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All Journal JUTIK : Jurnal Teknologi Informasi dan Komputer JKTP Maha Widya Duta : Jurnal Penerangan Agama, Pariwisata Budaya, dan Ilmu Komunikasi International Journal of Travel, Hospitality and Events
Made Sudiarta
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Religion Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Social Sciences Transportation Other

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DAMPAK PENGEMBANGAN DESA PENGLIPURAN SEBAGAI IMPLEMENTASI DESA WISATA TRADISIONAL Made Sudiarta; Nyoman Danendra Putra; Luh Vio Ovaliani
Maha Widya Duta : Jurnal Penerangan Agama, Pariwisata Budaya, dan Ilmu Komunikasi Vol 3, No 1 (2019)
Publisher : Sekolah Tinggi Agama Hindu Negeri Mpu Kuturan Singaraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55115/duta.v3i1.692

Abstract

This article examines the history of the Gambur Anglayang State Temple in terms of Pluralism and religious tourism. The research was conducted in Kubutambahan village, district of Kubutambahan, Buleleng, Bali. Search informants determined by purposive sampling. Determination informant begins with determining the key informants, and then developed using a chain with sampling. This technique called snowball technique. For data analysis, among others: (1) the determination of the informant, (2) collecting data, (3) the validity of the data, (4) data analysis, ( 5) conclusions / verification. Negara Gambur Anglayang temple established in 1260 or the 13th century by people around Kuta Banding beach in the reign of King Bhatara Parameswara (2) The structure of Negara Gambur Anglayang temple consists of three pages or mandala the part is Nista Mandala (outside), Madya Mandala (middle side), and Utama Mandala (inside). Vertically shrine at Negara Gambur Anglayang temple refers to the concept that consists Triangga (feet, body, and head) that apply in the Negara Gambur Anglayang temple. It is shown from the pelingih-pelinggih line that represents different religions and ethnicities. For example Bhatara Ratu Gede Siwa Rambut Sedana, Bhatara Sri Dwijendra Ratu Agung Dalem Makkah (Islam), Ratu Agung Syahbandar (China) are Dewa Pabean (Pelabuhan), Ratu Agung Melayu (ethnic Malays), and Ratu Bagus Nganten (Ratu Bagus Sundawan) from Sundanese West Java.Keywords: Pura, Tourism, Pluralism
SISTEM INFORMASI MANAJEMEN TERINTEGRASI PADA LEMBAGA SERTIFIKASI PROFESI POLITEKNIK NEGERI BALI Made Pradnyana Ambara; Made Sudiarta; Sagung Mas Suryaniadi
Jurnal Teknologi Informasi dan Komputer Vol. 9 No. 5 (2023): Jurnal Teknologi Informasi dan Komputer
Publisher : LPPM Universitas Dhyana Pura

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Lembaga Sertifikasi Profesi (LSP) merupakan lembaga pelaksana asesmen kompetensi dan sertifikasi kompetensi yang secara sah mendapatkan lisensi dari Badan Nasional Sertifikasi Profesi (BNSP). Politeknik Negeri Bali adalah salah satu lembaga sebagai pendukung BNSP yang sudah memiliki skema kompetensi disetiap masing jurusan. Dalam semua kegiatan manajemen di LSP Politeknik Negeri Bali masih dilakukan secara konvensional menggunakan aplikasi microsoft office, google form, google drive, serta tidak memiliki aplikasi website yang terintegrasi untuk memberikan informasi terkait kegiatan yang ada di LSP Politeknik Negeri Bali. Selain itu juga proses asesmen sertifikasi yang ada saat ini dilakukan dengan cara asesi datang ke lokasi LSP, menyerahkan dokumen, dan mengisi data pada form-form yang telah disediakan, asesor akan menentukan jadwal asesmen, membuat soal-soal serta melakukan rekapan hasil asesmen sehingga semua rangkaian aktifitas ini akan memakan waktu ditambah lagi harus menyimpan dokumen dalam bentuk fisik yang nantinya bisa saja menimbulkan masalah baru seperti hilang, tercecer, rusak, dan kesulitan jika ingin mencari dokumen tersebut. Melihat permasalahan tersebut, diperlukan adanya perubahan dalam pelaksanaan dan pengolahan data yang sebelumnya konvensional menjadi aplikasi sistem informasi manajemen berbasis web yang secara terstruktur dan saling terintegrasi. Sistem Informasi Manajemen Terintegrasi Pada Lembaga Sertifikasi Profesi dibangun dengan tujuan membantu dan mempermudah seluruh rangkaian kegiatan pelaksanaan asesmen dari sisi asesi maupun dari sisi asesor. Sistem ini sudah memiliki berbagai fitur seperti informasti terkait kegiatan dan skema di LSP, pendaftaran asesi secara online, pendataan asesor dan berbagai rangkaian kegiatan yang berhubungan dengan manajemen LSP, sehingga membantu semua aktivitas menjadi lebih efektif dan efisien. Pengembangan sistem ini menggunakan bahasa pemrograman PHP Framework Codeigniter dengan pengembangan perangkat lunak menggunakan model Waterfall. Dari hasil pengujian menggunakan metode black box testing 100% sistem yang sudah dikembangkan sesuai dengan fungsinya dan diterima oleh LSP Politeknik Negeri Bali untuk digunakan dalam proses manajemen kegiatan sertifikasi kompetensi.
Marketing Mix Implementation to Increase Meeting Room Sales at The Jayakarta Lombok Beach Resort & Spa Ari Asih Purnamawati Dewi; I Putu Astawa; I Ketut Suarja; Luh Eka Armoni; Made Sudiarta; Ni Nyoman Sri Astuti
International Journal of Travel, Hospitality and Events Vol. 1 No. 3 (2022): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v1i3.176

Abstract

Purpose: This research aims to determine the implementation of the marketing to the sales of meeting room in The Jayakarta Lombok Beach Resort & Spa. The problem outlined in this research is what strategy to do by the sales & marketing in increasing meeting room sales at The Jayakarta Lombok Beach Resort & Spa. Research methods: This research was conducted on the sales & marketing parties that is sales & marketing managers and sales executives at The Jayakarta Lombok Beach Resort & Spa. Analysis of the data used a qualitative descriptive analysis that elaborates information from the interviews and links with theories that support the discussion related to the marketing mix conducted by The Jayakarta Lombok Beach Resort & Spa. Results and discussion: The results obtained are the marketing mix strategy carried out at The Jayakarta Lombok Beach Resort & Spa, especially in the meeting section, which is quite good, but has a lack of promotion. The strategy implemented to increase sales are also quite effective. Implication: The development that can be done is to increase online and offline promotions and also keep communication between the sales team and consumers. Keywords: hotel, room sales, meeting room, marketing mix.
Marketing Mix to Increase Sales of Wedding Package Resort Buyout at Alila Villas Uluwatu Ida Ayu Dwi Gangga Laraswati; I Ketut Sutama; I Ketut Suarja; Made Sudiarta; I Ketut Suja
International Journal of Travel, Hospitality and Events Vol. 3 No. 1 (2024): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v3i1.352

Abstract

Purpose: The purpose of this research is to determine strengths, weaknesses, opportunities and threats of an effort to increase sales of wedding package resort buyout, to find out marketing mix strategy that should be used by Sales & Marketing Department to increase sales of wedding package resort buyout. Research methods: Data collection methods that used were participation observation, interview, documentation, and questionnaire. The analysis technique that used are qualitative descriptive analysis, quantitative descriptive analysis, Internal Factor Analysis Summary (IFAS) matrix, External Factor Analysis Summary (EFAS) matrix, Internal-External (IE) matrix, and SWOT analysis. Results and discussion: The result of the research show that there are internal and external factors that influence the increase in upselling which carried out by Sales & Marketing Department at Alila Villas Uluwatu. Based on SWOT analysis score of IFAS was 2.88 and score EFAS was 2.86 that made the position of Alila Villas Uluwatu in current condition in cell 5, named the strategy of concentration through horizontal integration or stability (no change in profit). It means that this company is in a moderate attractive industry, the strategy that used has the goal relatively more defensive, namely to avoid losing sales and losing profits. Based on the SWOT analysis, alternative strategies that can be used to increase the sales of wedding package resort buyout is obtained by finding new markets, adding wedding inclusion on the wedding package, improving the payment regulation, making new building for attendees and equipment store, and making competitor list that shows if hotel is competed to the competitors. Implication: The advice given to the management of Alila Villas Uluwatu is to add new markets that are potential guests who hold wedding resort buyout such as India and Singapore, add more inclusions to the wedding package in order to make the guests interested, and improve the payment regulations to make the wedding operational runs better.   Keywords: Marketing mix, IFAS matrix, EFAS matrix.
Strengthening Brand Image and Loyalty for The Domestic Market at The Apurva Kempinski Bali Budiasa, I Kadek; Ni Gst Nym Suci Murni; I Gede Mudana; Made Sudiarta; I Nyoman Cahyadi Wijaya
International Journal of Travel, Hospitality and Events Vol. 3 No. 3 (2024): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v3i3.424

Abstract

Purpose: This research aims to engage the brand image and brand loyalty of The Apurva Kempinski Bali in the domestic market in the context of the COVID-19 pandemic. It concerns strategies adopted by the hotel to sustain its operations amidst changing market conditions. Research methods: Qualitative methods such as interviews and observations were used to understand the challenges faced by the tourism industry in Bali and to identify effective strategies employed by businesses like The Apurva Kempinski Bali. Quantitative methods, such as data analysis of reviews and social media engagement metrics, were used to assess the hotel's performance and customer satisfaction. Result and discussion: The COVID-19 pandemic significantly affected Bali's tourism industry, leading to a reliance on domestic tourists to sustain the local economy. The Apurva Kempinski Bali became popular among domestic tourists, emphasizing local expertise and showcasing Indonesia's cultural richness. Implications: The hotel received overwhelmingly positive reviews, indicating high satisfaction among guests, mainly domestic tourists. Active engagement on social media platforms and prompt responses to customer queries were identified as effective strategies for enhancing customer engagement and loyalty.
Front Office Department Service Quality during the Covid-19 Period Ni Made Ayu Safitri; I Nyoman Rajin Aryana; Ida Ayu Elistyawati; Made Sudiarta; Ni Luh Eka Armoni
International Journal of Travel, Hospitality and Events Vol. 1 No. 1 (2022): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v1i1.5

Abstract

ABSTRACT Purpose: This study was to determine the service quality of the front office department and the efforts of the front office department in Canggu Dream Village, Bali, Indonesia, to maintain and improve the quality of the services given. Research methods: This study used descriptive statistical analysis techniques with 90 samples of guest reviews selected using purposive sampling method. The source of data is guest reviews for one year from January 2020 to December 2020 on online travel agents. Results and discussion: There were comparisons of positive reviews with a total of 94% while negative reviews are only 6%. Each variable gets a different percentage, the empathy variable gets a percentage of 50% and becomes the most dominant variable in positive reviews. Implication: All the variables have a higher percentage of positive reviews than negative reviews. Keywords: quality of service, guest complaints, front office department.
Marketing Communication Model to Enhance Hotel Brand Image Anak Agung Ngurah Wira Kusuma; I Nyoman Rajin Aryana; Budi Susanto; Made Sudiarta
International Journal of Travel, Hospitality and Events Vol. 1 No. 1 (2022): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v1i1.7

Abstract

ABSTRACT Purpose: The purpose of this study was to determine the position of the marketing communication model implemented to improve the brand image of The Kayon Jungle Resort, Bali, Indonesia, and to determine the alternative marketing communication model that should be applied by the Sales and Marketing Department in improving the brand image of the hotel. Research methods: The analytical technique used is the mixed method design of Sequential Exploratory; Internal Factor Summary Matrix (IFAS), External Factor Analysis Summary Matrix (EFAS), Internal-External Matrix (IE), SWOT Analysis, and Quantitative Strategic Planning Matrix (QSPM). Results and discussion: The results of the IFAS matrix analysis show that the main strengths are reviews and comments left by guests on the internet, as well as having a distinctive and unique room, restaurant, swimming pool, yoga pavilion, and gym, while the main weaknesses are a lack of variety and intensity of sales promotion activity. According to the results of the EFAS matrix analysis, the main opportunity is the Policy to maintain guest privacy, safety, and comfort by The Kayon Jungle Resort management, while the main threat is the Intensity of beneficially campaign. Implication: The Kayon Jungle Resort is in the Growth Strategy (Cell I) position according to the results of the IE matrix analysis. The SWOT analysis results in nine alternative marketing communication strategies, three of which are prioritized and calculated by the QSPM matrix with a total TAS of 303.72, 298.05, and 287.31. Keywords: marketing communication, alternative strategy, brand image.
Analysis of Online and Offline Travel Agents’ Contribution to Room Occupancy Ni Kadek Masita Hardiani; Budi Susanto; I Ketut Astawa; Nyoman Mastiani Nadra; Made Sudiarta; Ni Made Sudarmini
International Journal of Travel, Hospitality and Events Vol. 1 No. 2 (2022): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v1i2.10

Abstract

ABSTRACT Purpose: The aims of this study are to know the contribution of Online Travel Agents and Offline Travel Agents to room occupancy at a hotel in Denpasar, Bali, Indonesia, and to find out the comparison of contribution from Online Travel Agents and Offline Travel Agents to room occupancy at the hotel. Research methods: Data collection methods used are observation, interview, and study documentation. The analysis technique used is quantitative analysis, qualitative analysis, and descriptive statistics from secondary data. The stages of the data analysis technique start from the classical assumption test, multiple regression analysis, hypothesis testing using SPSS 21 program, and descriptive statistical techniques. Results and discussion: The results of this study indicate that the t count value of the online travel agent contribution is greater than the t table (4.280> 1.692). Meanwhile, the t count value of the contribution of the offline travel agent also has a greater value than the t table (4,280> 1,692). Based on the data obtained, the contribution of the Online Travel Agent and Offline Travel agents from 2017 to 2019 has fluctuated every year. Implication: The contribution to the development of the Online Travel Agents has increased every year, while the contribution of Offline Travel Agents has decreased in 2019. However, the largest contribution still comes from the Offline Travel Agent. In an effort to increase room occupancy, the hotel should further expand the collaboration networking with Online Travel Agents to increase the contribution that can be generated by Online Travel Agents. Keywords: online, offline, travel agent, room occupancy.
The Implementation of CHSE in Front Office Departement at The Apurva Kempinski Bali I Gede Eka Suryawan; Ni Ketut Bagiastuti; I Ketut Suarja; Made Sudiarta
International Journal of Travel, Hospitality and Events Vol. 2 No. 1 (2023): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v2i1.233

Abstract

Purpose: This study aims to determine the model and impact of the implementation of CHSE at The Apurva Kempinski Bali, especially in the front office department. Research methods: The study uses qualitative techniques with 5 approach models. The types of data used in this research are qualitative and quantitative. The method of data collection in this research is carried out by several stages, namely observation, interview, documentation, and literature research. Results and discussion: The results of the study are the front office department at The Apurva Kempinski has 3 models of implementations CHSE. The 3 model CHSE implementation are model implementation provided by hotel, model implementation done by hotel guest, and model implementation done by cast and crew front office departement. Implication: The implementation of CHSE at The Apurva Kempinski Bali received positive comments from guests. Keywords:: protocol of healty, CHSE, front Office, Covid-19.
Flash Sale Promotion to Increase Room Occupancy and Room Revenue at The Royal Beach Seminyak Bali Ni Kadek Hera Silawati; I Putu Astawa; I Gusti Putu Sutarma; Made Sudiarta; Ida Ayu Elistyawati
International Journal of Travel, Hospitality and Events Vol. 2 No. 2 (2023): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v2i2.255

Abstract

Purpose: This research aimed to describe the implementation of flash sale promotions and the contribution of flash sales to room occupancy and room revenue at The Royal Beach Seminyak Bali (TRBS). Research methods: The research uses interviews, observation, and documentation studies on the number of room nights per month data and room revenue from flash sales data for the last three years. The data analysis technique used is descriptive statistics processed with Microsoft Excel 2013. Results and discussion: Form of the implementation of the flash sale starts with a communication plan in the form of promotions that are carried out using several platforms such as websites, mobile applications, and social media. During the execution of the flash sale, the discounted price is adjusted to the guest who is an AccorHotels member and not an AccorHotels member. Implication: Implementing the flash sale promotion was quite helpful in increasing room occupancy and room revenue by contributing the third largest reservation with an average donation of 20% for room occupancy and 18% for room revenue over the last three years.   Keywords: hotel, flash sale promotion, room occupancy, room revenue.
Co-Authors Anak Agung Ngurah Wira Kusuma Ari Asih Purnamawati Dewi Astawa, I Gede Budi Susanto Budiasa, I Kadek I Gede Eka Suryawan I Gede Mudana I Gusti Putu Sutarma I Ketut Astawa I Ketut Suarja I Ketut Suja I Ketut Sutama I Made Darma Oka I Nyoman Rajin Aryana I Wayan Sukita Ida Ayu Dwi Gangga Laraswati Ida Ayu Elistyawati Luh Eka Armoni Luh Vio Ovaliani Made Pradnyana Ambara, Made Pradnyana Ni Gst Nym Suci Murni Ni Kadek Hera Silawati Ni Kadek Masita Hardiani Ni Ketut Bagiastuti Ni Luh Eka Armoni Ni Made Ayu Safitri Ni Made Sudarmini Ni Nyoman Sri Astuti Nyoman Danendra Putra Nyoman Mastiani Nadra Putu Astawa Sagung Mas Suryaniadi Wijaya, I Nyoman Cahyadi