Garuda - Garba Rujukan Digital

Evaluasi Model Faktor Laten dalam Kondisi Kelangkaan Data: Studi Kasus Rendahnya Pembelian Ulang pada E-Commerce Rosmalia, Tria Rizky; Dhenabayu, Riska; Fazlurrahman, Hujjatullah; Dewi, Renny Sari
JOM Vol 6 No 4 (2025): Indonesian Journal of Humanities and Social Sciences , December
Publisher : Universitas Islam Tribakti Lirboyo Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33367/ijhass.v6i4.8431

The accuracy of recommendation systems is vital for successful personalization in e-commerce. However, the low frequency of repeat purchases creates hight data sparsity, limiting models in capturing user preferences. This study compares two latent factor-based algorithms. Matrix Factorization (MF) and Neural Matrix Factorization (NeuMF), using the Olist transaction dataset through data preparation, k-core filtering, and leave last out splitting. Performance was evaluated using HR@10 and NDCG@10. Results show that MF outperforms NeuMF, achieving HR@10 of 0,057 and NDCG@10 of 0,133. Although NeuMD is more complex and represents a deeper learning-based approach, MF can still be more suitable in certain data conditions, especially when interaction are limited. These findings highlight that simpler models may remain more efficient under sparse data, while NeuMF requires richer interactions histories. The study emphasizes repeat purchase frequency as a key factor in designing adaptive reommendations systems.

The Effect of Innovation and Digital Capital Adoption on MSME Performance Mediated by Competitive Advantage Ramadhan, Mochammad Havid Rizqi; Kautsar, Achmad; Dewi, Renny Sari; Fazlurrahman, Hujjatullah
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 5 No. 6 (2025): November 2025
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v5i6.1120

Amid the accelerated advancement of digital technologies and the intensification of market rivalry, continuous enhancement of business performance among MSMEs has become imperative through innovation and digital transformation initiatives. Nevertheless, empirical investigations examining the contribution of digital capital adoption and innovation to MSME performance, particularly when competitive advantage functions as an intervening mechanism, remain relatively scarce, especially within regional MSME settings. This study is conducted to investigate the influence of innovation and digital capital adoption on MSME performance, with competitive advantage positioned as a mediating construct. A quantitative research design is employed, utilizing survey responses obtained from 90 MSME proprietors in Probolinggo Regency. The data that were gathered are processed and evaluated through PLS-SEM to assess both direct and indirect causal pathways among the examined variables. The results reveal that innovation is found to exert a significant positive effect on competitive advantage, which in turn is shown to significantly enhance MSME performance. On the other hand, there is no evidence that innovation directly affects the performance of MSMEs. However, adopting digital capital has been shown to have a big and positive effect on performance results. Moreover, the linkage between innovation and MSME performance is fully mediated by competitive advantage. These results suggest that innovation enhances MSME performance only when it is transformed into competitive advantage, whereas digital capital adoption directly contributes to performance improvement. Therefore, for MSME practitioners, strengthening innovation strategies oriented toward competitive differentiation and expanding the effective use of digital capital are essential to improve business performance.

The Effect of Innovation and Digital Capital Adoption on MSME Performance Mediated by Competitive Advantage Ramadhan, Mochammad Havid Rizqi; Kautsar, Achmad; Dewi, Renny Sari; Fazlurrahman, Hujjatullah
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 5 No. 6 (2025): November 2025
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v5i6.1120

Amid the accelerated advancement of digital technologies and the intensification of market rivalry, continuous enhancement of business performance among MSMEs has become imperative through innovation and digital transformation initiatives. Nevertheless, empirical investigations examining the contribution of digital capital adoption and innovation to MSME performance, particularly when competitive advantage functions as an intervening mechanism, remain relatively scarce, especially within regional MSME settings. This study is conducted to investigate the influence of innovation and digital capital adoption on MSME performance, with competitive advantage positioned as a mediating construct. A quantitative research design is employed, utilizing survey responses obtained from 90 MSME proprietors in Probolinggo Regency. The data that were gathered are processed and evaluated through PLS-SEM to assess both direct and indirect causal pathways among the examined variables. The results reveal that innovation is found to exert a significant positive effect on competitive advantage, which in turn is shown to significantly enhance MSME performance. On the other hand, there is no evidence that innovation directly affects the performance of MSMEs. However, adopting digital capital has been shown to have a big and positive effect on performance results. Moreover, the linkage between innovation and MSME performance is fully mediated by competitive advantage. These results suggest that innovation enhances MSME performance only when it is transformed into competitive advantage, whereas digital capital adoption directly contributes to performance improvement. Therefore, for MSME practitioners, strengthening innovation strategies oriented toward competitive differentiation and expanding the effective use of digital capital are essential to improve business performance.

Integration of Digital Marketing, Financial Technology, and Green Innovation on the Performance of Surabaya's Culinary MSMEs Syammakh, Zayyan Adyatma; Fazlurrahman, Hujjatullah; Abbrori, Nanang Hoesen Hidroes; Rahman, Muhammad Fajar Wahyudi
Jurnal Informatika Ekonomi Bisnis Vol. 8, No. 1 (March 2026)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v8i1.1379

This study aims to analyze the influence of digital marketing, financial technology (fintech), and green innovation on the performance of Micro, Small, and Medium Enterprises (MSMEs) in the food and beverage (culinary) sector in Sukomanunggal District, Surabaya. This study was motivated by the inconsistency of previous studies, which showed that the three variables had both significant and insignificant effects on MSME performance. In this context, the study offers a new approach by focusing on a region where business actors are relatively more adaptive to digitalization and environmentally friendly innovation. Using a quantitative approach and purposive sampling technique, data were collected from 50 MSMEs that have implemented digital marketing, financial technology (fintech), and green innovation. The results of this study indicate that the simultaneous combination of digital marketing, fintech, and green innovation can drive improved performance among MSMEs, measured through customer growth, revenue, operational efficiency, and market expansion. These findings are expected to provide practical contributions for MSME actors and enrich the academic literature in the field of digital business strategy and sustainability.

THE ROLE OF PRODUCT INNOVATION AS A MEDIATOR WITH GREEN TECHNOLOGY ON BUSINESS PERFORMANCE IN BATIK MSMES Firdaus teguh Wicaksono; Fazlurrahman, Hujjatullah; Abrori, Nanang Hoesen Hidroes; Rahman, M. Fajar Wahyudi
Eksis: Jurnal Riset Ekonomi dan Bisnis Vol. 20 No. 2 (2026): October (2025) - March (2026)
Publisher : INSTITUT TEKNOLOGI DAN BISNIS PGRI DEWANTARA JOMBANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26533/eksis.v20i2.1568

This study aims to analyze the effect of green technology adoption on business performance through product innovation in batik micro, small, and medium enterprises (MSMEs) in Lumajang Regency. A quantitative explanatory approach was employed. Data were collected through a structured questionnaire survey of 50 batik MSMEs selected using purposive sampling. Data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). that green technology adoption positively affects business performance and product innovation. Product innovation also positively influences business performance and partially mediates the relationship. These findings show that environmentally friendly technology improves operational efficiency and stimulates value-added product innovation. The novelty lies in examining product innovation as a mediating variable in batik MSMEs located in a non-industrial-center area. The originality is reflected in integrating green technology, product innovation, and business performance into a single mediation model using PLS-SEM. This study concludes that green technology adoption, supported by product innovation, significantly enhances batik MSMEs’ business performance.

Integration of Digital Marketing, Financial Technology, and Green Innovation on the Performance of Surabaya's Culinary MSMEs Syammakh, Zayyan Adyatma; Fazlurrahman, Hujjatullah; Abbrori, Nanang Hoesen Hidroes; Rahman, Muhammad Fajar Wahyudi
Jurnal Informatika Ekonomi Bisnis Vol. 8, No. 1 (March 2026)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v8i1.1379

This study aims to analyze the influence of digital marketing, financial technology (fintech), and green innovation on the performance of Micro, Small, and Medium Enterprises (MSMEs) in the food and beverage (culinary) sector in Sukomanunggal District, Surabaya. This study was motivated by the inconsistency of previous studies, which showed that the three variables had both significant and insignificant effects on MSME performance. In this context, the study offers a new approach by focusing on a region where business actors are relatively more adaptive to digitalization and environmentally friendly innovation. Using a quantitative approach and purposive sampling technique, data were collected from 50 MSMEs that have implemented digital marketing, financial technology (fintech), and green innovation. The results of this study indicate that the simultaneous combination of digital marketing, fintech, and green innovation can drive improved performance among MSMEs, measured through customer growth, revenue, operational efficiency, and market expansion. These findings are expected to provide practical contributions for MSME actors and enrich the academic literature in the field of digital business strategy and sustainability.

Financial Reporting Transparency as A Managerial Control Mechanism: A Case Study of Accounting Information System Implementation in An Environmental Consulting Firm Nugraha, Dendra Aptanata; Fazlurrahman, Hujjatullah; Dhenabayu, Riska; Rahman, Muhammad Fajar Wahyudi
Jurnal Ekuilnomi Vol. 8 No. 1 (2026): Ekuilnomi Vol 8(1), Feb 2026
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekononomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/pxg15221

This study examines changes in financial reporting transparency before and after the implementation of an Accounting Information System (AIS) and its implications for managerial control in a project-based environmental consulting firm. Using a qualitative comparative case study, data were collected through semi-structured interviews and analyzed thematically. Findings show that manual reporting created delays and limited monitoring, while AIS adoption improved integration, timeliness, and cost oversight. The findings contribute to the AIS literature by highlighting financial reporting transparency as an integral component of managerial control in project-based organizations

YouTube Live Streamer Sustainability:: Presence, Interactivity, and Attractiveness on Viewer Flow Experience. Harson, Dio Doni; Fazlurrahman, Hujjatullah; Kharisma, Fresha; Kautsar, Achmad
Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam Vol. 9 No. 1 (2026): April | Special Edition
Publisher : Program Studi Komunikasi dan Penyiaran Islam Fakultas Dakwah Universitas Islam Internasional Darullughah Wadda'wah Bangil Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study analyzes the effects of social presence, interactivity, and attractiveness on the flow experience of YouTube Live viewers in Indonesia. Despite the rapid growth of digital broadcasting, sustaining optimal audience engagement remains a challenge, necessitating further investigation into its communicative determinants. Employing an explanatory quantitative design, data were collected from 100 active viewers via purposive sampling and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) within the Stimulus-Organism-Response (S-O-R) framework. The findings indicate that social presence, interactivity, and attractiveness exert a significant positive effect on viewers' flow experience, with streamer attractiveness emerging as the strongest predictor. Ultimately, this study highlights live streaming not merely as an entertainment tool but as a dynamic digital communication space. The results emphasize that fostering two-way communication and a supportive online environment is vital for content creators to sustain audience immersion in new media platforms.

Peran Financial Technology Dalam Memediasi Pengaruh Literasi Keuangan Digital Dan Pemasaran Digital Terhadap Kinerja Umkm Di Kab Karawang Al-Fattah, Mikail Ahmad Fa’iq; Kautsar, Achmad; Amelia, Ratih; Fazlurrahman, Hujjatullah
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 5 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/n51ecq94

Penelitian ini bertujuan untuk menganalisis pengaruh literasi keuangan digital dan pemasaran digital terhadap kinerja usaha mikro, kecil, dan menengah (UMKM), serta menguji peran financial technology sebagai variabel mediasi pada UMKM sektor makanan dan minuman di Kabupaten Karawang. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian verifikatif dan metode survei. Sampel penelitian berjumlah 100 pelaku UMKM yang ditentukan melalui teknik purposive sampling. Data dikumpulkan menggunakan kuesioner berskala Likert dan dianalisis dengan Structural Equation Modeling-Partial Least Squares (SEM-PLS). Hasil penelitian menunjukkan bahwa literasi keuangan digital berpengaruh positif dan signifikan terhadap financial technology, namun tidak berpengaruh signifikan terhadap kinerja UMKM. Pemasaran digital berpengaruh positif dan signifikan terhadap financial technology serta kinerja UMKM. Sementara itu, financial technology tidak berpengaruh signifikan terhadap kinerja UMKM dan tidak mampu memediasi pengaruh literasi keuangan digital maupun pemasaran digital terhadap kinerja UMKM. Temuan ini menunjukkan bahwa peningkatan kinerja UMKM lebih ditentukan oleh penguatan pemasaran digital dibandingkan oleh pemanfaatan financial technology. Penelitian ini memberikan implikasi bahwa strategi pengembangan UMKM perlu diarahkan pada penguatan kapasitas pemasaran digital secara berkelanjutan, disertai peningkatan literasi keuangan digital yang berorientasi pada pemanfaatan strategis dalam pengelolaan usaha.

Website quality and user satisfaction: A higher education perspective Qurrata A'yun, Dian Ulhaq; Wicaksana, Dwi Yoga; Ulya, Syifatil; Zie, Rheyna Jufri Sifa; Fazlurrahman, Hujjatullah
Sebelas Maret Business Review Vol 8, No 2 (2023): December 2023
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/smbr.v8i2.81364

At the forefront of this digital revolution stands the omnipresent website, a virtual gateway that transcends geographical boundaries, providing us unparalleled access to information and services from anywhere on the globe. In this increasingly interconnected world, websites have become the digital storefronts and first impressions of entities, be they businesses, organizations, or individuals. Consequently, people often make swift and decisive judgments about an agency based solely on its online presence's user experience and interface design. Given how quickly the internet is developing, the online quality of an academic university website is essential to student satisfaction. This study explores the intricate relationship between student satisfaction and academic university website quality (usability quality, information quality, service interaction quality, and user satisfaction). It provides a detailed analysis of the student experience. We use multiple regression with a sample size of 104 student respondents. This study uses factual data and student input to analyze significant areas of academic university websites. The results show that user satisfaction with website quality is positively significant to user satisfaction. Repetitive interactions are more common on websites that excel in usability, accessibility, and responsiveness. We hope this research can help developers to improve academic university websites.

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