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All Journal Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Ilmiah Edunomika (JIE) Devotion: Journal of Research and Community Service International Journal of Social Service and Research Indo-MathEdu Intellectuals Journal Indonesian Journal of Multidisciplinary Science Journal Of World Science Jurnal Locus Penelitian dan Pengabdian Journal of Social Science Return : Study of Management, Economic and Bussines Jurnal Sosial dan Sains INJURITY: Journal of Interdisciplinary Studies Journal Research of Social Science, Economics, and Management Cerdika: Jurnal Ilmiah Indonesia Eduvest - Journal of Universal Studies Enrichment: Journal of Multidisciplinary Research and Development
Sirait, Tongam
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Aerospace Engineering Humanities Astronomy Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Physics Public Health Social Sciences Other

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Analisis Strategi Pemasaran Udang Vaname Dalam Meningkatkan Penjualan di PT XYZ Fanggidae, Yrna Queen; Sirait, Tongam
Jurnal sosial dan sains Vol. 5 No. 8 (2025): Jurnal Sosial dan Sains
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jurnalsosains.v5i8.32426

Abstract

This study aims to analyze the marketing strategy of PT XYZ's vannamei shrimp in facing market competition and to formulate effective strategies to increase sales in the domestic market. The research employs a descriptive qualitative approach using interviews, observations, and internal company documents. External environment analysis is conducted using the PESTLE framework and Porter’s Five Forces to identify opportunities and threats, while internal analysis applies Segmenting, Targeting, and Positioning (STP) and the 7P marketing mix to identify strengths and weaknesses. The findings are integrated through SWOT analysis and the QSPM matrix to generate strategic recommendations. The results indicate that PT XYZ still faces weaknesses in market reach and STP implementation, while global competition and oversupply pose significant external threats. The recommended strategies include strengthening domestic distribution and marketing channels, utilizing IoT technology to improve farming efficiency, and diversifying processed shrimp products. This research contributes theoretically to the development of marketing strategies for fishery commodities and provides practical recommendations for PT XYZ to enhance competitiveness and increase sales in local markets.
Pengaruh Tingkat Pendidikan, Latar Belakang Profesional dan Kemampuan Memasarkan Jasa Pendampingan Pendamping Proses Produksi Halal Terhadap Kinerja Pendampingan (Studi Kasus di LP3H Yayasan Matahari) Basuki, Pujo; Sirait, Tongam
Jurnal Locus Penelitian dan Pengabdian Vol. 4 No. 10 (2025): : JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v4i10.4756

Abstract

Tujuan penelitian ini adalah untuk menganalisis pengaruh pendidikan (X1), latar belakang profesional (X2), kelompok pekerjaan (X3), dan kemampuan memasarkan jasa (X4) terhadap kinerja pendamping (JUMLAHPU). Penelitian menggunakan pendekatan kuantitatif dengan desain survei, dan data dianalisis menggunakan uji korelasi Pearson serta regresi linier berganda dengan bantuan program SPSS. Hasil penelitian menunjukkan bahwa secara deskriptif, variabel kinerja (JUMLAHPU) memiliki rata-rata 182,34 dengan standar deviasi 133,35, yang mencerminkan variasi capaian kinerja antar responden. Hasil uji korelasi Pearson mengindikasikan bahwa hanya kemampuan memasarkan jasa (X4) yang memiliki hubungan positif signifikan dengan kinerja (r = 0,497; p = 0,000), sedangkan X1, X2, dan X3 tidak signifikan. Hasil regresi linier berganda menunjukkan bahwa model regresi signifikan secara simultan (F = 51,150; p = 0,000), dengan nilai koefisien determinasi (R²) sebesar 0,252. Secara parsial, hanya X4 yang berpengaruh signifikan terhadap kinerja (B = 81,697; p = 0,000), sedangkan X1, X2, dan X3 tidak berpengaruh signifikan (p > 0,05). Kesimpulan penelitian ini adalah bahwa kemampuan memasarkan jasa (X4) merupakan faktor dominan yang memengaruhi kinerja pendampingan PPH. Temuan ini menegaskan bahwa keterampilan praktis, khususnya dalam pemasaran dan komunikasi, lebih berperan dalam meningkatkan kinerja dibandingkan latar belakang pendidikan maupun profesi formal. Penelitian ini merekomendasikan agar program pengembangan kapasitas pendamping lebih difokuskan pada peningkatan keterampilan pemasaran, serta menyarankan penelitian lanjutan untuk menambahkan variabel lain seperti motivasi, pengalaman, dan dukungan organisasi.
The Influence of Electronic Word of Mouth Through Tiktok Social Media Platform on Consumer Purchase Intention on Beauty Products Scarlett Whitening In Bandung City Christy, Emily; Sirait, Tongam
Devotion : Journal of Research and Community Service Vol. 5 No. 8 (2024): Devotion: Journal of Community Research
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/devotion.v5i8.779

Abstract

This study examines the impact of Electronic Word of Mouth (e-WOM) on TikTok regarding Scarlett Whitening products and their influence on Purchase Intention. The objectives are to evaluate the effects of Information Quality, Information Quantity, Information Credibility, Information Usefulness, and Review Valence on Purchase Intention, mediated by Information Usefulness and Information Adoption. Using Partial Least Squares Structural Equation Modeling (PLS-SEM) and SmartPLS 3.0, data from 210 Generation Z and millennial respondents in Bandung were analyzed. The findings reveal that Information Quality, Quantity, Credibility, and Review Valence significantly enhance Information Usefulness, which in turn positively affects Information Adoption and Purchase Intention. High-quality, credible, and well-quantified information along with constructive reviews significantly improve user perception of usefulness, leading to higher information adoption and ultimately boosting purchase intention. These insights are crucial for marketers to design effective information strategies on TikTok to enhance consumer decision-making and increase product sales. Future research should incorporate additional variables such as trust and brand image to further understand their influence on purchase intention.
Pengaruh Kepemimpinan, Pelatihan, dan Motivasi Kerja Terhadap Kapabilitas Karyawan di Perusahaan Perkebunan PT. XYZ Atmadinata, Qodri Jatnika; Sirait, Tongam
Indo-MathEdu Intellectuals Journal Vol. 6 No. 5 (2025): Indo-MathEdu Intellectuals Journal
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/imeij.v6i5.4080

Abstract

This research examines the influence of leadership, training, and work motivation on employee capabilities at PT. XYZ, a palm oil plantation company post-acquisition, to address the suboptimal employee capabilities. This study uses an explanatory quantitative approach, collecting data from a sample of 100 permanent employees of PT. XYZ in several provinces in Indonesia. Data was obtained through a validated Likert scale questionnaire that was tested for reliability, then analyzed using SPSS for descriptive statistics, classical assumption tests, and multiple regression analysis. The results of the analysis indicate that individually, leadership and work motivation have a positive and significant impact on employee capabilities. However, training shows a significant negative impact that is unexpected, possibly due to a lack of relevance or ineffectiveness. Importantly, the combined influence of leadership, training, and work motivation simultaneously has a significant positive impact on employee capabilities, explaining 43.5% of the variance. This study concludes that, although leadership and motivation are positive and training shows a negative individual effect, the synergistic impact of these three factors significantly enhances employee capabilities at PT. XYZ, underscoring the importance of integrated human resource strategies in a dynamic organizational environment.
The Influence of Employee Benefits Preferences on The Job Retention of Generation Y and Z Employees at PT X Information Technology Company in Indonesia Widjaya, Susendi; Sirait, Tongam
Journal Of Social Science (JoSS) Vol 3 No 12 (2024): JOSS: Journal of Social Science
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/joss.v3i12.402

Abstract

The COVID-19 pandemic has changed the landscape of the labor market in Indonesia, especially in the fast-growing information technology sector. Generation Y and Z employees have high expectations for workplace welfare, including employee benefits. This study aims to analyze the effect of employee benefits preferences, both direct financial compensation, indirect financial compensation, and non-financial compensation on the job retention of generation Y and Z employees at PT X. This research uses a descriptive quantitative approach with a survey method. The sample consisted of 88 respondents randomly selected from a total population of 727 employees. Data were collected through questionnaires and analyzed using validity and reliability tests, as well as regression analysis. The results showed that all types of compensation have a significant effect on job retention. Direct financial compensation exerts the greatest influence, followed by non-financial compensation. Employees who are satisfied with employee benefits tend to be more loyal and have a lower desire to change jobs. Employee benefits preference has a positive impact on the retention of generation Y and Z employees at PT X. To increase retention, companies need to pay attention and improve the quality of employee benefits offered. This research provides input for companies in designing more effective human resource management strategies.
Influence of Social Media Marketing Instagram and Brand Awareness on Purchase Decisions of PT. Mepro's Products Natali Setiawati, Devi; Sirait, Tongam
Journal of World Science Vol. 3 No. 7 (2024): Journal of World Science
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jws.v3i7.690

Abstract

Social media platforms have become crucial tools in modern marketing strategies, significantly influencing consumer behavior and purchasing decisions. Instagram, with its visual-centric approach, has proven particularly effective in engaging users and building brand awareness. This study explores the impact of Instagram social media marketing and brand awareness on purchasing decisions of PT. Mepro products. This causal explanatory research employs both primary and secondary data collection methods. Primary data was gathered through questionnaires distributed to a minimum of 99 respondents, calculated using the Slovin method, who are followers of the mepro.official Instagram account and range in age from 11 to 68 years. Secondary data was obtained through literature review and analysis of historical data. Utilizing quantitative data and analyzed with SPSS 28, the research investigates the relationships between the independent variables—Instagram social media marketing (X1) and brand awareness (X2) and the dependent variable, purchasing decisions (Y). The findings reveal that both Instagram social media marketing and brand awareness significantly influence purchasing decisions, accounting for 59.6% of the variance, with other variables explaining the remaining influence. This research underscores the importance of strategic social media engagement and brand visibility in driving consumer purchases.
The Influence Analysis of Marketing Mix on Customer Satisfaction “X” Books Store in the Faculty of Engineering, University Oo Sam Ratulangi Manado Nofeldy Supit, Christian; Sirait, Tongam
Journal of World Science Vol. 3 No. 8 (2024): Journal of World Science
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jws.v3i8.695

Abstract

Marketing mix or marketing mix is a set of marketing tools that companies use continuously to achieve their marketing goals in accordance with the market or target. The purpose of this study was to determine the effect of product, price, place, and promotion on customer satisfaction of “X” Books Store at the Faculty of Engineering, Sam Ratulangi University Manado. The type of research used in this research is quantitative with an explanatory research approach. Data collection was carried out by filling out questionnaires by respondents. The population of this study were students of the Department of Civil Engineering and Architecture totaling 1196, of which a sample of 93 students was taken based on the slovin calculation. Data analysis was carried out using Coefficient of Determination, and Ttest. Simultaneously using the Coefficient of Determination test, the 4P variables, namely product, price, place, and promotion, have an effect on customer satisfaction at the X “Books Store at the Faculty of Engineering, Sam Ratulangi University Manado with a percentage of 39.6%. Based on the Pasal test using the T test, the 4P variable hypothesis, namely product and promotion, does not have a significant effect on customer satisfaction with a percentage of 12% and 10.5%. Meanwhile, price and place have a significant effect on customer satisfaction with a percentage of 26.7% and 35.1% at the Faculty of Engineering, Sam Ratulangi University Manado. This research has implications for the importance of effective marketing mix management at “X” Books Store in order to increase customer satisfaction.
The Impact of Instagram Social Media Marketing on MSME Product Brand Awareness Call for Coffee Anugrah Setya, Muh. Dewanata; Sirait, Tongam
Journal of World Science Vol. 3 No. 8 (2024): Journal of World Science
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jws.v3i8.699

Abstract

This study aims to determine and analyze the effect of social media marketing instagram on brand awareness of umkm serum coffee products. The method in this research is descriptive and causal. The population in this study were Seruan Coffee Instagram social media followers. Determination of the research sample using the slovin formula, so that 233 people were obtained. The results showed that entertainment, with a value of 4.28 and a regression coefficient of 0.360, had a positive and significant effect on brand awareness. Interaction, with a value of 4.18 and a regression coefficient of 0.491, also shows a positive and significant influence. Similarly, informativeness, with a value of 4.1 and a regression coefficient of 0.670; advertisement, with a value of 4.15 and a regression coefficient of 0.488; and e-word of mouth, with a value of 4.07 and a regression coefficient of 0.818, all have a significant influence on brand awareness. Overall, marketing on Instagram social media, which includes entertainment, interaction, informativeness, advertising, and e-word of mouth, is rated very well by respondents. The results of the analysis show that the variables of Social Media Marketing and Brand Awareness are rated very well and have a partial and simultaneous effect on brand awareness of MSME products, with a significant t-count (5.799 > 1.649) and f-count (178.243 > 2.21). This study implies that to increase brand awareness, Kopi Seruan MSMEs must continue to optimize their social media marketing strategies, especially in entertainment, interaction, informativeness, advertising, and e-word of mouth.
Strategic Planning in an Effort to Improve Service Quality at Wakatobi Regional General Hospital using Service Quality Usamah, Usamah; Sirait, Tongam; Sibarani, Mentiana; Samsul Bahri, Ronny
Journal of World Science Vol. 3 No. 8 (2024): Journal of World Science
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jws.v3i8.701

Abstract

The quality of health services in hospitals is an important aspect that affects patient satisfaction and health outcomes. At RSUD Wakatobi, evaluation of service quality is important to ensure that the services provided are in accordance with patient expectations and applicable standards. This study aims to analyze the quality of service at RSUD Wakatobi based on these dimensions, focusing on the application and effectiveness of each dimension in the context of health services at the hospital. This research uses descriptive qualitative research with inductive data analysis and uses research informants consisting of functional officials in charge of providing services at RSUD Wakatobi and administrative staff of RSUD Wakatobi as primary data sources. The data analysis technique used by researchers is descriptive data analysis, with the results showing that, based on the results of the above research, in this case the services applied at the Wakatobi Regional General Hospital are still not in accordance with the dimensions of service quality where physical evidence. While those that have been applied include reliability, assurance, empathy, and responsiveness. Service quality needs to be applied by every public service in providing services to patients because one of the good service qualities is the comparison between reality and expectations of patients of the Wakatobi Regional General Hospital. The implication of this research is the importance of developing and implementing improvement strategies in the physical evidence dimension to improve service quality at Wakatobi Regional General Hospital.
Innovation and Marketing Strategy for It Services in XYZ Consulting Business at PT XYZ Deliyandra, Yones Fitra; Sirait, Tongam
Journal of World Science Vol. 3 No. 12 (2024): Journal of World Science
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jws.v3i12.1258

Abstract

PT XYZ, a leading Information Technology (IT) company in Indonesia, has an IT consulting division, XYZ Consulting Services, which is essential in providing IT solutions to clients. Along with the rapid development of Industry 4.0, competition in the IT consulting services sector is getting tougher. Service innovation is key to maintaining a competitive advantage and increasing market share. This research aims to deeply analyze the innovation and marketing strategies implemented by XYZ Consulting Services to strengthen the company's position in the IT consulting market. This research combines interview and observation methods to collect primary and secondary data using a qualitative approach. SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis and BCG (Boston Consulting Group) matrix were used to identify internal and external factors affecting the company. The research results are expected to determine the types of relevant service innovations and effective marketing strategies that XYZ Consulting Services will implement. In addition, this research will also provide strategic recommendations that can support PT XYZ in achieving its business objectives, namely strengthening its competitive position in the dynamic IT consulting market.
Co-Authors Anugrah Setya, Muh. Dewanata Arif, Sofiyan Atmadinata, Qodri Jatnika Basuki, Pujo Cahyadi, Ivanka Apriella Chaniago, Rizal Zainuddin Christy, Emily Darmowiyoto, Rizkiyadi Deliyandra, Yones Fitra Desetyadi, Victor Hutomo Dian Pangnanggro, Muhammad Eko Widiyanto Fanggidae, Yrna Queen Harlim, Jeffri Lesmana Hendriyana Hendriyana Hulopi, Hindun Janet, Derin El Safira Kusnadi, Agung Akhmad Gumelar Mandia, I Ketut Natali Setiawati, Devi Nofeldy Supit, Christian Palupi, Dini Pane, Vivi Andriani Pribadi, Michael Agusto Lemuel Ramauli, Juliana Ramdanni, Medi Samsul Bahri, Ronny Sibarani, Mentiana Sihombing, Aryon Douglas Simbolon, Ramson Sipayung, Betrin Loreva Sofyan, Haryanto Usamah Usamah, Usamah Widjaya, Susendi