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All Journal Eklektik : Jurnal Pendidikan Ekonomi dan Kewirausahaan Dinasti International Journal of Management Science Jurnal Industri Kreatif dan Kewirausahaan Dinasti International Journal of Digital Business Management Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Asian Journal of Community Services (AJCS) Jurnal Perspektif Manajerial dan Kewirausahaan (JPMK) Siber Journal of Advanced Multidisciplinary Journal of Fundamental Management (JFM) Jurnal Pengabdian Masyarakat dan Penelitian Terapan Jurnal Price : Ekonomi dan Akuntasi
Wenny Desty Febrian
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Social Sciences Other

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Journal : Jurnal Industri Kreatif dan Kewirausahaan

 1 
ENHANCING THE DIGITAL CAPACITY OF LOCAL CULINARY MSMES THROUGH CREATIVE CONTENT TRAINING ON INSTAGRAM AND TIKTOK Muhamad Al Faruq Abdullah; Magito; Wenny Desty Febrian
Jurnal Industri Kreatif dan Kewirausahaan Vol 8 No 1 (2025): Jurnal Industri Kreatif dan Kewirausahaan JUNE 2025
Publisher : Universitas Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/kewirausahaan.v8i1.3145

Abstract

This community service initiative aimed to strengthen the digital marketing capabilities of local culinary MSMEs in Jatimekar, Bekasi, by providing hands-on training on the use of Instagram and TikTok for promotional purposes. Conducted on June 15, 2025, the program involved 25 participants from small-scale food and beverage enterprises. The training covered digital promotion strategies, content creation using tools like Canva and CapCut, and techniques for enhancing brand awareness through storytelling and visual media. Implemented through interactive sessions and direct mentoring, the program resulted in increased participant understanding of digital marketing and improved confidence in creating promotional content. Post-training evaluations showed that over 80% of participants successfully produced and shared content on social media platforms. The initiative demonstrated the effectiveness of structured and participatory digital literacy programs in supporting sustainable business growth and expanding market reach for MSMEs in the digital economy.
IMPROVING SOCIAL COMMUNITY ACTIVITIES IN DIGITAL MEDIA THROUGH CONTENT MANAGEMENT TRAINING AND STORYTELLING TECHNIQUES Wenny Desty Febrian; Bias Yulisa Geni; Muhamad Al Faruq Abdullah
Jurnal Industri Kreatif dan Kewirausahaan Vol 8 No 1 (2025): Jurnal Industri Kreatif dan Kewirausahaan JUNE 2025
Publisher : Universitas Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/kewirausahaan.v8i1.3153

Abstract

This community service activity aims to enhance the digital capacity of women-led social communities in Kranggan, Bekasi, through content management training and storytelling techniques. In the digital era, the ability to create and manage content is essential for maintaining visibility and increasing engagement in online spaces. Conducted on May 25, 2025, the program involved 30 female participants from local social organizations. The training focused on developing compelling content, impactful narratives, and utilizing platforms like Instagram and TikTok to support community initiatives. The results indicate improved participant understanding of digital content and storytelling concepts, as well as greater confidence in using social media positively and productively. This program contributes significantly to digital-based community empowerment and opens up creative opportunities for women to be actively involved in public discourse through online platforms.
Co-Authors Abdullah, Muhamad Al Faruq Ahmad Fathul Kair Aras Aira BASYIRAH Bias Yulisa Geni Cecep Saepudin Didin Hikmah Perkasa Didin Sjarifudin, Didin Fatimah Malini Lubis Fitria Ariyani I Ketut Kusuma Wijaya Indra Sani Josua Panatap Soehaditama Kamsariaty Lucy Lidiawati Santioso Magito Magito, Magito Rio Luthfiandana Ristiliana Ristiliana Ryan Firdiansyah Suryawan Sami'un Setiyo Purwanto Siti Annisa Wahdiniawati Tri Biasti Sariningrum Yanthy Herawaty Yanthy Herawaty Purnama