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Sutrisna, Arga
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Pengaruh Citra Merek dan Desain Produk Terhadap Keputusan Pembelian Mobil Honda Jazz di Kota Tasikmalaya: Suatu Analisis Survei pada Konsumen Produk Mobil Honda Jazz Djordan, Adam Muhammad; Tri Yusnita, Rita; Sutrisna, Arga
DFAME Digital Financial Accounting Management Economics Journal Vol 1 No 1 (2023): AGUSTUS
Publisher : Awatara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61434/dfame.v1i1.113

Abstract

This research explores the influence of brand image and product design on the purchasing decisions of Honda Jazz in Tasikmalaya City, Indonesia, within the competitive automotive industry context. A multiple linear regression analysis indicates that brand image and product design significantly positively impact purchasing decisions. A good brand image and appealing product design are associated with increased purchasing decisions. Recommendations are provided for Honda Jazz manufacturers and marketers to continuously maintain brand image and innovate in design to retain consumer loyalty and attract potential consumers in the competitive automotive market. This study narrows its focus to consumers in Tasikmalaya City, and highlights the importance of brand image and product design in consumer purchasing decisions within the automotive industry.
Pengaruh Pelatihan dan Disiplin Kerja Terhadap Kinerja Pegawai Pada BKPSDM Kota Banjar Oktavia, Dina Nur; Lestari, Suci Putri; Sutrisna, Arga
Jurnal Ilmu Manajemen, Bisnis dan Ekonomi Vol 1 No 3 (2023)
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jimbe.v1i4.77

Abstract

This research aims to determine the effect of Training and Work Discipline on the Performance of Banjar City BKPSDM Employees. In this research, the three variables use an ordinal measuring scale. The method used is descriptive verification with a quantitative approach. The sampling technique used is based on the saturated sampling technique. The object of this research is the performance of Banjar City BKPSDM employees as many as 45 respondents. The analytical tool used is multiple linear regression. The results of this study indicate that simultaneous and partial training has a significant effect, but partial work discipline testing has a significant effect on the Performance of BKPSDM Employees in Banjar City.
MENGUKUR KEPUASAN KONSUMEN PRODUK SKIN CARE MELALUI KUALITAS PRODUK Pauzy, Depy Muhamad; Sutrisna, Arga
Jurnal Ecoment Global Vol. 6 No. 2 (2021): Edisi Agustus 2021
Publisher : Universitas Indo Global Mandiri Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (749.904 KB) | DOI: 10.35908/jeg.v6i2.1144

Abstract

This study aims to determine how the influence of product quality on customer satisfaction on skin care products. This research is descriptive and empirical. Descriptive research was conducted to obtain an overview of product quality and customer satisfaction. While empirical research was conducted to determine the relationship between variables through statistical calculations. Data collection techniques through questionnaires to 95 respondents by purposive sampling. The object of this research is Economics student at the Perjuangan University of Tasikmalaya. Research data will be analyzed using simple regression where product quality becomes the independent variable, and customer satisfaction as the dependent variable. The average use of skin care products used by Perjuangan University of Tasikmalaya is local skin care products. This is because the users of skin care products trust more what has been recommended by doctors, prefer and buy products that have guaranteed safety and are easily found in various places in Tasikmalaya. Based on the results of statistical tests obtained that product quality has a significant effect on customer satisfaction. Keywords: Skin Care; product quality, customer satisfaction. Keywords: Skin Care; product quality, customer satisfaction.
PRODUKTIFITAS KERJA SELAMA PANDEMI COVID DENGAN MENERAPKAN WORK FROM HOME BAGI PEKERJA WANITA Peni Jaelani, Agus; Sutrisna, Arga; Putri Lestari, Suci
JURNAL EKONOMI PERJUANGAN Vol. 6 No. 1 (2024): Jurnal Ekonomi Perjuangan (JUMPER)
Publisher : LP2M Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/jumper.v6i1.1459

Abstract

This research aims to find out how female employees work productively during the Covid pandemic, when companies implemented work from home for female employees in Tasikmalaya City. Primary data was taken by distributing questionnaires to female employees in the city of Tasikmalaya. The research sample was determined using the Accidental Sampling technique by distributing questionnaires in the form of a Google Form. data were analyzed using the PLS-based Structural Equation Model method. From this research, it is known that the work performance of women who work at home to complete housework tends to decline further due to disruption of the housewife's duties. Where they have to work multitasking, this is aimed at negative results from the relationship between WFH and WLB to increase performance. work whose results are not significant, so WFH is not suitable for married female employees.   Keywords: work-life balance, achievement, working from home
ANALISIS PENGENDALIAN PERSEDIAAN DENGAN METODE EOQ (Studi Kasus pada Bahan Baku Beras di Warung Sorabi Teh Eneng) Apriani, Della; Sutrisna, Arga; Muhamad Pauzy, Depy
JURNAL EKONOMI PERJUANGAN Vol. 6 No. 1 (2024): Jurnal Ekonomi Perjuangan (JUMPER)
Publisher : LP2M Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/jumper.v6i1.1674

Abstract

ABSTRACT This study aims to find out how the implementation of raw material inventory control that has been carried out at Warung Sorabi Teh Eneng, how to apply the EOQ method in controlling raw material inventory at Warung Sorabi Teh Eneng and whether there is a difference between controlling raw material inventory at Warung Sorabi Teh Eneng without apply the EOQ method by applying the EOQ method. The main raw material used by Warung Sorabi Teh Eneng is rice. Warung Sorabi Teh Eneng processes rice into sorabi food. In this research at Warung Sorabi Teh Eneng, it uses interview data collection techniques, library research, and observation. The method applied in this research is the mixed methods method (combination method). The data analysis method applied is using Economic Order Quantity (EOQ), Safety Inventory, Reorder Point and Total Inventory Cost. Based on the results of this study, it is known that by calculating the EOQ method, the company can optimize inventory and can streamline inventory costs. And based on the results of the paired samples t-test, it is stated that there is a real/significant difference between the data results without applying the EOQ method and applying the EOQ method. Keywords: Inventory Control, Economic Order Quantity, Safety Stock, Reorder Point and Total Inventory Cost
Work Life Balance: Strategi Peningkatan Kinerja Karyawati Perbankan Jaelani, Agus Peni; Sutrisna, Arga; Arisman, Ari
Jurnal Ilmiah Universitas Batanghari Jambi Vol 26, No 1 (2026): Februari
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v26i1.6404

Abstract

This research is an effort to develop employee performance, specifically among female banking employees in Bandung City. Performance development is crucial for adapting to rapid and easily accessible changes driven by Artificial Intelligence (AI). It is hoped that enhanced performance will yield a human resource capable of competing with existing technology. A further rationale for this study is the existence of prior research indicating that Emotional Intelligence does not significantly affect employee performance. The method employed to achieve these objectives is explanatory research. This approach is chosen as the researcher aims not only to describe the empirical facts observed in the field but also to analyze and explain the relationships between variables. This study was conducted with 100 female banking employees in Bandung City, selected through a sampling system. Data analysis was performed using Structural Equation Modeling (SEM) with Partial Least Squares (PLS) Version 4.1.1.6. The findings of this study are: first, there is no significant influence of Emotional Intelligence on the performance of female banking employees; second, there is a significant influence of Emotional Intelligence on Work-Life Balance; third, there is a significant influence of Work-Life Balance on the performance of female banking employees; and fourth, Work-Life Balance is proven to mediate the influence of Emotional Intelligence on employee performance.
PENGARUH KEPEMIMPINAN TRANSFORMASIONAL DAN BUDAYA KERJA TERHADAP KINERJA PERANGKAT DESA SE-KECAMATAN CIKALONG KABUPATEN TASIKMALAYA Pebrian, Agis; Yusnita, Rita Tri; Sutrisna, Arga
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 12 No. 2 (2023): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v12i2.1505

Abstract

The research conducted aims to determine the simultaneous and partial influence of Transformational Leadership and Work Culture on the Performance of Village Officials in Cikalong District, Tasikmalaya Regency. The research method used is quantitative research with associative descriptive method (causality) and census approach. The population in this study was 186 employees who were village officials in Cikalong District, Tasikmalaya Regency. The sample determination technique used is Non Probability Sampling (Saturated Sampling). The type of data used is primary data obtained through the distribution of questionnaires to respondents. Data testing in this study includes validity tests, reliability tests, and classical assumption tests. The data analysis tools used are multiple linear regression, correlation coefficient, and coefficient of determination using IBM SPSS (Statitical Product and Service Solution) software Windows version 25. Based on the results of the study, it can be seen that Transformational Leadership and Work Culture simultaneously have a positive and significant effect on the Performance of Village Officials in Cikalong District, Tasikmalaya Regency. Transformational Leadership partially has a positive and significant effect on the Performance of Village Officials in Cikalong District, Tasikmalaya Regency. Work Culture partially has a positive and significant effect on the Performance of Village Apparatus in Cikalong District, Tasikmalaya Regency.
Co-Authors Amalia, Mala Anzani, Dikri Mohamad Apriani, Della arif Arif Arif Arisman, Ari Asyiah, Ai Kusmiati Awalia, Adisty Aini Barin Barlian Basit, Sabiq Abdul Clarisa, Sonia Della Apriani Depy Muhamad Pauzy Djordan, Adam Muhammad Dudu Risana Fadhilah, Mohammad Rizal Fajrin, Fahma Siti Laya Fauzi, Miftah Febrian, Risda Firdaus, Elanda Rachman Gian Riksa Wibawa Ginanjar, Teguh Haloho, Windy Cindyana Hidayat, Mufti Kamil Islamiyah, Putri Andini Jaelani, Agus Peni Jono, Asep Kamil, Muahammad Rifqi Kusuma Agdhi Rahwana Lesmana, Jajang Sulaeman Lesmana, Pahmi Lestari, Mida Septa Lestari, Suci Putri Lulu, Neng Lystiana Nurhayat Hakim Mafazi, Muhammad Melaty, Ajeng Ayu Miftah, Fahni Saepul Mila Karmila Nurbety, Saifa Nurdiansyah, Zihan Nurmatin, Fasya Lutfiah Nurzehan, Salma Hurilan Oktavia, Dina Nur Oktaviani, Nita Fauziah Patimah, Titin Pebrian, Agis Peni Jaelani, Agus Pratiwi, Laras Putri Lestari, Suci Putri, Pebi Nabila Rachmasari, Riva Tri Rafiq, Fakhri Muhammad Ramanda, Amelia Ramdhona, Teten Syahrul Rendiani Restu Pertiwi Rita Tri Yusnita Robiansyah, Lutfi Sartika, Rahma Tri Septiawan, Rachma Setiadi, Nancy Savitrie Syahdila, Azrial Muhamad Syiroj, Rizky Muhammad Nur Tri Yusnita, Rita Trisdiana, Rendi Yusnita , Rita Tri Yusup, Sheren Slavia