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All Journal Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Ilmiah Edunomika (JIE) Jurnal Ilmiah Wahana Pendidikan Devotion: Journal of Research and Community Service International Journal of Social Service and Research Indo-MathEdu Intellectuals Journal Indonesian Journal of Multidisciplinary Science Jurnal Locus Penelitian dan Pengabdian Journal of Social Science Jurnal Sosial dan Sains Journal Research of Social Science, Economics, and Management Enrichment: Journal of Multidisciplinary Research and Development
Sirait, Tongam
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Religion Aerospace Engineering Humanities Astronomy Automotive Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Public Health Social Sciences Other

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Pengaruh Tingkat Pendidikan, Latar Belakang Profesional dan Kemampuan Memasarkan Jasa Pendampingan Pendamping Proses Produksi Halal Terhadap Kinerja Pendampingan (Studi Kasus di LP3H Yayasan Matahari) Basuki, Pujo; Sirait, Tongam
Jurnal Locus Penelitian dan Pengabdian Vol. 4 No. 10 (2025): JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v4i10.4756

Abstract

Tujuan penelitian ini adalah untuk menganalisis pengaruh pendidikan (X1), latar belakang profesional (X2), kelompok pekerjaan (X3), dan kemampuan memasarkan jasa (X4) terhadap kinerja pendamping (JUMLAHPU). Penelitian menggunakan pendekatan kuantitatif dengan desain survei, dan data dianalisis menggunakan uji korelasi Pearson serta regresi linier berganda dengan bantuan program SPSS. Hasil penelitian menunjukkan bahwa secara deskriptif, variabel kinerja (JUMLAHPU) memiliki rata-rata 182,34 dengan standar deviasi 133,35, yang mencerminkan variasi capaian kinerja antar responden. Hasil uji korelasi Pearson mengindikasikan bahwa hanya kemampuan memasarkan jasa (X4) yang memiliki hubungan positif signifikan dengan kinerja (r = 0,497; p = 0,000), sedangkan X1, X2, dan X3 tidak signifikan. Hasil regresi linier berganda menunjukkan bahwa model regresi signifikan secara simultan (F = 51,150; p = 0,000), dengan nilai koefisien determinasi (R²) sebesar 0,252. Secara parsial, hanya X4 yang berpengaruh signifikan terhadap kinerja (B = 81,697; p = 0,000), sedangkan X1, X2, dan X3 tidak berpengaruh signifikan (p > 0,05). Kesimpulan penelitian ini adalah bahwa kemampuan memasarkan jasa (X4) merupakan faktor dominan yang memengaruhi kinerja pendampingan PPH. Temuan ini menegaskan bahwa keterampilan praktis, khususnya dalam pemasaran dan komunikasi, lebih berperan dalam meningkatkan kinerja dibandingkan latar belakang pendidikan maupun profesi formal. Penelitian ini merekomendasikan agar program pengembangan kapasitas pendamping lebih difokuskan pada peningkatan keterampilan pemasaran, serta menyarankan penelitian lanjutan untuk menambahkan variabel lain seperti motivasi, pengalaman, dan dukungan organisasi.
The Influence of Electronic Word of Mouth Through Tiktok Social Media Platform on Consumer Purchase Intention on Beauty Products Scarlett Whitening In Bandung City Christy, Emily; Sirait, Tongam
Devotion : Journal of Research and Community Service Vol. 5 No. 8 (2024): Devotion: Journal of Community Research
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/devotion.v5i8.779

Abstract

This study examines the impact of Electronic Word of Mouth (e-WOM) on TikTok regarding Scarlett Whitening products and their influence on Purchase Intention. The objectives are to evaluate the effects of Information Quality, Information Quantity, Information Credibility, Information Usefulness, and Review Valence on Purchase Intention, mediated by Information Usefulness and Information Adoption. Using Partial Least Squares Structural Equation Modeling (PLS-SEM) and SmartPLS 3.0, data from 210 Generation Z and millennial respondents in Bandung were analyzed. The findings reveal that Information Quality, Quantity, Credibility, and Review Valence significantly enhance Information Usefulness, which in turn positively affects Information Adoption and Purchase Intention. High-quality, credible, and well-quantified information along with constructive reviews significantly improve user perception of usefulness, leading to higher information adoption and ultimately boosting purchase intention. These insights are crucial for marketers to design effective information strategies on TikTok to enhance consumer decision-making and increase product sales. Future research should incorporate additional variables such as trust and brand image to further understand their influence on purchase intention.
Pengaruh Kepemimpinan, Pelatihan, dan Motivasi Kerja Terhadap Kapabilitas Karyawan di Perusahaan Perkebunan PT. XYZ Atmadinata, Qodri Jatnika; Sirait, Tongam
Indo-MathEdu Intellectuals Journal Vol. 6 No. 5 (2025): Indo-MathEdu Intellectuals Journal
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/imeij.v6i5.4080

Abstract

This research examines the influence of leadership, training, and work motivation on employee capabilities at PT. XYZ, a palm oil plantation company post-acquisition, to address the suboptimal employee capabilities. This study uses an explanatory quantitative approach, collecting data from a sample of 100 permanent employees of PT. XYZ in several provinces in Indonesia. Data was obtained through a validated Likert scale questionnaire that was tested for reliability, then analyzed using SPSS for descriptive statistics, classical assumption tests, and multiple regression analysis. The results of the analysis indicate that individually, leadership and work motivation have a positive and significant impact on employee capabilities. However, training shows a significant negative impact that is unexpected, possibly due to a lack of relevance or ineffectiveness. Importantly, the combined influence of leadership, training, and work motivation simultaneously has a significant positive impact on employee capabilities, explaining 43.5% of the variance. This study concludes that, although leadership and motivation are positive and training shows a negative individual effect, the synergistic impact of these three factors significantly enhances employee capabilities at PT. XYZ, underscoring the importance of integrated human resource strategies in a dynamic organizational environment.
The Influence of Employee Benefits Preferences on The Job Retention of Generation Y and Z Employees at PT X Information Technology Company in Indonesia Widjaya, Susendi; Sirait, Tongam
Journal Of Social Science (JoSS) Vol 3 No 12 (2024): JOSS: Journal of Social Science
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/joss.v3i12.402

Abstract

The COVID-19 pandemic has changed the landscape of the labor market in Indonesia, especially in the fast-growing information technology sector. Generation Y and Z employees have high expectations for workplace welfare, including employee benefits. This study aims to analyze the effect of employee benefits preferences, both direct financial compensation, indirect financial compensation, and non-financial compensation on the job retention of generation Y and Z employees at PT X. This research uses a descriptive quantitative approach with a survey method. The sample consisted of 88 respondents randomly selected from a total population of 727 employees. Data were collected through questionnaires and analyzed using validity and reliability tests, as well as regression analysis. The results showed that all types of compensation have a significant effect on job retention. Direct financial compensation exerts the greatest influence, followed by non-financial compensation. Employees who are satisfied with employee benefits tend to be more loyal and have a lower desire to change jobs. Employee benefits preference has a positive impact on the retention of generation Y and Z employees at PT X. To increase retention, companies need to pay attention and improve the quality of employee benefits offered. This research provides input for companies in designing more effective human resource management strategies.
The Influence of Brand Image, Product Quality, and Price on Customer Satisfaction (A Study at Warung Seblak Neng Otot, Garut Regency) Kusnadi, Agung Akhmad Gumelar; Sirait, Tongam
Jurnal Locus Penelitian dan Pengabdian Vol. 4 No. 11 (2025): JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v4i11.4498

Abstract

This study aims to analyze the influence of brand image, product quality, and price on customer satisfaction at Warung Seblak Neng Otot in Garut Regency. The research background is based on the rapid growth of the spicy culinary business, especially Seblak, as well as the importance of differentiation through effective marketing strategies. This study uses a quantitative approach with a survey method through a questionnaire administered to 200 respondents. The data were analyzed using validity, reliability, exploratory factor analysis (EFA), and multiple linear regression tests, complemented by classical assumption tests. The results showed that simultaneously, brand image, product quality, and price had a significant effect on customer satisfaction (R² = 0.684). However, partially, only brand image and price had a significant effect, while product quality did not. Brand image had the most dominant influence (? = 0.452), followed by price (? = 0.333). These findings confirm the importance of building a strong brand perception and setting prices commensurate with the product's value in creating customer satisfaction, especially in the competitive culinary MSME sector. The practical implications of this research encourage business actors to focus on strengthening brand identity and value-based pricing strategies as the key to long-term success.
The influence of price, product, location, brand image and promotion on XYZ housing purchasing decisions Sofyan, Haryanto; Sirait, Tongam
Indonesian Journal of Multidisciplinary Science Vol. 3 No. 11 (2024): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v3i11.982

Abstract

The research aims to study the influence of price, product, location, brand image, and promotion on the decision to buy a house in XYZ housing, and is expected to make an important contribution in deepening the understanding of property market dynamics. The data collected were analyzed using the SPSS program. The results show that 81.1% of purchasing decisions can be explained by variables such as price, production, location and brand image and promotion. Moreover, the results of the F test indicate that the variables of price and product have no significant impact on purchasing decisions.
Implementation Of Talent Management System Through Management Trainee as Future Leader and Successor Planning (Best Practice) hendriyana, Hendriyana; Sirait, Tongam
Enrichment: Journal of Multidisciplinary Research and Development Vol. 2 No. 8 (2024): ENRICHMENT: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v2i8.212

Abstract

This study aims to examine the implementation of a talent management system through a Management Trainee program based on the Indonesian National Work Competency Standards (SKKNI) in the Bottled Drinking Water (AMDK) industry. Management trainee is one of the effective methods to develop future leaders and superior talents in the organization. The SKKNI approach in this program ensures that the employees developed have competencies that are in line with national standards. The management trainee program can significantly improve employees' skills and knowledge, as well as make a positive contribution to employee productivity and retention in the company. The managerial implication of this research is the importance of investing in the development of a structured and measurable management trainee program to achieve the organization's strategic goals. The sample in this study were 12 talents who participated in the management trainee program for 12 months. The results showed that the company has succeeded in aligning talent strategy with business strategy, developing future leaders and conducting comprehensive evaluations in carrying out talent management
Studi Kualitatif Pengaruh Penggunaan Artificial Intelligence Terhadap Efisiensi Manajemen Kantor Hukum Berbasis Virtual Office Darmowiyoto, Rizkiyadi; Sirait, Tongam
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v9i4.14906

Abstract

Pemanfaatan tenaga kerja fisik membutuhkan biaya gaji dan tunjangan yang berkelanjutan yang langsung mempengaruhi laba bersih perusahaan. Penggunaan artificial intelligence (AI) dapat menjadi salah satu solusi untuk meningkatkan efisiensi dengan tetap menjaga efektifitas manajemen perusahaan. Tujuan dari penelitian ini adalah mengetahui pengaruh penggunaan AI terhadap efektivitas dan efisiensi pada manajemen kantor hukum berbasis virtual office. Jumlah responden adalah 5 orang meliputi managing partner, senior associate, lawyer, paralegal, dan office manager yang bekerja di kantor hukum X di Jakarta Selatan. Para responden memiliki pengalaman terhadap AI dan manajemen kantor hukum (baik itu konvensional maupun virtual office). Pengambilan data dilakukan melalui wawancara dengan teknik fenomenologi. Hal yang ditanyakan meliputi penghematan biaya, produktivitas, kepuasan klien, kepuasan karyawan, efisiensi, komunikasi, dan keamanan. Hasil penelitian menunjukkan bahwa AI memberikan pengaruh efektif dan efisien terhadap manajemen kantor hukum sehingga biaya operasional dapat ditekan. Virtual Office memberikan pengaruh yang signifikan terhadap pengurangan biaya operasional kantor terutama dalam biaya sewa. Oleh karenanya manajemen kantor hukum akan sangat terbantu dengan AI dan sistem virtual office. Kualitas pelayanan tetap terjaga dan klien mendapatkan biaya yang lebih terjangkau karena kantor hukum bisa menghemat biaya operasionalnya.
INNOVATION, SERVICE QUALITY, CUSTOMER TRUST DAN CUSTOMER SATISFACTION PADA CUSTOMER TOKO INDOMARET HO PIK JAKARTA Janet, Derin El Safira; Sirait, Tongam
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11395

Abstract

The purpose of this study is to determine the influence of innovation, service quality, customer satisfaction either directly or indirectly through the mediating effect of customer trust. This study discusses about customer satisfaction on application klik indomaret customer in HO PIK Jakarta. The object of the research is klik indomaret users in HO PIK Jakarta, with 115 respondents participated as the samples. This study uses quantitative method with purposive random sampling as sampling method. The analysis techniques used are descriptive analysis and Structural Equation Modeling (SEM) using SmartPLS v.3.0. The results of this research indicated that innovation disclosure has a positive influence on customer trust, service quality has not influence on customer trust, innovation has no influence on customer satisfaction, service quality has a positive influence on customer satisfaction, customer trust has a positive influence on customer satisfaction
Pengaruh Strategi Pemasaran Dalam Meningkatkan Kinerja Perusahaan Jasa Konstruksi di Kota Batam Simbolon, Ramson; Sirait, Tongam
Jurnal Locus Penelitian dan Pengabdian Vol. 4 No. 12 (2025): JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v4i12.4580

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh strategi pemasaran terhadap kinerja perusahaan jasa konstruksi, dengan studi kasus pada PT Bona Ulee Mandiri di Kota Batam. Strategi pemasaran yang dikaji meliputi pendekatan STP (Segmentasi, Targeting, Positioning) dan bauran pemasaran 4P (Product, Price, Place, Promotion), yang disesuaikan terhadap karakteristik sistem pengadaan proyek, yaitu LPSE (pemerintah), e-procurement (BUMN), dan swasta. Selain itu, penelitian ini juga menguji peran lingkungan persaingan sebagai variabel moderasi yang dapat memperkuat atau memperlemah hubungan antara strategi pemasaran dan kinerja perusahaan. Metode yang digunakan adalah pendekatan kuantitatif dengan teknik analisis regresi moderasi (Moderated Regression Analysis/MRA) terhadap data yang diperoleh dari 40 responden, terdiri dari karyawan internal, klien eksternal, dan kontraktor lain di sektor jasa konstruksi. Hasil penelitian menunjukkan bahwa strategi pemasaran berpengaruh signifikan terhadap kinerja perusahaan (t = 3,908, p < 0,05), dan lingkungan persaingan memiliki efek moderasi yang signifikan terhadap hubungan tersebut (t = 2,721, p < 0,05). Model regresi menunjukkan nilai R² = 0,613, yang berarti 61,3% variasi kinerja perusahaan dapat dijelaskan oleh strategi pemasaran, lingkungan persaingan, dan interaksi keduanya. Temuan ini menegaskan bahwa adaptasi strategi pemasaran yang tepat, berbasis segmentasi sistem pengadaan dan responsif terhadap tekanan persaingan, sangat penting dalam meningkatkan daya saing dan kinerja perusahaan jasa konstruksi di tengah ketatnya kompetisi industri.
Co-Authors Atmadinata, Qodri Jatnika Basuki, Pujo Cahyadi, Ivanka Apriella Chaniago, Rizal Zainuddin Christy, Emily Dalle, Muhammad Arsyad Ambo Darmowiyoto, Rizkiyadi Desetyadi, Victor Hutomo Eko Widiyanto Fanggidae, Yrna Queen Harlim, Jeffri Lesmana Hendriyana Hendriyana Janet, Derin El Safira Kusnadi, Agung Akhmad Gumelar Pane, Vivi Andriani Pribadi, Michael Agusto Lemuel Ramauli, Juliana Ramdanni, Medi Sihombing, Aryon Douglas Simbolon, Ramson Sofyan, Haryanto Sudiana, Gede Agus Widjaya, Susendi