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All Journal Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Solidaritas PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences) PRoMEDIA Translitera : Jurnal Kajian Komunikasi dan Studi Media Bisman (Bisnis dan Manajemen): The Journal of Business and Management Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) JPNM : Jurnal Pustaka Nusantara Multidisiplin Jurnal Abdimas Mahakam
Muadz, Muadz
Universitas Slamet Riyadi
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Other

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Analisis Semiotika Kata “Mulatto” Pada Lirik Lagu “Smell Like Teen Spirit” Karya Nirvana Corniawan, Deddy; Riyanto, Buddy; Muadz, Muadz
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Abstract

This research aims to uncover the true meaning of the word "mulatto" in the lyrics of the song"Smells Like Teen Spirit" by Nirvana. The research method used in this study is qualitativedescriptive research. The semiotic analysis theory used is the semiotic analysis of Ferdinand deSaussure. The concepts used in this research are signifier and signified. The signifier is the word"mulatto" in the lyrics of the song "Smells Like Teen Spirit" by Nirvana. Meanwhile, thesignified functions to represent the concept of the signifier, which in this case is the actualmeaning. The relationship between the signifier and the signified must be connected to each otherin order to produce meaning from the sign. This research seeks the true meaning of the term"mulatto" by examining three interpretations. The interpretation obtained from primary andsecondary data. Meanwhile, the data collection techniques used are documentation study andliterature study. The interpretations obtained include the word "mulatto" as an alcohol, drugs,and race. From the three interpretations that have been studied, it will yield true meaning of theword "mulatto”.2Keywords: Mulatto, Analysis, Signs
ANALISIS SEMIOTIKA KOMUNIKASI PERSUASIF RAJA MATARAM PADA FILM SULTAN AGUNG Abidi, Rohmat; Muadz, Muadz
Solidaritas Vol 9 No 1 (2025): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Abstract

Film is a new means used to disseminate entertainment that has become a long-standing habit, as well as presenting stories, events, music, drama, comedy and other technical presentations to the general public. The important things in a film are the images and sounds, the spoken words (plus other sounds that simultaneously accompany the images), and the film music. The film Sultan Agung Thrones, Struggle and Love, is a colossal drama made by director Hanung Bramantyo in 2018. Research on this film examines persuasive communication using Roland Barthes' semiotic lens in every scene in the film to find meaning and what persuasiveness is like. contained in every dialogue scene in this colossal drama. The research carried out to examine the film Sultan Agung was by using data documentation methods and direct film observations, using qualitative methods. The technique used in collecting data is using direct observation of films to obtain information and materials for the purposes of the research. The results of this research show that persuasive communication using Roland Barthes' semiotic lens in the Sultan Agung film scene contains persuasive dialogue and there are supporting signs in facial expressions and intonation that direct the persuasive communication carried out by Sultan Agung in this scene, which is successful in making the changes desired by the communicant himself. . In general, it was found that persuasive communication as a king was always followed by his subordinates, making this persuasive communication stronger and able to change the behavior of the people around him without exception. Based on strong theory and existing journals, we know more about the figure of a great leader who, when conducting dialogue, has enormous potential in changing the behavior of the people he is talking about
STRATEGI KONTEN INSTAGRAM @BELOVASKINOFFICIAL DALAM MENINGKATKAN PENJUALAN PRODUK BELOVA Kurnia Sari, Kristiana; Hindra, Nurnawati; Muadz, Muadz
Solidaritas Vol 9 No 1 (2025): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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ABSTRACT This study aims to analyze the Instagram content strategy of @belovaskinofficial in increasing sales of Belova skincare products during the period of July–December 2024. Using a descriptive qualitative research method, this study examines how the implemented content strategy attracts attention (Attention), builds interest (Interest), creates desire (Desire), and drives purchasing actions (Action) based on the AIDA model. Data were collected through interviews with the clinic owner, Instagram account manager, and Belova customers, as well as by analyzing engagement and sales data. The findings indicate that the applied content strategy successfully increased engagement but has not been fully effective in converting engagement into sales. Content featuring engaging visuals, storytelling, and clear call-to-action elements tends to be more effective in encouraging audience interaction. However, challenges such as slow admin responses and a lack of content variation remain obstacles in optimizing marketing effectiveness. This study recommends improving content quality and variation, optimizing call-to-action strategies, and enhancing audience interaction to increase the effectiveness of digital marketing strategies. Keywords: Content strategy, Instagram, Digital Marketing, AIDA Theory, Engagement
PEMANFAATAN PODCAST NOICE SEBAGAI MEDIA INFORMASI DAN MEDIA HIBURAN BAGI MAHASISWA: Studi Kasus Mahasiswa Pengguna “Noice” di Kota Surakarta Nur Rahman, Arief Rizki; Kusumo Aji, Haryo; Muadz, Muadz
Solidaritas Vol 9 No 1 (2025): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Abstract

This study discusses the use of Noice podcasts as a medium of information and entertainment for students in Surakarta City. Podcasts are increasingly in demand by the public, especially students, because of their flexibility in presenting various types of content that can be accessed anytime and anywhere. The formulation of the problem in this study is how to use Noice podcasts as a medium of information and entertainment for students? Using qualitative descriptive methods, data collection was carried out through interviews, observations, and documentation of students who actively listen to Noice podcasts. The results of the study show that Noice podcasts are effective in conveying information and providing relevant and useful entertainment. A variety of content and features such as video podcasts, live streaming, and downloads provide convenience and flexibility for listeners. This study concludes that Noice podcasts have a positive impact on increasing insight and as a means of relieving stress for students. It is recommended for Noice developers to continue to improve the quality of content and services in order to improve the user experience.
Dampak Pemasaran Melalui Media Sosial terhadap Keputusan Pembelian Konsumen di Industri Fashion terhadap Kepercayaan Merek ZARA Meliasari, Maya; Suryasuciramdhan, Arfian; Lestari, Vina; Badarzaman, Bintang Ramadhan; Muadz, Muadz
Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) Vol 6 No 1 (2025): April
Publisher : Prodi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik USB YPKP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/buanakomunikasi.2025.6.1.4355

Abstract

Increasingly tight business competition requires companies to not only offer quality products, but also build customer satisfaction and strong trust in brand image. Customer satisfaction is the main indicator in assessing the success of service, while trust in the brand reflects consumer perception and belief in the consistency and integrity of the company. This study refers to the theory of brand image, customer satisfaction, and customer trust as a conceptual framework. The methodology used is a qualitative approach by applying meta-analysis studies obtained from several studies that have been conducted previously. The results of the study indicate that customer satisfaction and comfort obtained from the service have a significant effect on the positive image of the company. This study confirms that consistent improvement in service quality and management of positive brand image can increase customer satisfaction and build sustainable trust, which ultimately strengthens consumer loyalty.
Keunggulan Kompetitif melalui Kompetensi Digital, Inovasi Financial Technologi, dan Penguatan Brand Metris, Diksi; Lidya Pradipta Rahayu, Asmi; Muadz, Muadz; Arie Rosandy, Doni
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 2 (2025): Juli 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i2.3798

Abstract

In the era of digital transformation, companies are required to optimize employees' digital competencies, innovate in Financial Technology (FinTech), and strengthen their brand to achieve sustainable competitive advantage. However, there are still challenges in effectively integrating these three aspects. This research aims to analyze how employees' digital competencies contribute to competitive advantage, how FinTech innovations affect business strategies and operational efficiency, and how branding strategies can enhance customer loyalty. In addition, this research also explores the synergy between these three elements in shaping competitive advantage and identifying the main obstacles in the implementation of digitalization. This research uses qualitative methods with a literature study and document analysis approach. Data were collected from various academic journals, industry reports, and theoretical studies related to digitalization, FinTech, and brand strategies in business. The analysis was conducted using a thematic approach to identify patterns and relationships between the research variables. The research results show that employees' digital competencies enhance operational efficiency and product innovation, while the adoption of FinTech accelerates transactions, increases transparency, and supports data-driven business decisions. Additionally, a strong branding strategy contributes to increased customer loyalty through a more personalized digital experience. The synergy between these three aspects has proven to create a more solid competitive advantage, but its implementation still faces challenges such as a shortage of skilled human resources and resistance to change. Therefore, companies need to adopt a holistic digitalization strategy, develop digital competency training, and enhance technology security to ensure the sustainability of competitive advantage.
Analisis Semiotika Representasi Kepribadian Karakter Pada Series Anime Horimiya Syaikh Rezon Satria Perdana; Muadz, Muadz
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 14 No 2 (2025): September 2025
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/translitera.v14i2.4287

Abstract

The Horimiya anime series tells about the lives of Izumi Miyamura and Kyouko Hori as the main characters. The personalities of the two characters are in contrast to life at school. This study aims to determine the personality of the main characters of the Horimiya anime series, Izumi Miyamura and Kyouko Hori. This research is qualitative with John Fiske's semiotic approach, the data used is the Horimiya anime series and other literature that supports the research. The data collection technique was carried out by watching and recording every scene related to the research theme and then analyzed with the three main fields of study of semiotics Level of Reality, Level of Representation, and Level of Ideology by John Fiske.
PELATIHAN JURNALISTIK PADA SISWA SDN BOROREJO SURAKARTA Rizqi, Fikriana Mahar; Muadz, Muadz
DHARMAKARYA: Jurnal Aplikasi Ipteks untuk Masyarakat Vol 14, No 1 (2025): Dharmakarya Maret 2025
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/dharmakarya.v14i1.60130

Abstract

Anak-anak adalah khalayak atau penonton yang cenderung pasif. Mereka seringkali mudah terpengaruh oleh konten media. Refleksi pengaruh konten media pada anak-anak dapat terlihat dari sikap dan perilaku anak-anak di SDN Bororejo, Surakarta. Keterampilan komunikasi seperti menulis dan bercerita (lisan) mereka masih kurang baik atau perlu ditingkatkan. Berdasarkan kondisi tersebut, maka perlu diadakannya pengenalan dan pelatihan jurnalistik untuk anak-anak di SDN Bororejo, Jebres. Pengetahuan tentang dunia jurnalistik sangat penting ditanamkan kepada anak-anak di era saat ini. Pelatihan jurnalistik ini bertujuan untuk melatih kreativitas anak-anak SDN Bororejo, Jebres dalam menulis, bercerita dan menginterpretasikan apa yang mereka lihat dan dapatkan di lingkungan sekitar. Interpretasi anak-anak kemudian dikembangkan dan dituangkan ke dalam bentuk tulisan dengan menggunakan kaidah-kaidah jurnalistik. Pelatihan jurnalistik dasar yang diberikan berupa pengenalan 5W+1H, berlatih wawancara dan menuliskan laporan. Melalui pelatihan jurnalistik dasar ini anak-anak mampu membuat karya jurnalistik sederhana. Pelatihan jurnalistik ini diharapkan dapat meningkatkan literasi yang wajib dimiliki anak sekolah dasar. Pelatihan jurnalistik yang diberikan kepada siswa SDN Bororejo Surakarta ini merupakan bentuk kepedulian masyarakat terutama perguruan tinggi untuk memberikan pembelajaran dan literasi tambahan seputar komunikasi dan jurnalistik kepada siswa tingkat sekolah dasar. Topik jurnalistik yang diajarkan dalam pelatihan ini tidak hanya dapat meningkatkan keterampilan menulis dan bercerita siswa, tetapi juga membantu mengembangkan kemampuan berinteraksi dan berekspresi siswa.
Pelatihan Video Broadcasting; Pengoperasian Kamera Video dan Aplikasi Live Streaming bagi Siswa SMK N 9 Surakarta Muadz; Buddy Riyanto
Jurnal Abdimas Mahakam Vol. 7 No. 02 (2023): Juli
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24903/jam.v7i02.2253

Abstract

Mudahnya penyebaran informasi atau konten oleh publik terbuka secara lebar melalui media sosial. Beberapa media sosial mempunyai fitur video live streaming untuk berinteraksi dengan followers, menarik viewers, atau untuk kepentingan bisnis. Video live streaming sangat dinikmati oleh kalangan anak muda, tak terkecuali kalangan anak sekolah. SMK N 9 Surakarta mempunyai jurusan multimedia, dimana tujuan kompetensinya adalah untuk membekali siswa untuk terampil dan kompeten bidang multimedia. Video broadcasting adalah salah satu materi yang dipelajari di sekolah tersebut. Permasalahan tempat/lokasi pengabdian adalah masih terbatasnya peralatan yang memadai untuk mendukung untuk kegiatan praktek produksi live streaming di sekolah tersebut. Program Studi Ilmu Komunikasi UNISRI mempunyai pengalaman dan peralatan yang memadai dalam kegiatan belajar mengajar bidang keahlian broadcasting. Tim pengabdi melakukan kegiatan pengabdian kepada masyarakat kepada siswa SMK N 9 Surakarta jurusan multimedia dengan tujuan agar siswa mendapat pemahaman dan pengalaman lebih dari yang sudah diberikan di bangku sekolah. Metode yang digunakan dalam kegiatan pengabdian ini adalah; survei ke lokasi pengabdian, pelaksanaan kegiatan pelatihan, dan evaluasi kegiatan pelatihan. Peserta dalam kegiatan pengabdian ini adalah 30 siswa SMK N 9 Surakarta jurusan multimedia. Kegiatan pelatihan ini dilaksanakan selama dalam dua kali pertemuan. Pertemuan pertama pemberian materi serta praktek dan pertemuan kedua adalah praktek pengoperasian kamera dan aplikasi live streaming dalam sebuah acara yang disiarkan secara langsung melalui media sosial YouTube. Hasil dari kegiatan ini adalah, siswa SMK N 9 Surakarta, mendapatkan pengalaman dan pengetahuan baru dalam bidang video broadcasting.  
Strategi Komunikasi oleh Komunitas Dalang Remaja Surakarta dalam Membangun Daya Tarik Penonton Pagelaran Wayang Kulit Ahmad Marua Bayhanu; Herning Suryo; Muadz
JPNM Jurnal Pustaka Nusantara Multidisiplin Vol. 4 No. 2 (2026): May : Jurnal Pustaka Nusantara Multidisiplin (ACCEPTED)
Publisher : SM Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59945/jpnm.v4i2.1181

Abstract

Penelitian ini bertujuan untuk menganalisis strategi komunikasi yang digunakan oleh Komunitas Dalang Remaja Surakarta (Darmasuta) dalam membangun daya tarik penonton terhadap pagelaran wayang kulit. Penelitian menggunakan metode deskriptif kualitatif dengan teknik pengumpulan data berupa wawancara mendalam, observasi, dan dokumentasi. Informan terdiri dari pengurus komunitas sebagai informan kunci serta penonton sebagai informan pendukung. Hasil penelitian menunjukkan bahwa strategi komunikasi Darmasuta meliputi tiga aspek utama, yaitu pengenalan khalayak, penyusunan pesan, dan pemilihan media. Pada aspek pengenalan khalayak, komunitas melakukan segmentasi audiens yang terdiri dari khalayak primer (generasi muda), khalayak sekunder, gatekeeper, dan pengambil keputusan. Pada aspek penyusunan pesan, komunitas menekankan penggunaan bahasa campuran Jawa–Indonesia, humor, simbol visual, penyederhanaan alur cerita, serta penyesuaian konteks isu sosial untuk menciptakan kedekatan emosional dan meningkatkan pemahaman. Sementara itu, pada aspek pemilihan media, komunitas memanfaatkan media digital seperti Instagram, TikTok, dan YouTube, serta media cetak seperti pamflet untuk menjangkau audiens yang lebih luas. Temuan penelitian ini menunjukkan bahwa kombinasi strategi komunikasi tradisional dan modern mampu meningkatkan minat dan keterlibatan penonton, terutama generasi muda, serta berkontribusi pada pelestarian seni wayang kulit di era digital.
Co-Authors Abidi, Rohmat Ahmad Marua Bayhanu Arfian Suryasuciramdhan Arie Rosandy, Doni Asmi Lidya Pradipta Rahayu Assalami, Ibnu Fajar Badarzaman, Bintang Ramadhan Buddy Riyanto Buddy Riyanto Corniawan, Deddy Dian Pamardi, Andhika Fatmawati, Rosiana Fani Handayani, Tri Mega Haryo Kusumo Aji Hendrawan, Titan Venus Herning Suryo Hindra H, Nurnawati Hindra Hastuti, Nurnawati Hindra, Nurnawati Kurnia Sari, Kristiana Kurniawati, Sherliana Lestari, Vina Luthfi, Atsilia Rofi'atul Malika Alia Jelita Meliasari, Maya Metris, Diksi Muhammad Roihan Haidar Musthova, Ivan Nikodemus Hendra Widiawan Nur Rahman, Arief Rizki Nurnawati Hindra Hastuti Ollen Kumala Murwa Putri, Okta Tri Rahmalia, Sinta Rahmatika Putri Supuasari Rizqi, Fikriana Mahar Sekar Wangi, Maya Septiawan, Naufal Rafiif Setiyarini, Yuni Shandika, Rhomy Suyadi Syaikh Rezon Satria Perdana Wardana, Muhammad Daffa Widiyowati, Estu Wisnu Wardhana, Paksi Pramudya Yudhistira, Muhammad Asral Dewangga