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All Journal SEGMEN Jurnal Manajemen dan Bisnis POSITRON Indonesian Journal of Tropical and Infectious Disease Jurnal Fisika FLUX Jurnal Psikologi Perseptual JMPM (Jurnal Material dan Proses Manufaktur) Adi Widya : Jurnal Pengabdian Masyarakat Hearty : Jurnal Kesehatan Masyarakat EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal E-Bis: Ekonomi Bisnis Buletin KKN Pendidikan Bisnis Net : Jurnal Ekonomi dan Bisnis Islamic Banking : Jurnal Pemikiran dan Pengembangan Perbankan Syariah PROGRESIF Journal of Educational Sciences Jurnal Tren Bisnis Global Al-Ihtiram: Multidisciplinary Journal of Counseling and Social Research International Journal of Review Management Business and Entrepreneurship Al-Ijtimā: Jurnal Pengabdian Kepada Masyarakat
Aisah, Nurul
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Religion Humanities Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences Other

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BUSINESS STRATEGIES IN IMPROVING COMPETITIVENESS: ITS IMPACT ON BUSINESS PERFORMANCE Rizkiawan, Ilham Karin; Aisah, Nurul; Utomo, Fahman Hadi; Khasanah, Aulia Uswatun
SEGMEN: Jurnal Manajemen dan Bisnis Vol 22, No 1 (2026): SEGMEN Jurnal Manajemen dan Bisnis
Publisher : FE Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37729/sjmb.v22i1.9249

Abstract

This study aims to identify the impact of coffee shop business strategies in increasing competitiveness on business performance.This study evaluates the factors of proactiveness, risk-taking, and innovation among coffee shop business owners in Soloraya. The problem in this study is the increasing prevalence of coffee-drinking culture that makes coffee shops unable to survive in business competition due to oversupply, as well as the prevalence of consumer behavior that is easily bored so that loyalty to a product tends to decrease.The object of the study was coffee shop owners in Soloraya, involving 90 respondents as a sample. This study used a quantitative method using SmartPLS for data processing. The findings show that business strategy factors, including proactiveness, risk-taking, and innovation, have a significant positive effect on business performance. Coffee shop owners need to apply the right concept and target determination to be able to increasingly innovate in following consumer tastes
Co-Authors Ainniah, Yayah Khoerotul Almuntaha, Eska Aoliyai, Ika Nida’ul Arum, Aulia Galuh Ani Sekar Aulia Uswatun Khasanah Delovita Ginting, Delovita Edy Kurniawan, Edy Endang Fauziati Eric Harianto Fahman Hadi Utomo Farid Muhammad Rofifudin Hadi, Fahman Harun Joko Prayitno Hidayati, Fika Humaira Anggie Nauli Husna, Ropiqotul Husnul Khatimah Ilham Karin Rizkiawan Iwantono Iwan Barnawi Judi, Tjatur Ermitajani Kusmawati, Intan Livia Yuliawati Mahardhani, Ardhana Januar Miftakhul Huda Neneng Fitrya Ni Made Mertaniasih Nur Rahmawati Prasetiyo, Aditiya Dwi Putri, Bella Rahmawati Rarome, Berlian Beatrix Retno Asih Setyoningrum Romi Fadli Syahputra Saktioto Saktioto Sari, Dela Puspita Sevrima Anggraini Sisca Dian Rahmawati Suprihatmi Sri Wardiningsih Syahputra, Dewangga Eka Tika Noor Prastia Triana, Endang Syta Wijaya, Patrick Natalion Yana, Debi