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All Journal Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Logista: Jurnal Ilmiah Pengabdian Kepada Masyarakat Jurnal Logistik Indonesia MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) Agrifitia: Journal of Agribusiness Plantation Agrisintech (Journal of Agribusiness and Agrotechnology) Jurnal Abdi Inovatif : Pengabdian kepada Masyarakat
Suwarnata, Anak Agung Eka
Program Studi Agribisnis, Universitas Nusa Bangsa
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Pemasaran Produk Sayur Kelompok Wanita Tani Kecamatan Tanah Sareal, Kota Bogor di Era Pandemi Covid-19 Anggarawati, Sari; Prayoga, Renaldi; Wibaningwati, Dyah Budibruri; Suwarnata, Anak Agung Eka
Agrisintech (Journal of Agribusiness and Agrotechnology) Vol 2 No 1 (2021): April
Publisher : Universitas Nusa Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (397.539 KB) | DOI: 10.31938/agrisintech.v2i1.314

Abstract

AbstrakKesadaran masyarakat terkait kesehatan khususnya di perkotaan semakin meningkat. Hal tersebut mendorong masyarakat atau konsumen untuk mengkonsumsi sayuran sebagai bagian dari hidup sehat. Kondisi ini tentu menjadi peluang pasar hortikultura, sehingga mendorong para Kelompok Wanita Tani (KWT) perkotaan di Kecamatan Tanah Sareal melakukan pemasaran khususnya produk sayuran. Berdasarkan hal tersebut, peneliti tertarik mendeskripsikan secara kualitatif kegiatan pemasaran produk sayuran KWT di Kecamatan Tanah Sareal. Peneliti melakukan pengamatan, survei, wawancara, maupun studi pustaka. Metode pendekatan analisis data yang dipakai adalah pendekatan deskriptif kualitatif. Hasilnya, terdapat empat KWT di Kecamatan Tanah Sareal yang melakukan kegiatan pemasaran komoditas hortikultura. Keempat KWT tersebut adalah KWT Puspasari, KWT Srikandi, KWT Kentagor Mandiri, dan KWT Griya Amanah. Kegiatan pemasaran yang dilakukan oleh keempat KWT yaitu; pertama, mengidentifikasi dan mengevaluasi kesempatan pasar. Kedua, menganalisis segmen pasar hortikultura dan memilih target pasar. Ketiga, sudah merencanakan dan menerapkan bauran pemasaran yang memberikan nilai bagi pelanggan dan sesuai dengan tujuan dari organisasi. Keempat, KWT sudah menganalisis kinerja kelompok wanita tani. Upaya mengembangkan kegiatan pemasaran KWT di Kecamatan Tanah Sareal adalah memperhatikan sumber daya manusia dalam menangani sub unit pemasaran, mengembangkan keterampilan administrasi pemasaran, memperluas segmen pasar dan memperhatikan kondisi pasar.AbstractPublic awareness related to health, especially in urban areas, is increasing. This encourages people or consumers to consume vegetables as part of a healthy life. This condition is certainly an opportunity for the horticultural market, thus encouraging urban Women Farmers Groups (KWT) in Tanah Sareal District to do marketing, especially vegetable products. Based on this, researchers are interested in qualitatively describing the marketing activities of KWT vegetable products in Tanah Sareal District. Researchers conducted observations, surveys, interviews, and literature studies. The data analysis approach used is a qualitative descriptive approach. As a result, there are four KWTs in Tanah Sareal District that carry out marketing activities for horticultural commodities. The four KWTs are KWT Puspasari, KWT Srikandi, KWT Kentagor Mandiri, and KWT Griya Amanah. The marketing activities carried out by the four KWTs are; first, identify and evaluate market opportunities. Second, analyze the horticultural market segment and select the target market. Third, have planned and implemented a marketing mix that provides value to customers and is in line with the goals of the organization. Fourth, KWT has analyzed the performance of women farmer groups. Efforts to develop KWT marketing activities in Tanah Sareal District are paying attention to human resources in handling marketing sub-units, developing marketing administration skills, expanding market segments and paying attention to market conditions. 
Pendapatan Petani dan Efisiensi Pemasaran Kopi Robusta (Coffea sp) di Kecamatan Rumpin, Bogor Maulana, Asep Stevi; Suwarnata, Anak Agung Eka; Humaira, Linar
Agrisintech (Journal of Agribusiness and Agrotechnology) Vol 2 No 2 (2021): Oktober
Publisher : Universitas Nusa Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31938/agrisintech.v2i2.354

Abstract

ABSTRAK   Kabupaten/Kota Bogor yang masuk dalam wilayah Jawa Barat, memiliki luas lahan kopi rakyat terluas kedua di Jawa Barat yaitu 6.418,00 hektare dan Kecamatan Rumpin sebagai salah satu bagian dari wilayah tersebut yang menghasilkan kopi. Peningkatan produksi kopi akan terwujud bila diikuti dengan pembenahan tingkat pendapatan petani. Hal tersebut harus dikondisikan dengan merangsang petani untuk menambah produktivitas yaitu menambah harga yang diterima oleh petani. Usaha tersebut dapat dilakukan dengan memperbaiki sistem pemasaran pada bagian efisiensi pemasaran. Petani kopi di Kecamatan Rumpin belum sepenuhnya mengetahui pendapatan serta efisiensi pemasaran kopi, sehingga dirasakan penting untuk melakukan penelitian tentang pendapatan petani kopi dan efisiensi pemasaran kopi robusta mulai dari petani sebagai produsen hingga konsumen atau organisasi akhir dalam pemasaran kopi robusta. Hasil penelitian diperoleh pendapatan petani kopi berada di atas Upah Minimum Provinsi Jawa Barat yaitu Rp1.810.351,36. Terdapat dua saluran pemasaran di daerah penelitian yakni saluran dari petani ke pedagang pengepul besar lalu ke pedagang eksportir. Saluran pertama berlangsung untuk jenis biji kering (green bean) curah/asalan. Saluran pemasaran kedua yaitu dari petani ke kelompok tani, kemudian dijual ke coffee shop. Saluran pemasaran kedua berlaku untuk jenis kopi biji kering sortir. Kedua saluran pemasaran tersebut sudah efisien karena memiliki nilai efisiensi pemasaran <50%.   ABSTRACT  Bogor Regency/City, which is included in the West Java region, has the second largest community coffee area in West Java which is 6,418.00 hectares and Rumpin District as one part of the area that produces coffee. The increase in coffee production will be realized if it is followed by improving the level of farmers' income. This must be conditioned by stimulating farmers to increase productivity, namely increasing the price received by farmers. This effort can be done by improving the marketing system in the marketing efficiency section. Coffee farmers in Rumpin District do not yet fully understand the income and efficiency of coffee marketing, so it is important to conduct research on the income of coffee farmers and the marketing efficiency of robusta coffee, starting from farmers as producers to consumers or the final organization in marketing robusta coffee. The results showed that the income of coffee farmers was above the West Java Province Minimum Wage, which was Rp. 1,810,351.36. There are two marketing channels in the research area, namely the channel from farmers to wholesalers and then to exporters. The first channel is for the type of dry beans (green beans) in bulk. The second marketing channel is from farmers to farmer groups, then sold to coffee shops. The second marketing channel applies to the type of dry-sorted coffee beans. Both marketing channels are efficient because they have a marketing efficiency value of <50%.
PERAN PENYULUH PERTANIAN DALAM MEMAJUKAN KELOMPOK TANI DI DESA CIPELANG, KABUPATEN BOGOR Ergina, Gigi; Maad, Faizal; Suwarnata, Anak Agung Eka
Agrisintech (Journal of Agribusiness and Agrotechnology) Vol 3 No 1 (2022): April
Publisher : Universitas Nusa Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31938/agrisintech.v3i1.404

Abstract

ABSTRACTStrengthening and developing farmer groups is a necessity in agricultural development which aims to increase agricultural productivity, fulfill national food needs, increase farmers' welfare, and realize national security stability. An element that plays an important role in the development of farmer groups is agricultural extension workers, namely as educators, facilitators, motivators, innovators and dynamicators for farmers both individually and in groups. Cipelang Village, Cijeruk District, has several farmer groups with different levels of activity. This study aims to analyze the role of agricultural extension workers in the development of farmer groups and the relationship between the role of agricultural extension workers and the development of farmer groups. The research population was lowland rice farmers, the determination of the number of research samples with the slovin formulation, and the sampling was done by simple random sampling. Primary data was collected through interviews with respondents using a questionnaire, while secondary data was collected from related agency documents and reports. Analysis of the role of agricultural extension workers in the development of farmer groups using descriptive statistical analysis and the relationship between the role of agricultural extension workers and the development of farmer groups was analyzed using Spearman rank correlation analysis. The results of the study indicate that the role of extension workers in the development of farmer groups is very high. The role of agricultural extension agents as facilitators, dynamists, motivators and educators is significantly related to the development of farmer groups, while the role of extension workers as innovators has not shown a significant relationship to the development of farmer groups. ABSTRAKPenguatan dan pengembangan kelompok tani merupakan kebutuhan dalam pembangunan pertanian yang bertujuan untuk meningkatkan produktifitas pertanian, pemenuhan kebutuhan pangan nasional, peningkatan kesejahteraan petani, dan secara lebih luas mewujudkan stabilitas ketahanan nasional. Salah satu elemen yang berperanan untuk pengembangan kelompok tani adalah penyuluh pertanian lapang, yaitu sebagai edukator, fasilitator, motivator, inovator dan dinamisator bagi petani baik secara individu maupun kelompok. Desa Cipelang, Kabupaten Bogor memiliki beberapa kelompok tani dengan tingkat keaktifan yang berbeda. Tujuan penelitian ini adalah menganalisis peran penyuluh pertanian lapang dalam pengembangan kelompok tani serta hubungan antara peran penyuluh pertanian dengan perkembangan kelompok tani. Populasi penelitian adalah petani padi sawah, penentuan jumlah sampel penelitian dengan formulasi slovin, dan pengambilan sampel dilakukan dengan metode secara acak sederhana. Pengumpulan data primer dilakukan melalui wawancara terhadap responden dengan menggunakan kusioner, sedangkan data sekunder dari dokumen dan laporan intansi terkait. Analisis peran penyuluh pertanian lapangan menggunakan statistik deksriptif dan hubungan antara peran penyuluh pertanian lapangan dengan perkembangan kelompok tani dianalisis dengan menggunakan analisis korelasi rank spearman. Hasil penelitian menunjukkan bahwa peran penyuluh terhadap pengembangan kelompok tani tergolong sangat tinggi. Peran penyuluh pertanian lapang sebagai fasilitator, dinamisator, motivator dan edukator berhubungan signifikan dengan pengembangan kelompok tani, sementara itu peran penyuluh sebagai inovator belum menunjukan hubungan yang signifikan terhadap pengembangan kelompok tani.
STRATEGI PEMASARAN IKAN MAS DI DESA SITU DAUN, KECAMATAN TENJOLAYA, KABUPATEN BOGOR Kurniawan, Afan Tri; Anggarawati, Sari; Suwarnata, Anak Agung Eka
Agrisintech (Journal of Agribusiness and Agrotechnology) Vol 3 No 1 (2022): April
Publisher : Universitas Nusa Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31938/agrisintech.v3i1.443

Abstract

ABSTRACTRana Berkah Jaya is a company that produces fresh carp in Tenjolaya, Bogor Regency. Carp has a promising market opportunity both as a Sundanese food and for fishing ponds. These opportunities lead to increasingly fierce business competition. For this reason, it is necessary to study internal and external factors and develop a marketing strategy using IFAS, EFAS and SWOT analysis. Internal strengths factor are products with guaranteed quality; competitive prices; payment method; services; various sizes of fish. Weakness factors are: the number of products is limited; promotional technology; pond quality; water sources. External factors that are opportunities are: potential market; regular customer; many fishing ponds; lack of jumbo cultivators. while the threat factors are: similar fishery business; fish feed costs; pests and diseases; climate disturbance. Furthermore, a SWOT analysis show several alternative marketing strategies were obtained consisting of the SO strategy: maintaining various sizes for fishing pool needs; keep cheap price in order to be competitive; service optimizing to consumers. ST strategy is to improve product quality; improve product quality with better maintenance techniques. The WO strategy is to utilize social media technology for promotion; Forming business partners to maintain product continuity. The WT strategy is to utilize cultivation technology to minimize climate disturbances and looking for alternative water sources to avoid pests and diseases. ABSTRAKRana Berkah Jaya merupakan salah satu perusahaan yang memproduksi ikan mas segar di Tenjolaya Kabupaten Bogor. Ikan mas memiliki potensi pasar cukup menjanjikan baik sebagai makanan khas Sunda maupun untuk kolam pemancingan. Peluang tersebut menimbulkan persaingan usaha yang ketat. Untuk itu perlu dilakukan kajian faktor internal dan eksternal serta menyusun startegi pemasarannya menggunakan analisis IFAS, EFAS dan SWOT. Faktor internal yang merupakan kekuatan adalah kualitas produk; harga produk; cara pembayaran; jasa pelayanan; ukuran ikan. Sedangkan faktor kelemahannya adalah: jumlah produk terbatas; teknologi promosi; kondisi kolam; sumber air. Faktor eksternal yang merupakan peluang adalah: potensi pasar; pelanggan tetap; jumlah kolam pemancingan; minimnya pembudidaya jumbo. Faktor ancamannya adalah: usaha sejenis; biaya pakan; hama dan penyakit; gangguan iklim. Analisis SWOT menunjukkan beberapa pilihan strategi pemasaran di antaranya strategi SO yaitu mempertahankan ukuran ikan yang bervariasi agar bisa masuk ke tempat pemancingan; memepertahankan harga murah agar berdaya saing; meningkatkan pelayanan kepada konsumen agar kembali berbelanja. Strategi ST yaitu meningkatkan kualitas produk; menjaga kualiatas produk dengan memperhatikan teknik pemeliharaan. Strategi WO yaitu memanfaatkan teknologi media sosial untuk promosi; membentuk mitra usaha untuk menjaga kontinuitas produk. Strategi WT yaitu memanfaatkan teknologi budidaya untuk meminimalisir gangguan iklim; mencari alternatif sumber air untuk menghindari hama dan penyakit. 
Tingkat Kepuasan Petani Terhadap Penggunaan Pupuk Hayati Boc-Srf dan Pupuk Hayati X dalam Meningkatkan Produksi Cabai Merah Anggarawati, Sari; Sunengsih, Sunengsih; Wibaningwati, Dyah Budibruri; Suwarnata, Anak Agung Eka
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14851

Abstract

Red chilli is a plant that has always been the subject of discussion because it can cause inflation in Indonesia. Even though demand is high, the lack of goods causes prices to soar. One effort to increase red chilli productivity is the use of fertilizer. The Center for the Study and Application of Technology (BPPT) has produced superior biological fertilizers, namely BOC-SRF Biological Fertilizers, which farmers use on red chilli plants. Farmers as consumers certainly feel satisfied or not after using this fertilizer or other biological fertilizers; therefore, it is necessary to research the level of satisfaction of farmers regarding the use of BOC-SRF Biofertilizer and Biological Fertilizer Hayati BOC-SRF with Hayati X in Sukatani Village, Pacet District, Cianjur Regency with 40 farmers as respondents. The analysis method uses the Customers Satisfaction Index (CSI), Important Performance Analysis (IPA) and Diagonal Analysis (Suharjo Split). As a result, farmers were very satisfied with the performance of BOC-SRF biofertilizer (CSI: 81%), while farmers using X biofertilizer were satisfied with an index value of 74.4%. The attribute that is the main priority but performs poorly when using BOC-SRF biological fertilizer is the "productive period". In contrast, for X biological fertilizer, it is the "productive period and production yield". The analysis of service efficiency levels showed that over-service occurred in the HPT resistance attribute of BOC-SRF biofertilizer, while other attributes experienced under-service. At the level of biofertilizer service efficiency X, all attributes are experienced under service.
Co-Authors Agista Rosiana Anggarawati , Sari Anggarawati, Sari Asmanur Jannah Dyah Budibruri Wibaningwati Ergina, Gigi Faizal Maad Hasibuan, Ratna Sari Heri Susanto Kurniawan, Afan Tri Linar Humaira Maulana, Asep Stevi Mia Azizah Nina Ariesta Nurlela, Nurlela Prayoga, Renaldi SUNENGSIH, SUNENGSIH Syavira Kurnia Afifah Tekege, Anna Clara Wibaningwati, Dyah Budibruri