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All Journal Jurnal Pengabdian Masyarakat AbdiMas Jurnal Ners An-Nadaa: Jurnal Kesehatan Masyarakat Journal of Nursing and Public Health (JNPH) Jurnal Kesehatan Tambusai Health Publica : Jurnal Kesehatan Masyarakat International Journal of Community Service Golden Ratio of Data in Summary Jurnal Ilmiah Multidisiplin Indonesia Jurnal Kesehatan dan Kedokteran J-CEKI
Nurmawaty, Dwi
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Nursing Physics Public Health Social Sciences Veterinary Other

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Perception of Price, Accessibility, and Service Perception on Patient Return Visit Interest: Empirical Study from Outpatient Services at Halo Bayi Clinic Limbo, Depok, Indonesia Putri, Zaskia Respatiningtyas; Nurmawaty, Dwi; Febriyanty, Deasy; Silviana, Intan
Golden Ratio of Data in Summary Vol. 5 No. 2 (2025): February - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v5i2.1154

Abstract

Revisit interest refers to visitors' intention to return to a place within a specific period and their willingness to revisit the location frequently. A preliminary study conducted on 10 respondents found that 30% of patients had a revisit interest, while 70% were not interested. This study aims to identify the factors associated with revisit interest in outpatient healthcare services at the Halo Bayi Clinic, Limo branch, Depok, in 2024. The study employs a cross-sectional method with a sample size of 100 respondents at the Halo Bayi Clinic, Limo branch. The sampling technique used is purposive sampling, and data analysis includes univariate and bivariate analysis using the chi-square test. The study was conducted from October 2024 to January 2025. The univariate results show that the highest proportion of respondents interested in revisiting was 58 respondents (58%), those who perceived the price as affordable were 62 respondents (62%), those who found the clinic easily accessible were 53 respondents (53%), and those with a positive perception of healthcare providers were 63 respondents (63%). The bivariate analysis results indicate no significant relationship between price perception and revisit interest p-value 0.0139, PR=0.734 and 95% CI = 0.501 - 1.076, and no significant relationship between accessibility and revisit interest p-value 0.053. (PR=0.689 dan 95% CI = 0.482 - 0.984), no significant relationship between perception of healthcare providers and revisit interest, p-value 0.037 (PR=0.649 and 95% CI = 0.431 - 0.976). This can positively impact patient satisfaction, service quality, and efforts to improve public health. Additionally, a high revisit also contributes to increasing patient trust in healthcare facilities, which ultimately supports the effectiveness of health programs and the optimization of outpatient services.
Determinan Pemanfaatan Vaksinasi Influenza Pada Calon Jamaah Haji Di Fasilitas Kesehatan Abdul Karim Medika Center Kota Bekasi Handayani, Susana Aka Sri; Sangadji, Namira Wadjir; Nurmawaty, Dwi; Wekadigunawan, Cri Sajjana Prajna
Jurnal Ners Vol. 9 No. 4 (2025): OKTOBER 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jn.v9i4.49524

Abstract

Hajj pilgrimage as the world's largest mass gathering poses high risk of infectious disease transmission, particularly influenza. Influenza vaccination is an important prevention measure but coverage remains low among Indonesian hajj pilgrims. This study aims to analyze factors influencing influenza vaccine utilization among hajj pilgrims at Abdul Karim Medika Center Clinic, Bekasi City. This cross-sectional study involved 93 hajj pilgrims selected through purposive sampling. Data were collected using structured questionnaires and medical records. Data analysis used Chi-square test with significance level p<0.05. Results showed 69.9% respondents did not utilize influenza vaccine. Significant associations were found between knowledge (p=0.000; PR=1.645), attitude (p=0.000; PR=0.378), perception (p=0.000; PR=9.280), and family support (p=0.000; PR=0.378) with vaccine utilization. Respondents with low knowledge had 1.645 times higher risk of not getting vaccinated. In conclusion, knowledge, attitude, perception, and family support significantly influence influenza vaccine utilization. Comprehensive health education and promotion efforts are needed to improve influenza vaccination coverage among hajj pilgrims. Keywords: influenza vaccine, hajj pilgrims, knowledge, attitude, perception
Implementation of the AIDA Model in Marketing Communication Strategy for Executive Outpatient Services at a Private Hospital in Karawang Triwahyuni, Nurul Hikmat; Nurmawaty, Dwi
Jurnal Ilmiah Multidisiplin Indonesia (JIM-ID) Vol. 4 No. 8 (2025): Jurnal Ilmiah Multidisplin Indonesia (JIM-ID) 2025
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study analyzes the implementation of marketing communication strategies based on the AIDA model (Attention, Interest, Desire, Action) to increase patient visits to Executive Outpatient Services at Hermina Karawang Hospital in 2025. The research was driven by a 49% decline in executive outpatient visits compared to the previous year. A descriptive qualitative method with a case study approach was employed. Data were collected through in-depth interviews, observations, and document reviews, and validated using source and method triangulation. Informants included marketing staff, hospital management, and patients who had used the services. The findings indicate that at the Attention stage, social media promotions (Instagram, TikTok) and leaflets successfully attracted attention, although public understanding of service benefits remained limited. At the Interest stage, interest was fostered through comfortable facilities and fast-track services, but educational efforts were inadequate. The Desire stage showed that personalized services and exclusive facilities stimulated desire, yet cost perceptions acted as a barrier. At the Action stage, some patients utilized and recommended the service, but conversion from interest to action was suboptimal due to limited information and the absence of loyalty programs. The study concludes that applying the AIDA model enhances awareness and interest but requires stronger efforts in patient education, cost transparency, and retention strategies. It is recommended that Hermina Karawang Hospital develop educational content, testimonial-driven digital campaigns, and loyalty programs to ensure sustainable utilization of executive outpatient services.
Co-Authors Fachmi Tamzil Febriyanty, Deasy Fresitinawati, Senintyas Handayani, Susana Aka Sri Heryana, Ade Intan Silviana Irdanuraprida Idris Irfandi, Ahmad Khiko Mona Hapsari, Ryan Khoirunnisa, Giri Arum Muslimah, Annisaa Nuur Nabila, Anggun Nurhasanah, Imas Puspitaloka Mahadewi, Erlina Putri, Zaskia Respatiningtyas Rahmawati, Mia Reza Hilmy, Mohamad Rini Handayani Rosdiana, Hafsha Sangadji, Namira Wadjir Shorayasari, Susi Siahaan, Avris Romario Diparaja Silviana Mustikawati, Intan Suryari Purnama Triwahyuni, Nurul Hikmat Veronika, Erna Vionalita, Gisely Wekadigunawan, Cri Sajjana Prajna