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All Journal Ekuitas: Jurnal Pendidikan Ekonomi JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Mirai Management Jurnal Dimensi Pendidikan dan Pembelajaran IKRA-ITH EKONOMIKA JCRS (Journal of Community Research and Service) SULTANIST: Jurnal Manajemen dan Keuangan Jurnal Abdimas Ilmiah Citra Bakti (JAICB) Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran Jurnal Nasional Holistic Science East Asian Journal of Multidisciplinary Research (EAJMR) Jurnal Pengabdian Masyarakat Bestari (JPMB) JURNAL ADMINISTRASI DAN PERKANTORAN MODERN Abdimas Mandalika Economic: Journal Economic and Business
Siahaan, Sabda Dian Nurani
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Journal : Economic: Journal Economic and Business

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Utilizing Facebook as a Marketing Medium for Traditional MSMEs: A Case Study of the Sihobuk Peanut Business in Sipoholon District Siahaan, Sabda Dian Nurani; Saragih, Lenti Susanna; Ruslan, Dede
Economic: Journal Economic and Business Vol. 4 No. 4 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i4.1223

Abstract

Technological developments are currently increasingly prevalent and have merged into various aspects of human life. One aspect that is greatly penetrated and influenced by technological advances is the business and entrepreneurship sector. Currently, the MSME sector is expected to increase not only in terms of quantity, but also in quality through reforming business implementation from conventional to digital-based. Business digitalization can be applied to various business activities, one of which is in the marketing sector. Sihobuk peanuts are a native product originating from North Tapanuli Regency. Sihobuk peanut entrepreneurs in Sipoholon District are experiencing stagnant conditions and low business revenues, allegedly due to the lack of implementation of marketing digitalization. This study aims to conduct and implement marketing digitalization through Facebook social media and measure its impact on business revenue. The study was conducted on five Sihobuk peanut MSMEs using the Analysis, Design, Development, Implementation, and Evaluation (ADDIE) method. The results showed a 20%–30% increase in revenue after implementing Facebook social media marketing for three months. The implementation of marketing digitalization has proven effective in increasing the income of Sihobuk peanut MSMEs and is a practical solution for traditional business actors in the digital era.
Implementing Digital Marketing to Increase the Income of MSMEs in Suka Aren Dalig Raya Saragih, Lenti Susanna; Putriku, Aurora Elise; Siahaan, Sabda Dian Nurani; Darma, Jufri; Wahyuni, Sri
Economic: Journal Economic and Business Vol. 4 No. 4 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i4.1254

Abstract

This research was conducted in Dalig Raya Village to improve the effectiveness of digital marketing for micro, small, and medium enterprises (MSMEs) in Suka Aren, Dalig Raya. The research used a 4D model. The Define stage was used to identify conventional marketing constraints that limit market reach. The Design stage included designing a digital marketing strategy through social media platforms like Facebook, Instagram, TikTok, and the Shopee e-commerce platform. The Develop stage involved creating visual content, collaborating with influencers, and utilizing interactive features. The Disseminate stage included content publication, sales monitoring, and evaluating the effectiveness of each platform. The results showed an average increase in revenue before and after digital marketing implementation of 43.04% within a three-month trial period. Shopee contributed the highest sales channel due to the integration of social media accounts with the business's e-commerce account. During the development process, TikTok was found to be the highest-performing social media platform with 14,200 content views, followed by Instagram with 2,502 viewers, and Facebook with 150 viewers. Facebook was effective in building communication and education, Instagram and TikTok excelled in increasing brand awareness, while Shopee served as the primary channel for sales conversion. Multi-channel strategies have been proven to increase brand awareness, drive sales, and have an impact on increasing the income of MSMEs.
Co-Authors , Miftah El Fikri Alaya, Shakira Aprinawati, Aprinawati Boangmanalu, Eka Putra Dairi DEDE RUSLAN Dede Ruslan Dharma, Jufri Dodi Pramana Eka Putra Dairi Boangmanalu Elvi Lastriani Esa Setiana Jufri Darma Lenti Susanna Saragih Lukman, Mena Fadillia Nababan, David Gibson Nabila, Zada Annuri Nainggolan, Ruly Manuel Putriku, Aurora Elise Rahmadsyah, Agus Saragih, Lenti Susanna SARONOM SILABAN Sibarani, Choms Gary Ganda Tua Sibarani, Melly Monica Siti Ulgari Sitompul, Haryani Pratiwi Sri Wahyuni Toruan, Anjel Monika Lumban Ulgari, Siti