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All Journal POSITRON Indonesian Journal of Tropical and Infectious Disease Jurnal Fisika FLUX Jurnal Psikologi Perseptual JMPM (Jurnal Material dan Proses Manufaktur) Adi Widya : Jurnal Pengabdian Masyarakat Hearty : Jurnal Kesehatan Masyarakat EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal E-Bis: Ekonomi Bisnis Buletin KKN Pendidikan Bisnis Net : Jurnal Ekonomi dan Bisnis Islamic Banking : Jurnal Pemikiran dan Pengembangan Perbankan Syariah PROGRESIF Journal of Educational Sciences International Journal of Review Management Business and Entrepreneurship Al-Ijtimā: Jurnal Pengabdian Kepada Masyarakat
Aisah, Nurul
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Religion Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences Other

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Journal : PROGRESIF

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Pelatihan Kewirausahaan Pada Remaja Berbasis Marketing Mix di Desa Plupuh Sragen Rizkiawan, Ilham Karin; Hadi, Fahman; Aisah, Nurul
PROGRESIF: Jurnal Pengabdian Komunitas Pendidikan Vol. 4 No. 2 (2024)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36406/progresif.v4i2.16

Abstract

Entrepreneurship training based on the Marketing Mix was conducted to enhance the capacity of young entrepreneurs in Plupuh Village, Sragen, who exhibit high enthusiasm but lack adequate marketing knowledge. This activity was held from July 20 to August 25, 2024, with 15 participants aged 18–25 years engaged in the culinary and fashion sectors. Their businesses, generally running for 5 months to 2 years, often experienced instability. Through this program, participants received counseling and training on Marketing Mix strategies, covering product, price, promotion, place, people, process, and physical evidence. Additionally, the training included methods to create effective marketing content using social media platforms like Instagram and TikTok to expand market reach and increase brand awareness. The program outcomes indicated improved participant understanding of integrated marketing strategies. Participants were able to differentiate their products creatively and emphasize quality, making their businesses more competitive. By leveraging social media, these young entrepreneurs successfully expanded their market reach and strengthened their brand positioning within the community.
Co-Authors Ainniah, Yayah Khoerotul Anggraini, Sevrima Aoliyai, Ika Nida’ul Arum, Aulia Galuh Ani Sekar Delovita Ginting, Delovita Edy Kurniawan, Edy Endang Fauziati Eric Harianto Fahman Hadi Utomo Farid Muhammad Rofifudin Hadi, Fahman Harun Joko Prayitno Humaira Anggie Nauli Husna, Ropiqotul Husnul Khatimah Ilham Karin Rizkiawan Iwantono Iwan Barnawi Judi, Tjatur Ermitajani Kusmawati, Intan Livia Yuliawati Mahardhani, Ardhana Januar Miftakhul Huda Neneng Fitrya Ni Made Mertaniasih Nur Rahmawati Prasetiyo, Aditiya Dwi Putri, Bella Rahmawati Rarome, Berlian Beatrix Retno Asih Setyoningrum Romi Fadli Syahputra Saktioto Saktioto Sari, Dela Puspita Sisca Dian Rahmawati Suprihatmi Sri Wardiningsih Syahputra, Dewangga Eka Tika Noor Prastia Triana, Endang Syta Wijaya, Patrick Natalion Yana, Debi