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All Journal Jurnal Diskursus Islam FINANSIA : Jurnal Akuntansi dan Perbankan Syariah NUKHBATUL 'ULUM : Jurnal Bidang Kajian Islam El-Iqtishady Iqtishaduna : Jurnal Ilmiah Mahasiswa Hukum Ekonomi Syariah Jurnal Studi Islam Lintas Negara (Journal of Cross-Border Islamic Studies) Al-Ubudiyah: Jurnal Pendidikan dan Studi Islam Shautuna: Jurnal Ilmiah Mahasiswa Perbandingan Mazhab Jurnal Iqtisaduna Al-Buhuts (e-journal) Gudang Jurnal Multidisiplin Ilmu Southeast Asia Journal of Graduate of Islamic Business and Economics Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Abdul Wahid Haddade
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Journal : FINANSIA : Jurnal Akuntansi dan Perbankan Syariah

 1 
THE INFLUENCE OF ONLINE NEWS CREDIBILITY, SOCIAL MEDIA CONTENT, AND PRINT MEDIA VARIETY ON CUSTOMER TRUST LEVELS Agustan Agustan; Amiruddin K; Abdul Wahid Haddade; Andi Muhammad Ali Amiruddin; Agus Miranto
FINANSIA : Jurnal Akuntansi dan Perbankan Syariah Vol 8 No 1 (2025): FINANSIA : Jurnal Akuntansi dan Perbankan Syariah
Publisher : Fakultas Ekonomi Dan Bisnis Islam IAIN Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/finansia.v8i1.10162

Abstract

Consumer trust in Islamic banks is currently declining. Islamic banks are perceived to be the same as conventional banks due to various cases about Islamic banks reported by the mass media. The aim of this research is to analyze the influence of the credibility of online news, the quality of social media content, and the variety of print media on the level of trust of BSI customers. This study uses an associative quantitative approach with simple random sampling techniques. A total of 121 respondents were selected from a total population of 480 using Slovin's formula and analyzed with SEM-PLS. The research results show that the credibility of online news, the quality of social media content, and the variety of print media have a positive and significant impact on customer trust levels. The negative stigma of society is growing stronger due to online news that is reinforced by social media and print media. Practical implications include more effective marketing and communication strategies to maintain customer trust amidst the challenges of the digital era.
Co-Authors Abd Syatar Abd. Rauf Muhammad Amin Abdullah, Muhammad Wahyuddin Agus Miranto Amiruddin K Amirullah Amirullah Andi Fadli Natsif Andi Muhammad Ali Amiruddin Andi Takdir Djufri Andril Muharram Darussalam Syamsuddin Desi Yuniarti Fahrul Anggara Putra Fatmawati Fatmawati Hamzah Hasan Herlina I Nyoman Budi Artawan ISKANDAR Ita Rukmanasari Kasjim Salenda Kurniati Lomba Sultan M. Qahar Awaka Muammar Bakry Muammar Muh. Bakry Muhammad Sukri Mukhtar Lutfi Munadi Murliani Musa Muslimin H Kara Nasrah Hasmiati Attas Nurjannah Nurman Said Oskar Hutagaluh Prades Ariato Silondae Rahmawati Muin Ridwanto Sardo Mangatur Pardamean Sibarani Sastrawati, Nila Shabrina Syifa Salsabila Sirajuddin Sirajuddin Sumar’in Umar Laila Wulan Purnamasari Zarul Arifin