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All Journal Jurnal Studi Komunikasi Jurnal Scientia Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) JURNAL KOMUNIKASI DAN BISNIS Jurnal Pengabdian kepada Masyarakat International Journal of Social Science Jurnal Manajemen Jurnal Ekonomi Perusahaan Asian Journal of Community Services (AJCS) Journal of Community Services: Sustainability and Empowerment Jurnal Abdimas: Sosial, Bisnis, dan Lingkungan
Yosef Dema
Institut Bisnis Dan Informatika Kwik Kian Gie
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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PELATIHAN ANALISIS DATA PENELITIAN BERBASIS MICROSOFT EXCEL BAGI GURU-GURU DI SMA NEGERI 44 JAKARTA TIMUR Tumpal Janj Raja Sitinjak; Ari Hadi Prasetyo; Dergibson Siagian; Yosef Dema
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 3 No. 6: Nopember 2023
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v3i6.6758

Abstract

Pelatihan pemanfaatan MS Excel untuk pengolahan dan analisis data pada guru-guru SMA Negeri 44 Jakarta Timur merupakan salah satu langkah upaya membangun dan mengembangkan kemampuan guru dalam melakukan penelitian yang baik. Tujuan khusus dari pelatihan pemanfaatan MS Excel untuk pengolahan daihan n analisis data pada guru-guru SMA Negeri 44 Jakarta Timur adalah untuk meningkatkan pemahaman tentang metodologi penelitian sehingga dapat melakukan penelitian ilmiah dengan baik dan benar. Proses pelatihan dimulai dengan menganalisis kebutuhan pelatihan, merumuskan tujuan pelatihan, mempersiapkan materi, dan melaksanakan pelatihan. Metode pelatihan dilakukan dengan memberikan ceramah, diskusi, tanya-jawab, dan praktek pengolahan dan analisis data dengan menggunaiankan perangkat lunak MS Excel. Hasil dari pelatihan ini diharapkan dapat memotivasi guru-guru SMA Negeri 44 Jakarta Timur untuk melakukan penelitian tindakan kelas dengan baik dan benar, sehingga penelitian tindakan kelas menjadi suatu bagian yang melekat pada bidang pengajaran setiap guru. Berdasarkan hasil evaluasi yang diakukan yang dilakukan setelah pelatihan, diperoleh gambaran bahwa para peserta telah memperoleh pengetahuan baru khususnya peningkatan keterampilan dalam menggunakan MS Excel untuk pengolahan dan analisis data penelitian, sehingga dapat disimpulkan bahwa pelatihan pemanfaatan MS Excel untuk pengolahan dan analisis data penelitian cukup efektif
Proximity: A Case Study of The Quest of Students’ Decision to Choose a Private University in Jakarta Yosef Dema; Rita Eka Setianingsih; Yohanes L. Billy; Yanthy Herawaty Purnama
Jurnal Komunikasi dan Bisnis Vol. 11 No. 2 (2023): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v11i2.1039

Abstract

The process of selecting a university is complicated, impacted by a plethora of factors that shape students' decisions. The role of proximity, defined as the geographic distance between a student's place of residence and the location of the university, is important among these drivers. The purpose of this study is to give a case study that looks into the complex function of proximity in students' institution selection decisions. The study investigates how proximity influences several components of the university choosing process using a broad sample of students. The research combines surveys and interviews to provide both quantitative and qualitative insights into the interaction of factors influencing university choice, with a focus on proximity. The findings show that proximity has a significant impact on students' decisions, influencing convenience, housing expenses, family and community links, local employment options, sense of belonging, and overall cost concerns. This study contributes to a better understanding of the complex and dynamic elements that influence university selection and provides significant insights for universities and policymakers looking to better meet the requirements and expectations of prospective students.
Why is the smartphone market in Indonesia declining? Siagian, Dergibson; Dema, Yosef
Jurnal Ekonomi Perusahaan Vol. 30 No. 2 (2023): September 2023 - February 2024
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jep.v30i2.1054

Abstract

Technology, particularly communication and information technology, is essential for everyone. As this technology advances, competition among cell phone manufacturers becomes more intense. This is the primary reason that mobile manufacturing companies compete to innovate in order to create mobile products that will catch the attention of market consumers. Cell phones appear to be a basic human requirement. But there is a new irony for Indonesia. Despite a 1.05% increase in population, the smartphone market in Indonesia fell by 11.9% in the first quarter of 2023 compared to the same quarter in 2022. The goal of this study is to determine which factors influence purchase intentions and which factors are the most likely cause of a decrease in purchasing intentions. The study's findings show that the four independent variables, product quality, brand image, brand prestige, and brand trust, all have a positive and significant effect on purchase intention. If there is a decrease in purchase intention, it is reasonable to suspect that the cause is the smallest value, which is far below the other three independent variables. Plagiarism Check
An investigation into the impact of personal branding and social media marketing on purchase intention among Tiktok Users in the Indonesia grilled sambal market of Jakarta Sunjaya, Cumonley; Setianingsih, Rita Eka; Dema, Yosef
Jurnal Ekonomi Perusahaan Vol. 31 No. 1 (2024): March-August 2024
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jep.v31i1.1149

Abstract

Nowadays, marketing strategies that leverage personal branding and social media significantly shape customer behavior in several industries. The effects on the Jakarta-based TikTok user market for Indonesian Grilled Sambal goods are the primary subject of this research. For this study, we used Google Forms to poll people who met certain age, TikTok, and Iben Ma familiarity/product/influencer requirements. Perceptions of personal branding and social media marketing were examined using descriptive statistics, focusing on how they affected purchase intention. The results showed that the target audience had favorable impressions and a strong propensity to buy, and the study used traditional assumption testing to validate a regression model. The results show how much of an impact these characteristics have on buying habits. The study highlights the revolutionary impact of social media marketing on influencing customer behavior and brand perceptions, drawing from theories such as Social Identity Theory and the Elaboration Likelihood Model of Persuasion. With these findings in hand, marketers targeting specific food niches can improve their social media engagement with customers. The paper goes on to say that more research into the relationship between niche market customer behavior, personal branding, and social media should be pursued.
Evaluating the impact of hexagon fraud on potential financial statement fraud with audit quality as a moderator Winata, Liana Angelina; Suhartono, Sugi; Dema, Yosef
Jurnal Ekonomi Perusahaan Vol. 31 No. 1 (2024): March-August 2024
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jep.v31i1.1157

Abstract

Agency theory states that fraudulent financial reporting involves deliberate actions that misrepresent financial data, often driven by conflicting interests between agents and principals. On the other hand, the GONE theory attributes fraud to greed, opportunity, needs, and exposure. This study investigates the influence of the fraud hexagon on the likelihood of fraudulent financial reporting, with audit quality as a moderating factor. Therefore, the authors purposively selected 40 industrial sector companies listed on the Indonesian Stock Exchange from 2020 to 2022, ending with 120 observations as the sample. Data analysis with pooling tests and MRA tests reveals that total asset accrual and holding multiple positions contribute to the potential for fraudulent financial reporting. However, financial targets, CEO education, engagement in government projects, and industry nature exhibit no significant impact. Additionally, the moderating effect of audit quality fails to mitigate the positive influence of financial targets and industry nature on fraudulent financial reporting potential. Future research can employ logistic regression and incorporate additional independent variables.
PERSEPSI PELANGGAN GORIDE DAN GRABBIKE TERHADAP PESAN LAYANAN JASA PADA MASA PANDEMI COVID-19 Agustiningsih, Gloria; Dema, Yosef
Jurnal Manajemen Vol 11 No 2 (2022): Mei
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jm.v11i2.872

Abstract

This research aims to determine the perception of online motorcycle service customers regarding the dominant indicators in determining service quality which communicates through service messages carried out by online transportation service companies in Indonesia running by Gojek and Grab, under brands of GoRide and GrabBike transportation services. The research method used is the descriptive comparative model. The sample selection technique in this study used purposive sampling, which consisted of 102 respondents. The statistical test used in this study is the data normality test, which aims to determine whether the data is normally distributed or not by using the one-sample Kolmogorov-Smirnov test. From the results of analysis and interpretation, it concluded that customers' assessments of the quality of GoRide and GrabBike services during the COVID-19 pandemic are still in the high or satisfactory category for their customers using their transportation services.
The Role of Brand Image in Mediating the Influence of Brand Ambassador and Electronic Word of Mouth on Purchase Intention on Product Scarlett Whitening Al-Fatwa, Anissa; Siagian, Dergibson; Dema, Yosef
Jurnal Manajemen Vol 13 No 2 (2024): Mei
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jm.v13i2.1175

Abstract

In the era of globalization and modernization, the growth of internet users in Indonesia reflects significant changes in people's lifestyles, including their beauty and skin care needs. Skincare has become an essential part of the beauty routine, heavily influenced by societal perceptions of beauty. This research focuses on Scarlett Whitening, a local beauty brand, which experienced a decline in sales starting in July 2023. The method used in this research is a causal method with structural equation modeling (SEM). This study aims to investigate the impact of electronic word-of-mouth (e-WOM) and brand ambassadors on purchase intentions. The results show that while brand ambassadors do not significantly influence purchase intention, e-WOM does. Furthermore, brand image acts as a mediator between e-WOM and purchase intention, but does not mediate the influence of brand ambassadors.
Mengembangkan Literasi Keuangan Masyarakat melalui Webinar ‘Kenali Fintech Lending Legal dan Ilegal’ Vita, Elisabeth; Dema, Yosef; Birowo, Sigit; Hendratmoko
Jurnal Abdimas: Sosial, Bisnis, dan Lingkungan Vol. 1 No. 2 (2024): April - September 2024
Publisher : Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/abdimas.v1i2.1125

Abstract

Celebrating the innovation and creativity in the Fintech space, the webinar, 'Understanding Legal and Illegal Fintech,' is a dynamic exploration led by seasoned industry experts. With a focus on the intricate legal and ethical dimensions of financial technology, participants will gain invaluable insights to navigate this rapidly evolving landscape responsibly. From dissecting legal frameworks to delving into compliance requirements and regulatory nuances, the webinar provides a solid foundation. Furthermore, it offers practical strategies for identifying and mitigating risks associated with illegal practices, while also stressing the importance of consumer empowerment and community support in Fintech lending. Through engaging presentations, real-life case studies, and interactive discussions, attendees will not only grasp the importance of legal compliance and ethical practices but also gain a deeper understanding of consumer protection in the realm of Fintech.
Pelatihan penyusunan Rencana Bisnis dan Pemasaran Digital bagi siswa SMAK 2 Penabur Jakarta Setianingsih, Rita Eka; Dema, Yosef
Jurnal Abdimas: Sosial, Bisnis, dan Lingkungan Vol. 2 No. 1 (2024): Oktober 2024 - Maret 2025
Publisher : Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/abdimas.v2i1.1315

Abstract

This community service activity, titled "Pelatihan Penyusunan Rencana Bisnis dan Pemasaran Digital bagi Siswa SMAK 2 PENABUR Jakarta," aimed to equip high school students with essential entrepreneurial skills and knowledge in digital marketing. Conducted on January 31, 2024, with the participation of 110 students, the program focused on understanding the components of a business plan and the strategic use of digital marketing to enhance entrepreneurial ventures. The training encompassed essential topics like developing business plans, conducting market analysis, and implementing digital marketing strategies, enriched with practical examples and case studies to connect theoretical concepts with real- world application. Students actively engaged in interactive sessions, including a Q&A segment, to ensure comprehensive understanding and application. The outcomes demonstrated increased awareness, confidence, and readiness among students to tackle entrepreneurial challenges in the digital era. This initiative underscores the significance of incorporating entrepreneurial education into high school curricula, laying the groundwork for nurturing creativity, self- reliance, and resilience in the next generation of entrepreneurs. Recommendations include expanding similar training programs, incorporating advanced modules, and establishing mentorship opportunities for sustainable impact.
Communication Approches in Enhancing The Effectiveness of Community Fund Collection in The RW 006, Kelurahan Cipinang Cempedak, East Jakarta Dema, Yosef; Mutiarawati, Elisabeth Vita; Billy, Yohanes L.
Jurnal Komunikasi dan Bisnis Vol. 12 No. 2 (2024): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v12i2.1248

Abstract

This study investigates the effectiveness of communication strategies in enhancing community fund collection in RW 006, Kelurahan Cipinang Cempedak, East Jakarta, through the lens of Social Capital Theory and Communication Theory. By addressing socio-economic disparities and digital literacy issues, the research aims to provide actionable insights for local authorities. A mixed-method approach, combining qualitative interviews with Neighborhood Association leaders and residents, as well as observations of community meetings, was employed. The analysis reveals that a hybrid communication strategy, integrating traditional meetings and digital platforms like WhatsApp, significantly enhances community engagement and fund collection. However, digital literacy and socio-economic disparities present significant barriers. Transparent reporting and regular updates are essential for building trust and encouraging participation. The findings underscore the importance of inclusive communication strategies that address both digital literacy and socio-economic challenges, thereby fostering community participation and optimizing fund collection efforts in urban neighborhoods.
Co-Authors Agusti Hartono Agustiningsih, Gloria Al-Fatwa, Anissa Aldrin Winata Alvin Fernando Angel Putri Ari Hadi Prasetyo Billy, Yohanes L. Billy, Yohanes Langgar Carmel Meiden CARMEL MEIDEN Carmel Meiden Chika Sri Mulyati Darmawansyah, Iwan Deavvy M.R.Y. Johassan Dergibson Siagian Dyah Nurul Maliki Elis Sondang Dasawaty Elisabeth Vita Mutiarawati Ferdyani, Jovita Firdaus Yuni Dharta Glorya Agustiningsih Sitompul Hardy Sorialam Hendratmoko Mulyani Mulyani Nurlela Nurlela Nurlela Prasetyo, Hemi Prima Apriwenni Prima Apriwenni Rahmawan, Rizal Rita Eka Setianingsih Rudham, Andi Muhammad Sigit Birowo Sismiati Suatmi, Bernadetta Dwi Sugi Suhartono Sunjaya, Cumonley Tumpal Janj Raja Sitinjak Vita, Elisabeth Winata, Liana Angelina Wiwin Prastio Yanthy Herawaty Purnama Yessy Yuliana Yohanes L. Billy YOHANES LANGGAR BILLY