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ANALISIS MINAT BELI KONSUMEN TERHADAP STRATEGI PEMASARAN STP (Segmenting, Targeting dan Positioning) DAN BAURAN PEMASARAN 4P (Product, Price, Place, dan Promotion) KOPI TEPAL(STUDI KASUS : UMKM PUNCAK NGENGAS) Deni Saputra; Shafwan Amrullah
The Journal of Teknologi Pangan Vol 2 No 2 (2021): Bioactive compounds and the acceptability
Publisher : Faculty of Agricultural Technology

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Seiring banyaknya perusahaan yang bersaing untuk memenuhi kebutuhan dan keinginan konsumen maka yang perlu diperhatikan adalah tentang bagaimana perusahaan mampu menciptakan keunikan pada produk maupun jasa yang ditawarkan. Perusahaan harus merancang strategi pemasaran yang nantinya akan digerakan pelanggan dan membangun hubungan yang benar dengan pelanggan yang tepat. Terdapat strategi yang cukup dominan yakni strategi segmentasi, targeting dan positioning. Dalam penelitian ini dari dua variabel independen dalam penelitian ini secara persial memiliki pengaruh tidak siginfikan terhadap minat beli konsumen, contohnya di promosion dalam variabel bauran pemasaran 4P (X2) yang memiliki nilai signifikan lebih kecil dari 0.05 dan variabel sisanya berpengaruh signifikan terhadap minat beli konsumen. Variabel strategi pemasaran berpengaruh negative terhadap minat beli konsumen dengan nilai t hitung lebih kecil dari t tabel (-2,310>2,131) dan signifikan 0,036 < 0,05 Variabel strategi pemasaran (X1) dan variabel bauran pemasaran 4P (X2) secara bersamaan menunjukkan berpengaruh secara signifikan. Strategi pemasaran dan bauran pemasaran secara bersamaan tidak berpengaruh signifikan terhadap minat beli konsumen terhadap produk kopi tepal di UMKM Puncak Ngengas, karena nilai f hitung < f tabel atau 3,174<3,63, dan tingkat signifikan 0,071>0,05. Dalam penilitian ini menunjukan bahwa kemampuan variabel independen (bebas) dalam menjelaskan variabel dependen (terikat) adalah 11,4% dan sisanya 88,6% dijelaskan oleh variabel yang tidak dibahas dalam penelitian ini.

ANALISIS MUTU FISIK MASKER WAJAH LOTO MOTONG KHAS SUMBAWA Shafwan Amrullah; Fauzi Fakhriadi Fauzi
The Journal of Teknologi Pangan Vol 3 No 2 (2022): Advances in Food Science, Sustainable Agriculture and Agroindustrial Engineering
Publisher : Faculty of Agricultural Technology

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SSalah satu contoh kosmetik adalah masker wajah yang merupakan masker kecantikan yang berwujud sediaan gel, pasta, atau serbuk yang dioleskan pada wajah untuk membersihkan dan mengencangkan kulit wajah. Di Indonesia banyak sekali produk kecantikan yang menggunakan bahan-bahan alami sebagai bahan dasar dalam pembuatannya, khususnya di Kabupaten Sumbawa. Masker Loto Motong adalah masker wajah tradisional (alami) yang sering digunakan oleh masyarakat Sumbawa. Sampai saat ini belum ada penelitian terkait mutu masker wajah Loto Motong khas Sumbawa, maka dari itu penelitian ini bertujuan untuk mengetahui mutu fisik dari masker wajah Loto Motong khas Sumbawa. Penelitian terdiri dari 2 tahapan yaitu proses pembuatan masker dan analisis mutu fisik masker wajah Loto Motong. Berdasarkan hasil penelitian diperoleh bahwa rata-rata daya sebar yaitu 7.2 cm, rata-rata daya serap air yaitu 8 ml, ukuran partikel yaitu 0.250 mm, bersifat homogen, rata-rata kadar kelembaban yaitu 9.8%, dan rata-rata daya lekat yaitu 12.22 detik. Sehingga secara mutu fisik masker wajah Loto Motong khas Sumbawa cukup baik untuk dijadikan sebagai kosmetik tradisional untuk perawatan kulit

ANALISIS MANAJEMEN RANTAI PASOK DI PERUM BULOG SUB DIVRE SUMBAWA PRODUK PERTANIAN JENIS BERAS Muliana; Shafwan Amrullah
The Journal of Teknologi Pangan Vol 3 No 2 (2022): Advances in Food Science, Sustainable Agriculture and Agroindustrial Engineering
Publisher : Faculty of Agricultural Technology

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Di Indonesia, sektor pertanian berperan penting dalam perekonomian nasional. Salah satu produk pertanian yang berperan penting yaitu padi Karena Kabupaten Sumbawa Besar termasuk salah satu penyuplai beras atau padi ke beberapa daerah, sehingga apabila mengalami penurunan tingkat produksi dan produktivitas padi di Kabupaten Sumbawa secara drastis, maka akan mempengaruhi ketersediaan pangan bagi sebagian besar daerah yang membutuhkan. maka perlu dilakukan sebuah prediksi untuk mengetahui bagaimana gambaran masa depan apakah hasil produksi padi di kabupaten Sumbawa Besar mengalami kenaikan atau penurunan. Manajemen rantai pasok adalah tinjauan secara menyeluruh dan pengelolaan yang terpadu, terintegrasi dan saling terkait mulai dari hulu (input produksi) sampai ke hilir. Penelitian ini bertujuan untuk mengetahui manajemen rantai pasok di Perum Bulog Sub Divre Sumbawa untuk memenuhi kebutuhan masyarakat Sumbawa. Pada penelitian ini peneliti menggunakan metode penelitian kualitatif, agar peneliti dapat menggali lebih luas dan mendalam mengenai manajemen rantai pasok. Manajemen rantai pasok pada Perum Bulog Sub Divre Sumbawa belum berjalan dengan optimal, hal ini dapat dilihat dari pengadaan beras dan penjualan beras yang masih belum stabil dari tahun 2019-2021. Penjualan beras medium di Perum Buog Sub Divre Sumbawa pada tahun 2019 mencapai 442.604 Kg, pada tahun 2020 penjualan mencapai 730, 615 Kg, dan pada tahun 2021 mencapai 170.520 Kg.

ANALISIS MINAT BELI KONSUMEN TERHADAP STRATEGI PEMASARAN STP (Segmenting, Targeting dan Positioning) DAN BAURAN PEMASARAN 4P (Product, Price, Place, dan Promotion) KOPI TEPAL(STUDI KASUS : UMKM PUNCAK NGENGAS) Deni Saputra; Shafwan Amrullah
The Journal of Teknologi Pangan Vol 2 No 2 (2021): Bioactive compounds and the acceptability
Publisher : Faculty of Agriculture Science & Technology

Show Abstract | Download Original | Original Source | Check in Google Scholar

Seiring banyaknya perusahaan yang bersaing untuk memenuhi kebutuhan dan keinginan konsumen maka yang perlu diperhatikan adalah tentang bagaimana perusahaan mampu menciptakan keunikan pada produk maupun jasa yang ditawarkan. Perusahaan harus merancang strategi pemasaran yang nantinya akan digerakan pelanggan dan membangun hubungan yang benar dengan pelanggan yang tepat. Terdapat strategi yang cukup dominan yakni strategi segmentasi, targeting dan positioning. Dalam penelitian ini dari dua variabel independen dalam penelitian ini secara persial memiliki pengaruh tidak siginfikan terhadap minat beli konsumen, contohnya di promosion dalam variabel bauran pemasaran 4P (X2) yang memiliki nilai signifikan lebih kecil dari 0.05 dan variabel sisanya berpengaruh signifikan terhadap minat beli konsumen. Variabel strategi pemasaran berpengaruh negative terhadap minat beli konsumen dengan nilai t hitung lebih kecil dari t tabel (-2,310>2,131) dan signifikan 0,036 < 0,05 Variabel strategi pemasaran (X1) dan variabel bauran pemasaran 4P (X2) secara bersamaan menunjukkan berpengaruh secara signifikan. Strategi pemasaran dan bauran pemasaran secara bersamaan tidak berpengaruh signifikan terhadap minat beli konsumen terhadap produk kopi tepal di UMKM Puncak Ngengas, karena nilai f hitung < f tabel atau 3,174<3,63, dan tingkat signifikan 0,071>0,05. Dalam penilitian ini menunjukan bahwa kemampuan variabel independen (bebas) dalam menjelaskan variabel dependen (terikat) adalah 11,4% dan sisanya 88,6% dijelaskan oleh variabel yang tidak dibahas dalam penelitian ini.

ANALISIS MUTU FISIK MASKER WAJAH LOTO MOTONG KHAS SUMBAWA Shafwan Amrullah; Fauzi Fakhriadi Fauzi
The Journal of Teknologi Pangan Vol 3 No 2 (2022): Advances in Food Science, Sustainable Agriculture and Agroindustrial Engineering
Publisher : Faculty of Agriculture Science & Technology

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One example of cosmetics is a face mask which is a beauty mask in the form of gel, paste, or powder preparations that are applied to the face to cleanse and tighten facial skin. In Indonesia, there are many beauty products that use natural ingredients as the basic ingredients in their manufacture, especially in Sumbawa Regency. The Loto Motong mask is a traditional (natural) face mask that is often used by the people of Sumbawa. Until now there has been no research related to the quality of the Sumbawa Loto Motong face mask, therefore this study aims to determine the physical quality of the Sumbawa Loto Motong face mask. The study consisted of 2 stages, namely the process of making masks and analyzing the physical quality of Loto Motong's face masks. Based on the results of the study, it was found that the average dispersion is 7.2 cm (according to SNI standards), the average water absorption is 8 ml (according to literature standards), particle size is 0.250 mm (according to literature standards), homogeneous, average the average moisture content is 9.8% (according to the literature standard), and the average adhesion is 12.22 seconds (exceeding the SNI standard). So that the physical quality of the Sumbawa Loto Motong face mask is good enough to be used as a traditional cosmetic for skin care.

ANALISIS MANAJEMEN RANTAI PASOK DI PERUM BULOG SUB DIVRE SUMBAWA PRODUK PERTANIAN JENIS BERAS Muliana; Shafwan Amrullah
The Journal of Teknologi Pangan Vol 3 No 2 (2022): Advances in Food Science, Sustainable Agriculture and Agroindustrial Engineering
Publisher : Faculty of Agriculture Science & Technology

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In Indonesia, the agricultural sector plays an important role in the national economy. One of the agricultural products that plays an important role is rice. Because Sumbawa Besar Regency is one of the suppliers of rice or rice to several areas, so that if there is a drastic decline in rice production and productivity in Sumbawa Regency, it will affect food availability for most areas that need it it is necessary to make a prediction to find out how the future picture will be whether rice production in Sumbawa Besar district has increased or decreased. Supply chain management is a comprehensive review and integrated, integrated and interrelated management from upstream (production input) to downstream. This study aims to determine supply chain management at Perum Bulog Sub-Divre Sumbawa to meet the needs of the Sumbawa community. In this study, researchers used qualitative research methods, so that researchers can explore more broadly and deeply about supply chain management. Supply chain management at Perum Bulog Sub Divre Sumbawa has not run optimally, this can be seen from rice procurement and rice sales which are still unstable from 2019-2021. . Sales of medium rice at Perum Bulog Sub Divre Sumbawa in 2019 reached 442,604 Kg, in 2020 sales reached 730, 615 Kg, and in 2021 it reached 170,520 Kg.

Optimasi Produksi Pada Produk Tahu di CV Maik Meres Dengan Menggunakan Metode Simpleks Linear Programming Zikri Aulia; Shafwan Amrullah
Jurnal Teknologi Pangan dan Ilmu Pertanian Vol. 1 No. 2 (2023): Juni : Jurnal Teknologi Pangan dan Ilmu Pertanian
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jtpip-widyakarya.v1i2.745

Tofu is a food that is in great demand by the people of Indonesia because it tastes good and the price is relatively cheap. One of the businesses that is active and has a sizeable market potential on the island of Sumbawa, NTB is CV Maik Meres which is located in the Brang Biji village, Sumbawa sub-district. CV Maik Meres is an industry engaged in processing soybeans with 37 kg of large white tofu and 33 kg of small white tofu in one production as the main raw material for tofu products. The purpose of this study was to find out the effective optimization of the production process to be carried out by CV maik meres using the simplex linear programming method. Before using the simplex linear programming method, CV Maik Meres produced 20 prints for large white tofu and 10 prints for small white tofu. From the results of research using QM software for Windows V5, it resulted in an optimization of the production process for large tofu as much as 40,74 prints and did not produce small tofu to get a maximum profit of Rp. 361,166,7 in one production. So that the maximum profit of CV Maik Meres in one production is Rp. 188,440,7 and an increase of 19% from factual conditions.

The analysis of characterisation of body scrub Lo’I Me’e made of rice Amrullah, Shafwan; Nadila, Nadila; Amin, Muhamad
Journal of Agritechnology and Food Processing Vol 2, No 2 (2022)
Publisher : UNIVERSITAS MUHAMMADIYAH MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jafp.v2i2.12197

Several lulurus products have been spread as the main product in skin care. Besides that, traditional scrub products have become another alternative choice for Indonesian people because they are known to have good advantages. However, this traditional scrub lacks knowledge of its composition and characteristics. One of them is Bima's signature black scrub, Lo'I Me'e. So that in this study a physical and chemical testing process was carried out on the lo'I Me'e black scrub. The research began with making scrubs, which are made from coffee, rice, and also the addition of tamarind. The formula used is a formula that is generally used as a Lo'I Me'e scrub product. The results of the study were tested for characteristics in the form of skin irritation test, moisture content, pH value test and antioxidant test (IC50). The results obtained in this study included no skin irritation from the public test results. In addition, the average water content produced is 34.4%. The resulting anti-oxidant levels show an average number of 35.20 IC50. While the pH value test produced was 5. All of these results met the Indonesian National Standard (SNI) regarding physical and chemical tests of scrubs.

Kinetics of Urea Desorption off Sulfuric Acid Treated Carbon as Slow Release Fertilizer Rahayu, Theresia Evila Purwanti Sri; Amrullah, Shafwan
Jurnal Pengendalian Pencemaran Lingkungan (JPPL) Vol. 1 No. 01 (2019): JPPL, September 2019
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat (P3M)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35970/jppl.v1i01.44

Urea is an important nitrogen source for plant but the price of urea fertilizer is relatively high. Urea uptake from urea manufacture waste water and its application as fertilizer is of high interest. The purpose of this study is to find out desorption ability of urea adsorbed porous carbon to be applied as fertilizer. Theoritically, urea released from porous carbon to environment has slower rate of mass transfer compare to conventional urea fertilizer because urea molecules in porous carbon has to pass through pores of carbon during its movement out of carbon. The porous carbon as adsorbent was made from coconut shell by pyrolysis, followed by sulfuric acid oxidation treatment Oxidation treatment carried out to extent adsorption capacity as well as to give additional sulfur nutrient when applied as fertilizer. Oxidation of carbon surface was performed using sulfuric acid (50%w) to soak porous carbon followed by heating at 90oC temperature for 2 hours. Desorption was conducted by placing porous carbon into beaker contain water and the raising of urea concentration in water recorded after 3,5,10, 30, and 60 minutes. Results reveal that the value of mass transfer coefficient (kc) and effective diffusivity (De) of urea desorption from porous carbon are 0,0293 – 0,0743 cm/s and 8 x 10-10 – 5 x 10-9 cm2/s with initial concentration of urea 1000, 2000, and 4000 mg/L. Release rate of urea from porous carbon and urea prill are 0,07 ppm/s and 1,23 ppm/s. Slower release rate of urea off porous carbon than urea prill shows the promising of urea recovery using porous carbon as slow release fertilizer.

Penjerapan Urea dengan Karbon Aktif dari Kayu Bakar Rahayu, Theresia Evila Purwanti Sri; Amrullah, Shafwan
Jurnal Pengendalian Pencemaran Lingkungan (JPPL) Vol. 2 No. 2 (2020): JPPL, September 2020
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat (P3M)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35970/jppl.v2i2.344

Activated carbon is a universal adsorbent possessing extensive function in human life. Adsorbent has been used in waste effluent treatment to adsorb variety substances mainly in the form of liquid and gas pollutants, odor adsorbent, food preservative, nutrient carrier for plant, and as fuel cell. Adsorbent is become an interest for its highly adsorption capacity due to its abundant pores on its surface resulting wide surface area, its simple manufacturing, its easy finding raw materials-even from waste material, and its relatively low cost of manufacturing. The purpose of this study is to investigate adsorption capacity and urea uptake percentage of activated carbon made from pyrolyzed firewood. The results obtained in this research are activated carbon from pyrolyzed firewood has urea adsorption capacity 0,026 mg urea/g adsorbent at urea concentration of 500 mg/L as high as 479 mg urea/g adsorbent at urea concentration of 50000 mg/L and urea uptake percentage 8,8 % v/v. This result shows that activated carbon from pyrolyzed firewood has capability to adsorb urea molecules form aqueous solution and therefore pyrolyzed firewood can be an alternative of low cost adsorbent for treating wastewater containing urea.

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