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Journal : JURNAL MITRA PRIMA

Active Role of the Community in Increasing Sustainable Tourism in Sibolangit Village Siringoringo, Yan Batara Putra; Nababan, Esther Sorta Mauli; Hasibuan, Citra Dewi; Sitepu, Suryati; Sujatmoko, Koko
Jurnal Mitra Prima Vol. 7 No. 1 (2025): JURNAL MITRA PRIMA
Publisher : Mitra prima

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Abstract

Sibolangit Village is known as a tourist village because it has a lot of natural potential that can be developed into a tourist destination in Deli Serdang Regency. Some of the tourism potential in Sibolangit Village includes the Taman Wisata Alam Sibolangit, Tangga Seribu, Uruk Sikuda-kuda, Taman Pekabar Injil Pertama GBKP, Goa Sejarah, Pemandian Alam Sibolangit. However, the management of tourist attractions in Sibolangit Village is not yet optimal because human resources in terms of expertise and skills in the field of tourism are still minimal, causing the tourist attraction to be unattractive and ultimately the number of visitors does not experience a significant increase. Carry out community service activities by holding training to improve skills in managing tourism businesses, marketing and customer service in Sibolangit Village. This training also covers aspects of sustainability, making the community the guardian and custodian of local heritage. Apart from that, a Tourism Awareness Group (Pokdarwis) will be formed as a representative of the Sibolangit Village community in developing tourism.
Active Role of the Community in Increasing Sustainable Tourism in Sibolangit Village Siringoringo, Yan Batara Putra; Nababan, Esther Sorta Mauli; Hasibuan, Citra Dewi; Sitepu, Suryati; Sujatmoko, Koko
Jurnal Mitra Prima Vol. 7 No. 1 (2025): JURNAL MITRA PRIMA
Publisher : Mitra prima

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Sibolangit Village is known as a tourist village because it has a lot of natural potential that can be developed into a tourist destination in Deli Serdang Regency. Some of the tourism potential in Sibolangit Village includes the Taman Wisata Alam Sibolangit, Tangga Seribu, Uruk Sikuda-kuda, Taman Pekabar Injil Pertama GBKP, Goa Sejarah, Pemandian Alam Sibolangit. However, the management of tourist attractions in Sibolangit Village is not yet optimal because human resources in terms of expertise and skills in the field of tourism are still minimal, causing the tourist attraction to be unattractive and ultimately the number of visitors does not experience a significant increase. Carry out community service activities by holding training to improve skills in managing tourism businesses, marketing and customer service in Sibolangit Village. This training also covers aspects of sustainability, making the community the guardian and custodian of local heritage. Apart from that, a Tourism Awareness Group (Pokdarwis) will be formed as a representative of the Sibolangit Village community in developing tourism.
Optimalisasi Pemasaran Dan Penjualan Jamu Karya Jaya Melalui Pemanfaatan Website Di Kelurahan Karya Jaya Kota Tebing Tinggi: Indonesia Hasibuan, Citra Dewi; Siringoringo, Yan Batara Putra; Br Tarigan, Enita Dewi; Muthia Ferliani Balqis
Jurnal Mitra Prima Vol. 8 No. 1 (2026): JURNAL MITRA PRIMA
Publisher : Mitra prima

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Abstract

Karya Jaya Village is a village located in Rambutan District, Tebing Tinggi City, North Sumatra Province, Indonesia, which is famous for its herbal medicine (jamu). The Jamu Karya Micro, Small, and Medium Enterprise (MSME) is processed from traditional ingredients, a cultural heritage of Indonesia that has been used for generations as a herbal drink to maintain health and treat various diseases. In recent years, it has experienced obstacles in marketing and selling its products. One of the main factors is the lack of quality human resources in the marketing and sales fields, resulting in a lack of effective marketing strategies. The solution to this problem is training to improve the quality of human resources and product marketing to consumers, as well as the use of technology in product marketing using a website.