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All Journal Journal of Management Accounting Business and International Research Journal of Artificial Intelligence and Digital Business Jurnal Pengabdian Pada Masyarakat METHABDI
Marbun, Sondang Ni Bulan
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Pemberdayaan UMKM Kabupaten Simalungun Melalui Penyuluhan Strategi Pemasaran, Digital Marketing dan Penyusunan Laporan Keuangan Sihite, Mislan; Saragih, Henri; Mesakh, Januardi; Ijonris, Yusuf; Gultom, Robinhot; Sianturi, Jeudi A. T. P.; Sinurat, Elperida J.; Sipayung, Tri Darma; Melianna, Saur; Sembiring, Rasmulia; Rajagukguk, Tiur; Marbun, Sondang Ni Bulan; Panggabean, Toman; Nadapdap, Kristanty M. N.; Purba, Jon Henri
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 4 No 2 (2024): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/methabdi.Vol4No2.pp161-164

Abstract

Simalungun Regency is one of the regencies in North Sumatra Province, Indonesia. This district is home to the Simalungun Batak people. The Community Service Team (PKM) provides enlightenment to the community and MSME actors in Simalungun Regency in order to increase their income. In general, mothers in the neighborhood live at home and therefore the PKM Team provides a way to increase their income. The aim of PKM is their knowledge and insight in managing a business. Apart from that, this PKM activity is to train the community and MSME players in running their businesses and this activity provides tips and strategies for managing a business, marketing strategies in doing business, preparing simple business bookkeeping, and the role of digital marketing in a business. This activity equips people in entrepreneurship and motivates them to become entrepreneurs. PKM participants are expected to have creative ideas and be able to run their businesses better, in terms of management, marketing and business capacity, which will ultimately increase income.
The Effect of Promotions and Pricing on the Decision to Stay at Mori Hotels in Kuala Simpang Ria, Chainar Elli; Marbun, Sondang Ni Bulan; Purba, Alimin; Fauzan K, Khairil; Afnina, Afnina
Journal Of Accounting Management Business And International Research Vol 2, No 1 (2023): April 2023
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jambuair.v2i1.383

Abstract

This research was conducted to determine the effect of promotion and pricing on the decision to stay at the Mori Hotel in Kuala Simpang. The sampling technique used was purposive sampling, namely selecting the sample to be the respondent was everyone who was found and stayed at the Mori Kuala Simpang Hotel, aged 21 years and over because they were considered to have been able to make rational decisions and be able to represent all visitors. The distribution of the questionnaire started from 15 to 30 June 2022 with a total of 52 people. The results showed that the factor that dominates the decision to stay at the Mori Hotel in Kuala Simpang is the promotion factor 0.396. This is indicated by the regression value being greater than the pricing factor -0.052. Obtained a value of 25.1%, the decision to stay is influenced by promotions and pricing. The remaining 74.9% is influenced by other factors not recorded in this study. Other factors are thought to be competitors' price factors, demographics, changes in buying habits, tastes and so on.
Analysis of Education and Training in Increasing Employee Productivity at PT Bima Golden Powerindo Medan Marbun, Sondang Ni Bulan; Purba, Alimin; Ria, Chainar Elli; Fauzan K, Khairil; Afnina, Afnina
Journal Of Accounting Management Business And International Research Vol 2, No 1 (2023): April 2023
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jambuair.v2i1.380

Abstract

This study examines the increase in employee productivity at PT Bima Golden Powerindo Medan through education and training. The problem in this study is that everyone has their own abilities that are not necessarily in accordance with the specifications needed by the company, so it is important to carry out education and training for employees. The research used qualitative research techniques. In data analysis using descriptive analysis methods, where the data that has been obtained is then described by the researcher in detail. The findings of this study that education and training can clearly increase employee work productivity. Thus, it can be suggested that the implementation of education and training for employees should be carried out as often as possible, supervised by the leadership, and reward workers whose productivity increases due to attending education and training.
Pelatihan Kiat-Kiat Menambah Pendapatan Rumah Tangga Gultom, Robinhot; Sinaga, Anton A. P.; Sihite, Mislan; Silalahi, Sahat P. Remus; Normi, Siti; Melianna, Saur; Rajagukguk, Tiur; Marbun, Sondang Ni Bulan; Siregar, Selamat; Panggabean, Toman; Saragih, Rintan; Sitohang, Rommel
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 4 No 1 (2024): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/methabdi.Vol4No1.pp85-88

Abstract

Lingkungan VIII, Babura Village, Medan Baru District consists of six sub-districts in Medan Baru District. Lingkungan VIII is one of the wards in Babura Village out of 13 wards in this subdistrict. The Community Service Team (PKM) provides enlightenment to mothers in order to increase their income. In general, mothers in the neighborhood live at home and therefore the PKM Team provides a way to increase their income. The aim of this PKM is to train mothers to do business or entrepreneurship and motivate mothers to become entrepreneurs. Mothers are expected to have creative ideas by being able to process various preparations using cheap basic ingredients, such as bananas, cassava and the modern cake business. The results of this processing are used as an idea to be used as an opportunity for entrepreneurship to increase household income.
Pengaruh Harga, Fasilitas, Dan Kepercayaan Terhadap Keputusan Pembelian Pada Perumahan Villa Setia Budi Sentosa Sitepu, Yan Zhadrach; Marbun, Sondang Ni Bulan; Napitupulu, Junika
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.901

Abstract

Penelitian bertujaun untuk mengetahui dan menganalisis pengaruh harga, fasilitas, dan kepercayaan terhadap keputusan pembelian pada Perumahan Villa Setia Budi Sentosa. Metode penelitian yang digunakan dalam penelitian ini adalah metode penelitian deskriptif kuantitatif. Populasi dalam penelitian ini adalah penghuni perumahan Villa Setia Budi Sentosa pada tahun 2024 yaitu sebanyak 76 orang. Karena jumlah populasinya tidak lebih besar dari 100 orang responden, maka peneliti mengambil 100% jumlah populasi yang ada. Berdasarkan hasil uji hipotesis t dapat disimpulkan secara parsial harga berpengaruh signifikan terhadap keputusan pembelian, secara parsial fasilitas berpengaruh signifikan terhadap keputusan pembelian, secara parsial kepercayaan berpengaruh signifikan terhadap keputusan pembelian. Berdasarkan hasil uji hipotesis F dapat disimpulkan bahwa secara simultan harga, fasilitas, dan kepercayaan berpengaruh signifikan terhadap Keputusan Pembelian. Berdasarkan hasil analisis koefisien determinasi diperoleh nilai koefisienCdeterminasiCatau Adjusted R-Square sebesar 0,829 atau sebesar 82,9%Ckeputusan pembelian dapat dijelaskan oleh harga, fasilitas, dan kepercayaan, sisanya 100%-82,9% = 17,1% dijelaskan oleh variabel lain.
Pelatihan Kiat-Kiat Menambah Pendapatan Rumah Tangga Gultom, Robinhot; Sinaga, Anton A. P.; Sihite, Mislan; Silalahi, Sahat P. Remus; Normi, Siti; Melianna, Saur; Rajagukguk, Tiur; Marbun, Sondang Ni Bulan; Siregar, Selamat; Panggabean, Toman; Saragih, Rintan; Sitohang, Rommel
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 4 No 1 (2024): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/methabdi.Vol4No1.pp85-88

Abstract

Lingkungan VIII, Babura Village, Medan Baru District consists of six sub-districts in Medan Baru District. Lingkungan VIII is one of the wards in Babura Village out of 13 wards in this subdistrict. The Community Service Team (PKM) provides enlightenment to mothers in order to increase their income. In general, mothers in the neighborhood live at home and therefore the PKM Team provides a way to increase their income. The aim of this PKM is to train mothers to do business or entrepreneurship and motivate mothers to become entrepreneurs. Mothers are expected to have creative ideas by being able to process various preparations using cheap basic ingredients, such as bananas, cassava and the modern cake business. The results of this processing are used as an idea to be used as an opportunity for entrepreneurship to increase household income.
Pemberdayaan UMKM Kabupaten Simalungun Melalui Penyuluhan Strategi Pemasaran, Digital Marketing dan Penyusunan Laporan Keuangan Sihite, Mislan; Saragih, Henri; Mesakh, Januardi; Ijonris, Yusuf; Gultom, Robinhot; Sianturi, Jeudi A. T. P.; Sinurat, Elperida J.; Sipayung, Tri Darma; Melianna, Saur; Sembiring, Rasmulia; Rajagukguk, Tiur; Marbun, Sondang Ni Bulan; Panggabean, Toman; Nadapdap, Kristanty M. N.; Purba, Jon Henri
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 4 No 2 (2024): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/methabdi.Vol4No2.pp161-164

Abstract

Simalungun Regency is one of the regencies in North Sumatra Province, Indonesia. This district is home to the Simalungun Batak people. The Community Service Team (PKM) provides enlightenment to the community and MSME actors in Simalungun Regency in order to increase their income. In general, mothers in the neighborhood live at home and therefore the PKM Team provides a way to increase their income. The aim of PKM is their knowledge and insight in managing a business. Apart from that, this PKM activity is to train the community and MSME players in running their businesses and this activity provides tips and strategies for managing a business, marketing strategies in doing business, preparing simple business bookkeeping, and the role of digital marketing in a business. This activity equips people in entrepreneurship and motivates them to become entrepreneurs. PKM participants are expected to have creative ideas and be able to run their businesses better, in terms of management, marketing and business capacity, which will ultimately increase income.
Co-Authors Afnina, Afnina Elperida J. Sinurat Henri Saragih, Henri Ijonris, Yusuf Jon Henri Purba, Jon Henri Junika Napitupulu Khairil Fauzan K Melianna, Saur Mesakh, Januardi Mislan Sihite, Mislan Nadapdap, Kristanty M. N. Panggabean, Toman Purba, Alimin Rasmulia Sembiring Ria, Chainar Elli Rintan Saragih, Rintan Robinhot Gultom, Robinhot Selamat Siregar Sianturi, Jeudi A. T. P. Silalahi, Sahat P. Remus Sinaga, Anton A. P. Sipayung, Tri Darma Sitepu, Yan Zhadrach Siti Normi, Siti Sitohang, Rommel Tiur Rajagukguk, Tiur