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Richadinata, Kadek Riyan Putra
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Journal : West Science Interdisciplinary Studies

 1 
The Influence of Product Quality, Price and Digital Marketing on Purchasing Decisions for Android Smartphones in The City of Denpasar Ni Kadek lisa Pebrianti; A.A Ngurah Bagus Aristayudha; Kadek Riyan Putra Richadinata
West Science Interdisciplinary Studies Vol. 2 No. 09 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i09.1256

Abstract

A smartphone or smartphone being present in the environment. Due to the fact that it facilitates communication and provides instant access to information, this gadget has gained a dominant position in the worldwide electronics market. The purpose of this study is to investigate the following factors: the impact of product quality on decisions to purchase Android smartphones; the influence of price on decisions to purchase; and the impact of quality, price, and digital marketing on decisions to purchase Samsung smartphones. Quantitative surveying is the method that this research use. In Denpasar City, the population that was researched consisted of consumers that either use or purchase Android cellphones. The total sample size of 97 individuals was gathered through the employment of a purposive sampling approach, and the method of data collection was accomplished through the utilization of a questionnaire that had been validated and determined to be trustworthy. For the purpose of data analysis, multiple regression was utilized. The findings of the study indicate that the following factors have a significant impact on purchasing decisions: (1) the quality of the product has a significant impact on purchasing decisions; (2) the price has a significant impact on purchasing decisions; and (3) digital marketing and product quality have a powerful impact on purchasing decisions. The findings of the descriptive test on purchasing decisions obtained a total score of 415.6, with the second largest indicator (419) earning an average score of 4.28 and the smallest indication (412) obtaining the lowest score. The results of the descriptive test on product quality have a total score of 401, with an average score of 4.13 on the third largest indicator (414), which is the smallest 394. Total score for the price descriptive test was 401.6, with an average score of 4.14 on indications 2 and 3, with the maximum score being 403 and the smallest score being 399. There was a total score of 398.6 on the descriptive test for digital marketing, with an average score of 4.10 on indication 3, with the greatest being 413 and the smallest being 386.
The Influence of Brand Image, Product Innovation, and Marketing Content on Purchasing Decisions Honda Scoopy Motorbikes in Denpasar City Febyola Agustina; Ni Made Widnyani; Kadek Riyan Putra Richadinata
West Science Interdisciplinary Studies Vol. 2 No. 09 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i09.1259

Abstract

Changes in consumer preferences in the motorcycle industry demand companies to enchance their marketing strategies to meet the need for efficient transportation amidst intense market competition. Denpasar serves as a prominent commercial hub, facilitating the acquisition of information. This research carried out in Denpasar, a city divided into four districts, with the objective of evaluating the impact of brand image, product development, and marketing content on the purchasing decisions for Honda Scoopy scooters in the region. A quantitative, descriptive research approach was employed. The target population included motorcycle riders who did not currently own a Honda Scoopy. A purposive sampling method was utilized, resulting in a sample 100 respondents. Data were collected using a structured survey consisting of 18 questions designed to measure each variable. The responses from the 100 participants were analyzed using multiple regression analysis with SPSS Statistics 26. The results indicate that brand image substantial impacts on consumer decision-making. Marketing content also affects these decisions, while product innovation has a substantial and positive effect on purchasing choices. The coefficient of determination (R²) is 73.4%, suggesting that brand image, product innovation, and marketing content collectively explain 73.4% of the variance in purchasing decisions. Factors that are not included in the regression model have an impact on the remaining 26.6%. Therefore, can surmised that brand image, product development, and marketing content significantly impact purchasing decisions.
The Influence of Social Media, SEO (Search Engine Optimization), and Mobile Applications on Consumer Purchasing Decisions at PT. Udayana Bali Ambassador Putu Gede Arya Wardana; Kadek Riyan Putra Richadinata; Ni Luh Putu Surya Astitiani
West Science Interdisciplinary Studies Vol. 2 No. 09 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i09.1264

Abstract

Consumer behavior is changing significantly due to the development of technology and the internet, which has impacted transaction activities from conventional to online. In Indonesia, the increase in internet users has made it easier for consumers to access information and compare products before purchasing. This requires companies, including PT Udayana Bali Ambassador, to understand the influence of digital elements such as social media, SEO, and mobile applications on consumer purchasing decisions. The three digital marketing elements are essential in building consumer relationships, increasing visibility, and facilitating buying. The combination of these three strategies creates an effective digital marketing ecosystem. This research aims to analyze the influence of social media, SEO, and mobile applications on consumer purchasing decisions at PT Udayana Bali Ambassador. The research method used is quantitative and descriptive, with data collection through questionnaires distributed online to 97 respondents. Instrument tests include validity, reliability, and classical assumption tests such as normality, multicollinearity, and heteroscedasticity. Data analysis was conducted using multiple linear regression to test the effect of independent variables on the dependent variable. The results showed that social media, SEO, and mobile applications significantly influence consumer purchasing decisions. The calculated F value in this study has exceeded the F table value, namely, 407.078> 3.092, which means that social media (X1), SEO (Search Engine Optimization) (X2), and Mobile Application (X3) simultaneously affect consumer purchasing decisions (Y). Based on this, it can be concluded that social media, SEO, and mobile applications influence consumer purchasing decisions.
The Influence of Product Quality, Price and Digital Marketing on Purchasing Decisions for Android Smartphones in The City of Denpasar Pebrianti, Ni Kadek lisa; Aristayudha, A.A Ngurah Bagus; Richadinata, Kadek Riyan Putra
West Science Interdisciplinary Studies Vol. 2 No. 09 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i09.1256

Abstract

A smartphone or smartphone being present in the environment. Due to the fact that it facilitates communication and provides instant access to information, this gadget has gained a dominant position in the worldwide electronics market. The purpose of this study is to investigate the following factors: the impact of product quality on decisions to purchase Android smartphones; the influence of price on decisions to purchase; and the impact of quality, price, and digital marketing on decisions to purchase Samsung smartphones. Quantitative surveying is the method that this research use. In Denpasar City, the population that was researched consisted of consumers that either use or purchase Android cellphones. The total sample size of 97 individuals was gathered through the employment of a purposive sampling approach, and the method of data collection was accomplished through the utilization of a questionnaire that had been validated and determined to be trustworthy. For the purpose of data analysis, multiple regression was utilized. The findings of the study indicate that the following factors have a significant impact on purchasing decisions: (1) the quality of the product has a significant impact on purchasing decisions; (2) the price has a significant impact on purchasing decisions; and (3) digital marketing and product quality have a powerful impact on purchasing decisions. The findings of the descriptive test on purchasing decisions obtained a total score of 415.6, with the second largest indicator (419) earning an average score of 4.28 and the smallest indication (412) obtaining the lowest score. The results of the descriptive test on product quality have a total score of 401, with an average score of 4.13 on the third largest indicator (414), which is the smallest 394. Total score for the price descriptive test was 401.6, with an average score of 4.14 on indications 2 and 3, with the maximum score being 403 and the smallest score being 399. There was a total score of 398.6 on the descriptive test for digital marketing, with an average score of 4.10 on indication 3, with the greatest being 413 and the smallest being 386.
The Influence of Brand Image, Product Innovation, and Marketing Content on Purchasing Decisions Honda Scoopy Motorbikes in Denpasar City Agustina, Febyola; Widnyani, Ni Made; Richadinata, Kadek Riyan Putra
West Science Interdisciplinary Studies Vol. 2 No. 09 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i09.1259

Abstract

Changes in consumer preferences in the motorcycle industry demand companies to enchance their marketing strategies to meet the need for efficient transportation amidst intense market competition. Denpasar serves as a prominent commercial hub, facilitating the acquisition of information. This research carried out in Denpasar, a city divided into four districts, with the objective of evaluating the impact of brand image, product development, and marketing content on the purchasing decisions for Honda Scoopy scooters in the region. A quantitative, descriptive research approach was employed. The target population included motorcycle riders who did not currently own a Honda Scoopy. A purposive sampling method was utilized, resulting in a sample 100 respondents. Data were collected using a structured survey consisting of 18 questions designed to measure each variable. The responses from the 100 participants were analyzed using multiple regression analysis with SPSS Statistics 26. The results indicate that brand image substantial impacts on consumer decision-making. Marketing content also affects these decisions, while product innovation has a substantial and positive effect on purchasing choices. The coefficient of determination (R²) is 73.4%, suggesting that brand image, product innovation, and marketing content collectively explain 73.4% of the variance in purchasing decisions. Factors that are not included in the regression model have an impact on the remaining 26.6%. Therefore, can surmised that brand image, product development, and marketing content significantly impact purchasing decisions.
Co-Authors A A Ngr Bagus Aristayudha Ada, Kadek Bramdhika Agustina, Febyola Astakoni, I Made Purba Dewi, Putu Febri Candra Febyola Agustina Gathra Crislana I Gede Karang Komala Putra I Gede Wahyu Surya Dharma I Gusti Ngurah Made Yudhi Saputra I Kadek Sania Putra I Made Purba Astakoni I Made Wardana I Wayan Wardita Ida Bagus Swaputra Indraswari, Ni Putu Fani Dian Ketut Darmayasa Khadijah Febriana Rukhmanti Udhayana Kusuma, AA Made Indra Wijaya M Doni Permana Putra Made Karma Maha Wirajaya Mannan, Alif Naufal Anyuri Ni Kadek lisa Pebrianti Ni Kadek Rahayu Intan Febry Susanti Ni Kadek Winda Patriani Ni Luh Putu Surya Astitiani Ni Made Ary Lisnawati Ni Made Asti Aksari, Ni Made Asti Ni Wayan Ekawati Nyoman Trisna Aryanata Pebrianti, Ni Kadek lisa Pratama, Putu Yogi Agustia Purnamawati, Ni Luh Gede Putu Putra, I Kadek Sania Putra, I Made Luhur Adi Putu Gede Arya Wardana Reganata, Gde Palguna Sri Ayuni, Ni Made Sugianta, Kadek Arya Tresia, Ni Wayan Budi Artiva Vitalia Fina Carla Rettobjaan Widnyani , Ni Made Widnyani, Ni Made Yenny Verawati