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All Journal Jurnal Promosi Pendidikan Ekonomi JBMP (Jurnal Bisnis, Manajemen dan Perbankan) JURNAL PENDIDIKAN TAMBUSAI Journal on Education JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Management Studies and Entrepreneurship Journal (MSEJ) Dinasti International Journal of Digital Business Management Community Development Journal: Jurnal Pengabdian Masyarakat INTELEKTIVA Padma: Jurnal Pengabdian Kepada Masyarakat Jurnal Ekbis (Ekonomi & Bisnis) Transforma: Jurnal Manajemen Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Dirya : Journal of Economic Management Secretary Administration Journal
NUNIEK DEWI PRAMANIK
POLITEKNIK PIKSI GANESHA
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PENGARUH KOMPETENSI SUMBER DAYA MANUSIA TERHADAP KINERJA KARYAWAN DI OUTLET MIXUE KOTA BANDUNG Kintan Puteri Kemala; Nuniek Dewi Pramanik
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 12 No 2 (2024): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jp.v12i2.10306

Abstract

This study aims to determine the impact of human resource competencies on employee performance at Mixue outlets in Bandung City. This research employs a descriptive quantitative method. A sample of 33 individuals was obtained using the Slovin formula. Data collection was carried out using a Likert scale questionnaire distributed to employees at various Mixue outlets in Bandung City. The author utilized data analysis techniques including validity testing, reliability testing, normality testing, heteroscedasticity testing, simple linear regression, coefficient of determination, and t-tests. The collected data were then processed using SPSS 25. Based on the research results, the t-test yielded a significant value of 0.001 < 0.05, indicating that the related variable has an impact. Furthermore, the coefficient of determination test resulted in an R Square value of 61.2%. Thus, based on the analysis conducted, it can be concluded that employee performance is influenced by human resource competencies.
PENGARUH PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA ONLINE SHOP MAERA INDONESIA Sulastri Agustin; Nuniek Dewi Pramanik
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 13 No 1 (2025): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jp.v13i1.10465

Abstract

This study aims to determine the influence of promotion on purchasing decisions in Maera Indonesia’s online shop. The author investigated using quantitative research methods with a total of 38 respondents. The collection of data obtained in this study by disseminating likert scale questionnaires distributed to consumers and Maera Indonesia partniers. Thie author usies data analysis tiechniquies such as validity, rieliability, normality, hietierocadastisity, simplie liniear riegriession, dietiermination coiefficiients, and tiest-t. Thie data obtainied is prociessied using SPSS 22 by thie author. Basied on thie riesults of thie study using thie t tiest obtainied a count r valuie of 7,856 > r tablie 2,037 and also dietierminied a valuie of significancie is 0,000 < 0,05 which mieans that thie bound variablie is affiectied by thie frieie variablie. According to thie tiest riesults dietiermination coiefficiient obtains a R-squaried valuie of 63.2%. Thierieforie, basied on thie analysis carriied out thien it can bie concludied that thie purchasie diecision is influenced by the promotion. 
PENGARUH STRATEGI PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA STORE SANDAL CROCS TSM BANDUNG Muhammad Prayoga; Nuniek Dewi Pramanik
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 13 No 1 (2025): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jp.v13i1.10478

Abstract

AbstractThis study aims to determine the influence of promotional strategies on purchasing decisions at the Crocs sandal store  in TSM Bandung. The author conducted the research using a quantitative method with a sample size of 30 respondents. Data was collected by distributing likert-scale questionnaires to the consumers of the TSM store. The author employed data analysis techniques such a validity, reliability, normality, linearity, heteroscedasticity, simple linear regression, coefficient of determination, and t-test. The obtained data was processed using SPSS 2022 by the author. Based on the results of the study using the t-test obtained a count value of 9,954 > r-table 2,037 and also determined a value of significance is 0,000 < 0,05 which means that the bound variable is affected by the free variable. According to the test results determination coefficient obtains a R-squared value of 78%. Therefore, based on the analysis conducted, it can be concluded that purchasing decisions are influenced by promotional strategies. Keywords : Promotional Strategies, Purchasing Decisions AbstrakPenelitian ini bertujuan untuk mengetahui pengaruh strategi promosi terhadap keputusan pembelian pada store sandal Crocs TSM Bandung. Penulis menggunakan metode penelitian kuantitatif dengan jumlah 30 responden. Pengumpulan data yang diperoleh dalam penelitian ini dengan menyebarkan kuesioner berskala likert yang disebarkan kepada para konsumen store TSM. Penulis menggunakan teknik analisis data seperti validitas, reliabilitas, normalitas, linearitas, heteroskedastisitas, regresi linier sederhana, koefisien determinasi, dan uji-t. Data yang diperoleh diolah dengan menggunakan SPSS 2022 oleh penulis, berdasarkan hasil penelitian dengan menggunakan uji-t diperoleh nilai sebesar 9,954 > r-tabel 2,037 dan ditentukan juga nilai signifikansi yaitu 0,000 < 0,05 yang berarti variabel terikat terpengaruh variabel bebas. Berdasarkan hasil uji koefisien determinasi diperoleh nilai R-square 78%. Oleh karena, berdasarkan analisis yang dilakukan maka dapat disimpulkan bahwa keputusan pembelian dipengaruhi oleh strategi promosi.Kata kunci : Strategi Promosi, Keputusan Pembelian 
ANALISIS SWOT PADA USAHA TOKO DH PLASTIK BANDUNG Nuniek Dewi Pramanik; Wiwi Warsiati; As-sakhra Nurazizah Dinesta; Widiya Sri Oktaviani
Jurnal Ekbis (Ekonomi & Bisnis) Vol. 12 No. 2 (2024): Desember 2024
Publisher : POLITEKNIK PIKSI GANESHA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56689/ekbis.v12i2.1559

Abstract

Meningkatnya kemajuan pesat dalam teknologi dan industry yang sejenis, membuat Toko DH Plastik harus mampu membuat strategi untuk terus mempertahankan keunggulan bisnisnya. Analisis Swot adalah rencana dan taktik yang direncanakan secara menyeluruh dan sistematis. agar berkembang dari waktu ke waktu sebagai pola arus keputusan yang bermakna dengan mengejar keunggulan pada Toko DH Plastik. Maka tujuan dari penelitian ini adalah untuk mengetahui strategi yang tepat bagi perusahaan dengan menggunakan pendekatan SWOT (Strengths, Weaknesses, Opportunities, Threats). Metode penelitian yang digunakan adalah kualitatif desktiptif. Dimana peneliti akan mencari data yang bersangkutan dan berhubungan dengan penelitian. Teknik pengumpulan data yang digunakan adalah melalui wawancara dan survey lapangan. Dari hasil wawancara dan survey lapangan dibuatlah Analisis SWOT dan Matriks SWOT. Hasil akhir menunjukan bahwa strategi yang perlu dilakukan oleh usaha Toko DH Plastik adalah inovasi dan diferensiasi produk, agar mampu memiliki keunggulan bersaing dan menaikan omset usaha. Kata Kunci : Analisis SWOT, Matriks SWOT,Strategi bisnis
PENGARUH MOTIVASI TERHADAP KINERJA KARYAWAN DI PT YIH QUAN FOOTWEAR INDONESIA Dian Candra Fatihah; Nuniek Dewi Pramanik; Sa'ad Noor; Ai Nunung; Muh Kurniawan
Jurnal Ekbis (Ekonomi & Bisnis) Vol. 13 No. 1 (2025): JUNI 2025
Publisher : POLITEKNIK PIKSI GANESHA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56689/ekbis.v13i1.1931

Abstract

Penelitian ini bertujuan untuk menganalisis dampak motivasi terhadap kinerja karyawan di PT Yih Quan Footwear Indonesia, serta mengidentifikasi faktor-faktor penghambat dan solusi untuk mengatasinya. Dalam era industri saat ini, kinerja karyawan yang baik sangat penting, dan motivasi, baik internal maupun eksternal, berperan dalam mendukung kinerja tersebut. Penelitian menggunakan metode kuantitatif dengan 35 peserta yang merupakan karyawan PT Yih Quan Footwear Indonesia di Kabupaten Batang, Jawa Tengah. Data dikumpulkan menggunakan kuesioner berisi 20 pertanyaan. Hasil uji t menunjukkan nilai t hitung 6,714 lebih besar dari t tabel 1,6692 dengan nilai signifikansi 0,001 (di bawah 0,05), yang menunjukkan pengaruh signifikan antara motivasi terhadap kinerja. Koefisien regresi sebesar 0,563 menunjukkan bahwa setiap peningkatan 1% nilai motivasi akan meningkatkan kinerja sebesar 0,563. Hasil Uji Linearitas dapat dilihat nilai Deviation from Linearity sebesar 0.472 > 0.05 Dengan demikian, dapat dikatakan bahwa variabel independen dan dependen memiliki hubungan linier. Faktor penghambat motivasi meliputi komunikasi yang kurang efektif, tekanan dari target kerja yang tinggi, dan kurangnya motivasi intrinsik. Untuk mengatasi hambatan tersebut, peneliti menyarankan peningkatan komunikasi, penyeimbangan beban kerja, dan penyediaan jalur karier yang jelas. Penelitian ini diharapkan memberikan kontribusi dalam upaya meningkatkan kinerja karyawan di perusahaan. Kata kunci : kinerja, kinerja karyawan, motivasi
Pengaruh komunikasi organisasi dan motivasi terhadap kinerja freelance di Jagoketik.com Nuniek Dewi Pramanik
Jurnal Akuntansi, Keuangan, dan Manajemen Vol 1 No 3 (2020): Juni
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v1i3.40

Abstract

Purpose: This paper aimed to examine the impact of organizational communication and motivation on the freelancer’s performance of Jagoketik.com. This research needed to be discussed because the increase in employee performance could be influenced by organizational communication and motivation. Research Methodology: The population in this study was all freelancers at Jagoketik.com, with a total of 31 employees. The research design used was quantitative research, using a descriptive approach with an emphasis on theory testing through the measurement of research variables through the distribution of research questionnaires. The sampling technique used was nonprobability sampling through saturated sampling (census). The analysis technique was done through multiple linear regression with SPSS 21.0 software. Limitations: Constraints of respondents asked for data virtually and limited scope of the research were two main limitations of this study. Result: The results of this study show that organizational communication and motivation variables have a significant and positive effect on the performance of freelancer both simultaneously and partially. Contributions: If Jagoketik.com wants to improve the employee’s performance, they can optimize organizational communication and motivation indicators. Keywords: Organizational communication, Motivation, Employee performance, Freelancer, Jagoketik.com
The Influence of Food and Beverage Department Service Quality on Customer Satisfaction at Tanatap Coffee Braga Bandung Mochamad Zidan Alhakim; Nuniek Dewi Pramanik; Rosita Rosita
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 4 No. 4 (2026): Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v4i4.2890

Abstract

This study analyzes the effect of Food and Beverage Department service quality on customer satisfaction at Tanatap Coffee Braga Bandung. A quantitative descriptive-correlational survey was conducted with 30 customers selected through non-probability sampling. Data were collected through a five-point Likert questionnaire, interviews, documentation, and observation, and processed using SPSS version 26. Instrument testing covered validity and reliability, followed by normality and heteroscedasticity tests, simple linear regression, the coefficient of determination, and a t-test. All 30 questionnaire items were valid because their item correlations exceeded the critical r value of 0.361. Reliability was high, with Cronbach's alpha values of 0.937 for service quality and 0.956 for customer satisfaction. Residuals met the normality criterion (Kolmogorov-Smirnov p = 0.200; Shapiro-Wilk p = 0.113), while the Glejser test indicated no heteroscedasticity (p = 0.770). The regression equation was Y = 4.410 + 0.914X. Service quality had a positive and statistically significant effect on customer satisfaction (beta = 0.900; t = 10.928; p < 0.001), and R Square = 0.810 indicated that 81.0% of the variation in customer satisfaction was explained by service quality. The findings emphasize service speed, employee friendliness and attitude, and service accuracy as operational priorities for strengthening customer satisfaction in a competitive coffee-shop environment.
Co-Authors Adi Chandra Triana Agustin, Sulastri Ai Nunung Alfazri, Ali As-sakhra Nurazizah Dinesta Candra Fatihah, Dian Drajat Sulistiyono Elsa Denis Sapitri Endah Nur Liani Euis Hernawati Fikri, Fikri Ziddan Al Qorni Granit Agustina Heny Hendrayati Hisan Firdaus Irgiansyah, Ilhan Jusuf Nurdin Kaminang, Senia Karlinda Karyadi Kasino Martowinangun Kemala, Kintan Puteri Kintan Puteri Kemala Komarudin Kusnadi, Hani Kustyanti Lejau, Novendi Liani, Endah Nur Listianti, Yulia M. Yusuf Bahtiar Mochamad Zidan Alhakim Muh Kurniawan Muhammad Prayoga Mustika Rahmawati Nuryani, Tita Ayu Raudilla Prayoga, Muhammad Rafi, Rafi Iskandar Putra Ratnanto Aditiarno Rosita Rosita Sa'ad Noor Saddam Hussaen Samuel Y. Warella Siti Nuridah Suci Astari Nurdzafira Sulastri Agustin Suparjan, Eri Syahla Aqilla Fadilah Tri Rezki Putri Larasati Tuti Lisnawati Veranita, Mira Warsiati , Wiwi Warsiati, Wiwi Widiya Sri Oktaviani Wilma Zuarko Adji Yesus Armiro Korbaffo YUSUF, RAMAYANI zafira, Alifia