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All Journal Niagawan Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah EQUILIBRIUM: Jurnal Ilmiah Ekonomi dan Pembelajarannya YUME : Journal of Management Journal of Education, Humaniora and Social Sciences (JEHSS) Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Jurnal Ilmiah Manajemen Kesatuan Pelita Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal Of Science, Technology & Management (IJSTM) Economics, Business and Management Science Journal Jurnal Ekonomi Jurnal Bisnis Mahasiswa International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Proceedings of The International Conference on Business and Economics Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Nanggroe: Journal Of Scholarly Service Nanggroe: Journal of Scholarly Service Journal of Innovative and Creativity Jurnal Penelitian Pendidikan Indonesia Management Studies and Business Journal International Journal of Economics, Business and Innovation Research
Indawati Lestari
Universitas Medan Area
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THE EFFECT OF PRODUCT QUALITY AND SERVICE QUALITY ON PURCHASING DECISIONS ON CHATIME SETIA BUDI MEDAN Irma Br Siregar; Indawati Lestari
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 9 (2025): AUGUST
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i9.790

Abstract

This article aims to determine the effect of Experiential Value on revisit intention at Waterfront City This study aims to determine the effect of product quality and service quality on purchasing decisions at Chatime Setia Budi, both partially and simultaneously. The research method used is a quantitative approach with a purposive sampling technique, aimed at Chatime Setia Budi consumers who have made purchases. The number of samples was determined as many as 96 respondents. Data analysis techniques used include classical assumption tests (normality, multicollinearity, and heteroscedasticity tests), multiple linear regression analysis, and hypothesis testing (t-test, F-test, and coefficient of determination R²). The results of the study indicate that partially, both product quality and service quality variables have a positive and significant effect on purchasing decisions at Chatime Setia Budi. Simultaneously, both independent variables also have a positive and significant effect on purchasing decisions. Thus, it can be concluded that improving product quality and good service can encourage an increase in consumer purchasing decisions at Chatime Setia Budi.
THE INFLUENCE OF EXPERIENTIAL MARKETING, STORE ATMOSPHERE, AND LOCATION ON REPURCHASE INTENTION AT SARUNECOFFEE AND EATERY IN KARO REGENCY Kezia Karina Perangin Angin; Alfifto; Wan Rizca Amelia; Indawati Lestari; Fitriani Tobing
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 10 (2025): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i10.922

Abstract

This study aims to determine the effect of experiential marketing, store atmosphere and location on repurchase interest at Sarune Coffee and Eatery in Karo Regency. This study uses a descriptive research type with a quantitative approach, which uses a multiple linear regression method with the SPSS 23 program. Data collection through the distribution of questionnaires. The population of this study is everyone who has been a consumer at Sarune Coffee and Eatery in Karo Regency with a sample of 99 respondents. The sampling technique uses Nonprobability Sampling, with a purposive sampling method. Data analysis techniques are carried out using instrument tests, classical assumption tests, statistical tests and hypothesis tests. Based on the research results, it shows that (1) Experiential Marketing has a positive and significant effect on repurchase interest at Sarune Coffee and Eatery in Karo Regency, (2) Store Atmosphere has a positive and significant effect on repurchase interest at Sarune Coffee and Eatery in Karo Regency, (3) Location has a positive and significant effect on repurchase interest at Sarune Coffee and Eatery in Karo Regency, and (4) Experiential Marketing, Store Atmosphere and Location simultaneously have a positive and significant effect on repurchase interest at Sarune Coffee and Eatery in Karo Regency.
THE INFLUENCE OF SERVICE QUALITY AND EXPERIENTIAL MARKETING ON CONSUMERS' DECISIONS TO VISIT WARKOP AGAM SETIA BUDI, MEDAN CITY Melisa Siahaan; Indawati Lestari
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 3 (2025): FEBRUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i3.726

Abstract

This article aims to determine and analyze the quality of service towards consumer decisions to visit Warkop Agam Setia Budi. To find out and analyze Experiential Marketing on Consumer Decisions, visit Warkop Agam Setia Budi. To find out and analyze the Quality of Service and Experiential Marketing towards Consumer Decisions to visit Warkop Agam Setia Budi. The type of research used in this study is a quantitative associative research approach . In this study, the population is then drawn conclusions. In this study, the population used is customers or consumers of Warkop Agam. Warkop Agam Setia Budi was established in February 2024 , totaling 10,593 customers and determining the sample using the Slovin formula . This study rounded up the number of samples to 99 respondents. The sampling technique in this study was carried out using non-probability and accidental sampling techniques. Data collection techniques through distributing questionnaires to obtain primary data and documentation to obtain secondary data. The statistical data analysis technique used was multiple linear regression and previously a classical assumption test and validity and reliability instrument test were carried out. As well as determination testing and hypothesis testing. The results of the study indicate that 1) the results of the study indicate that partially the service quality variable (X1) has a positive and significant effect on consumer decisions (Y). 2. the results of the study indicate that partially the experiential marketing variable (X2) has a positive and significant effect on consumer decisions (Y). 3) the results of the study indicate that simultaneously there is a positive and significant effect on the service quality variable (X1) and experiential marketing (X2) on consumer decisions (Y).
Co-Authors Abrar, Mhd Fiqri Ahmad Prayudi Alfifto Amanda, Tiara Dwi Ari Prabowo Arrazia, Zia Beby Karina Fawzeea Sembiring Butar Butar, Ribka Sari Caroline Zane K Caroline Zane K Desy Astrid Anindya Dinda Khairunnisa, Dinda Effendi, Ihsan Endang Sulistya Rini Etty Sri Wahyuni Fadillah, Fauzan Finta Aramita Fitria Ramadhani Siregar Fitriani Tobing Gaol, Rinaldo Lumban H. Syahriandy Harahap, Fatimah A. Rizki Harefa, Zadarae Aurel Nadata Hasbiana Dalimunthe Henry Aspan Heppi, Heppi Hermina Christyka Manullang Hesti Sabrina Irma Br Siregar Isfenti Sadalia Kezia Karina Perangin Angin Limbong, Sugara Panangi Marihot Manullang Martin Melisa Siahaan Mhd. Ansor Lubis Miftahuddin, Miftahuddin Mitra Musika MM, Khairunnisak Nasrullah Hidayat, Nasrullah Ngaliman Ngaliman Octavia, Citra Indah Olivia, Vina Putera B, Arsandy Salqaura, Siti Alhamra Saragih, Anggian Syahputra Savira, Shinta Aulia Sebayang, Devi Elsita Br Sihaloho, Rolika Sihotang, Santa Lolita Simatupang, Amrin Januarson Sinaga, Renaldo Parningotan Sitepu, Dora Wahyuni Br Sonita, Dila Delvia Syahvira, Ayu Lia Teddi Pribadi Tohap Parulian Wan Rizca Amelia Wan Rizca Amelia, Wan Rizca Wan Suryani Wansuryani Yanda, Gilang Azhari Zulia Rifda Daulay