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All Journal Transformasi Adi Widya : Jurnal Pengabdian Masyarakat Solidaritas PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences) JMM (Jurnal Masyarakat Mandiri) Translitera : Jurnal Kajian Komunikasi dan Studi Media Community Development Journal: Jurnal Pengabdian Masyarakat Community Empowerment International Journal of Educational Review, Law And Social Sciences (IJERLAS) Jurnal Ilmu Komunikasi Progressio Research Fair Unisri Jurnal Ilmu Multidisplin International Journal of Business and Applied Economics (IJBAE) International Journal of Law, Policy and Governance Jurnal Komunitas (Komunikasi Tiada Batas) Journal of Economics and Management ABDINE :Jurnal Pengabdian Masyarakat
Haryo Kusumo Aji
Universitas Slamet Riyadi
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Strategi Komunikasi Digital Kota Solo melalui Smart Tourism Berbasis Digital Twin sebagai Destinasi Wisata Budaya Berkelanjutan Haryo Kusumo Aji; Hasna Wijayati; Andika Drajat Murdani
Jurnal Ilmu Multidisiplin Vol. 4 No. 5 (2025): Jurnal Ilmu Multidisplin (Desember 2025 - Januari 2026)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jim.v4i5.1527

Abstract

Digitalisasi promosi pariwisata menjadi kebutuhan strategis bagi Kota Surakarta yang memiliki kekuatan narasi budaya dan kuliner, namun masih menghadapi keterbatasan infrastruktur dan sumber daya manusia. Penelitian ini bertujuan mengevaluasi strategi komunikasi digital Dinas Pariwisata Kota Surakarta dalam mendukung pengembangan ekonomi kreatif serta menilai kesiapan menuju Smart Tourism berbasis Digital Twin. Metode penelitian menggunakan pendekatan kualitatif studi kasus melalui wawancara mendalam dengan pimpinan, staf, dan wisatawan, serta observasi media digital. Hasil penelitian menunjukkan bahwa komunikasi digital telah dikelola secara sistematis melalui perencanaan konten, evaluasi triwulanan, dan strategi storytelling budaya yang berhasil menarik audiens muda. Meski demikian, masih terdapat kelemahan berupa keterbatasan infrastruktur digital, jumlah SDM, akurasi informasi, serta pola kolaborasi yang belum strategis. Wisatawan juga menegaskan bahwa media sosial lebih efektif dibanding aplikasi resmi, namun akurasi informasi perlu ditingkatkan. Meskipun demikian, peluang besar muncul dari tingginya minat wisatawan terhadap inovasi Digital Twin, yang dapat diimplementasikan secara bertahap melalui prototipe sederhana sesuai kapasitas lokal. Dengan demikian, Solo memiliki kekuatan narasi budaya yang kokoh, namun perlu penguatan fondasi digital dan partisipasi masyarakat agar dapat bertransformasi menuju Smart Tourism yang berkelanjutan.
Integrating the Local Creative Economy into the Global MICE Value Chain: Evidence from Surakarta Hasna Wijayati; Haryo Kusumo Aji; Andika Drajat Murdani
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 6 No. 2 (2026)
Publisher : CV. RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v6i2.5144

Abstract

The creative economy has become an important driver of economic development, particularly within the growing and globally interconnected Meetings, Incentives, Conferences, and Exhibitions (MICE) industry. This study examines how collaboration among local creative economy subsectors supports the integration of Surakarta’s creative economy into the global MICE value chain (GVC). Using a qualitative descriptive approach, data were collected through interviews with key stakeholders and analysis of creative economy and MICE development programs from 2020–2024. The study focuses on patterns of inter-subsector collaboration, institutional facilitation, and their relationship to the global MICE value chain structure. The findings show that collaboration among culinary, craft, performing arts, fashion, and digital media subsectors has strengthened local capacities and supported MICE activities in Surakarta. Local government facilitation has also contributed to coordination, capacity-building, and the readiness of local actors to engage in the MICE industry. However, integration into the global value chain remains limited due to restricted access to international networks, global standards, and partnerships with global MICE actors. Although local collaboration has improved, Surakarta’s creative economy is still positioned at a partial integration stage within the global MICE value chain. This study contributes to GVC literature by emphasizing the importance of local collaboration, institutional support, and global connectivity in strengthening participation in international MICE industries.
Creative Economy Collaboration in Enhancing the Global Competitiveness of Solo City as an International MICE Destination Hasna Wijayati; Haryo Kusumo Aji
Journal of Economics and Management Vol. 4 No. 3 (2026): Journal of Economics and Management, September 2026
Publisher : Lembaga Publikasi Ilmiah Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70716/ecoma.v4i3.564

Abstract

This study examines how creative economy subsectors in Solo City collaborate to strengthen the city’s global competitiveness as an international MICE (Meetings, Incentives, Conferences, and Exhibitions) destination. Previous studies have largely examined creative economy subsectors separately and have paid limited attention to the integration of collaborative governance and Global Value Chain (GVC) perspectives within the context of MICE development. Using a qualitative descriptive approach, data were collected from seven key informants through semi-structured interviews, focus group discussions, observations, and document analysis. Data were analyzed using the interactive model of Miles and Huberman, consisting of data reduction, data display, and conclusion drawing. The findings show that Solo’s creative economy subsectors significantly strengthen the city’s cultural identity and attractiveness as a MICE destination. However, collaboration among stakeholders remains fragmented and largely event-based, while integration into the global MICE value chain is constrained by weak institutional coordination, limited international networking, and insufficient digital capacity. The study further demonstrates that collaborative governance contributes to value chain upgrading by strengthening institutional coordination, knowledge sharing, and cross-sector collaboration, thereby creating opportunities for process and functional upgrading within the MICE ecosystem. The main contribution of this study lies in integrating Collaborative Governance and Global Value Chain perspectives to explain how collaborative mechanisms facilitate value chain upgrading and enhance the international competitiveness of medium-sized culture-based MICE destinations.
Evaluating Digital Public Relations Strategies Of The Surakarta City Tourism Office In Promoting Sustainable Tourism Haryo Kusumo Aji; Andika Drajat Murdani; Harbono
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 5 No. 6 (2025)
Publisher : CV. RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v5i6.5279

Abstract

This study evaluates the digital public relations (PR) strategy of the Surakarta City Tourism Office in enhancing sustainable tourism communication through social media and digital promotional content. The research employs a qualitative descriptive approach with the CIPP (Context, Input, Process, and Product) evaluation model to assess the effectiveness, implementation, and impact of the city’s digital communication practices. Data were collected through in-depth interviews, observation, and documentation involving tourism officials, creative community members, and online audiences. The findings reveal that Surakarta has made significant progress in adopting digital communication to strengthen its city branding as a cultural and creative destination. However, the integration of sustainability messages—such as environmental awareness, cultural preservation, and community empowerment—remains limited. From the input perspective, human and technological resources are available but require capacity development and consistent strategic alignment. In terms of process, the digital PR activities focus mainly on event promotion and aesthetic storytelling, while participatory and educational content is less emphasized. At the product level, digital engagement has improved visibility and audience interaction but has not yet resulted in long-term sustainability awareness. The study concludes that Surakarta’s digital PR strategy is effective in enhancing destination image but less effective in embedding sustainability communication. Strengthening sustainability-driven storytelling, participatory collaboration, and digital capacity building is recommended to achieve more inclusive and responsible tourism communication. Theoretically, this research contributes to expanding the use of the CIPP evaluation model in the study of digital communication governance and sustainable destination management.
Pelatihan dan Pendampingan Produksi Video Kreatif bagi Tim Multimedia Gereja Kristen Jawa Manahan Surakarta Kusumo Aji, Haryo; Andhika Pramudya, Christian; Mahendra Putra, Reza
ABDINE: Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2026): ABDINE : Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Riau Pesisir

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52072/abdine.v6i1.1777

Abstract

Tim multimedia Gereja Kristen Jawa Manahan Surakarta menghadapi berbagai kendala dalam pengelolaan media digital, khususnya keterampilan produksi video, pengoperasian perangkat live streaming, dan pengelolaan konten visual yang mendukung pelayanan gereja. Kondisi tersebut berdampak pada belum optimalnya kualitas tayangan ibadah daring dan konten media sosial yang diproduksi. Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan kompetensi tim multimedia melalui pelatihan dan pendampingan produksi video kreatif berbasis praktik. Kegiatan dilaksanakan pada 13 Juli 2025 di Ruang Multimedia Gereja Kristen Jawa Manahan Surakarta dan diikuti oleh 23 peserta. Metode yang digunakan meliputi pembekalan teori, demonstrasi teknis, praktik langsung, pendampingan, dan evaluasi berbasis proyek dengan pendekatan Project-Based Learning. Materi yang diberikan mencakup strategi multimedia gereja, pengoperasian kamera Sony HXR-NX100, serta penggunaan perangkat lunak vMix untuk live streaming. Hasil kegiatan menunjukkan peningkatan pemahaman peserta terhadap proses produksi video dan pengelolaan siaran langsung. Selain itu, peserta berhasil menghasilkan video latihan, simulasi siaran ibadah, dan template grafis yang dapat dimanfaatkan dalam pelayanan digital gereja. Program ini berkontribusi pada penguatan kapasitas multimedia gereja dalam mendukung pelayanan berbasis teknologi digital.
POLA INTERAKSI DALAM RUANG VIRTUAL (STUDI DESKRIPTIF KUALITATIF KOMUNIKASI VIRTUAL ANTARA STREAMER VALORANT DAN PENONTON PADA CHANNEL YOUTUBE XCCURATE) Triandika Hartadia Saputra; Haryo Kusumo Aji
Solidaritas Vol 9 No 2 (2025): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Abstract

The phenomenon of game Live Streaming on YouTube presents a unique pattern of virtual communication between streamers and viewers. This study aims to describe the interaction patterns between the streamer Xccurate and viewers during the Live Streaming of the game VALORANT, as well as the role of interactive features in fostering audience engagement. Using a descriptive qualitative method, data were collected through digital observation, structured interviews, and documentation, with data validity tested using the triangulation technique. The theories applied include Virtual Communication, Interactive Communication, and Interaction Patterns (synchronous, asynchronous, one-to-one, one-to-many, many-to-many). The results show that the interaction pattern is dominated by synchronous communication via live chat, with one-to-many as the primary pattern, followed by one-to-one and many-to-many. Features such as Super Chat, emojis, membership stickers, and polling strengthen participation, while moderators maintain the quality of conversation. The combination of a relaxed communication style and the use of interactive features results in dynamic, participatory, and multidirectional interactions. Keywords : virtual communication, interaction pattern, Live Streaming, VALORANT, YouTube
PENGGUNAAN VIDEO SKATEBOARD SEBAGAI PERSONALBRANDING PROFESIONAL SKATEBOARDING YAYANSETYA Vitto Widha Kusuma; Estu Widiyowati; Buddy Riyanto; Haryo Kusumo Aji
Solidaritas Vol 9 No 2 (2025): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Abstract

The phenomenon of using digital media, particularly skateboard videos, has increasingly developed as an essential medium for skateboarders to build their identity and professional image. Videos serve not only as entertainment or documentation of activities but also as a strategic communication tool that highlights uniqueness, consistency, and individual characteristics. This study aims to analyze the use of skateboard videos as a form of personal branding by Yayan Setya, a professional skateboarder from Surakarta. This research employs a descriptive qualitative method with a case study approach. Data were collected through observation, interviews, and documentation of skateboard videos produced and published by Yayan Setya. The analysis focuses on how audio visual elements, tricks, style, and Consistency in video production contribute to the construction of his personal branding and distinguish him from other skateboarders. The findings reveal that skateboard videos play a significant role in shaping Yayan Setya’s personal branding. The videos function as documentation of skill development, a audio visual communication medium to express identity, and a personal marketing tool to expand audience reach. Yayan’s personal branding is formed through authenticity, consistency, and his distinctive style presented in each of his works. This study concludes that skateboard videos can serve as an effective strategy for skateboarders to build a professional image, broaden networks, and enhance career opportunities. Keywords: Skateboard Video, Personal Branding, Professional Skateboarder, Yayan Setya.
KOMUNIKASI PERSUASIF PADA HUMAS PALANG MERAH INDONESIA (PMI) DALAM MENINGKATKAN KESADARAN MASYARAKAT UNTUK DONOR DARAH Malika Alia Jelita; Haryo Kusumo Aji; Estu Widiyowati; Muadz Muadz
Solidaritas Vol 9 No 2 (2025): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Abstract

This study, entitled "Persuasive Communication by the Indonesian Red Cross Public Relations Unit in Raising Public Awareness of Blood Donation," is a topic of discussion. Low public awareness of blood donation remains a serious problem in various regions, including Grobogan Regency. Data shows that the number of voluntary donors is insufficient to meet the increasing annual need for blood, resulting in blood supply often not being balanced with demand. This situation creates problems in healthcare services and even poses a risk to patient safety. This study aims to determine and analyze how persuasive communication is used by the Indonesian Red Cross (PMI) Public Relations Unit in Grobogan Regency to raise public awareness of blood donation. The study used a descriptive qualitative method with a case study approach, involving interviews with public relations personnel and the community, and documentation as data sources. This study utilizes Burgoon and Huffiner's persuasive communication theory as a conceptual foundation, focusing on the components of the communicator, message, media/channel, recipient, and communication effects. The research results show that PMI Public Relations plays a role as a communicator, crafting persuasive messages using both rational (medical facts, benefits of blood donation) and emotional (humanitarian values, empathy) approaches. These messages were delivered through direct communication (public outreach), print media (banners, brochures), and digital media (Instagram, Facebook, and WhatsApp). Public responses varied, but the majority indicated increased understanding, growing awareness, and active participation in blood donation activities. The persuasive messages were crafted by emphasizing cognitive, affective, and conative aspects, in accordance with the Burgon & Huffner framework, combining factual information and emotional appeal to influence public knowledge, attitudes, and behavior. Public responses varied, but most demonstrated positive changes in the form of increased understanding, growing empathy, and active participation in blood donation activities. These findings confirm that credible, systematic, and adaptive persuasive communication can strengthen PMI's positive image and encourage community involvement. Thus, a persuasive communication strategy is an important instrument in maintaining blood stock availability while building social and humanitarian solidarity.   Keywords: Persuasive Communication, Public Relations, Indonesian Red Cross, Public Awareness.
Co-Authors Adji Wijaya, Guntur Ahmad Fauzi Ancika, Nurmalita Anggie Andhika Pramudya, Christian Andika Drajat Murdani Andika Drajat Murdani Andri Astuti Itasari Anggrahini, Risma Ajeng Arif Saefudin Aryo Paramartha Buddy Riyanto Buddy Riyanto Dewi Kurniasari, Agnes Berlian Dita Puspitasari Diyansari, Margareta Ruwita Elisa Agnes Paramesthi Fahrurozi, Fahrul Febriani, Yesika Amanda Harbono Hasna Wijayati Herawati, Dewi Maria Hering Suryo Sarjono Herning Suryo Hindra H, Nurnawati Indri Ervani Sihaloho Ismail Dona Prasetyo Juvenia T, Chelsea Verro Kezia Sarfat Debby Laili, Laili Suryani Linuwih, Risang Adi Mahar Rizqi, Fikriana Mahendra Putra, Reza Malika Alia Jelita Maya Sekar Wangi Melianto Suharno, Okta Mentari Matahati, Pratiwi Muadz, Muadz Muhtaram, Khalish Ariq Musairi, Wendi Nabila, Shandra Novendra, Muhammad Trisna Nur Rahman, Arief Rizki Putri, Warastri Amalia Raharjo, Valentino Bimo Ramadhana, Vilawati Rizki Mardiyanti Sihabuddin Sihabuddin Sihabuddin, Sihabuddin Triandika Hartadia Saputra Utomo, Soleh Wahyu Vitto Widha Kusuma Wicaksono, Tri Suci Putra Widias Ningrum, Evilia Hera Widiyowati, Estu Widyawati, Destya Fitri Wirid Winduro