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SOCIAL MEDIA FOR ENHANCED BRAND AWARENESS AT POLITEKNIK PENERBANGAN SURABAYA Julaihah, Siti; Putra, Iwansyah; Thiro Kabul Y, Yudhis; Prasetya Wardhani, Norita
Jurnal Penelitian Vol. 9 No. 1 (2024): Jurnal Penelitian Maret 2024
Publisher : Politeknik Penerbangan Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46491/jp.v9i1.1834

Abstract

This research discusses the utilization of YouTube as a social media platform for enhancing brand awareness, particularly for Politeknik Penerbangan Surabaya. The study aims to comprehend how YouTube is used to increase brand awareness, progressing from consumers being unaware of the brand (brand unaware) to achieving brand recognition, brand recall, and ultimately, becoming the top-of-mind choice for consumers when thinking about Politeknik Penerbangan Surabaya. The research methodology employed is qualitative descriptive, involving data collection methods such as observation, interviews, and documentation. Eight informants, including Politeknik Penerbangan Surabaya's management, staff, and students who actively use YouTube, participated in the study. Interactive data analysis models and triangulation techniques were used to ensure data validity. The findings indicate that Politeknik Penerbangan Surabaya effectively utilizes YouTube to bolster brand awareness. Their strategies encompass creating and sharing high-quality video content, showcasing their activities and accomplishments, and employing tactics to increase brand recognition. Furthermore, they consistently upload relevant video content, engage with viewers, and establish emotional connections to enhance brand recall. These efforts have led to Politeknik Penerbangan Surabaya becoming the top-of-mind choice among their target audience.
Strategi Humas dalam Membangun Citra, Kepercayaan, dan Reputasi Sekolah Islam: Studi di SD Muhammadiyah 1 Samarinda Rosmayani, Meirina; Julaihah, Siti; Wijaya, Ida Suryani
Itqan: Jurnal Ilmu-ilmu Kependidikan Vol. 16 No. 1 (2025): Itqan: Jurnal Ilmu-ilmu Kependidikan
Publisher : Fakultas Tarbiyah dan Ilmu Keguruan (FTIK) IAIN Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47766/itqan.v16i1.3101

Abstract

This article discusses the strategic role of public relations in building a positive image of Islamic-based elementary schools, using a case study of SD Muhammadiyah 1 Samarinda. The study aims to identify the communication strategies implemented by the school's public relations team to strengthen public trust and examine their impact on institutional reputation and competitiveness. A qualitative approach with a descriptive method was employed to collect data through observation, interviews, and documentation. The findings reveal that a positive school image is shaped through consistent educational services, open communication, and active participation in community-based activities. Public relations serves as a vital bridge between the school and the public, utilizing digital media, particularly social media, as an effective communication tool. A strong institutional image has been shown to enhance parental trust, community loyalty, and interest in student enrollment. These findings highlight the importance of integrating digital communication strategies into the management of public relations at the elementary education level. Theoretically, this article contributes to the literature on institutional communication management in Islamic educational settings and proposes a value-based and adaptive model of public relations practice in the digital era.
Multicultural Inclusive Education in the Deradicalization of Islamic Education in Indonesia Fatoni, Fatoni; Susanto, Is; Pratama, Heri Okta; Julaihah, Siti
Tadris: Jurnal Keguruan dan Ilmu Tarbiyah Vol 6 No 2 (2021): Tadris: Jurnal Keguruan dan Ilmu Tarbiyah
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/tadris.v6i2.10246

Abstract

It is projected that multicultural inclusive education will prevent acts of extremism and intolerance. This study aimed to examine how multicultural inclusive education could be used to deradicalize Islamic education in Indonesia. In June 2020, the researchers searched the Google Books database for library research. The prism technique was used to gather and extract data based on the established inclusion and exclusion criteria. According to the analysis, multicultural inclusive education can be employed as a substitute for instilling an understanding of peaceful coexistence in the contexts of nationality and humanity. If multicultural inclusive education is conducted properly by following the steps outlined, efforts to deradicalize Islamic education in Indonesia may be successful, as multicultural inclusive education is founded on consistency, openness, introduction, comprehension, recognition, and appreciation. This study illustrates that multicultural inclusive education can deradicalize Islamic education in Indonesia due to its adaptability to the primary material in Islamic education.
Faktor-faktor yang mempengaruhi Speaking Skills: Metode Pengajaran Speaking, Listening Ability dan Affective Factors Kusumayati, Lusiana Dewi; Fatmawati, Fatmawati; Maharani, Meita; Julaihah, Siti; Agus Furyanto, Faoyan
Jurnal Penelitian Vol. 10 No. 2 (2025): Jurnal Penelitian Juni 2025
Publisher : Politeknik Penerbangan Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46491/jp.v10i2.2026

Abstract

Abstrak: Artikel Literatur Review Pengaruh Metode Pengajaran Speaking, Listening Ability dan Affective Factors terhadap Speaking Skills adalah artikel ilmiah yang bertujuan membangun hipotesis riset pengaruh antar variabel yang akan digunakan pada riset selanjutnya, dalam ruang lingkup ilmu Pengajaran Speaking dalam pembelajaran Bahasa Inggris. Metode penulisan artikel Literature Review ini adalah dengan metode library research, yang bersumber dari media online seperti Google Scholar, Mendeley dan media online akademik lainnya. Hasil artikel ini adalah bahwa: 1) Metode Pengajaran Speaking berpengaruh terhadap Speaking Skills; 2) Listening Ability berpengaruh terhadap Speaking Skills; dan 3) Affective Factors berpengaruh terhadap Speaking Skills. Kata Kunci: Speaking skills, Metode Pengajaran Speaking, Listening Ability, Affective Factors
WORKSHOP INTERNET OF THINGS (IOT) BERBASIS TECHNOPRENEURSHIP DI SMA/SMK KABUPATEN JOMBANG SEBAGAI MEDIA PEMBELAJARAN REVOLUSIONER DI ERA SOCIETY 5.0 Pambudiyatno, Nyaris; Harianto, Bambang Bagus; Suprapto, Yuyun; Irfansyah, Ade; Puspita, Romma Diana; Suharto, Teguh Imam; Julaihah, Siti; Yunior, Yudhis Tiro Kabul
Journal of Public Transportation Community Vol. 3 No. 2 (2023): Journal Public Transportation Community Oktober 2023
Publisher : Politeknik Penerbangan Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46491/jptc.v3i2.1542

Abstract

This community service aims to introduce Internet of Things (IoT) based on technopreneurship at SMK Plus Umar Zahid Jombang as a revolutionary learning medium in the era of Society 5.0. Education today is facing the demand to integrate technology, innovation, and entrepreneurship into the school curriculum to prepare students for the challenges of the digital era. This workshop is designed to provide students with a profound understanding of IoT and technopreneurship, enabling them to develop innovative projects using IoT. The workshop encompasses the comprehension of fundamental IoT concepts, related technologies, and the application of IoT in various contexts. Furthermore, the workshop imparts the principles of technopreneurship, including the development of technology-based business ideas and entrepreneurial skills. Through a practical and collaborative approach, students are encouraged to design and implement their IoT projects. The outcomes of this workshop are expected to enrich students' comprehension of IoT's potential in addressing real-world societal issues, while also equipping them with pertinent technopreneurship skills for the digital era. Consequently, this workshop is anticipated to make a positive contribution to education and prepare students for Society 5.0, which emphasizes human-technology collaboration in achieving sustainable social progress