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All Journal Jurnal Studi Komunikasi Jurnal Scientia Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) JURNAL KOMUNIKASI DAN BISNIS Jurnal Pengabdian kepada Masyarakat International Journal of Social Science Jurnal Manajemen Jurnal Ekonomi Perusahaan Asian Journal of Community Services (AJCS) Journal of Community Services: Sustainability and Empowerment Jurnal Abdimas: Sosial, Bisnis, dan Lingkungan
Yosef Dema
Institut Bisnis Dan Informatika Kwik Kian Gie
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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The interplay of brand trust and image in fostering customer loyalty: a study of Starbucks in Jakarta Ferdyani, Jovita; Setianingsih, Rita Eka; Dema, Yosef
Jurnal Ekonomi Perusahaan Vol. 31 No. 2 (2024): September 2024 - February 2025
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jep.v31i2.1351

Abstract

In the high-stakes world of Jakarta's bustling coffee scene, Starbucks faces a relentless challenge: how to navigate the intricate interplay between brand trust, brand image, and customer loyalty. This research dives deep into this dynamic, exploring how these key elements converge to shape consumer loyalty in a market where global forces and local factors collide. Employing a robust quantitative approach, the study uncovers the powerful roles both brand trust and brand image play in driving brand loyalty, with brand image emerging as the dominant force. While trust lays the groundwork by mitigating perceived risks, it is the brand’s image—the emotional connections it fosters, the exclusivity it promises, and the distinct identity it carves—that truly propels loyalty in Jakarta's fiercely competitive market. The findings serve as a wake-up call for Starbucks: to thrive in this ever-evolving landscape, the brand must master the art of managing not only trust but also its image, weaving both elements into a cohesive strategy that strengthens long-term customer loyalty. This research sheds light on how brands can harness the dual power of trust and image to cultivate deep, lasting consumer commitment in emerging markets, driving sustained success in a world where competition is ever- accelerating.
Pelatihan Peningkatan Keterampilan Bahasa Inggris bagi Para Calon Imam Projo di Wisma Puruhita Klender, Keuskupan Agung Jakarta Mutiarawati, Elisabeth Vita; Dema, Yosef
Jurnal Abdimas: Sosial, Bisnis, dan Lingkungan Vol. 1 No. 1 (2023): Oktober 2023 - Maret 2024
Publisher : Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/abdimas.v1i1.1071

Abstract

Efforts to Improve English Skills for Priest Candidates in Jakarta were undertaken to enhance English proficiency and communication skills of Diocesan Priest Candidates. Conducted from September to December 2021 at Wisma Puruhita Klender, East Jakarta, the program employs interactive language learning methodologies led by qualified language instructors from Kwik Kian Gie School of Business Jakarta. The curriculum integrates practical application through real-life scenarios, case studies, and field visits to pastoral settings. Evaluation mechanisms encompass periodic tests, quizzes, and feedback sessions to ensure a comprehensive assessment of language acquisition and practical communicative abilities. Anticipated outcomes include improved English proficiency, enhanced communication skills, increased cultural competence, and a positive impact on pastoral work. Recognizing challenges such as diverse language backgrounds and time constraints, the program proposes tailored language support and flexible scheduling options. The conclusion envisions a cohort of priest candidates equipped with the linguistic and communicative tools necessary for impactful pastoral engagement within their diverse congregations. This initiative aspires to contribute to the growth and connectivity within religious communities in Jakarta, fostering inclusive communication and deepening the bonds between diocesan priest candidates and peoples they serve.
Implementing Transparent Financial Governance in Local Neighborhood Association: A Community Engagement Activity Dema, Yosef; Sismiati; Nurlela; Rudham, Andi Muhammad; Darmawansyah, Iwan; Rahmawan, Rizal
Journal of Community Services: Sustainability and Empowerment Vol. 5 No. 01 (2025): March 2025
Publisher : Center for Research and Community Service of Sampoerna University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35806/jcsse.v5i1.539

Abstract

The community service project was undertaken in response to the lack of transparency and accountability in managing community contributions within a neighborhood association in Cipinang Cempedak, Jakarta—particularly those related to cleanliness programs. The activity focused on addressing these issues by promoting clear, accessible, and participatory financial governance at the grassroots level. Appointed as treasurer through Surat Keputusan Lurah Nomor 220 Tahun 2024, the author initiated a monthly reporting system that documented residents' financial commitments and detailed how funds were used. Reports were shared via WhatsApp to enhance accessibility, accountability, and community feedback. This low-cost and inclusive approach fostered financial transparency, strengthened civic engagement, and built trust within the community. The results demonstrate that digital tools and regular reporting can effectively support good governance in local settings. This initiative also reflects the spirit of Pengabdian kepada Masyarakat as part of the Tri Dharma Perguruan Tinggi framework.
Content Marketing and E-WOM as Drivers of Purchase Intention: Evidence from Erigo on TikTok Shop Setianingsih, Rita Eka; Dema, Yosef
Jurnal Manajemen Vol 14 No 2 (2025): Mei - Oktober 2025
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jm.v14i2.1452

Abstract

In an era where scrolling replaces strolling and purchases are made with a tap, this study dives into the digital vortex to examine how content marketing and electronic word of mouth (E-WOM) shape the purchase intention of consumers toward Erigo, a rising local fashion brand, on TikTok Shop in Jakarta. As short-form video platforms redefine brand-consumer interaction, especially among digital-native youth, understanding the psychological triggers behind their buying behavior becomes paramount. Anchored in the Elaboration Likelihood Model (ELM) and the Theory of Planned Behavior (TPB), this research employs a quantitative approach with data from 103 purposively sampled respondents. The findings—generated via multiple linear regression using IBM SPSS 26—unveil a compelling narrative: both content marketing and E-WOM exert a significant and positive impact on consumer intent to purchase. Beyond the numbers, this study unpacks a deeper truth: in the fast-paced arena of social commerce, relatable content and authentic digital conversations are not just tactics—they are the strategy.
THE INFLUENCE OF FIRM FINANCIAL PERFORMANCE ON TAX AVOIDANCE: A META-ANALYSIS STUDY Chika Sri Mulyati; Carmel Meiden; Yosef Dema
International Journal of Social Science Vol. 5 No. 2: Agustus 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/ijss.v5i2.10998

Abstract

This research integrates findings from multiple studies obtained through the Publish or Perish (PoP) software and Google Scholar to examine the influence of profitability, leverage, company size, capital intensity, and sales growth on tax avoidance. Previous studies have produced both consistent and inconsistent results regarding the relationship between these variables and tax avoidance, with varying levels of statistical significance. Using purposive sampling, 52 relevant research articles were selected. A meta-analysis technique was employed to synthesize these findings and draw conclusions about the impact of these variables on tax avoidance. The results of the meta-analysis reveal significant relationships between profitability, leverage, company size, capital intensity, and sales growth, with varying degrees of impact on tax avoidance across different studies
The role of micro-influencers in social media marketing: A quantitative study on purchase intent using source credibility theory Dema, Yosef; Mutiarawati, Elisabeth Vita; Billy, Yohanes Langgar
Jurnal Ekonomi Perusahaan Vol. 32 No. 1 (2025): March - August 2025
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jep.v32i1.1424

Abstract

In the ever-evolving realm of digital marketing, this study delves into how micro-influencer credibility—conceptualized through the dimensions of expertise, trustworthiness, and attractiveness—shapes consumer purchase intent on social media platforms. Grounded in Source Credibility Theory, the research employs a quantitative design, gathering responses from 270 social media users via a structured online survey. Employing Structural Equation Modeling (SEM-PLS), the analysis uncovers that while trustworthiness and attractiveness significantly sway consumer behavior, expertise surprisingly falls short of exerting measurable impact. This departure from prior emphasis on knowledge-based persuasion suggests a shifting consumer landscape—where authenticity and visual appeal resonate more than authority. Even more striking is the discovery that variations in age, gender, and social media habits do not meaningfully moderate these relationships. This uniformity underscores a broad psychological consistency in how consumers evaluate influencers. Marketers and practitioners, therefore, are encouraged to recalibrate their strategies, prioritizing emotional resonance and personal branding over technical qualifications.
Supporting Sustainable Development Goals through Community Service at Posbindu PTM for Non-Communicable Diseases in Kecamatan Bogor Timur Suatmi, Bernadetta Dwi; Suhartono, Sugi; Mulyani, Mulyani; Dema, Yosef
Asian Journal of Community Services Vol. 3 No. 7 (2024): July 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajcs.v3i7.10515

Abstract

Non-communicable diseases (NCDs), including heart disease, stroke, cancer, diabetes, and chronic lung disease, are collectively responsible for the majority of deaths worldwide. To reduce the mortality rate caused by NCDs, the United Nations set goal 3 of the Sustainable Development Goals (SDGs): to ensure healthy lives and promote well-being for all at all ages. To support this goal, community services of IBI Kwik Kian Gie have participated in the Posbindu PTM program in RW 06, Kelurahan Katulampa, Kecamatan Bogor Timur.  This activity was held in June, July, and August 2023. Based on the evaluation of the Posbindu PTM program, it can be concluded that Posbindu PTM in RW 06, Kelurahan Katulampa, Kecamatan Bogor Timur, should be continued with some evaluations and improvements for future programs.
STRENGTHENING COMMUNITY ENGAGEMENT THROUGH NEIGHBORHOOD ASSOCIATION HEADS’ COMMUNICATION Dema, Yosef; Prastio, Wiwin; Billy, Yohanes Langgar
Jurnal Komunikasi dan Bisnis Vol. 11 No. 1 (2023): May
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v11i1.993

Abstract

This study aims to promote community engagement through government communication from RT heads. Some RT leaders seek to enhance community engagement, while others fail to carry out their duties. To provide critical-descriptive analysis, data was collected using qualitative methods such as observation, interviews, and documentation procedures. As a result, the government's communication strategy of combining face-to-face contact, exemplary communication by RT heads, and dialogic communication that positions RT inhabitants as RT partners was successful in boosting residents' support for PMI and Bazis fundraising targets. It was determined that the RT heads' communication and leadership were significant factors in developing community support and engagement.
Co-Authors Agusti Hartono Agustiningsih, Gloria Al-Fatwa, Anissa Aldrin Winata Alvin Fernando Angel Putri Ari Hadi Prasetyo Billy, Yohanes L. Billy, Yohanes Langgar Carmel Meiden CARMEL MEIDEN Carmel Meiden Chika Sri Mulyati Darmawansyah, Iwan Deavvy M.R.Y. Johassan Dergibson Siagian Dyah Nurul Maliki Elis Sondang Dasawaty Elisabeth Vita Mutiarawati Ferdyani, Jovita Firdaus Yuni Dharta Glorya Agustiningsih Sitompul Hardy Sorialam Hendratmoko Mulyani Mulyani Nurlela Nurlela Nurlela Prasetyo, Hemi Prima Apriwenni Prima Apriwenni Rahmawan, Rizal Rita Eka Setianingsih Rudham, Andi Muhammad Sigit Birowo Sismiati Suatmi, Bernadetta Dwi Sugi Suhartono Sunjaya, Cumonley Tumpal Janj Raja Sitinjak Vita, Elisabeth Winata, Liana Angelina Wiwin Prastio Yanthy Herawaty Purnama Yessy Yuliana Yohanes L. Billy YOHANES LANGGAR BILLY