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All Journal Jurnal Promosi Pendidikan Ekonomi JBMP (Jurnal Bisnis, Manajemen dan Perbankan) JURNAL PENDIDIKAN TAMBUSAI Journal on Education JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Management Studies and Entrepreneurship Journal (MSEJ) Dinasti International Journal of Digital Business Management Community Development Journal: Jurnal Pengabdian Masyarakat INTELEKTIVA Padma: Jurnal Pengabdian Kepada Masyarakat Jurnal Ekbis (Ekonomi & Bisnis) Transforma: Jurnal Manajemen Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies Journal of Creative Power and Ambition (JCPA) Dirya : Journal of Economic Management Secretary Administration Journal
NUNIEK DEWI PRAMANIK
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Financial Statement Analysis as a Basis for Strategic Decision Making in MSMEs: A Case Study of Liquidity, Profitability, and Cash Flow Management Nurdin, Jusuf; Pramanik, Nuniek Dewi
Journal of Creative Power and Ambition (JCPA) Vol. 3 No. 02 (2025): Journal of Creative Power and Ambition (JCPA)
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/jcpa.v3i02.957

Abstract

Financial reports play a crucial role in supporting strategic decision-making for micro, small, and medium enterprises (MSMEs). However, in practice, many MSMEs have not maximized the use of financial reports as a foundation for business evaluation and management decision-making. This article aims to examine the function of financial reports in business decision-making through a descriptive-analytical method, using a case study of an MSME in the culinary sector. The analysis focuses on the elements of financial reports, liquidity ratios, solvency, profitability, and cash flow, along with their implications for business strategy. Key findings reveal that high profits do not always reflect a healthy business if they are not accompanied by consistent operational cash flow. The case study of the MSME "Kopi Nusantara" shows that the root cause of the problem is not low sales or profitability, but rather weak working capital management, particularly inventory control and delays in cash receipts from digital channels. This article emphasizes that financial reports should be used as a managerial instrument, not merely an administrative tool. Practical implications of this research include strengthening MSME financial literacy, implementing simple, standards-based record-keeping, and utilizing financial report analysis to inform operational and strategic decisions.
The Application of SWOT Analysis in Determining Competitive Strategy at CV. Dichandra Labglass Nuniek Dewi Pramanik; Jusuf Nurdin; Adi Chandra Triana
Journal of Creative Power and Ambition (JCPA) Vol. 4 No. 01 (2026): Journal of Creative Power and Ambition (JCPA)
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/jcpa.1237

Abstract

This research aims to formulate an appropriate competitive strategy for CV. Dichandra Labglass in facing competition within the laboratory glassware manufacturing industry. The method employed is SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) to map the company's internal and external factors. The results indicate that CV. Dichandra Labglass is positioned in an aggressive growth quadrant (Growth Oriented Strategy). The company's primary strengths lie in high-quality borosilicate materials, glassblowing artisans with over 15 years of experience, and a credible digital reputation as a Star Seller. However, the company faces internal constraints such as semi-manual production technology, a shortage of skilled labor due to the absence of formal education, and non-integrated administrative management. Externally, government policies regarding Domestic Component Level (TKDN) and industrial downstreaming trends present significant opportunities, amidst threats from cheap imported products and exchange rate volatility. The resulting competitive strategy is a differentiation strategy focused on after-sales services, including repair guarantees and specific product customization. This study concludes that strengthening brand identity and optimizing the digital ecosystem are keys to the company's sustainability in both domestic and international markets.
Co-Authors Adi Chandra Triana Adi Chandra Triana Agustin, Sulastri Alfazri, Ali As-sakhra Nurazizah Dinesta Candra Fatihah, Dian Drajat Sulistiyono Elsa Denis Sapitri Fikri, Fikri Ziddan Al Qorni Granit Agustina Hani Kustyanti Kusnadi Heny Hendrayati Hernawati, Euis Hisan Firdaus Irgiansyah, Ilhan JUSUF NURDIN Jusuf Nurdin Kaminang, Senia Karlinda Karyadi Kemala, Kintan Puteri Lejau, Novendi Liani, Endah Nur Listianti, Yulia M. Yusuf Bahtiar, M. Yusuf Mustika Rahmawati Nurdin, Jusuf Nuryani, Tita Ayu Raudilla Prayoga, Muhammad Rafi, Rafi Iskandar Putra Ratnanto Aditiarno Saddam Hussaen Samuel Y. Warella Siti Nuridah Suci Astari Nurdzafira Suparjan, Eri Syahla Aqilla Fadilah Tri Rezki Putri Larasati Tuti Lisnawati Veranita, Mira Warsiati , Wiwi Warsiati, Wiwi Widiya Sri Oktaviani Wilma Zuarko Adji wiwi warsiati Yesus Armiro Korbaffo YUSUF, RAMAYANI zafira, Alifia