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All Journal Transformasi Adi Widya : Jurnal Pengabdian Masyarakat Solidaritas PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences) JMM (Jurnal Masyarakat Mandiri) Translitera : Jurnal Kajian Komunikasi dan Studi Media Community Development Journal: Jurnal Pengabdian Masyarakat Community Empowerment International Journal of Educational Review, Law And Social Sciences (IJERLAS) Jurnal Ilmu Komunikasi Progressio Research Fair Unisri Jurnal Ilmu Multidisplin International Journal of Business and Applied Economics (IJBAE) International Journal of Law, Policy and Governance Jurnal Komunitas (Komunikasi Tiada Batas) Journal of Economics and Management ABDINE :Jurnal Pengabdian Masyarakat
Haryo Kusumo Aji
Universitas Slamet Riyadi
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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ANALISIS FRAMING PEMBERITAAN GANJAR PRANOWO TERKAIT PENOLAKAN TERHADAP KEIKUTSERTAAN TIMNAS ISRAEL DALAM PIALA DUNIA U20 INDONESIA ANALISIS FRAMING PEMBERITAAN GANJAR PRANOWO TERKAIT PENOLAKAN TERHADAP KEIKUTSDI DETIK.COM (Periode 23 Maret – 1 April 2023) Linuwih, Risang Adi; Sarjono, Herning Suryo; Kusumo Aji, Haryo
Solidaritas Vol 8 No 1 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Abstract

Ganjar Pranowo is one of the presidential candidates contesting in the 2024 election. Based on a survey conducted by LSI in 2023, Ganjar Pranowo has the highest electability with a percentage of 37 percent. However, in March 2023, Ganjar Pranowo issued a controversial statement rejecting Israel's participation in the U20 World Cup in Indonesia. A few days after his statement, FIFA revoked Indonesia's hosting rights. After the incident, Ganjar Pranowo also received attention from various online news portal media, including DETIK.COM which is the most popular and largest online news portal in Indonesia. The framing DETIK.COM of the incident becomes interesting in the midst of election season and the strong influence of the mass media. Therefore, this study aims to find out the framing of Ganjar Pranowo's news that rejected Israel's participation in the U20 World Cup. This research uses qualitative methods and is analyzed using Zhongdang Pan & Kosicki's framing analysis theory with four tools (Syntax, Script, Thematic, Rhetorical). The conclusion of this study also shows how DETIK.COM framed Ganjar Pranowo as a cadre loyal to his Party's ideology which is upright to Karno's mandate in fighting for Palestinian independence. In addition, Ganjar is considered guilty of failing the U20 World Cup, as well as being a figure who is threatened with a decline in his electability as a Presidential Candidate, following Indonesia's failure to host the U20 World Cup Keywords: Framing Analysis, DETIK.COM, Ganjar Pranowo, U20 World Cup Issues.
PERSEPSI PENONTON CHANNEL YOUTUBE NAJWA SHIHAB PADA KONTEN “30 TAHUN DEWA 19: MENDEKATI KEABADIAN” Wicaksono, Tri Suci Putra; Sarjono, Herning Suryo; Kusumo Aji, Haryo
Solidaritas Vol 8 No 1 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Abstract

"30 Years of God 19: Approaching Eternity" is one of Najwa Shihab's YouTube video content which has been watched more than 1.9 million times and received 6,538 comments. From all the times I have watched the video, each viewer has a different perception. The aim of this research is to find out and describe the perceptions of Najwa Shihab's YouTube channel viewers on the YouTube content "30 Years of Dewa 19: Approaching Eternity". This research is a type of qualitative research with a descriptive approach. The object of this research is the audience's perception of Najwa Shihab's YouTube content entitled "30 Years of Dewa 19: Approaching Eternity" which was uploaded on 12 February 2023. The data in this research is the audience's perception of Najwa Shihab's YouTube content entitled "30 Years of Dewa 19: Approaching Immortality" obtained through interviews with informants selected using purposive sampling techniques. Data collection techniques in this research include in-depth interview techniques, observation and documentation. The data validity technique in this research uses triangulation techniques. Meanwhile, the data analysis technique in this research uses qualitative analysis. The results of this research found that informants perceive Dewa 19 as a legendary band that has been able to maintain its existence to this day. This is proven through Najwa Shihab's documentary video entitled "30 Years of Dewa 19: Approaching Eternity" which is proof of the existence of Dewa 19 which was able to survive up to 30 years, even though in its journey Dewa 19 has changed personnel several times. There are several factors that influence the perceptions of the informants, namely the objects perceived and the experiences of the informants.
Construction Of President Joko Widodo's Twitter Account Before And During The Covid-19 Pandemic Aji, Haryo Kusumo; Sardjono, Herning Suryo
International Journal of Law Policy and Governance Vol. 1 No. 2 (2022)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijlpg.v1i2.412

Abstract

President Joko Widodo in his second term of government has five visions to achieve, but must face the Covid-19 pandemic which has changed all aspects of the state, including policy directions. Jokowi also uses social media Twitter to provide updates on official state activities through the @jokowi account. For this reason, this research wants to see how the framing or media frames displayed by Joko Widodo's official account before and during the Covid-19 pandemic. The purpose of this research is to see how social media Twitter is constructed in framing President Joko Widodo's policies before and during the Covid-19 pandemic. Is it still in accordance with the five visions of the government in the second period or is it already different. This research constructs President Joko Widodo's social media twitter during the second administration period before and during the pandemic. The method used is qualitative with framing analysis, which concerns how the media interprets, understands and frames the events that are reported. The state of the art of this research is to continue previous research on the framing of President Jokowi's government on YouTube media tempodotco and detikcom. The results of this research are what President Joko Widodo conveyed on his Twitter account before the pandemic focused more on the vision of accelerating infrastructure development, and investing as wide as possible. Meanwhile, during the pandemic, more work was done on the vision of human resource development, bureaucratic reform and the right-target State Budget to tackle Covid-19.
Strategi Komunikasi Generasi Baru Indonesia Solo pada Sosialisasi QRIS Sebagai Literasi Penggunaan Pembayaran Non Tunai di Kota Solo widias ningrum, evilia hera; Kusumo Aji, Haryo; Widiyowati, Estu
JURNAL KOMUNITAS Vol. 10 No. 2 (2024): Jurnal KOMUNITAS, Vol. 10, No. 2, Edisi September 2024-Februari 2025
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/jkom.v10i2.1760

Abstract

QRIS (Quick Response Code Indonesian Standard) is one of the technological developments in the field of non-cash payment systems whose aim to make transactions easier. The low level of knowledge of the people of Solo City about QRIS has resulted in the lack of interest of the people of Solo City in using QRIS. GenBI Solo is a community of Bank Indonesia scholarship recipients whose aim to communicate Bank Indonesia policies. Researchers used Anwar Arifin's communication strategy with a qualitative approach. Data obtained through interviews, observation and literature study. The aim of this research was to find out the communication strategy used by GenBI Solo in socializing the QRIS program as a literacy tool for the Solo city community in the use of non-cash payments. The results of this research were: (1) getting to know the audience for QRIS socialization, namely UMKM and buyers. (2) formulate the objective, namely to introduce and explain the advantages of QRIS and receive complaints from the people of Solo City regarding QRIS, (3) compose a message that is easy to understand, packaged attractively and follows operational standards using the resolving and persuading method. (4) media selection as an information medium.
STRATEGI PENYIARAN RADIO METTA SOLO FM DALAM MEMPERTAHANKAN PENDENGAR GENERASI MILENIAL PADA PROGRAM CLUB 90’S Febriani, Yesika Amanda; Riyanto, Buddy; Aji, Haryo Kusumo
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Abstract

This research discusses Radio Metta Solo Fm's Broadcasting Strategy in Retaining Millennial Generation Listeners on the Club 90's Program. This type of research is descriptive qualitative and analyzed using the theory of Programming Strategy by Susan Tyler Eastman. Data sources consist of primary data, namely interviews and observations, and secondary data, namely documentation. The results showed that (1) The compatibilty strategy is by determining the broadcast schedule with the daily activities carried out by the community. (2) Habit formation strategy by scheduling broadcast programs and having a special announcer so that listeners get used to the announcer's broadcast style. (3) Audience flow control strategies by presenting listener favorite songs and fulfilling listener requests, as well as conducting monitoring and evaluation. (4) The strategy of conserving program resources by saving and reusing a program that once existed but with a different format. (5) Breadth of appeal strategy by holding interviews with 90s artists and holding quizzes for listeners. Keywords: broadcasting strategy, radio, club 90's
Persepsi Viewers Konten YouTube Noice Pada Tayangan "Berbeda Tapi Bersama" Sebagai Media Penyampaian Pesan Anggrahini, Risma Ajeng; Sardjono, Herning Suryo; Kusumo Aji, Haryo
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Abstract

ABSTRACT The use of YouTube as a medium for conveying messages and as a medium for sharing video content creates various perceptions for those who access it. "Berbeda Tapi bersama" content show is one of the YouTube content in the Noice channel which contains Islamic preaching that is packaged in a modern and contemporary way, various backgrounds of life and religious differences can be discussed in this content. This research aims to find out how viewers' perceptions of the Berbeda Tapi Bersama content show as a medium for delivering messages. By using the theory of the process of perception by Alex Sobur, namely through the process of selection, interpretation and reaction. The method used in this research is qualitative, to understand a phenomenon that has been experienced by the research subject through interviews and documentation. The results of this study are viewers (informants) perceive positively, namely, the show can open a new view points towards others, generate a high sense of tolerance, and change a better mindset and also YouTube as a medium as a medium for delivering very informative messages, as an effective source of knowledge, means of entertainment and YouTube is a place to channel creativity. Keywords: perception, content impressions, YouTube.
PEMANFAATAN MEDIA SOSIAL AKUN INSTAGRAM @lkp.cakra.surakarta SEBAGAI SARANA INFORMASI BAGI CALON PESERTA PELATIHAN DI LEMBAGA KURSUS DAN PELATIHAN CAKRA SURAKARTA Juvenia T, Chelsea Verro; Kusumo Aji, Haryo; Mahar Rizqi, Fikriana
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Abstract

Social media Instagram has become a popular medium as a means of information for the general public, one of which is the Instagram account @lkp.cakra.surakarta. The Instagram account @lkp.cakra.surakarta provides information regarding pre-employment wave schedules, training programs, recommendations and tips. This research aims to understand and describe the use of social media Instagram accounts as a means of information for prospective training participants at the Cakra Surakarta Course and Training Institute. This research uses a qualitative approach with descriptive methods. Data collection techniques are carried out using interviews, observation and documentation. Research subjects with 3 informants, namely the foundation owner, Instagram admin and prospective training participants. The validity of the data used is source triangulation. The research results show (1) Information Needs Approach: Utilization of Instagram social media to convey the latest/newest information. (2) Routine Information Approach: Regular posting schedules and relevant content help increase general public awareness about the programs offered (3) In-depth Information Approach: Presentation of call center tools to make it easier for prospective training participants to seek further information from the Instagram admin and present explanation of using the Instagram reels feature. (4) Information at a Glance Approach: Use of short posts such as Instagram stories and responsiveness to interactions via the comments column. Keywords: LKP, Instagram, Information Facilities.
KOMUNIKASI INTERPERSONAL VIDEOGRAPHER DAN EDITOR DALAM PEMBUATAN VIDEO WEDDING DI PASTEL WEDDING GEMOLONG SRAGEN Musairi, Wendi; Suryo, Herning; Aji, Haryo Kusumo
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Abstract

ABSTRACT Interpersonal communication between videographer and editor is important in making wedding videos. Good cooperation between videographer and editor can produce an interesting and quality wedding video. The purpose of this research is to understand how interpersonal communication between videographers and editors in the wedding video production process. This type of research is descriptive qualitative. The technique of determining informants used purposive sampling with informants Videographer and Editor. Data collection used observation and interviews. Data analysis techniques using qualitative analysis. Interpersonal communication between videographers and editors is well established where there is an atmosphere of openness, mutual attention, trust and provision of positive and constructive feedback, being friends to interact and listen to each other, and contributing equally in the video making process so that both parties work together efficiently and effectively in producing creative wedding videos. Keywords: interpersonal communication, videographer, editor, wedding video
KOMUNIKASI PEMASARAN WAHANA CIPTA SINATRIA DALAM MENDUKUNG DESA WISATA SUMBERBULU, KECAMATAN MOJOGEDANG, KABUPATEN KARANGANYAR Raharjo, Valentino Bimo; Kusumo Aji, Haryo; Widiyowati, Estu
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Abstract

This research was conducted with the aim of knowing and describing the marketingcommunication of the Wahana Cipta Sinatria (WCS) Homestay towards the SumberbuluTourism Village. The researcher used a qualitative descriptive method to understand thephenomenon and obtain in-depth data holistically regarding the marketingcommunication of the Wahana Cipta Sinatria Homestay towards the SumberbuluTourism Village through the application of IMC (Integrated Marketing Communication)by Schultz. Data collection techniques include observation, interviews anddocumentation. Based on the results of the research analysis, Wahana Cipta Sinatria(WCS) carries out integrated marketing communications or IMC (Integrated MarketingCommunication), including advertising, sales promotion, personal selling, publicrelations, direct marketing. The conclusion of this study is that Wahana Cipta Sinatria(WCS) implements IMC (Integrated Marketing Communication) marketingcommunications, including the use of social media such as WhatsApp, Instagram andFacebook in conducting promotions, interacting directly with visitors through personalselling, building public relations activities in marketing and sponsorship activities andconducting direct marketing to build trust and fedback.Keywords: Wahana Cipta Sinatria, Marketing Communication, IMC
Persepsi Pendengar Terhadap Rebranding Radio Metta FM Solo Ancika, Nurmalita Anggie; Suryo, Herning; Kusumo Aji, Haryo
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Abstract

Radio Metta Solo FM was founded in 2003 as a Catholic radio which facilitates many Catholic activities and broadcasts around 30% of spiritual programs that focus on the spiritual needs of the community. Over time, this radio began to transform into a professional commercial radio that focused on advertising and profit-oriented activities. This radio is rebranding to Urban Family Radio, with a change in name and tagline that reflects its new identity as a modern and urban family radio. The aim of this research is to determine the perception of the rebranding carried out by Radio Metta Solo FM by listeners in Surakarta. The supporting theories in this research are Rebranding according to Muzellec and Lambkin and Perception according to Walgito. This research is descriptive with qualitative methods. The results of this research conclude that the rebranding of Radio Meta FM Solo produced varying impacts on listener perceptions. The change to more modern content has succeeded in attracting new listeners with a fresh and contemporary approach. However, there are challenges in maintaining radio's original identity, leading to a decline in the loyalty of long-time listeners. It is important for Radio Meta FM Solo to clarify market segmentation and maintain elements that are loved by long-standing listeners so that brand perception remains positive and consistent, allowing this radio to develop without losing the essence that its loyal listeners have known. Keywords: Rebranding, Perception, Radio Metta FM Solo
Co-Authors Adji Wijaya, Guntur Ahmad Fauzi Ancika, Nurmalita Anggie Andhika Pramudya, Christian Andika Drajat Murdani Andika Drajat Murdani Andri Astuti Itasari Anggrahini, Risma Ajeng Arif Saefudin Aryo Paramartha Buddy Riyanto Buddy Riyanto Dewi Kurniasari, Agnes Berlian Dita Puspitasari Diyansari, Margareta Ruwita Elisa Agnes Paramesthi Fahrurozi, Fahrul Febriani, Yesika Amanda Harbono Hasna Wijayati Herawati, Dewi Maria Hering Suryo Sarjono Herning Suryo Hindra H, Nurnawati Indri Ervani Sihaloho Ismail Dona Prasetyo Juvenia T, Chelsea Verro Kezia Sarfat Debby Laili, Laili Suryani Linuwih, Risang Adi Mahar Rizqi, Fikriana Mahendra Putra, Reza Malika Alia Jelita Maya Sekar Wangi Melianto Suharno, Okta Mentari Matahati, Pratiwi Muadz, Muadz Muhtaram, Khalish Ariq Musairi, Wendi Nabila, Shandra Novendra, Muhammad Trisna Nur Rahman, Arief Rizki Putri, Warastri Amalia Raharjo, Valentino Bimo Ramadhana, Vilawati Rizki Mardiyanti Sihabuddin Sihabuddin Sihabuddin, Sihabuddin Triandika Hartadia Saputra Utomo, Soleh Wahyu Vitto Widha Kusuma Wicaksono, Tri Suci Putra Widias Ningrum, Evilia Hera Widiyowati, Estu Widyawati, Destya Fitri Wirid Winduro