Articles
<![CDATA[Pembeda Konsumen Dalam Memilih Tempat Belanja Offline Vs Online ]]>
<![CDATA[Dede Suleman*]]>;
<![CDATA[Hapzi Ali]]>;
<![CDATA[Dewi Nusraningrum]]>;
<![CDATA[Mochammad Mukti Ali]]>
<![CDATA[ Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Vol 4, No 2 (2020): Jurnal Ecodemica: Jurnal Ekonomi, Manajemen dan Bisnis ]]>
Publisher : <![CDATA[LPPM Universitas BSI ]]>
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DOI: 10.31294/jeco.v4i2.8122
<![CDATA[ABSTRACTThe new era of marketing adds an alternative shopping place for consumers where currently online shopping and offline shopping are present. So consumers must choose a shopping choice of the two alternatives. This makes the marketer need to map out what variables or factors from the demographic that make the consumer choose one of the available shopping places. This study looks at how consumers decide where to shop viewed from the consumer demographic factors. The population of this study is consumers of offline and online retail fashion products, of which the number is unknown, so the sample in this study uses non-probability of 130 respondents in DKI Jakarta. With SPSS analysis tools and discriminant analysis aids used, the results of this study indicate that the factors of education and employing consumers determine consumers to choose shopping at one shopping place. The key to successful marketers must focus on attracting the right consumers with the right way that is appropriate with the consumer's shopping behavior.Keywords: Consumer decisions, Demographics, Discriminant analysis]]>
<![CDATA[An Industry 4.0: Strategy Direction Of An Airline Operations Performance ]]>
<![CDATA[Dewi Nusraningrum]]>;
<![CDATA[Tri Mayang Mekar]]>;
<![CDATA[Jajang Gunawijaya]]>
<![CDATA[ Jurnal Manajemen Indonesia Vol 21 No 3 (2021): Jurnal Manajemen Indonesia ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis, Telkom University. ]]>
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DOI: 10.25124/jmi.v21i3.2820
<![CDATA[Air transport is an industry 4.0 sector of priority that continues to evolve as the era becomes the backbone of a country's economy. The opening of the economic market in all regions of the world has increased the complexity of air transportation, including in Indonesia. In this decade as the development of technology and the 4.0 industry, the air plane remains the choice of people to explore the world and also the movement of people from one place to another is rapidly secured funds. The strategy to compete with the airline is to improve flight image in Indonesia by improving the performance of aviation operations. This research aims to analyse and evaluate the performance of aviation operations in Indonesia from the company's perspective. The survey method was conducted through the dissemination of questionnaires to respondents with purposive sampling techniques netted 200 aviation employees in Indonesia. The data collected is processed using the Structural Equation Model - Partial Least Square. The results showed; Strategy direction proved to affect process management, process management proved no effect on operation performance, strategy direction has no effect on Operation performance, strategy direction proved to affect human resources management, human resource management proved to be no impact on Operation performance, Process management proved unable to fully mediation the relationship between strategy direction with operating performance, HR management proved not to fully mediation the relationship between strategy direction to operating performance. So it can be said the strategy direction of the company directly affects the flight operation performance. Keywords— Strategy direction; process management; human resource management; operation performance]]>
<![CDATA[Consumer Factors in Choosing Shopping Place in 4.0 ]]>
<![CDATA[Dede Suleman]]>;
<![CDATA[Hapzi Ali]]>;
<![CDATA[Dewi Nusraningrum]]>;
<![CDATA[Mochammad Mukti Ali]]>
<![CDATA[ JURNAL MANAJEMEN DAN BISNIS SRIWIJAYA Vol 17, No 4 (2019): Jurnal Manajemen dan Bisnis Sriwijaya ]]>
Publisher : <![CDATA[Program Studi Magister Manajemen FE Unsri ]]>
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DOI: 10.29259/jmbs.v17i4.11529
<![CDATA[Research Purpsoses – With the shipment analysis tool used, the results of this study show that education and income factors determine consumers in deciding where to shop in offline, online retail, or both.Methods – This research method is quantitative, while the sample in this study was conducted with non-probability sampling with the criteria respondents are consumers who have shopped fashion products through online, Respondents are from the age of 17 years. Respondents are those who live around the City of DKI Jakarta. The technique used in this research is purposive sampling method with the number n = 195.Results – In this study it can be concluded that the decision to choose where to shop for fashion products is strongly influenced by age, education, employment and income if the meaning of the output is drawn.Research limitations –In this study the decision of consumers to choose where to shop was influenced by factors of consumer characteristics namely education and income. Recommendations for further research are to use more methodological work and other variables.Originality/value – This research is focus on generations who are consumers, each generation has a different behavior where there is a generation X with an age range > 42 years, Generation Y with ages 21-41 years and Generation Z < 21 years Keywords : Consumer decisions, Demographics, Discriminant analysis. ]]>
<![CDATA[Industrial 4.0 of Service and Manufacturing in Java-Indonesia: Level of Implementation ]]>
<![CDATA[Dewi Nusraningrum]]>;
<![CDATA[Salmi Mohd. Isa]]>;
<![CDATA[Dipa Mulia]]>
<![CDATA[ Operations Excellence: Journal of Applied Industrial Engineering Vol 13, No 1, (2021): OE March 2021 ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/oe.2021.v13.i1.005
<![CDATA[The application of industry 4.0 has been doing in many countries in the world today even some developed countries have headed to industry 5.0, nevertheless in Indonesia there are still many companies that have not implemented industry 4.0. This research aims to find out the extent of the implementation of industry 4.0 in Indonesia, especially the industry located on the island of Java.The industry 4.0 aspects as a benchmark of differentiator from previous industrial developments is worth scrutinized to know its application levels in the service and manufacturing industries. Although many industries still combine their operating system between the 4.0 industry and conventional operating systems. The populations are the services and manufacturing companies. The data was obtained by using a questionnaire distributed online to respondents with a purposive sampling method. The data was grouped according to The level of implementation and is centered. The calculation and percentage results demonstrate that the level of implementation of the 4.0 industry with a technology base in service companies and manufacturing companies are at a managed level. It illustrates that the companies being researched have not been fully on the demands of the 4.0 industry.]]>
<![CDATA[THE QUALITY OF IT PROJECT MANAGEMENT: THE BUSINESS PROCESS AND THE GO PROJECT LEAN APPLICATION ]]>
<![CDATA[Dewi Nusraningrum]]>;
<![CDATA[Jaswati Jaswati]]>;
<![CDATA[Hakiman Thamrin]]>
<![CDATA[ Manajemen Bisnis Vol. 10 No. 1 (2020): April ]]>
Publisher : <![CDATA[Universitas muhammadiyah malang ]]>
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DOI: 10.22219/jmb.v10i1.10808
<![CDATA[This study is analyzing dominant aspects that affect the quality of software-based project development from the point of view of project management. The purpose of this study is to determine the effect of the business process and Go Project Lean (GPL) application on the quality of information technology project management. The research using a quantitative approach by conducting a survey as the research technique. Questionnaires were using the Likert Scale and developed based on the indicators of variables. The population of this study is the users of the GPL application which are the Sales Division, Project Management Office Division, and Application Development Division of PT. Infomedia Nusantara. Data were analyzed using multiple linear regression method and the hypothesis tested using the T-test. The results showed that the influence of business process and GPL Application is very strong and significant to the quality of IT project management. The implication of these findings caused by one of the dimensions which are no investment feasibility analysis calculation application that affects on-time delivery.]]>
<![CDATA[Deregulasi Penerbangan dan Kinerja Perusahaan Penerbangan Niaga Berjadwal di Indonesia ]]>
<![CDATA[Indra Setiawan]]>;
<![CDATA[Dewi Nusraningrum]]>;
<![CDATA[Yosi Pahala]]>
<![CDATA[ Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) Vol 2, No 1 (2015): MARET ]]>
Publisher : <![CDATA[Institut Transportasi dan Logistik Trisakti ]]>
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DOI: 10.54324/j.mtl.v2i1.130
<![CDATA[The purpose of this study is to analyze the aviation deregulation and performance of the scheduled commercial airlines. Samples used are domestic flights of 17 companies. Using descriptive analytical research methods. Deregulation encourage the emergence of new low-cost airline. Up to 2012 the share of the domestic passenger market in general is as much as 78% controlled by low-cost airline companies. Garuda Indonesia, which has the operating license to fly as a full service airline only gain a market share of 22%. It is concluded that the trend of domestic passengers as much as 78% are choosing low cost airlines.]]>
<![CDATA[PENERAPAN SAFETY MANAGEMENT SYSTEM PADA LEMBAGA PENYELENGGARA PELAYANAN NAVIGASI PENERBANGAN INDONESIA ]]>
<![CDATA[Adin Eka Fiyanzar]]>;
<![CDATA[Dewi Nusraningrum]]>;
<![CDATA[Osman Arofat]]>
<![CDATA[ Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) Vol 3, No 2 (2016): JULI ]]>
Publisher : <![CDATA[Institut Transportasi dan Logistik Trisakti ]]>
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DOI: 10.54324/j.mtl.v3i2.95
<![CDATA[This study aimed to analyze the effect of the implementation of Safety Management System (SMS) and the use of information system on the Flight Safety in the Indonesian Air Navigation Services Organization both partially and simultaneously. The research uses quantitative methods, and the data are analyzed using linear regression, simple correlation both partially and simultaneously and path analysis. The result shows; implementation of Safety Management System (X1) as measured by the Flight Safety (Y) has a positive and significant contribution on the level of Flight Safety. The amount of the application contribution of Safety Management System that directly contributes to the Flight Safety is 35.4%, so the research hypothesis which states that the Safety Management System application directly impacts significantly on Aviation Safety is accepted; the use of Information Systems (X2) as measured by the Flight Safety (Y) has a positive and significant contribution on the level of Flight Safety. The use of information systems contributions that directly contributes to aviation safety is 38.4%, so the hypothesis which states that the use of information system directly affects significantly the flight safety is acceptable; the total effect of simultaneous application of Safety Management System (X1) and the use of Information Systems (X2) contribute significantly to the Flight Safety (Y) as much as 66.3%. The remaining 33.7% is the influence of the other factors such as refresher and development training for air navigation personnel, aviation navigation equipment renewal and observation flight]]>
<![CDATA[ANALYSIS OF COST CONTROL, TIME, AND QUALITY ON CONSTRUCTION PROJECT ]]>
<![CDATA[Dewi Nusraningrum]]>;
<![CDATA[Joko Priyono]]>
<![CDATA[ Journal of Management and Business Vol 17, No 1 (2018): MARCH 2018 ]]>
Publisher : <![CDATA[Department of Management - Faculty of Business and Economics. Universitas Surabaya. ]]>
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DOI: 10.24123/jmb.v17i1.364
<![CDATA[This research aims to analyze the relationship of delay time and costs with estimated that causes increased costs from perspective of management fees project with earned value method and to analyze the influence of the variables associated with the quality control at each stage of the work concreting. Secondary data collection i.e. the draft budget, the curve S, financing and weekly reports the progress of the project. Primary data i.e. questionnaires to 30 respondents. The cost control and time used earned value methods, and quality control with multiple linear regression. The results of the research project performance until the 27th week of aspects of cost and time projects implementation are not experiencing excess costs, but suffered delays. Regression analysis a very influential determinant variables of each job of making concrete to install formwork: concrete level marking and dimensions for formwork, ironing: the connection reinforcement iron and iron a clean free from rust, oil, and dry concrete, for concreting: checking of slump test and the amount of labor, and to uninstall the formwork: concrete age and concrete level according to plan.]]>
<![CDATA[ANALISIS PENGARUH PEMASARAN HIJAU TERHADAP CITRA MEREK DAN KEPUTUSAN PEMBELIAN AQUA DAN LE MINERALE ]]>
<![CDATA[Dewi Nusraningrum]]>;
<![CDATA[Tri Mayang Mekar]]>;
<![CDATA[Jajang Gunawijaya]]>
<![CDATA[ BISMA: Jurnal Bisnis dan Manajemen Vol 15 No 3 (2021) ]]>
Publisher : <![CDATA[Jurusan Manajemen Fakultas Ekonomi dan Bisnis ]]>
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DOI: 10.19184/bisma.v15i3.24353
<![CDATA[The growing environmental damage is the reason for the need for green marketing as a marketing strategy that supports the environment by creating environmental benefits based on consumers' expectations. Green marketing can be done by manipulating the four marketing mix elements to sell products and services offered from environmental conservation benefits derived from waste reduction, increased energy efficiency, and reduced toxic emissions. This study analyzes the effect of green marketing on brand image and purchasing decisions. The population of this study was consumers in Jakarta. Questionnaires were distributed online to 180 respondents reached by researchers. The data obtained is processed by using SmartPLS. The results show that green marketing has a positive and significant effect on brand image and purchasing decisions. Moreover, the brand image positively affects purchasing decisions.]]>
<![CDATA[Human Resource Management Strategy and Safety Culture as Competitive Advantages in Order to Improve Construction Company Performance ]]>
<![CDATA[Winda widyanty]]>;
<![CDATA[Apollo Daito]]>;
<![CDATA[Setyo Riyanto]]>;
<![CDATA[Dewi Nusraningrum]]>
<![CDATA[ Business and Entrepreneurial Review Vol. 20 No. 2 (2020): OCTOBER 2020 ]]>
Publisher : <![CDATA[Universitas Trisakti ]]>
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DOI: 10.25105/ber.v20i2.8014
<![CDATA[This study was conducted to analyze human resource management strategies and safety culture as competitive advantages to improve company performance in the construction industry in Indonesia and to identify related factors to achieve competitive advantage in the construction industry. Primary data were collected by distributing questionnaires to 174 construction companies in Indonesia. The results of SEM data processing using the Lisrel software show that recruitment, selection, performance management, compensation, and training and development that are integrated with safety culture can be a competitive advantage and can improve the performance of construction companies in Indonesia. Future studies can use this strategic human resource management model in different industrial sectors by increasing the number of samples so that the research results can be generalized to the intended population.]]>
