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All Journal Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Ilmiah Edunomika (JIE) Jurnal Ilmiah Wahana Pendidikan Devotion: Journal of Research and Community Service International Journal of Social Service and Research Indo-MathEdu Intellectuals Journal Indonesian Journal of Multidisciplinary Science Journal Of World Science Jurnal Locus Penelitian dan Pengabdian Journal of Social Science Jurnal Sosial dan Sains INJURITY: Journal of Interdisciplinary Studies Journal Research of Social Science, Economics, and Management Cerdika: Jurnal Ilmiah Indonesia Eduvest - Journal of Universal Studies Enrichment: Journal of Multidisciplinary Research and Development
Sirait, Tongam
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The Influence of Brand Image, Product Quality, and Price on Customer Satisfaction (A Study at Warung Seblak Neng Otot, Garut Regency) Kusnadi, Agung Akhmad Gumelar; Sirait, Tongam
Jurnal Locus Penelitian dan Pengabdian Vol. 4 No. 11 (2025): JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v4i11.4498

Abstract

This study aims to analyze the influence of brand image, product quality, and price on customer satisfaction at Warung Seblak Neng Otot in Garut Regency. The research background is based on the rapid growth of the spicy culinary business, especially Seblak, as well as the importance of differentiation through effective marketing strategies. This study uses a quantitative approach with a survey method through a questionnaire administered to 200 respondents. The data were analyzed using validity, reliability, exploratory factor analysis (EFA), and multiple linear regression tests, complemented by classical assumption tests. The results showed that simultaneously, brand image, product quality, and price had a significant effect on customer satisfaction (R² = 0.684). However, partially, only brand image and price had a significant effect, while product quality did not. Brand image had the most dominant influence (? = 0.452), followed by price (? = 0.333). These findings confirm the importance of building a strong brand perception and setting prices commensurate with the product's value in creating customer satisfaction, especially in the competitive culinary MSME sector. The practical implications of this research encourage business actors to focus on strengthening brand identity and value-based pricing strategies as the key to long-term success.
The influence of price, product, location, brand image and promotion on XYZ housing purchasing decisions Sofyan, Haryanto; Sirait, Tongam
Indonesian Journal of Multidisciplinary Science Vol. 3 No. 11 (2024): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v3i11.982

Abstract

The research aims to study the influence of price, product, location, brand image, and promotion on the decision to buy a house in XYZ housing, and is expected to make an important contribution in deepening the understanding of property market dynamics. The data collected were analyzed using the SPSS program. The results show that 81.1% of purchasing decisions can be explained by variables such as price, production, location and brand image and promotion. Moreover, the results of the F test indicate that the variables of price and product have no significant impact on purchasing decisions.
The Influence Of Service Quality On Member Satisfaction At Kspps Bmt Insan Madani Indragiri Hulu Widiyanto, Eko; Sirait, Tongam
Journal Research of Social Science, Economics, and Management Vol. 4 No. 12 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i12.922

Abstract

This study aims to determine the effect of service quality on member satisfaction at KSPPS BMT Insan Madani Indragiri Hulu. Service quality is an important factor that affects the level of satisfaction of members in using sharia cooperative services. This study uses a quantitative approach with a survey method. Data was collected through the distribution of questionnaires to 151 members of KSPPS BMT Insan Madani who became research samples. The independent variable in this study is service quality, while the dependent variable is member satisfaction. Data analysis was carried out using simple linear regression to find out the extent to which service quality affects member satisfaction. The results of the study show that the quality of service has a positive and significant effect on member satisfaction. These findings show that the better the quality of service provided, the higher the level of member satisfaction will also increase. This research is expected to be an input for KSPPS BMT Insan Madani in improving the quality of its services in order to achieve optimal member satisfaction.
Implementation Of Talent Management System Through Management Trainee as Future Leader and Successor Planning (Best Practice) hendriyana, Hendriyana; Sirait, Tongam
Enrichment: Journal of Multidisciplinary Research and Development Vol. 2 No. 8 (2024): ENRICHMENT: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v2i8.212

Abstract

This study aims to examine the implementation of a talent management system through a Management Trainee program based on the Indonesian National Work Competency Standards (SKKNI) in the Bottled Drinking Water (AMDK) industry. Management trainee is one of the effective methods to develop future leaders and superior talents in the organization. The SKKNI approach in this program ensures that the employees developed have competencies that are in line with national standards. The management trainee program can significantly improve employees' skills and knowledge, as well as make a positive contribution to employee productivity and retention in the company. The managerial implication of this research is the importance of investing in the development of a structured and measurable management trainee program to achieve the organization's strategic goals. The sample in this study were 12 talents who participated in the management trainee program for 12 months. The results showed that the company has succeeded in aligning talent strategy with business strategy, developing future leaders and conducting comprehensive evaluations in carrying out talent management
Pengaruh Kualitas Makanan dan Kualitas Pelayanan Catering X Terhadap Kepuasan Karyawan PT XYZ Area Kundur Palupi, Dini; Sirait, Tongam
Cerdika: Jurnal Ilmiah Indonesia Vol. 5 No. 9 (2025): Cerdika: Jurnal Ilmiah Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/cerdika.v5i9.2738

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas makanan dan kualitas pelayanan Catering Dapur X terhadap kepuasan karyawan PT XYZ Area Kundur. Metode penelitian menggunakan pendekatan kuantitatif dengan teknik Simple Random Sampling pada 179 responden, namun berhasil mengumpulkan 185 kuesioner yang valid. Instrumen penelitian menggunakan skala Likert 1-5 untuk mengukur persepsi responden terhadap variabel kualitas makanan (cita rasa, kesegaran, nilai gizi, variasi menu), kualitas pelayanan (ketepatan waktu, keramahan staf, responsivitas), dan kepuasan karyawan. Data dianalisis menggunakan regresi linear berganda dengan bantuan software SPSS. Hasil penelitian menunjukkan bahwa kualitas makanan dan kualitas pelayanan tidak berpengaruh signifikan secara parsial maupun simultan terhadap kepuasan karyawan. Uji t menunjukkan nilai signifikansi kualitas makanan sebesar 0,111 dan kualitas pelayanan sebesar 0,446 (>0,05). Uji F menunjukkan nilai signifikansi 0,185 (>0,05) dengan nilai koefisien determinasi (R²) hanya 1,8%, mengindikasikan bahwa 98,2% variasi kepuasan karyawan dipengaruhi oleh faktor lain di luar model penelitian. Temuan ini menunjukkan perlunya eksplorasi faktor-faktor lain seperti harga, kenyamanan lingkungan, atau kebijakan perusahaan yang mungkin lebih dominan dalam memengaruhi kepuasan karyawan terhadap layanan catering.
Pengaruh Brand Developer dan Lokasi Properti Terhadap Keputusan Pembelian Konsumen di Apartemen Victoria Square Tanggerang Hulopi, Hindun; Sirait, Tongam
Cerdika: Jurnal Ilmiah Indonesia Vol. 5 No. 9 (2025): Cerdika: Jurnal Ilmiah Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/cerdika.v5i9.2750

Abstract

This study aims to analyze the influence of brand developer and property location on consumer purchasing decisions at Victoria Square Tanggerang Apartment. Along with the rapid development of the property industry, understanding the factors that influence purchasing decisions has become very important for property industry players. This research uses a quantitative approach with survey methods on 64 respondents who plan to purchase apartment units at Victoria Square Tanggerang. Data were collected through questionnaires and analyzed using multiple linear regression techniques with SPSS version 27 software. The results showed that brand developer has a positive and significant effect on consumer purchasing decisions with a regression coefficient of 0.228 and a significance value of 0.000 (p < 0.05). Property location also shows a positive and significant influence with a regression coefficient of 0.472 and a significance value of 0.000 (p < 0.05). Simultaneously, brand developer and property location have a significant effect on consumer purchasing decisions as evidenced by the F test with an F value of 90.690 and a significance value of 0.000 (p < 0.05). These findings indicate that consumers give high consideration to developer reputation and strategic property location in making purchasing decisions. The combination of a trusted brand developer and strategic property location creates a strong value proposition for consumers, thereby increasing the probability of apartment purchasing decisions.
Efektivitas Rapat Online Menggunakan Zoom Dalam Konteks Pengambilan Keputusan: Studi Kualitatif di PT PLN (Persero) Pusmanpro Dian Pangnanggro, Muhammad; Sirait, Tongam
Cerdika: Jurnal Ilmiah Indonesia Vol. 5 No. 9 (2025): Cerdika: Jurnal Ilmiah Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/cerdika.v5i9.2866

Abstract

Di era digitalisasi yang semakin pesat, rapat virtual melalui Zoom menjadi sarana utama komunikasi dan pengambilan keputusan organisasi, termasuk di PT PLN (Persero) Pusat Manajemen Proyek (PUSMANPRO). Namun, efektivitasnya dalam menghasilkan keputusan berkualitas masih perlu dikaji. Penelitian ini bertujuan untuk menganalisis efektivitas rapat Zoom dalam mendukung proses pengambilan keputusan, khususnya pada konteks keputusan strategis dan operasional. Metode penelitian menggunakan studi kasus kualitatif dengan pengumpulan data melalui wawancara mendalam terhadap enam informan kunci, observasi langsung, dan dokumentasi perusahaan. Hasil penelitian menunjukkan bahwa Zoom mampu meningkatkan aksesibilitas, efisiensi, dan kecepatan berbagi data secara real-time. Namun, terdapat tantangan signifikan, antara lain terbatasnya isyarat non-verbal, multitasking peserta, gangguan audio/video, serta dominasi diskusi oleh peserta dengan posisi hierarki lebih tinggi. Hal ini menyebabkan diskusi strategis kurang mendalam dan pemahaman bersama tidak optimal. Para informan menyatakan bahwa Zoom efektif untuk agenda rutin, tetapi format hibrida lebih sesuai untuk perencanaan strategis. Implikasi penelitian ini menekankan pentingnya peningkatan protokol rapat, dukungan infrastruktur teknis, serta literasi digital pegawai. Studi ini juga merekomendasikan strategi rapat hibrida untuk memadukan fleksibilitas teknologi dengan interaksi tatap muka, sehingga kualitas pengambilan keputusan dalam lingkungan organisasi virtual dapat ditingkatkan.
Studi Kualitatif Pengaruh Penggunaan Artificial Intelligence Terhadap Efisiensi Manajemen Kantor Hukum Berbasis Virtual Office Darmowiyoto, Rizkiyadi; Sirait, Tongam
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v9i4.14906

Abstract

Pemanfaatan tenaga kerja fisik membutuhkan biaya gaji dan tunjangan yang berkelanjutan yang langsung mempengaruhi laba bersih perusahaan. Penggunaan artificial intelligence (AI) dapat menjadi salah satu solusi untuk meningkatkan efisiensi dengan tetap menjaga efektifitas manajemen perusahaan. Tujuan dari penelitian ini adalah mengetahui pengaruh penggunaan AI terhadap efektivitas dan efisiensi pada manajemen kantor hukum berbasis virtual office. Jumlah responden adalah 5 orang meliputi managing partner, senior associate, lawyer, paralegal, dan office manager yang bekerja di kantor hukum X di Jakarta Selatan. Para responden memiliki pengalaman terhadap AI dan manajemen kantor hukum (baik itu konvensional maupun virtual office). Pengambilan data dilakukan melalui wawancara dengan teknik fenomenologi. Hal yang ditanyakan meliputi penghematan biaya, produktivitas, kepuasan klien, kepuasan karyawan, efisiensi, komunikasi, dan keamanan. Hasil penelitian menunjukkan bahwa AI memberikan pengaruh efektif dan efisien terhadap manajemen kantor hukum sehingga biaya operasional dapat ditekan. Virtual Office memberikan pengaruh yang signifikan terhadap pengurangan biaya operasional kantor terutama dalam biaya sewa. Oleh karenanya manajemen kantor hukum akan sangat terbantu dengan AI dan sistem virtual office. Kualitas pelayanan tetap terjaga dan klien mendapatkan biaya yang lebih terjangkau karena kantor hukum bisa menghemat biaya operasionalnya.
INNOVATION, SERVICE QUALITY, CUSTOMER TRUST DAN CUSTOMER SATISFACTION PADA CUSTOMER TOKO INDOMARET HO PIK JAKARTA Janet, Derin El Safira; Sirait, Tongam
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11395

Abstract

The purpose of this study is to determine the influence of innovation, service quality, customer satisfaction either directly or indirectly through the mediating effect of customer trust. This study discusses about customer satisfaction on application klik indomaret customer in HO PIK Jakarta. The object of the research is klik indomaret users in HO PIK Jakarta, with 115 respondents participated as the samples. This study uses quantitative method with purposive random sampling as sampling method. The analysis techniques used are descriptive analysis and Structural Equation Modeling (SEM) using SmartPLS v.3.0. The results of this research indicated that innovation disclosure has a positive influence on customer trust, service quality has not influence on customer trust, innovation has no influence on customer satisfaction, service quality has a positive influence on customer satisfaction, customer trust has a positive influence on customer satisfaction
Pengaruh Strategi Pemasaran Dalam Meningkatkan Kinerja Perusahaan Jasa Konstruksi di Kota Batam Simbolon, Ramson; Sirait, Tongam
Jurnal Locus Penelitian dan Pengabdian Vol. 4 No. 12 (2025): JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v4i12.4580

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh strategi pemasaran terhadap kinerja perusahaan jasa konstruksi, dengan studi kasus pada PT Bona Ulee Mandiri di Kota Batam. Strategi pemasaran yang dikaji meliputi pendekatan STP (Segmentasi, Targeting, Positioning) dan bauran pemasaran 4P (Product, Price, Place, Promotion), yang disesuaikan terhadap karakteristik sistem pengadaan proyek, yaitu LPSE (pemerintah), e-procurement (BUMN), dan swasta. Selain itu, penelitian ini juga menguji peran lingkungan persaingan sebagai variabel moderasi yang dapat memperkuat atau memperlemah hubungan antara strategi pemasaran dan kinerja perusahaan. Metode yang digunakan adalah pendekatan kuantitatif dengan teknik analisis regresi moderasi (Moderated Regression Analysis/MRA) terhadap data yang diperoleh dari 40 responden, terdiri dari karyawan internal, klien eksternal, dan kontraktor lain di sektor jasa konstruksi. Hasil penelitian menunjukkan bahwa strategi pemasaran berpengaruh signifikan terhadap kinerja perusahaan (t = 3,908, p < 0,05), dan lingkungan persaingan memiliki efek moderasi yang signifikan terhadap hubungan tersebut (t = 2,721, p < 0,05). Model regresi menunjukkan nilai R² = 0,613, yang berarti 61,3% variasi kinerja perusahaan dapat dijelaskan oleh strategi pemasaran, lingkungan persaingan, dan interaksi keduanya. Temuan ini menegaskan bahwa adaptasi strategi pemasaran yang tepat, berbasis segmentasi sistem pengadaan dan responsif terhadap tekanan persaingan, sangat penting dalam meningkatkan daya saing dan kinerja perusahaan jasa konstruksi di tengah ketatnya kompetisi industri.
Co-Authors Anugrah Setya, Muh. Dewanata Arif, Sofiyan Atmadinata, Qodri Jatnika Basuki, Pujo Cahyadi, Ivanka Apriella Chaniago, Rizal Zainuddin Christy, Emily Dalle, Muhammad Arsyad Ambo Darmowiyoto, Rizkiyadi Deliyandra, Yones Fitra Desetyadi, Victor Hutomo Dian Pangnanggro, Muhammad Eko Widiyanto Fanggidae, Yrna Queen Harlim, Jeffri Lesmana Hendriyana Hendriyana Hulopi, Hindun Janet, Derin El Safira Kusnadi, Agung Akhmad Gumelar Natali Setiawati, Devi Nofeldy Supit, Christian Palupi, Dini Pane, Vivi Andriani Pribadi, Michael Agusto Lemuel Ramauli, Juliana Ramdanni, Medi Samsul Bahri, Ronny Sibarani, Mentiana Sihombing, Aryon Douglas Simbolon, Ramson Sipayung, Betrin Loreva Sofyan, Haryanto Sudiana, Gede Agus Usamah Usamah, Usamah Widjaya, Susendi