Harti Sukandar, Rudi Utami, Puput Putri Wempi, J.A Wempi, JA Widjaya, Arifa Dani Anggit Wiguna, Maylaffayza Yuniarti Rahayu Yunus, Ulani