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Putra, Dhanang Eka
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences Veterinary Other

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Journal : Jurnal Manajemen Agribisnis dan Agroindustri

 1 
Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian di Herdacake Bakery dan Cafe Jember Atri, Rahma Dian Milinia Desi; Ambarkahi, Ratih Puspitorini Yekti; Dhamayanthi, Wenny; Putra, Dhanang Eka; Widjayanthi, Lenny
Jurnal Manajemen Agribisnis dan Agroindustri Vol. 2 No. 1 (2022): June
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/jmaa.v2i1.30

Abstract

Penelitian ini dilatarbelakangi karena Herdacake Bakery & Cafe Jember merupakan outlet yang baru saja dibuka tetapi mampu menarik konsumen dengan desain tempat yang kekinian atau instragamable dimana dapat dijadikan spot foto dan direkomendasikan banyak orang. Penelitian ini bertujuan untuk menganalisis dan menguji pengaruh kualitas produk, kualitas pelayanan, dan citra merek terhadap keputusan pembelian di Herdacake Bakery & Cafe Jember. Populasi dalam penelitian ini adalah seluruh konsumen yang membeli produk Herdacake Bakery & Cafe Jember dengan pengambilan sampel sebanyak 40 responden. Alat analisis yang digunakan dalam penelitian ini adalah analisis regresi linier berganda dengan bantuan SPSS 25.00. Hasil penelitian ini menunjukkan bahwa pada uji F variabel kualitas produk, kualitas pelayanan, dan citra merek bersama- sama berpengaruh signifikan terhadap keputusan pembelian di Herdacake Bakery & Cafe Jember. Sedangkan untuk uji t variabel kualitas produk secara parsial berpengaruh signifikan terhadap keputusan pembelian di Herdacake Bakery & Cafe Jember.  Variabel kualitas produk merupakan variabel berpengaruh paling dominan terhadap keputusan pembelian di Herdacake Bakery & Cafe Jember.
Srategi Pemasaran Pisang Pasir pada Home Industry Buk Lis di Kota Mojokerto Pangesti, Salsabila Luki; Gemaputri, Ariesia Ayuning; Putra, Dhanang Eka; Pratama, Fredy Eka Ardhi
Jurnal Manajemen Agribisnis dan Agroindustri Vol. 3 No. 1 (2023): June
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/jmaa.v3i1.37

Abstract

This research is motivated by the sand banana product which has been produced for a long time but is still a favorite product for teenagers. However, as time goes by, coupled with the development of technology, more and more business competitors are selling similar products, making sand banana products marginalized. The location of the Banana Pasir Buk Lis UMKM is located at Gang Gotong Royong No. 4, Mergelo, Balongsari, Magersari District, Mojokerto City. This research aims to: 1) Analyze internal and external factors in the marketing strategy of banana sand at the UMKM Pisang Pasir Buk Lis. 2) Determine and analyze appropriate strategies in the marketing strategy for banana sand at the UMKM Pisang Pasir Buk Lis. 3) Determine and explain the priority strategies of several alternative marketing strategies for banana sand at the UMKM Pisang Pasir Buk Lis. By using calculations, the data analysis method used in this research is conducting internal and external observations of the company which are examined through IFE and EFE, IE Matrix, SWOT Matrix and QSPM analysis to be able to determine alternative strategies. Based on the results of the QSPM calculation research, it was found that the main priority strategy was improving and maintaining product quality, taste and service with a TAS score of 6.96.
Risk Analysis of The Raw Tofu Production Process with The FMEA Method at The Saudara Jaya Factory in Jember Regency Sahari, Sindi Putri; Putra, Dhanang Eka
Jurnal Manajemen Agribisnis dan Agroindustri Vol. 4 No. 2 (2024): December
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/jmaa.v4i2.104

Abstract

This study analyses the risk of tofu production at the Saudara Jaya Tofu Factory using the Failure Mode and Effect Analysis (FMEA) method with the aim of identifying potential failures and calculating the Risk Priority Number (RPN) value based on severity, frequency of occurrence, and detection. The results of the study found 17 risks in the tofu production process with 5 highest priority risks, namely the mixing of good and bad quality soya beans, improper dosage of vinegar, negligence in managing soaking time, inappropriate tofu size, and less dense tofu. To minimise these risks, several mitigation measures are proposed, including the selection of quality raw material suppliers, the use of soybean sorting machines, the creation of written SOPs, the use of timers for soaking, and the replacement of cutting tools and presses with more efficient ones. The implementation of these mitigations is expected to improve the quality and efficiency of tofu production as well as customer satisfaction.
Co-Authors Ambarkahi, Ratih Puspitorini Yekti Andini, Paramita Atri, Rahma Dian Milinia Desi Awaludin, Aan Budi Hariono Dhamayanthi, Wenny Dwi Putro Sarwo Setyohadi, Dwi Putro Sarwo Dyah Kusuma Wardani, Dyah Kusuma Fakhruddin Fakhruddin Gemaputri, Ariesia Ayuning Hendra Yufit Riskiawan Ismail, Andi Muhammad Kurnianto, Mokhamad Fatoni Lenny Widjayanthi Lia Chairina, Raden Roro MUHAMAD, NUR Nurwahyuningsih Nurwahyuningsih Oktafa, Huda Pangesti, Salsabila Luki Pertami, Rindha Rentina Darah Pratama, Fredy Eka Ardhi Refa Firgiyanto Ridwan Iskandar, Ridwan Rudi Wardana Sahari, Sindi Putri Syamsul Arifin