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Journal : Jurnal Ar-Ribh

Social Media, Halal Marketing and Consumer Behavior (Study in Fashion and Cosmetic Product) Alam, Andi Rifqah Purnama; Hendriadi, Hendriadi; Suwardi, Wisda Zulaeha; Islamiyah, Nurhidayati; Monalisa, Monalisa
Jurnal Ar-Ribh Vol 6, No 2 (2023): Oktober 2023
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/jei.v6i2.12814

Abstract

Consumers have become more sensitive to what they consume. Comprehensive information search and more accessible information acquisition will make it easier for consumers to make decisions. Social media is a supporting aspect for consumers in making decisions. Social media, which was previously used for personal communication, has now been used for communication in the broader business realm and plays a role as one of the supporters in the halal marketing process. The use of social media in marketing helps producers or sellers inform that the products being sold are halal products for Muslim consumers. Through social media, consumers can also easily obtain detailed information about a product before consumers make purchasing decisions. Halal marketing has become phenomenal in recent years because several products not in the form of food products have been branded as halal products. Products that are pioneers in halal branding include fashion and cosmetic products. This effort has altered the view that halal products are only limited to food products. This study used an interview method with 106 samples of productive age from several districts and cities in South Sulawesi Province. The results showed that 80% of the sample wanted cosmetic products to be halal to make purchasing decisions. In contrast, for fashion products, only 30% of the samples required the product to be halal to make a purchase decision.
The Influence of Financial Performance on the Stability of Islamic Banks in Indonesia Agustuty, Lasty; Alam, Andi Rifqah Purnama; Afriyani, Afriyani; Yasin, Nurfatwa Andriani; Hariyanti, Hariyanti
Jurnal Ar-Ribh Vol. 8 No. 2 (2025): October 2025
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/jncsms57

Abstract

This study investigates the influence of financial performance on the stability of Islamic banks in Indonesia during the 2018–2023 period. The research uses a quantitative approach with panel data regression analysis conducted through EViews software. The sample consists of five Islamic Commercial Banks (BUS) that regularly publish monthly financial statements. Secondary data were obtained from official bank websites and the Financial Services Authority (OJK). The independent variables in this study include the Capital Adequacy Ratio (CAR), Net Operating Margin (NOM), and Net Performing Financing (NPF), while the dependent variable representing bank stability is proxied by the Z-Score of Return on Assets (ROA). The results reveal that CAR and NOM have a positive and significant impact on the stability of Islamic banks, indicating that strong capital adequacy and profitability enhance resilience and financial soundness. In contrast, NPF shows an insignificant effect on bank stability, suggesting that non-performing financing levels during the observed period were manageable and did not critically threaten financial stability. These findings support both signaling theory and financial intermediation theory, emphasizing that improved capital management and operational efficiency can enhance stakeholder confidence and maintain sustainable stability in Islamic banking. The study contributes to Islamic financial literature by providing empirical evidence on the determinants of financial stability, offering valuable insights for regulators and bank managers in developing strategies to strengthen the resilience of Islamic banking institutions in Indonesia.
Social Media, Halal Marketing and Consumer Behavior (Study in Fashion and Cosmetic Product) Alam, Andi Rifqah Purnama; Hendriadi, Hendriadi; Suwardi, Wisda Zulaeha; Islamiyah, Nurhidayati; Monalisa, Monalisa
Jurnal Ar-Ribh Vol. 6 No. 2 (2023): Oktober 2023
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/jei.v6i2.12814

Abstract

Consumers have become more sensitive to what they consume. Comprehensive information search and more accessible information acquisition will make it easier for consumers to make decisions. Social media is a supporting aspect for consumers in making decisions. Social media, which was previously used for personal communication, has now been used for communication in the broader business realm and plays a role as one of the supporters in the halal marketing process. The use of social media in marketing helps producers or sellers inform that the products being sold are halal products for Muslim consumers. Through social media, consumers can also easily obtain detailed information about a product before consumers make purchasing decisions. Halal marketing has become phenomenal in recent years because several products not in the form of food products have been branded as halal products. Products that are pioneers in halal branding include fashion and cosmetic products. This effort has altered the view that halal products are only limited to food products. This study used an interview method with 106 samples of productive age from several districts and cities in South Sulawesi Province. The results showed that 80% of the sample wanted cosmetic products to be halal to make purchasing decisions. In contrast, for fashion products, only 30% of the samples required the product to be halal to make a purchase decision.