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Kusumo Aji, Haryo
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Education Languange, Linguistic, Communication & Media Social Sciences

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STRATEGI KOMUNIKASI KPU SUKOHARJO DALAM MENGURANGI GOLPUT PEMILU CAPRES CAWAPRES 2024 PADA KALANGAN GEN Z Muhtaram, Khalish Ariq; Suryo Sarjono, Herning; Kusumo Aji, Haryo
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Abstract

According to KPU data, the abstention rate in the 2014 elections in Indonesia is still relatively high, namely 49,212,161 (29.1%) out of 176,411,434 permanent voters. The low political participation of the Indonesian people is caused by several factors. One of them is the lack of election education and also the high abstention rate. The data from the SUKOHARJO KPU states that community participation in elections has increased to 80% and the abstention rate has decreased to 4%, while this increase is not accompanied by a decrease in abstention among gen Z In Sukoharjo Regency, which actually experienced an increase in abstention of 2.21% from 2014 to 2019 in the presidential election contestation.The research was conducted with the aim of the communication strategy formed by the Sukoharjo KPU in order to reduce the abstention rate of the 2024 presidential and vice presidential elections among the Z generation. In a process of implementing this research, data collection methods were carried out through interviews with informants. The informants selected were 6 people who were representatives of the Sukoharjo Regency KPU staff. Data is analyzed and conclusions are drawn qualitatively without numbers. Data validity is proven by direct interactive with data sources (Source Triangulation). The results of the conclusion show that the communication strategy carried out by the KPU (General Election Commission) of Sukoharjo Regency in order to reduce the abstention rate for the 2024 presidential and vice presidential elections among the Gen Z generation is carried out with 3 strategic steps. That is the socialization of the importance of elections, maximizing the use of social media owned and working on online campaigns (online pamphlets and political education videos). Where from the three strategic steps of the Sukoharjo KPU, all of which fulfill the occurrence of a good communication strategy as quoted according to Harold Lasswell's communication theory (1948). KPU's communication strategy fulfills the 5 elements of Who, Says What, In Which Channel, To Whom, With What Effect.
STRATEGI KOMUNIKASI TERPADU DINAS KEBUDAYAAN DAN PARIWISATA KOTA SURAKARTA DALAM MENJAGA KELESTARIAN FOOD TRADITIONAL PADA SOLO INDONESIA CULINARY FESTIVAL Adji Wijaya, Guntur; Hindra H, Nurnawati; Kusumo Aji, Haryo
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Abstract

The Surakarta City Tourism Office held a public activity to bring food and market food back to Surakarta City with a flagship programme called SICF (Solo Indonesia Culinary Festival). Through SICF 2023, all potential tourism supporters are developing. The consequences that must be carried out in the implementation of SICF 2023, the tourism and culture office of the city of Surakarta has difficulty if it organises internally so that it collaborates with stockholders and partners. one of the obstacles in organising SICF 2023 is in terms of integrated communication with all organising stockholders. the purpose of this research is to find out the planning, implementation and evaluation strategies of integrated communication carried out by the Surakarta Tourism Office and stockholders in organising SICF (Solo Indonesia Culinary Festival) 2023 as an effort to preserve traditional Solo food. In the process of conducting this research, data collection methods were carried out through interviews with informants. The informants selected were 4 people who were representatives of the tourism office, representatives of the Office of Cooperatives and MSMEs, representatives of the Industry and Trade Office and representatives of the Sinergi Semesta Event Organiser. Data were analysed and conclusions were drawn qualitatively without numbers. Data validity is proven by direct interactive with data sources (source triangulation). The conclusion shows that the successful implementation of SICF 2023 with the theme Ragam Cita Rasa Kuliner Nusantara was carried out by applying 4 main indicators, namely Defining the problem, Planning and programming, Taking action and communicating, and Evaluating the problem. SICF 2023 was successful and achieved its target visits and large transaction value. Keywords: Integrated Communication Strategy, SICF, Traditional Food and Culture and Tourism Office
KOMUNIKASI PERSUASIF HUMAS PARIWISATA PURA MANGKUNEGARAN SURAKARTA DALAM MENINGKATKAN PENGUNJUNG Nabila, Shandra; Suryo, Herning; Kusumo Aji, Haryo
Solidaritas Vol 9 No 1 (2025): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Persuasive communication is communication that involves persuading and persuading which aims to change a person's attitude, opinion, or behavior. In this process, the communicator can plan to influence the communicant. The purpose of this study is to determine the persuasive communication of the Pura Mangkunegaran Tourism Public Relations in increasing visitors. The type of research used is a qualitative descriptive research method. The focus of the research in this study is how the persuasive communication of the Pura Mangkunegaran tourism public relations uses persuasive communication techniques, namely association techniques, integration techniques, reward techniques, arrangement techniques and red-herring techniques. Data collection techniques used are observation, interviews and documentation. In this study, the researcher used the Pura Mangkunegaran tourism public relations and Pura Mangkunegaran tourism visitors as sources. The data analysis technique used is interactive model data analysis developed by Miles and Huberman. The results of the research on persuasive communication of Pura Mangkunegaran tourism public relations in increasing visitors using persuasive communication techniques l, namely association techniques, integration techniques, reward techniques, arrangement techniques and red-herring techniques show that Pura Mangkunegaran tourism public relations uses social media which is a channel used by communication paths to convey messages from Pura Mangkunegaran tourism public relations to the community and potential local and foreign tourists. This study concludes that persuasive communication carried out by Pura Mangkunegaran tourism public relations contributes significantly to increasing the number of visitors. However, further innovation is needed in communication strategies, especially in utilizing digital technology to reach a wider audience. Keywords: Persuasive Communication, Public Relations, Mangkunegaran Palace Tourism
Pemanfaatan TikTok KPU Surakarta Sebagai Media Edukasi Pemilu Tahun 2024 Melianto Suharno, Okta; Riyanto, Buddy; Kusumo Aji, Haryo
Solidaritas Vol 9 No 1 (2025): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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The modern era makes communication easier with the development of technology and information with the advent of the internet and the presence of social media. TikTok social media as one of the trending and much loved social media. TikTok makes it easy for its users to get educated through its content. KPU Surakarta is one of the creators of educational content for the 2024 election. This scientific study was made to determine the role of TikTok KPU Surakarta as an educational medium for the 2024 election.Keywords: Communication, Social Media, TikTok, Education, Elections
PEMANFAATAN PODCAST NOICE SEBAGAI MEDIA INFORMASI DAN MEDIA HIBURAN BAGI MAHASISWA: Studi Kasus Mahasiswa Pengguna “Noice” di Kota Surakarta Nur Rahman, Arief Rizki; Kusumo Aji, Haryo; Muadz, Muadz
Solidaritas Vol 9 No 1 (2025): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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This study discusses the use of Noice podcasts as a medium of information and entertainment for students in Surakarta City. Podcasts are increasingly in demand by the public, especially students, because of their flexibility in presenting various types of content that can be accessed anytime and anywhere. The formulation of the problem in this study is how to use Noice podcasts as a medium of information and entertainment for students? Using qualitative descriptive methods, data collection was carried out through interviews, observations, and documentation of students who actively listen to Noice podcasts. The results of the study show that Noice podcasts are effective in conveying information and providing relevant and useful entertainment. A variety of content and features such as video podcasts, live streaming, and downloads provide convenience and flexibility for listeners. This study concludes that Noice podcasts have a positive impact on increasing insight and as a means of relieving stress for students. It is recommended for Noice developers to continue to improve the quality of content and services in order to improve the user experience.
Persepsi Followers Instagram Pada Bening's Clinic Solo Dalam Membangun Brand Image Instagram Followers' Perception of Bening's Clinic Solo in Building Brand Image Ramadhana, Vilawati; Suryo, Herning; Kusumo Aji, Haryo
Solidaritas Vol 9 No 1 (2025): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Abstract

This research aims to analyze Instagram followers' perceptions of Bening's Clinic Solo in building a brand image. This research uses a qualitative approach with a document study method. Data collection was carried out through in-depth interviews with active followers on the Bening's Clinic Solo Instagram account. Data analysis uses a perception process model, including selection (sensation and attention), interpretation (organization and categorization), and rounding (judgment and conclusions). The research results show that followers' perceptions of Bening's Clinic Solo are influenced by various factors, such as content visualization, interactions with the clinic, and testimonials from other users. The positive perception formed can contribute to the formation of a strong brand image and attract the interest of potential new consumers. Keywords: Perception, Instagram Followers, Bening's Clinic Solo, Brand Image
Strategi Komunikasi Generasi Baru Indonesia Solo pada Sosialisasi QRIS Sebagai Literasi Penggunaan Pembayaran Non Tunai di Kota Solo widias ningrum, evilia hera; Kusumo Aji, Haryo; Widiyowati, Estu
JURNAL KOMUNITAS Vol. 10 No. 2 (2024): Jurnal KOMUNITAS, Vol. 10, No. 2, Edisi September 2024-Februari 2025
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/jkom.v10i2.1760

Abstract

QRIS (Quick Response Code Indonesian Standard) is one of the technological developments in the field of non-cash payment systems whose aim to make transactions easier. The low level of knowledge of the people of Solo City about QRIS has resulted in the lack of interest of the people of Solo City in using QRIS. GenBI Solo is a community of Bank Indonesia scholarship recipients whose aim to communicate Bank Indonesia policies. Researchers used Anwar Arifin's communication strategy with a qualitative approach. Data obtained through interviews, observation and literature study. The aim of this research was to find out the communication strategy used by GenBI Solo in socializing the QRIS program as a literacy tool for the Solo city community in the use of non-cash payments. The results of this research were: (1) getting to know the audience for QRIS socialization, namely UMKM and buyers. (2) formulate the objective, namely to introduce and explain the advantages of QRIS and receive complaints from the people of Solo City regarding QRIS, (3) compose a message that is easy to understand, packaged attractively and follows operational standards using the resolving and persuading method. (4) media selection as an information medium.
Co-Authors Adji Wijaya, Guntur Ancika, Nurmalita Anggie Anggrahini, Risma Ajeng Arif Saefudin Buddy Riyanto Dita Puspitasari Herning Suryo Hindra H, Nurnawati Juvenia T, Chelsea Verro Linuwih, Risang Adi Mahar Rizqi, Fikriana Melianto Suharno, Okta Muadz, Muadz Muhtaram, Khalish Ariq Nabila, Shandra Nur Rahman, Arief Rizki Putri, Warastri Amalia Raharjo, Valentino Bimo Ramadhana, Vilawati Sardjono, Herning Suryo Sarjono, Herning Suryo Suryo Sarjono, Herning Wicaksono, Tri Suci Putra Widias Ningrum, Evilia Hera Widiyowati, Estu