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Perception of Price, Accessibility, and Service Perception on Patient Return Visit Interest: Empirical Study from Outpatient Services at Halo Bayi Clinic Limbo, Depok, Indonesia Putri, Zaskia Respatiningtyas; Nurmawaty, Dwi; Febriyanty, Deasy; Silviana, Intan
Golden Ratio of Data in Summary Vol. 5 No. 2 (2025): February - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v5i2.1154

Abstract

Revisit interest refers to visitors' intention to return to a place within a specific period and their willingness to revisit the location frequently. A preliminary study conducted on 10 respondents found that 30% of patients had a revisit interest, while 70% were not interested. This study aims to identify the factors associated with revisit interest in outpatient healthcare services at the Halo Bayi Clinic, Limo branch, Depok, in 2024. The study employs a cross-sectional method with a sample size of 100 respondents at the Halo Bayi Clinic, Limo branch. The sampling technique used is purposive sampling, and data analysis includes univariate and bivariate analysis using the chi-square test. The study was conducted from October 2024 to January 2025. The univariate results show that the highest proportion of respondents interested in revisiting was 58 respondents (58%), those who perceived the price as affordable were 62 respondents (62%), those who found the clinic easily accessible were 53 respondents (53%), and those with a positive perception of healthcare providers were 63 respondents (63%). The bivariate analysis results indicate no significant relationship between price perception and revisit interest p-value 0.0139, PR=0.734 and 95% CI = 0.501 - 1.076, and no significant relationship between accessibility and revisit interest p-value 0.053. (PR=0.689 dan 95% CI = 0.482 - 0.984), no significant relationship between perception of healthcare providers and revisit interest, p-value 0.037 (PR=0.649 and 95% CI = 0.431 - 0.976). This can positively impact patient satisfaction, service quality, and efforts to improve public health. Additionally, a high revisit also contributes to increasing patient trust in healthcare facilities, which ultimately supports the effectiveness of health programs and the optimization of outpatient services.
Implementation of the AIDA Model in Marketing Communication Strategy for Executive Outpatient Services at a Private Hospital in Karawang Triwahyuni, Nurul Hikmat; Nurmawaty, Dwi
Jurnal Ilmiah Multidisiplin Indonesia (JIM-ID) Vol. 4 No. 8 (2025): Jurnal Ilmiah Multidisplin Indonesia (JIM-ID) 2025
Publisher : Sean Institute

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Abstract

This study analyzes the implementation of marketing communication strategies based on the AIDA model (Attention, Interest, Desire, Action) to increase patient visits to Executive Outpatient Services at Hermina Karawang Hospital in 2025. The research was driven by a 49% decline in executive outpatient visits compared to the previous year. A descriptive qualitative method with a case study approach was employed. Data were collected through in-depth interviews, observations, and document reviews, and validated using source and method triangulation. Informants included marketing staff, hospital management, and patients who had used the services. The findings indicate that at the Attention stage, social media promotions (Instagram, TikTok) and leaflets successfully attracted attention, although public understanding of service benefits remained limited. At the Interest stage, interest was fostered through comfortable facilities and fast-track services, but educational efforts were inadequate. The Desire stage showed that personalized services and exclusive facilities stimulated desire, yet cost perceptions acted as a barrier. At the Action stage, some patients utilized and recommended the service, but conversion from interest to action was suboptimal due to limited information and the absence of loyalty programs. The study concludes that applying the AIDA model enhances awareness and interest but requires stronger efforts in patient education, cost transparency, and retention strategies. It is recommended that Hermina Karawang Hospital develop educational content, testimonial-driven digital campaigns, and loyalty programs to ensure sustainable utilization of executive outpatient services.
Edukasi Kesehatan Pentingnya Dukungan Keluarga dan Masyarakat Serta Keberadaan PMO (Pengawas Minum Obat) Terhadap Pasien Tuberkulosis Handayani, Rini; Muda, Cut Alia Keumala; Nurmawaty, Dwi; Ramadhania, Ramadhania; Tolego, James Arnold; Rahma, Fani Dwi; Damayanti, Hazfrina; Lutfiyah8, Evi
Jurnal Pelayanan dan Pengabdian Masyarakat (Pamas) Vol 9, No 4 (2025): Jurnal Pelayanan dan Pengabdian Masyarakat (PAMAS)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM Universitas Respati Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/pamas.v9i4.5627

Abstract

Tuberculosis (TB) patients need at least 6 months of uninterrupted medication to be cured of TB. During this time, patients may experience forgetfulness, laziness, and boredom. Therefore, it is necessary to have the support of the family, community and the participation of Drug Drinking Supervisors (PMOs) in the success of TB patients' drug-taking efforts. Based on preliminary studies, it is also known that patients feel less support from family and community and the role of PMOs is not working well. The purpose of this activity is to increase awareness and knowledge of health cadres regarding the importance of family and community support and the existence of PMOs for TB patients. This activity was carried out in the form of counseling and provision and practice of filling out the PMO pocket book. The participants of this activity were 22 health cadres in the working area of the Tamansari District Health Center. The results of this activity are an increase in the percentage of correct answers from participants related to the material presented (range of percentage increase 22.7%-44.4%), participants can understand and fill in the PMO pocket book correctly, and there is feedback related to the PMO pocket book which is well received by cadres by suggesting changes in the font of the writing in the book to be larger. So, community service activities in the form of counseling and introduction of PMO pocketbooks can increase awareness and knowledge of health cadres regarding the importance of family, community and PMO support.
EDUKASI PERILAKU HIDUP BERSIH DAN SEHAT (PHBS) DAN PRAKTIK CUCI TANGAN PAKAI SABUN (CTPS) PADA SISWA SD Handayani, Rini; Alia Keumala Muda, Cut; Nurmawaty, Dwi; Rendi Anggara, Taufik
Jurnal Gembira: Pengabdian Kepada Masyarakat Vol 1 No 04 (2023): AGUSTUS 2023
Publisher : Media Inovasi Pendidikan dan Publikasi

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Abstract

Elementary student is one of age group that having high risk to infected. One of preventive action to it is doing clean and healthy behavior and washing hand with soap in school. The aims these activities was to increase student knowledge about doing clean and healthy behavior and washing hand with soap in school. These activities were done in education with lecture and demonstration. The result of these activities is there is score different before and after students had education. It is be recommended to do these activities routinely to student.
Perbedaan Pengetahuan Remaja Tentang Rokok Sebelum Dan Sesudah Diberikan Pendidikan Kesehatan Melalui Metode Ceramah Dan Media Leaflet Di SMP Negeri 19 Kota Bekasi Nurmawaty, Dwi; Setiawati, Popong
Health Publica Vol 6, No 02 (2025): Health Publica Jurnal Kesehatan Masyarakat
Publisher : Universitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/hp.v6i02.10249

Abstract

 Perilaku merokok merupakan salah satu faktor risiko yang berdampak negatif terhadap kesehatan dan seringkali dimulai pada usia remaja. Angka perokok aktif di kalangan remaja mengalami peningkatan setiap tahunnya. Berdasarkan hasil Survei Kesehatan Indonesia (SKI) tahun 2023, jumlah perokok aktif di kalangan remaja usia 10 – 18 tahun mencapai 7,4% dari 70 juta perokok aktif di Indonesia. Pengetahuan tentang rokok dan bahayanya menjadi salah satu faktor penting yang dapat memengaruhi sikap dan perilaku merokok. Penelitian ini bertujuan untuk mengetahui perbedaan tingkat pengetahuan tentang rokok di kalangan remaja. Jenis penelitian ini adalah kuantitatif dengan penelitian eksperimen one group pre-post test design. Populasi pada penelitian ini adalah seluruh siswa kelas IX.7 di SMP Negeri 19 Kota Bekasi yang berjumlah 35 siswa. Jumlah sampel adalah keseluruhan populasi. Instrumen pengumpulan data berupa kuesioner terstruktur yang telah diuji validitas dan realibilitasnya. Analisis data dilakukan dengan menggunakan uji Wilcoxon Signed Rank Test. Hasil penelitian menunjukkan tidak ada perbedaan yang signifikan antara pengetahuan remaja tentang rokok dan bahayanya sebelum dan sesudah diberikan pendidikan kesehatan dengan metode ceramah dan media leaflet dengan p-value > 0.05. Hasil temuan dari penelitian ini menunjukkan bahwa pengetahuan tentang rokok dan bahayanya sudah cukup baik, oleh karena itu perlu dilakukan intervensi yang berfokus pada perubahan perilaku dan lingkungan serta peningkatan dukungan sosial melalui berbagai program yang melibatkan orang-orang terdekat dan orang tua.   
Perceptions of Stress Levels Among Mothers in Pasir Angin Village, Megamendung Subdistrict, Bogor, Based on the Perceived Stress Scale (PSS-10) Nurmawaty, Dwi; Mahadewi, Erlina Puspitaloka; Larasati, Ayu; Sutinah, Nina
Jurnal Ilmiah Multidisiplin Indonesia (JIM-ID) Vol. 4 No. 12 (2025): Jurnal Ilmiah Multidisplin Indonesia (JIM-ID), December 2025
Publisher : Sean Institute

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Abstract

Stress is a negative reaction that arises when an individual experiences excessive pressure resulting from demands, difficulties, or situations that exceed their ability to cope. This study aims to describe the level of stress among women who serve as Posyandu cadres in Pasir Angin Village, Megamendung District, Bogor. This research uses a quantitative approach with univariate analysis. The population consists of all Posyandu cadres in Pasir Angin Village, totaling 31 individuals, and the entire population was used as the sample. Data collection was conducted using the Perceived Stress Scale (PSS-10). The results show that most Posyandu cadres experience moderate stress, with 23 respondents (74.2%), followed by mild stress experienced by 6 respondents (19.4%), and severe stress by 2 respondents (6.5%). These findings indicate that the majority of respondents experience stress at a moderate level, reflecting psychological pressure that is still manageable but requires attention to prevent progression to severe stress. Psychological support and capacity building through stress management training, more equitable task distribution, and routine monitoring of the cadres’ psychological
Improving family caregiver understanding of range of motion exercises for community-based stroke care: A pre-experimental study within the clinical pathway Asmirajanti, Mira; Handayani, Rini; Nurmawaty, Dwi; Yulhendri
Physical Therapy Journal of Indonesia Vol. 7 No. 1 (2026): Inpress January-June 2026
Publisher : Universitas Udayana dan Diaspora Taipei Medical University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51559/ptji.v7i1.338

Abstract

Background: Family caregivers play a crucial role in the recovery of stroke patients, especially in community settings. An adequate understanding of the range of motion (ROM) exercises enables caregivers to actively support rehabilitation and prevent complications. This study aimed to analyze the improvement of family caregivers' understanding of ROM exercises after training. Methods: This pre-experimental one-group pretest-posttest study involved 25 families with stroke patients for ≥1 month, selected through consecutive sampling in the working area of Puskesmas Tambora, West Jakarta, in July 2025. Interventions included active and passive ROM exercises based on standard operating procedures (SOPs), also it was used to simulate the manual muscle testing (MMT). Measurement instruments used the validity and reliability questionnaires and MMT observation sheets. Data were analyzed by the Wilcoxon test at a significance level of p<0.05. Results: The results showed a significant increase in family caregiver understanding of ROM (p= 0.000). Before the training, 88% of respondents (22 people) had sufficient knowledge, and 12% (3 people) had good knowledge. After the training, the proportion of good knowledge increased to 56% (14 people), while moderate knowledge decreased to 44% (11 people). Conclusion: Structured training effectively enhanced family caregivers' understanding of ROM exercises, supporting their active participation in patient care. These findings suggest that such education can be integrated into community-based non-digital clinical pathways to prevent complications in stroke patients.
The Role of Social Media in Digital Marketing Communication For Healthy Behaviour Puspitaloka Mahadewi, Erlina; Chrisafi, Astrid; Setiati, Ritta; Nurmawaty, Dwi; Elistia, Elistia; Sudarmika, Dina; Salomon, Sam
International Journal of Health and Pharmaceutical (IJHP) Vol. 6 No. 1 (2026): February 2026
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijhp.v6i1.557

Abstract

The aim of this research is to analyze the communication challenges in the Social Media in Digital Marketing Communication (DMC) era, and understanding generation millenial  for healthy digital behaviour. This research is a literature review. Data collection using documentation from Google Scholar. Data analysis using Systematic Literature Review (SLR). Communication challenges in the current digital era, especially in interacting with generation Millenial, is a very wide expansion of the communication field through various digital platforms, such as social media, instant messaging, and online content. Generation Millenial (GM) has unique characteristics that influence the way they communicate, such as a preference for short messages, images and videos that are effective in conveying messages. Understanding and adapting your communication style to them is important for building strong and effective relationships. In addition, it must be acknowledged that generation millenial has a high level of technological awareness, which can raise privacy and security issues that must be managed wisely in an effort to establish successful communication with this generation.
Kepuasan Pasien terhadap Pelayanan Pendaftaran Rawat Jalan Rumah Sakit Pemerintah: Analisis Kesenjangan Ekspektasi dan Persepsi Heryana, Ade; Farhana, Najla Kamilia; Nurmawaty, Dwi; Handayani, Rini
Jurnal ARSI : Administrasi Rumah Sakit Indonesia Vol. 12, No. 1
Publisher : UI Scholars Hub

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Abstract

Outpatient registration services represent a critical touchpoint in the patient experience at hospitals. A mismatch between expectations and the actual service delivered can affect patient satisfaction. Public hospitals continue to face complaints related to the registration process, such as long waiting times, unclear information, and inadequate waiting facilities. This study aims to assess patient satisfaction with outpatient registration services by comparing expectations and perceptions based on Expectancy Disconfirmation Theory and by using the Importance Performance Analysis (IPA) method to provide service improvement recommendations. This quantitative study employed an analysis of identically similar characteristics of paired Expectation and Perception 84 patients, using a questionnaire based on the World Health Organization’s seven service quality dimensions. The findings reveal a negative gap between expectation scores (mean = 3.21, CI Lower Bound = 3.0204, Upper Bound = 3.3956) and perception scores (mean = 2.75, CI Lower Bound = 2.5008, Upper Bound = 2.9962). The Wilcoxon Signed Rank Test showed a significant difference (p-value < 0.05) between expectations and perceptions. The IPA analysis indicated that priority service attributes that need to be improved include the availability of waiting chairs, accuracy and speed, attention and empathy, and service discrimination. These results suggest that outpatient registration services in public hospitals have not fully met patient expectations. Therefore, improving service quality in several key attributes is crucial to enhancing patient satisfaction.
Determinants of Sociodemographic and Health Information Factors on the Decision to Undergo Pap Smear among Women of Reproductive Age in Pulau Harapan Nurmawaty, Dwi; Handayani, Rini; Muniroh, Muniroh
Jurnal Ilmiah Multidisiplin Indonesia (JIM-ID) Vol. 5 No. 03 (2026): Jurnal Ilmiah Multidisplin Indonesia (JIM-ID), March 2026
Publisher : Sean Institute

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Abstract

Cervical cancer was the fourth most common cancer among women worldwide in 2022, with an estimated 604,000 new cases and 342,000 deaths. In Indonesia, according to the 2018 Basic Health Research (Riskesdas), cervical cancer ranks second after breast cancer, with an incidence of approximately 23 cases per 100,000 population and a mortality rate of 17 per 100,000 population. This study employed a quantitative approach with a cross-sectional design. The population consisted of 561 women of reproductive age residing in Pulau Harapan Village. The sample size was determined using a two-proportion test, resulting in 150 respondents. Data were collected using a questionnaire that had been tested for validity and reliability. Data analysis included univariate and bivariate analyses using the Chi-square test. The majority of respondents were aged 30–39 years, married, had higher education, were unemployed or housewives, and had a monthly income of less than IDR 3,000,000. Most respondents reported easy access to healthcare facilities and received information and education about cervical cancer from healthcare professionals. Sociodemographic factors significantly associated with Pap smear utilization were age (p = 0.000) and marital status (p = 0.000). Meanwhile, the health information factor significantly associated with Pap smear utilization was the source of health information (p = 0.040). These findings indicate that improving Pap smear utilization in island communities requires strengthening community-based health education strategies and optimizing the role of healthcare professionals as primary sources of health information. It is recommended that community health centers and local governments intensify active promotion, expand periodic mass screening programs, and integrate Pap smear education into routine health services to increase early cervical cancer detection among women of reproductive age.