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All Journal Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Solidaritas PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences) PRoMEDIA Translitera : Jurnal Kajian Komunikasi dan Studi Media Jurnal Abdimas Mahakam Bisman (Bisnis dan Manajemen): The Journal of Business and Management Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) Innovative: Journal Of Social Science Research
Muadz, Muadz
Universitas Slamet Riyadi
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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TEKNIK SINEMATOGRAFI PADA INSTAGRAM SEBAGAI STRATEGI KOMUNIKASI PEMASARAN (Studi Kasus Pada Cinematic Wedding di Instagram @panic.artwork): Studi Kasus Pada Cinematic Wedding di Instagram @panic.artwork Septiawan, Naufal Rafiif; Suryo, Herning; Muadz, Muadz
Solidaritas Vol 8 No 1 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Abstract

This research discusses the role of Cinematography Techniques, a method that combines videoand text to produce professional visuals, especially in the context of Wedding Cinematography.One of the service providers that applies Cinematography Techniques is Panic ArtworkPhotography in Surakarta, founded by Rijal Nasyirul Haq in 2014. They use this technique asa marketing communication medium, creating high-quality cinematic weddings to attract theattention of prospective brides and grooms and increase the number of customers they have.Purpose The research is to describe the role of Cinematography Techniques on Instagram asa marketing communication strategy on the @panic.artwork account. Through qualitativeresearch with a case study approach, this research aims to understand how CinematographyTechniques function as marketing communications that attract consumer attention. By usingCinematography Theory and Marketing Mix, this research proves that CinematographyTechniques in cinematic wedding marketing are effective in attracting consumer interest viathe Instagram platform. The research results concluded that Cinematography Techniques onInstagram, especially by @panic.artwork, use angle shot, type shot, composition, continuityand cutting as the main keys to involving the bride and groom and strengthening marketingmessages. Panic Artwork intelligently utilizes Cinematography techniques as the main strategyin the "Promotion" element of the marketing mix, while other elements such as Product, Priceand Place are also well optimized. Innovations in Cinematography Techniques enable PanicArtwork to create stunning and meaningful visual content, increasing the appeal of each workpromoted.
Analisis Manajemen Media Perum PNRI Lokananta Surakarta di Era Disrupsi Digital Muadz, Muadz; Riyanto, Buddy
PRoMEDIA Vol 9, No 1 (2023): PROMEDIA
Publisher : UNIVERSITAS 17 AGUSTUS 1945 JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/promedia.v9i1.6755

Abstract

Abstract The development of information technology in the music industry has changed the face of the industry as a whole. Digital disruption has forced music industry players to adapt. starting from the process of production, distribution and consumption. The process of consumtion music changes, starting from analog or physical form, to digital form or digital audio streaming platforms. Lokananta, as a state-owned music recording company, has adapted to this challenge. This study examines the media management analysis of Perum PNRI Lokananta in the era of digital disruption. Media management of Lokananta's recorded music in response to the digital disruption era has been implemented,, although the results have not been optimal. The approach used in this research is qualitative with case study method. This study uses two data sources, namely primary data sources and secondary data. Primary data was obtained by conducting interviews with informants and secondary data collection was carried out by reviewing literature.Keywords: Music Recording, Digital Disruption, Media  Management.Abstraksi Perkembangan teknologi informasi dalam industri musik merubah wajah industri secara keseluruhan. Disrupsi digital memaksa pelaku industri musik beradaptasi. mulai dari proses produksi, distribusi dan konsumsi. Proses menikmati musik berubah, mulai dari analog, menikmati dalam bentuk fisik, dalam bentuk digital atau platform digital audio streaming. Lokananta, sebagai perusahaan musik rekaman milik negara beradaptasi menjawab tantangan tersebut. Penelitian ini mengkaji analisis manajemen media Perum PNRI Lokananta dalam era disrupsi digital seperti saat ini. Manajemen media musik rekaman yang dilakukan Perum PNRI Lokananta dalam merespon era disrupsi digital sudah dilakukan, walaupun hasilnya belum maksimal. Pendekatan yang digunakan dalam penelitian ini adalah kualitatif dengan metode studi kasus. Penelitian ini menggunakan dua sumber data, yaitu sumber data primer dan data sekunder. Data primer diperoleh dengan melakukan wawancara kepada narasumber dan pengambilan data sekunder dilakukan dengan mengkaji studi pustaka.Kata Kunci: Musik Rekaman, Disrupsi Digital, Manajemen Media.
Pengaruh Kualitas Pelayanan Dan Persepsi Harga Terhadap Kepuasan Pelanggan Serta Dampaknya Terhadap Loyalitas Dengan Kepercayaan Pelanggan Sebagai Variable Intervening (Studi Kasus Pada Sekolah Dasar Islam Terpadu Di Kota Depok, Jawa Barat) Muadz, Muadz; Pradipta Rahayu, Asmi Lidya
Innovative: Journal Of Social Science Research Vol. 3 No. 6 (2023): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

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Abstract

Penelitian ini bertujuan untuk mengkaji dan menganalisis tentang pengaruh Kualitas Pelayanan dan Persepsi Harga terhadap Kepuasan pelanggan serta dampaknya terhadap Loyalitas Pelanggan dengan Kepercayaan Pelanggan sebagai Variabel Intervening Pada Sekolah Dasar Islam Terpadu (SDIT) di Kota Depok, secara parsial dan simultan. Metode pengempulan data yang digunakan adalah survey dan kuesioner sebagai alat pengumpulan data. analisis data menggunakan Structural Equation Model (SEM) sampel dalam penelitian ini adalah 181 responden yang dibantu dengan alat pengolah data yaitu WarpPLS versi 7.0. Hasil penelitian menunjukkan bahwa Kualitas Pelayanan dan Persepsi Harga berpengaruh positif dan signifikan terhadap Kepuasan Pelanggan, Kepercayaan Pelanggan mampu memediasi pengaruh Kualitas Pelayanan terhadap Kepuasan Pelanggan secara negatif dan signifikan, Kepercayaan Pelanggan mampu memediasi pengaruh Persepsi Harga terhadap Kepuasan Pelanggan secara positif dan signifikan,  Kepercayaan berpengaruh positif dan signifikan terhadap Kepuasan Pelanggan, Kepuasan Pelanggan berpengaruh positif dan signifikan terhadap Loyalitas Pelanggan.
Penggunaan Tema Visual Dalam Feed Instagram Untuk Meningkatkan Keterlibatan Pengikut : Studi Kasus Pada Akun Instagram @Gteamagency Luthfi, Atsilia Rofi'atul; Riyanto, Buddy; Muadz, Muadz
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Abstract

One of the effective and interesting forms of communication is Visual Communication Design. Visual Communication Design is a discipline that is closely related to the concept of communication. This research aims to describe how the use of visual themes in Instagram feeds can increase follower engagement. This case study was conducted on the Instagram account of gteam.agency, a social media agency that uses a consistent and attractive visual theme. This research uses descriptive qualitative research. Data collection methods used interviews, observation, and documentation. The data were analyzed using the Uses & Gratification theory. The results show that the use of good and consistent visual themes plays an important role in increasing engagement and success on social media platforms such as Instagram. An attractive visual theme can attract followers' attention, increase brand awareness, and encourage interaction.
KOMUNIKASI INTERPERSONAL FOTOGRAFER DALAM MEMPERTAHANKAN PELANGGAN Musthova, Ivan; Riyanto, Buddy; Muadz, Muadz
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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This research aims to find out the problem solving related to the problems experienced by Wibi Febrian photographer in conducting an interpersonal communication activity in maintaining customer interest. This research is descriptive with qualitative analysis. Data collection techniques are done by interviewing informants from both Wibi Febrian and his service users. The results showed that interpersonal communication used by Wibi Febrian in maintaining its customers by applying 2 types of communication, namelyverbal and non-verbal communication between Wibi Febrian to its customers. Thereverse assessment was felt from the service users, because Wibi Febrian did not apply the 5 positive attitudes, namely in the form of not doing respect, empathy, audible, clarity and humble towards his customers. Keywords : Interpersonal Communication, Wibi Febrian and Customers
Komunikasi Organisasi Kantor Desa Tanjung Kecamatan Juwiring Klaten untuk Meningkatkan Kinerja Perangkat Desa dalam Pemberian Pelayanan pada Masyarakat Wardana, Muhammad Daffa; Muadz, Muadz
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Abstract

ABSTRACT Service is a right for all people, but it turns out that the right of the community or individuals to obtain services from government officials has not met the expectations of all parties. The purpose of this study was to determine the organizational communication of village officials in providing services to the community. This type of research is descriptive using a qualitative approach. Determination of informants using purposive sampling. Data collection techniques using observation and interviews. Data analysis techniques using interactive analysis. The results showed that the role of organizational communication in the Tanjung Juwiring Klaten Village Office was to create a good service system, where downward communication in the form of instructions, upward communication in the form of reports and horizontal in the form of coordination had gone well, but in the service process it was not yet optimal because there were still shortcomings in the friendliness of village officials in providing services to the community. Keywords: organizational communication, service, performance
STRATEGI KOMUNIKASI PEMASARAN TSHIRTTOKOH DALAM MEMBANGUN KESADARAN MEREK Kurniawati, Sherliana; Sekar Wangi, Maya; Muadz, Muadz
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Abstract

Tshirttokoh is a clothing line brand from Solo that utilizes social and political issues to create designs for its products. The aim of this research was to find out how the marketing communication strategy for Tshirttokoh in building brand awareness. This research uses a qualitative descriptive research method with data collection techniques of observation, documentation and interviews. In collecting data, researchers conducted interviews with company owners, employees as designers, interviews with Tshirttokoh consumers, and conducted surveys via questionnaires with the aim of measuring the level of brand awareness. Based on the results of the research analysis, the owner of Tshirtokoh carries out a marketing communication strategy in building brand awareness, namely through sales promotion activities, direct marketing, events and experiences, word of mouth marketing. The conclusion of this research is that it is analyzed using the IMC (Integrated Marketing Communication) concept. In the marketing communication strategy of Tshirttokoh, a marketing tool was found that was able to build brand awareness at the brand recognition level, namely word of mouth marketing. In the future, it is hoped that Tshirttokoh can reach the peak level of top of mind brand awareness.   Keywords: Marketing Communication Strategy, Brand Awareness, Tshirttokoh
KOMUNIKASI PEMASARAN SENTANA ART DALAM MEMPROMOSIKAN DAN MENJUAL PRODUK ALAT MUSIK KE MANCANEGARA Hendrawan, Titan Venus; Riyanto, Buddy; Muadz, Muadz
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Abstract

Sentana Art is a musical instrument craftsman company that is less appreciated and does not get the right market in Indonesia, due to limited human resources and lack of availability of raw materials so that it cannot meet the demand of the Indonesian market. Therefore, Sentana Art carries out marketing activities abroad because it has a vision and mission in preserving Indonesian culture. Sentana Art carries out marketing activities with a series of musical performances in various parts of the world. The purpose of this study is to describe Sentana Art's marketing communication activities in promoting and selling its products abroad. This study is descriptive qualitative with the determination of informants through purposive sampling. This study uses the theory of integrated marketing communication elements from Kotler & Keller. Data collection methods through interviews, observations and documentation. Data analysis techniques using the Miles & Hubberman method. The results of this study are Sentana Art's marketing communications with a series of events from musical performances, exhibitions, workshops, press conferences, and digital works, through Events & Sponsorships. Public Relations and Publicity. Interactive Marketing. Personal Selling. Word of Mouth Marketing with feedback and recommendations from visitors on the series of music performances held. The results of marketing communications carried out with the sale of all products abroad, as well as getting many offers of work relationships and collaborations for music performances to follow. Keywords: Marketing communications, Integrated Marketing Communication Elements, Music performances, Product Sales, Work Relationships
Pola Komunikasi Konten Kreator Abdul Aziz Dalam Mensosialisasikan Bahasa Isyarat pada Akun Instagram @pikiping Fatmawati, Rosiana Fani; Riyanto, Buddy; Muadz, Muadz
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Abstract

This research aims to study the communication patterns used by Abdul Aziz in socializing sign language on his Instagram account @pikiping. The research method used in this research is descriptive qualitative which presents a narative gaìgaìraìn about a situation such as the issue or phenomenon of life from Instagram posts @pikiping. The data is collected through interviews with Abdul Aziz, collaboration partner and 2 followers of the @pikiping account and obtained from documents in the form of Abdul Aziz's content archive. The theory used is a two-way communication pattern, using verbal and non-verbal forms of language as well as new media theory. The results of this research show how the communication pattern implemented by Abdul ​​Aziz has been effective and interactive because it has influenced his followers to become more interested and eager to know about the information regarding the information and facts, also deaf culture or the lives of deaf people. The followers give him opinions and suggestions which is related to @pikiping's Instagram content. However, Abdul Aziz continues to maintain content containing deaf culture and sign language, always increasing interaction with his followers and the community and developing content in accordance with issues developing in wider society.
POLA KOMUNIKASI ANTARA PELATIH DAN ATLET PENCAK SILAT DALAM MENINGKATKAN MOTIVASI KOMPETISI TINGKAT DAERAH (Studi Kasus PSHT Rayon Mojosongo Cabang Kota Surakarta ) Wisnu Wardhana, Paksi Pramudya; Sekar Wangi, Maya; Muadz, Muadz
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Abstract

Pencak silat is one of the riches of martial arts in Indonesia. The latest Indonesianpencak silat has made many achievements both at the national and regional andASEAN levels. This achievement sparked the motivation of athletes to continue to compete and develop. As what is done by the coach of PSHT Rayon Mojosongo in orderto increase the motivation to compete for his foster children, the coach continues to workhard, practice and also strengthen his chemistry and interpersonal communication. Thepurpose of this study is to analyse and describe the application of interpersonalcommunication of coaches to PSHT athletes in order to increase motivation toparticipate in regional level competitions. This type of research uses a case studyapproach method of leadership leadership of pencak silat hati teratai Rayon Mojosongo.The data collection method was conducted through interviews with informants. Theinformants selected consisted of coaches, athletes who had participated in regional scalecompetitions and 1 member of PSHT Rayon Mojosongo.The results showed that the coach in applying interpersonal communication toathletes of PSHT Rayon Mojosongo Surakarta City Branch used standard indicatorsincluding openness, empathy, mutual support, positive attitude and the existence ofcommon goals or interests. The application of communication is successful and canincrease the motivation of athletes to participate in competitions at the regional level. Inaddition, the application of interpersonal communication is also carried out bycombining the wheel type communication style.Keywords: Communication Patterns, Interpersonal Communication and CompetitionMotivation
Co-Authors Abidi, Rohmat Arfian Suryasuciramdhan Arie Rosandy, Doni Assalami, Ibnu Fajar Badarzaman, Bintang Ramadhan Buddy Riyanto Buddy Riyanto Corniawan, Deddy Dian Pamardi, Andhika Fatmawati, Rosiana Fani Handayani, Tri Mega Hendrawan, Titan Venus Herning Suryo Hindra H, Nurnawati Hindra Hastuti, Nurnawati Hindra, Nurnawati Kurnia Sari, Kristiana Kurniawati, Sherliana Kusumo Aji, Haryo Lestari, Vina Lidya Pradipta Rahayu, Asmi Luthfi, Atsilia Rofi'atul Meliasari, Maya Metris, Diksi Musthova, Ivan Nur Rahman, Arief Rizki Nurnawati Hindra Hastuti Pradipta Rahayu, Asmi Lidya Putri, Okta Tri Rahmalia, Sinta Rizqi, Fikriana Mahar Sekar Wangi, Maya Septiawan, Naufal Rafiif Setiyarini, Yuni Shandika, Rhomy Suryo S, Herning Suyadi Syaikh Rezon Satria Perdana Wardana, Muhammad Daffa Wisnu Wardhana, Paksi Pramudya Yudhistira, Muhammad Asral Dewangga