Garuda - Garba Rujukan Digital

Evaluasi Model Faktor Laten dalam Kondisi Kelangkaan Data: Studi Kasus Rendahnya Pembelian Ulang pada E-Commerce Rosmalia, Tria Rizky; Dhenabayu, Riska; Fazlurrahman, Hujjatullah; Dewi, Renny Sari
JOM Vol 6 No 4 (2025): Indonesian Journal of Humanities and Social Sciences , December
Publisher : Universitas Islam Tribakti Lirboyo Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33367/ijhass.v6i4.8431

The accuracy of recommendation systems is vital for successful personalization in e-commerce. However, the low frequency of repeat purchases creates hight data sparsity, limiting models in capturing user preferences. This study compares two latent factor-based algorithms. Matrix Factorization (MF) and Neural Matrix Factorization (NeuMF), using the Olist transaction dataset through data preparation, k-core filtering, and leave last out splitting. Performance was evaluated using HR@10 and NDCG@10. Results show that MF outperforms NeuMF, achieving HR@10 of 0,057 and NDCG@10 of 0,133. Although NeuMD is more complex and represents a deeper learning-based approach, MF can still be more suitable in certain data conditions, especially when interaction are limited. These findings highlight that simpler models may remain more efficient under sparse data, while NeuMF requires richer interactions histories. The study emphasizes repeat purchase frequency as a key factor in designing adaptive reommendations systems.

The Effect of Innovation and Digital Capital Adoption on MSME Performance Mediated by Competitive Advantage Ramadhan, Mochammad Havid Rizqi; Kautsar, Achmad; Dewi, Renny Sari; Fazlurrahman, Hujjatullah
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 5 No. 6 (2025): November 2025
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v5i6.1120

Amid the accelerated advancement of digital technologies and the intensification of market rivalry, continuous enhancement of business performance among MSMEs has become imperative through innovation and digital transformation initiatives. Nevertheless, empirical investigations examining the contribution of digital capital adoption and innovation to MSME performance, particularly when competitive advantage functions as an intervening mechanism, remain relatively scarce, especially within regional MSME settings. This study is conducted to investigate the influence of innovation and digital capital adoption on MSME performance, with competitive advantage positioned as a mediating construct. A quantitative research design is employed, utilizing survey responses obtained from 90 MSME proprietors in Probolinggo Regency. The data that were gathered are processed and evaluated through PLS-SEM to assess both direct and indirect causal pathways among the examined variables. The results reveal that innovation is found to exert a significant positive effect on competitive advantage, which in turn is shown to significantly enhance MSME performance. On the other hand, there is no evidence that innovation directly affects the performance of MSMEs. However, adopting digital capital has been shown to have a big and positive effect on performance results. Moreover, the linkage between innovation and MSME performance is fully mediated by competitive advantage. These results suggest that innovation enhances MSME performance only when it is transformed into competitive advantage, whereas digital capital adoption directly contributes to performance improvement. Therefore, for MSME practitioners, strengthening innovation strategies oriented toward competitive differentiation and expanding the effective use of digital capital are essential to improve business performance.

The Effect of Innovation and Digital Capital Adoption on MSME Performance Mediated by Competitive Advantage Ramadhan, Mochammad Havid Rizqi; Kautsar, Achmad; Dewi, Renny Sari; Fazlurrahman, Hujjatullah
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 5 No. 6 (2025): November 2025
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v5i6.1120

Amid the accelerated advancement of digital technologies and the intensification of market rivalry, continuous enhancement of business performance among MSMEs has become imperative through innovation and digital transformation initiatives. Nevertheless, empirical investigations examining the contribution of digital capital adoption and innovation to MSME performance, particularly when competitive advantage functions as an intervening mechanism, remain relatively scarce, especially within regional MSME settings. This study is conducted to investigate the influence of innovation and digital capital adoption on MSME performance, with competitive advantage positioned as a mediating construct. A quantitative research design is employed, utilizing survey responses obtained from 90 MSME proprietors in Probolinggo Regency. The data that were gathered are processed and evaluated through PLS-SEM to assess both direct and indirect causal pathways among the examined variables. The results reveal that innovation is found to exert a significant positive effect on competitive advantage, which in turn is shown to significantly enhance MSME performance. On the other hand, there is no evidence that innovation directly affects the performance of MSMEs. However, adopting digital capital has been shown to have a big and positive effect on performance results. Moreover, the linkage between innovation and MSME performance is fully mediated by competitive advantage. These results suggest that innovation enhances MSME performance only when it is transformed into competitive advantage, whereas digital capital adoption directly contributes to performance improvement. Therefore, for MSME practitioners, strengthening innovation strategies oriented toward competitive differentiation and expanding the effective use of digital capital are essential to improve business performance.

Integration of Digital Marketing, Financial Technology, and Green Innovation on the Performance of Surabaya's Culinary MSMEs Syammakh, Zayyan Adyatma; Fazlurrahman, Hujjatullah; Abbrori, Nanang Hoesen Hidroes; Rahman, Muhammad Fajar Wahyudi
Jurnal Informatika Ekonomi Bisnis Vol. 8, No. 1 (March 2026): Accepted
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v8i1.1379

This study aims to analyze the influence of digital marketing, financial technology (fintech), and green innovation on the performance of Micro, Small, and Medium Enterprises (MSMEs) in the food and beverage (culinary) sector in Sukomanunggal District, Surabaya. This study was motivated by the inconsistency of previous studies, which showed that the three variables had both significant and insignificant effects on MSME performance. In this context, the study offers a new approach by focusing on a region where business actors are relatively more adaptive to digitalization and environmentally friendly innovation. Using a quantitative approach and purposive sampling technique, data were collected from 50 MSMEs that have implemented digital marketing, financial technology (fintech), and green innovation. The results of this study indicate that the simultaneous combination of digital marketing, fintech, and green innovation can drive improved performance among MSMEs, measured through customer growth, revenue, operational efficiency, and market expansion. These findings are expected to provide practical contributions for MSME actors and enrich the academic literature in the field of digital business strategy and sustainability.

THE ROLE OF PRODUCT INNOVATION AS A MEDIATOR WITH GREEN TECHNOLOGY ON BUSINESS PERFORMANCE IN BATIK MSMES Firdaus teguh Wicaksono; Fazlurrahman, Hujjatullah; Abrori, Nanang Hoesen Hidroes; Rahman, M. Fajar Wahyudi
Eksis: Jurnal Riset Ekonomi dan Bisnis Vol. 20 No. 2 (2026): October (2025) - March (2026)
Publisher : INSTITUT TEKNOLOGI DAN BISNIS PGRI DEWANTARA JOMBANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26533/eksis.v20i2.1568

This study aims to analyze the effect of green technology adoption on business performance through product innovation in batik micro, small, and medium enterprises (MSMEs) in Lumajang Regency. A quantitative explanatory approach was employed. Data were collected through a structured questionnaire survey of 50 batik MSMEs selected using purposive sampling. Data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). that green technology adoption positively affects business performance and product innovation. Product innovation also positively influences business performance and partially mediates the relationship. These findings show that environmentally friendly technology improves operational efficiency and stimulates value-added product innovation. The novelty lies in examining product innovation as a mediating variable in batik MSMEs located in a non-industrial-center area. The originality is reflected in integrating green technology, product innovation, and business performance into a single mediation model using PLS-SEM. This study concludes that green technology adoption, supported by product innovation, significantly enhances batik MSMEs’ business performance.

Integration of Digital Marketing, Financial Technology, and Green Innovation on the Performance of Surabaya's Culinary MSMEs Syammakh, Zayyan Adyatma; Fazlurrahman, Hujjatullah; Abbrori, Nanang Hoesen Hidroes; Rahman, Muhammad Fajar Wahyudi
Jurnal Informatika Ekonomi Bisnis Vol. 8, No. 1 (March 2026): Accepted
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v8i1.1379

This study aims to analyze the influence of digital marketing, financial technology (fintech), and green innovation on the performance of Micro, Small, and Medium Enterprises (MSMEs) in the food and beverage (culinary) sector in Sukomanunggal District, Surabaya. This study was motivated by the inconsistency of previous studies, which showed that the three variables had both significant and insignificant effects on MSME performance. In this context, the study offers a new approach by focusing on a region where business actors are relatively more adaptive to digitalization and environmentally friendly innovation. Using a quantitative approach and purposive sampling technique, data were collected from 50 MSMEs that have implemented digital marketing, financial technology (fintech), and green innovation. The results of this study indicate that the simultaneous combination of digital marketing, fintech, and green innovation can drive improved performance among MSMEs, measured through customer growth, revenue, operational efficiency, and market expansion. These findings are expected to provide practical contributions for MSME actors and enrich the academic literature in the field of digital business strategy and sustainability.

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