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All Journal Logika : Jurnal Penelitian Universitas Kuningan Jurnal Tirtayasa Ekonomika (Tirtayasa Economica Journal) Indonesian Journal of Strategic Management Empowerment : Jurnal Pengabdian Masyarakat Jurnal Informatika Ekonomi Bisnis Community Engagement and Emergence Journal (CEEJ) Jurnal Riset Bisnis dan Manajemen Jurnal Dinamika Ekonomi Syariah Airlangga Journal of Innovation Management International Journal Administration, Business & Organization Jurnal Informatika Ekonomi Bisnis
Rois, Tatang
Universitas Kuningan
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences

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The Role of Emotional Intelligence in Enhancing Transformational Leadership Effectiveness Prayudi, Deri; Arraniri, Iqbal; Rois, Tatang
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 4 (December 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i4.1304

Abstract

Emotional Intelligence (EI) has been increasingly recognized as a critical factor in enhancing leadership effectiveness, particularly within transformational leadership contexts. This study aims to explore the relationship between EI and transformational leadership effectiveness by examining how EI contributes to key leadership behaviors such as motivation, empathy, and conflict resolution. Using a qualitative approach, the research involved semi structured interviews and direct observation of 20 leaders from diverse sectors, including education, healthcare, technology, and manufacturing. The study identifies four primary EI dimensions self-awareness, emotional regulation, empathy, and social skills as key drivers of transformational leadership behaviors. Leaders with high EI demonstrated greater effectiveness in fostering positive organizational climates, motivating teams, and facilitating innovation. The results suggest that EI enhances transformational leadership by enabling leaders to better manage interpersonal relationships, respond to challenges, and create an environment of trust and collaboration. Additionally, the study highlights the importance of tailoring leadership development programs to emphasize EI competencies, particularly empathy and self regulation, to address the challenges of today’s dynamic business environment. The findings contribute to a deeper understanding of how EI can be integrated into leadership practices to improve employee engagement and organizational success. Future research should further explore the long term impact of EI on leadership effectiveness across various cultural and organizational contexts.
Marketing Creativity as a Microfoundation of Marketing Capability in SMEs Rois, Tatang; Adhi Wibowo; Andhi Johan
LOGIKA : Jurnal Penelitian Universitas Kuningan Vol 16 No 01 (2025)
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/logika.v16i01.11924

Abstract

This study examines the role of marketing creativity as microfoundations of marketing capabilities and its influence on marketing performance in Small and Medium Enterprises (SMEs). Previous literature shows that marketing capabilities are key to successful marketing performance, but the micro-mechanisms that shape these capabilities remain unclear. Based on the microfoundations perspective, marketing creativity acts as a micro-mechanism in building marketing capabilities, which ultimately improves marketing performance. This study uses a quantitative approach with an explanatory survey design and Structural Equation Modelling–Partial Least Squares (SEM-PLS) analysis. The results show that marketing creativity has a positive effect on marketing capabilities, and marketing capabilities have a positive effect on marketing performance. These findings contribute theoretically to the literature on marketing capabilities through the micro-mechanism perspective and have practical implications for SMEs in strengthening their competitiveness through marketing creativity and strong marketing capabilities. Keywords: marketing creativity, marketing capability, marketing performance, SMEs, microfoundations
Go Digital Menuju Desa Cerdas : Pelatihan Dan Pendampingan Desa Binaan Babatan Kec. Kadugede - Kab. Kuningan Prayudi, Deri; Rois, Tatang; Arraniri, Iqbal
Community Engagement and Emergence Journal (CEEJ) Vol. 5 No. 2 (2024): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v5i2.5589

Abstract

Program ini bertujuan untuk meningkatkan literasi digital masyarakat Desa Babatan, dengan fokus utama pada pelaku UMKM. Melalui serangkaian pelatihan dan pendampingan intensif, program ini berhasil meningkatkan keterampilan digital masyarakat, terutama dalam penggunaan internet, aplikasi pemerintah, dan platform e-commerce. Peningkatan literasi digital ini berdampak signifikan terhadap efisiensi operasional dan pendapatan UMKM, memperluas akses pasar, dan meningkatkan pengelolaan bisnis. Hambatan utama yang dihadapi adalah keterbatasan infrastruktur dan rendahnya pemahaman awal tentang teknologi, namun berhasil diatasi melalui peningkatan akses internet dan pendekatan pelatihan yang interaktif. Program ini menunjukkan bahwa dengan dukungan yang tepat, masyarakat desa dapat beradaptasi dengan perkembangan teknologi digital, meningkatkan kesejahteraan ekonomi, dan mewujudkan desa cerdas yang berkelanjutan. Dukungan dari Hibah Internasional Universitas Kuningan Tahun 2024 sangat berperan dalam kaberhasilan program ini, memungkinkan pelaksanaan kegiatan yang lebih terstruktur dan efektif.
Bahasa Inggris Rois, Tatang; Fitriani, Lili; Wachjuni, Wachjuni
Jurnal Riset Bisnis dan Manajemen Vol. 19 No. 1 (2026): February Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v19i1.31618

Abstract

Previous studies examining the relationship between market orientation and marketing performance have reported inconsistent findings. Batik small and medium enterprises (SMEs) in Indonesia continue to face challenges in improving their marketing performance. This study examines the role of regiocultural branding as a mediating mechanism linking market orientation and marketing performance, while also considering the influence of cultural intelligence. A survey was conducted among 200 owners or managers of batik SMEs in Cirebon Regency, Indonesia, selected using random sampling. Data were analyzed using Structural Equation Modeling (SEM) with AMOS. The results indicate that market orientation and cultural intelligence significantly strengthen regiocultural branding, which in turn positively affects marketing performance. Furthermore, regiocultural branding is confirmed to mediate the relationship between market orientation and marketing performance. These findings highlight the importance of integrating local cultural identity into branding strategies to enhance the competitiveness of batik SMEs.
Co-Authors . Wachjuni Adhi Wibowo Adzimatinur, Fauziyah Agustin, Afni Alifia ahmad rizal Andhi Johan Asep Warman Dahl, Martin Ilham Akbar Iqbal Arraniri Lili Karmela Fitriani Maulana, Yopan Munir Nur Komarudin Nurhayani, A'i Pratiwi, Erni Yuliyanti Prayudi, Deri Seliana, Sela Siti Jahidah, Nurul