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All Journal Jurnal Rekayasa Mesin Seminar Nasional Aplikasi Teknologi Informasi (SNATI) Jurnal Buana Informatika Turbo : Jurnal Program Studi Teknik Mesin Jurnal Eksplora Informatika Jurnal Akuntansi dan Bisnis Communicology: Jurnal Ilmu Komunikasi TEKIBA : Jurnal Teknologi dan Pengabdian Masyarakat Journal of Information Systems for Public Health Jurnal Mutiara Elektromedik Ranah Research : Journal of Multidisciplinary Research and Development Metalurgi Ezra Science Bulletin Jurnal Mahasiswa Ilmu Kesehatan Jurnal Kendali Teknik dan Sains Jurnal Rekayasa Proses dan Industri Terapan Jupiter: Publikasi Ilmu Keteknikan Industri, Teknik Elektro dan Informatika JGGAG (Journal of Games, Game Art, and Gamification) Jurnal Ilmu Kedokteran dan Kesehatan Indonesia
Eko Nugroho
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Aerospace Engineering Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Energy Engineering Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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Journal : Jurnal Buana Informatika

 1 
Pengembangan Website Multi-Screen dan Analisis Perbandingan User Behaviournya Idris Luthfi; Silmi Fauziati; Eko Nugroho
Jurnal Buana Informatika Vol. 7 No. 4 (2016): Jurnal Buana Informatika Volume 7 Nomor 4 Oktober 2016
Publisher : Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jbi.v7i4.769

Abstract

Abstract.The wide availability of affordable smartphone and tablet in the market leads to the increase of internet access using mobile devices. Some users have started to leave desktop devices and are now using mobile devices. Some decide to use mobile device, some are still using desktop device, while some others are using both. This study aims to analyze the differences in the users’ behaviours when visiting a website in a desktop and mobile version. The aspects of the user behaviour studied are page view/visit, time on site, bounce rate, and registration ratio. The data are taken and saved by Google Analytics and database website which are analyzed by using descriptive statistic and ANOVA. The result shows that the desktop version has high value in those previously mentioned aspects compared to the mobile version.Keywords: User Behaviour, desktop, mobile, analytics. Abstrak.Membanjirnya smartphone dan tablet di pasaran dengan harga terjangkau, mendorong naiknya pengaksesan internet menggunakan mobile device. Sebagian user telah berpindah dari pengguna desktop device menjadi pengguna mobile device. Sebagian masih tetap menggunakan desktop device, dan sebagian lagi menggunakan keduanya. Tujuan dari penelitian ini adalah mengembangkan website multi-screen dan menganalisis perbedaan user behaviour ketika mengunjungi website versi desktop dan versi mobile. Adapun user behaviour yang diteliti adalah: pageview/visit (banyaknya halaman yang dibuka user tiap berkunjung), time on site (durasi kunjungan user), bounce rate (rasio user yang hanya membuka satu halaman kemudian meninggalkan website), dan registration ratio (rasio user yang bersedia mendaftar). Data diambil dan disimpan oleh Google Analytic dan database internal website, yang kemudian dianalisis menggunakan statistik deskriptif dan ANOVA. Hasilnya menunjukkan bahwa semua jenis user behaviour website versi desktop dan versi mobile yang diteliti mempunyai perbedaan yang signifikan. Kata Kunci: User behaviour, desktop, mobile, analytics.
Analisis Motivasi Hedonis Seseorang Dalam Menggunakan Media Sosial: Studi Kasus Instagram Kharisma Adi Utama; Eko Nugroho; Noor Akhmad Setiawan
Jurnal Buana Informatika Vol. 8 No. 2 (2017): Jurnal Buana Informatika Volume 8 Nomor 2 April 2017
Publisher : Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jbi.v8i2.1081

Abstract

Abstract.Hedonic motivation, which is often called as intrinsic motivation, plays a role in encouraging a person to use a system to meet their needs. Currently, the popular systems used in the fulfilment of one's needs are games and social media. It has been recorded that the users of Instagram, which has been ranked as the second most popular social media in America, has increased as many as 100 thousand people since the middle of 2016, with the total registered users of 600 million. This development raises a question of what drives a person to use social media. This study aims to identify factors that affect a person to use Instagram based on Hedonic Motivation System Adoption Model (HMSAM). The data were then analyzed using Partial Least Square (PLS). After the research was conducted on 245 respondents, the results prove that the motivating factors of a person to use Instagram are perceived ease of use, perceived enjoyment, and control.Keywords: hedonic motivation system adoption system (hmsam), structural equation model (sem), partial least square (pls), social media, instagram. Abstrak.Motivasi hedonis atau sering kali juga disebut dengan motivasi intrinsik berperan dalam mendorong seseorang untuk menggunakan suatu sistem demi memenuhi kebutuhannya. Saat ini sistem yang populer digunakan dalam pemenuhan kebutuhan seseorang tersebut adalah game dan social media. Instagram yang menduduki peringkat ke dua sebagai social media terpopuler di Amerika, tercatat mengalami pertumbuhan sebanyak 100 ribu orang sejak pertengahan 2016 dengan total pengguna yang tercatat sebanyak 600 juta orang. Melihat perkembangan tersebut memunculkan pertanyaan apa yang mendorong seseorang untuk menggunakan sosial media. Penelitian ini akan melihat faktor yang mempengaruhi seseorang menggunakan Instagram berdasarkan Hedonic Motivation System Adoption Model (HMSAM) yang kemudian dianalisis menggunakan metode Partial Least Square (PLS). Hasilnya setelah dilakukan penelitian pada 245 responden terbukti bahwa yang menjadi faktor pendorong seseorang menggunakan Instagram adalah percieve ease of use, percieved enjoyment, dan control.Kata Kunci: hedonic motivation system adoption system (hmsam), structural equation model (sem), partial least square (pls), social media, instagram.
Co-Authors A.A. Ketut Agung Cahyawan W Achmad Masruri Angela Syifa Anindya Faadihilah Purwanto Arif Eko Prasetyo Astoro, Anjar Budi Daru Hagni Setyadi Didik Saputra Diva Rahayu, Diva Rahayu Ekka Nur Cahyaningrum EKO BUDIYANTO Fajar Nurjaman Fitri Anindyahadi Heni Purwaningsih Hery Siswanto I Made Ferdian Fimento Ida Untari Idris Luthfi Indriana Hidayah Ipin Prasojo Irmayani Irmayani Junior Yudha Pamungkas Kania Alfa Anggara Kemas Ridhuan Kharisma Adi Utama Lutfan Lazuardi M. Qi Bagus Maulana Maulida Julia Saputri Muh Hafid Alkarim Muthi’ah Nurul Jannah Nevia Zulfatunnisa Nita Yunianti Ratnasari Noor Akhmad Setiawan Noradina Rahmawati Nurbaity Marsas Prilitasari NURUL ISTIQOMAH Rio Jumardi Romadhani Putri Wahyuningtyas Roto Priyono Sandri Justiana Septi Aprilia Setyo Adi Nugroho Silmi Fauziati Sri Sayekti Suraya Suraya Tegar Pandu Atmojo Tri Cahyo Wahyudi Tria Puspita Sari Tria Puspitasari Wahyu Priyono Weni Hastuti Wijayanti Wijayanti Winarno Winarno Wiwik Puspita Dewi Wiwik Setyowati Yulian Hudawan