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All Journal Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Solidaritas PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences) PRoMEDIA Translitera : Jurnal Kajian Komunikasi dan Studi Media Bisman (Bisnis dan Manajemen): The Journal of Business and Management Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) JPNM : Jurnal Pustaka Nusantara Multidisiplin Jurnal Abdimas Mahakam
Muadz, Muadz
Universitas Slamet Riyadi
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Other

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ANALISIS SEMIOTIKA ROLAND BARTHES TERHADAP REPRESENTASI MITOS KEPERCAYAAN BUDAYA JAWA TIMUR DALAM FILM SEKAWAN LIMO Muhammad Roihan Haidar; Muadz Muadz
Solidaritas Vol 9 No 2 (2025): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Abstract

Di era yang semakin dikuasai oleh teknologi dan informasi saat ini menuntut manusia untuk selalu tahu berbagai informasi. Media massa sebagai sarana informasi menjadi bagian terpenting dalam kehidupan manusia. Media massa yang saat ini ikut berperan dalam menyajikan informasi kepada masyarakat luas salah satunya adalah radio. Tiap daerah di Indonesia kebanyakan memiliki radio lokal yang terkadang jumlahnya lebih dari satu. Banyaknya radio baik komersil maupun komunitas di suatu daerah, tentunya menumbuhkan tingkat persaingan, khususnya dalam hal penyajian program acara. Produksi suatu berita dalam sebuah media merupakan kegiatan yang dilakukan guna untuk memberikan suguhan berita yang sesuai dengan karakteristik suatu berita, sehingga dengan begitu proses produksi berita menjadi hal yang penting sebelum berita tersebut disiarkan dan sampai kepada khalayak. dalam penelitian ini proses produksi berita pada Radio Republik Indonesia Malang menjadi titik fokus utama. Guna untuk mengetahui proses produksi berita daerah di Radio Republik Indonesia Malang, acuannya yakni dengan penjelasan terkait proses produksi berita baik berupa pra produksi, produksi maupun pasca produksi. Pada penelitian ini penulis menggunakan metode penelitian deskriptif kualitatif deskriptif. dapun teknik pengumpulan data menggunakan teknik observasi partisipatif, wawancara terstruktur, studi pustaka dan studi dokumentasi.
ANALISIS SEMIOTIKA MAKNA KATA APATEU  PADA LIRIK LAGU “APT.” KARYA ROSÉ & BRUNO MARS Rahmatika Putri Supuasari; Muadz Muadz
Solidaritas Vol 9 No 2 (2025): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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The song “APT.” is a collaboration between Rosé and Bruno Mars that went viral and gained significant attention from global listeners. However, the song has also sparked several controversies, such as its ban in South Korea for allegedly distracting students from their studies, the emergence of hoaxes in Malaysia, and debates surrounding the true meaning of the word apateu in the song’s lyrics. The song features playful, ambiguous lyrics that are repeated, leading to various interpretations and diverse reactions from listeners, especially regarding the actual meaning of the word apateu in the song “APT.” by Rosé and Bruno Mars. This study aims to uncover the true meaning of the word apateu in the lyrics of “APT.” by Rosé and Bruno Mars. The research method used is qualitative descriptive research. The semiotic analysis theory applied is that of Ferdinand de Saussure. The concepts used in this study are the signifier and the signified. The signifier in this case is the word apateu in the lyrics of “APT.” by Rosé and Bruno Mars. The signified functions to represent the concept of the signifier, which is the actual meaning. The relationship between the signifier and the signified must be interconnected to produce meaning from the sign. The true meaning is obtained through interpretation, based on primary and secondary data. The data collection techniques used are documentary and literature study. The interpretations of the word apateu are as follows: apateu as an apartment, the apateu game, and apartheid. These three interpretations, after being analyzed, will reveal the true meaning of the word apateu in the lyrics of “APT.” by Rosé and Bruno Mars. Keywords: Apateu, Analysis, Semiotics, Signs
KOMUNIKASI PEMASARAN GIGIGO DENTAL CARE MELALUI MEDIA SOSIAL INSTAGRAM Ollen Kumala Murwa; Muadz Muadz
Solidaritas Vol 9 No 2 (2025): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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The background of this research is the low public awareness regarding dental health. Many people still consider dental treatment expensive and frightening, making it less of a priority. On the other hand, the rise of social media, especially Instagram, provides a great opportunity to reach a wide audience. Gigigo Dental Care, a rapidly growing dental clinic, leverages Instagram to build its brand image, deliver educational content, and promote services creatively.This study aims to analyze Gigigo Dental Care's marketing communication through Instagram using a qualitative case study approach. Data were collected through in-depth interviews with the CEO, marketing team, and customers, as well as documentation of content from @gigigo.id. The analysis employed the 7P marketing mix framework (Product, Price, Place, Promotion, People, Process, Physical Evidence).The findings reveal that Instagram is consistently used to share service information, promotions, education, and customer engagement. Creative visual content such as reels, feed posts, stories, and live sessions are the main attraction for young audiences. With competitive pricing, seasonal promotions, doctor involvement in educational content, and a professional visual identity, Gigigo successfully attracts many new patients. This research highlights the importance of social media-based marketing communication to increase consumer awareness and trust in healthcare services. Keywords: marketing communication, Instagram, dental health, marketing mix, social media
ANALISIS SEMIOTIKA ROLAND BARTHES TERHADAP REPRESENTASI MITOS KEPERCAYAAN BUDAYA JAWA TIMUR DALAM FILM SEKAWAN LIMO Nikodemus Hendra Widiawan; Muadz Muadz
Solidaritas Vol 9 No 2 (2025): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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T This study analyzes the representation of myths and cultural beliefs of East Java in BayuSkak’s film Sekawan Limo using Roland Barthes’ semiotics. The film presents cultural taboos suchas climbing during the month of Suro, looking back while hiking, the requirement of even-numberedclimbers, and the prohibition of taking objects from the forest. A qualitative descriptive method wasapplied with Barthes’ three levels of meaning: denotation, connotation, and myth. The findings showthat Sekawan Limo not only entertains but also represents East Javanese local wisdom. The culturalprohibitions depicted carry messages of caution, respect for nature, and inherited spiritual beliefs.The film serves as a medium of cultural preservation and strengthens local identity throughmeaningful signs.Keywords: Roland Barthes’ semiotics, representation, myth, East Javanese culture,
KOMUNIKASI PERSUASIF PADA HUMAS PALANG MERAH INDONESIA (PMI) DALAM MENINGKATKAN KESADARAN MASYARAKAT UNTUK DONOR DARAH Malika Alia Jelita; Haryo Kusumo Aji; Estu Widiyowati; Muadz Muadz
Solidaritas Vol 9 No 2 (2025): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Abstract

This study, entitled "Persuasive Communication by the Indonesian Red Cross Public Relations Unit in Raising Public Awareness of Blood Donation," is a topic of discussion. Low public awareness of blood donation remains a serious problem in various regions, including Grobogan Regency. Data shows that the number of voluntary donors is insufficient to meet the increasing annual need for blood, resulting in blood supply often not being balanced with demand. This situation creates problems in healthcare services and even poses a risk to patient safety. This study aims to determine and analyze how persuasive communication is used by the Indonesian Red Cross (PMI) Public Relations Unit in Grobogan Regency to raise public awareness of blood donation. The study used a descriptive qualitative method with a case study approach, involving interviews with public relations personnel and the community, and documentation as data sources. This study utilizes Burgoon and Huffiner's persuasive communication theory as a conceptual foundation, focusing on the components of the communicator, message, media/channel, recipient, and communication effects. The research results show that PMI Public Relations plays a role as a communicator, crafting persuasive messages using both rational (medical facts, benefits of blood donation) and emotional (humanitarian values, empathy) approaches. These messages were delivered through direct communication (public outreach), print media (banners, brochures), and digital media (Instagram, Facebook, and WhatsApp). Public responses varied, but the majority indicated increased understanding, growing awareness, and active participation in blood donation activities. The persuasive messages were crafted by emphasizing cognitive, affective, and conative aspects, in accordance with the Burgon & Huffner framework, combining factual information and emotional appeal to influence public knowledge, attitudes, and behavior. Public responses varied, but most demonstrated positive changes in the form of increased understanding, growing empathy, and active participation in blood donation activities. These findings confirm that credible, systematic, and adaptive persuasive communication can strengthen PMI's positive image and encourage community involvement. Thus, a persuasive communication strategy is an important instrument in maintaining blood stock availability while building social and humanitarian solidarity.   Keywords: Persuasive Communication, Public Relations, Indonesian Red Cross, Public Awareness.
Membangun Literasi Digital: Berinternet Secara Sehat di Kalangan Siswa SD N Bororejo, Kecamatan Jebres, Kota Surakarta Muadz, Muadz
DHARMAKARYA: Jurnal Aplikasi Ipteks untuk Masyarakat Vol 14, No 2 (2025): Dharmakarya Juni 2025
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/dharmakarya.v14i2.62256

Abstract

.  Perkembangan dunia saat ini telah memasuki era disrupsi digital di mana informasi menjadi kunci utama dalam kehidupan manusia. Pemanfaatan teknologi yang tepat dapat mendukung perkembangan berbagai bidang dalam kehidupan masyarakat, termasuk bidang pendidikan. Literasi digital yang baik diperlukan guna mempersiapkan generasi penerus yang berkualitas dan mampu bersaing ditingkat global serta menguasai perkembangan teknologi. Siswa Sekolah Dasar di Indonesia saat ini merupakan generasi alpha, generasi termuda saat ini, generasi yang sangat bergantung pada pencarian informasi melalui internet atau yang disebut dengan digital native. Seperti pisau bermata dua, internet dapat memberi dampak positif dan negatif. Rendahnya tingkat literasi berinternet secara sehat di kalangan siswa berdampak pada akses konten yang bernuansa negatif yang berdampak di kehidupan nyata. Kegiatan ini bertujuan untuk membekali siswa dengan keterampilan mengakses dan berinternet secara sehat, mengenali pontensi positif dan negatif dalam berinternet, serta penggunaan internet secara benar dan efektif. Peserta dalam kegiatan pengabdian ini adalah kelas 4 dan 5 Sekolah Dasar Negeri Bororejo Kecamatan Jebres, Kota Surakarta. Metode yang digunakan dalam kegiatan ini adalah presentasi ceramah dan tanya jawab. Hasilnya siswa SD N Bororejo dapat mengetahui bagaimana berinternet secara sehat, mengetahui dampak positif dan negatif ketika akses internet.
Co-Authors Abidi, Rohmat Ahmad Marua Bayhanu Arfian Suryasuciramdhan Arie Rosandy, Doni Asmi Lidya Pradipta Rahayu Assalami, Ibnu Fajar Badarzaman, Bintang Ramadhan Buddy Riyanto Buddy Riyanto Corniawan, Deddy Dian Pamardi, Andhika Fatmawati, Rosiana Fani Handayani, Tri Mega Haryo Kusumo Aji Hendrawan, Titan Venus Herning Suryo Hindra H, Nurnawati Hindra Hastuti, Nurnawati Hindra, Nurnawati Kurnia Sari, Kristiana Kurniawati, Sherliana Lestari, Vina Luthfi, Atsilia Rofi'atul Malika Alia Jelita Meliasari, Maya Metris, Diksi Muhammad Roihan Haidar Musthova, Ivan Nikodemus Hendra Widiawan Nur Rahman, Arief Rizki Nurnawati Hindra Hastuti Ollen Kumala Murwa Putri, Okta Tri Rahmalia, Sinta Rahmatika Putri Supuasari Rizqi, Fikriana Mahar Sekar Wangi, Maya Septiawan, Naufal Rafiif Setiyarini, Yuni Shandika, Rhomy Suyadi Syaikh Rezon Satria Perdana Wardana, Muhammad Daffa Widiyowati, Estu Wisnu Wardhana, Paksi Pramudya Yudhistira, Muhammad Asral Dewangga